Chinese Entertainment

Chapter 396 Amazing Midnight Box Office
After the premiere, reporters and film critics hurried back to write reports.

That night, after the banquet, a large number of reports appeared on the Internet.

“2012 can only be admired, but it is difficult to surpass”

"A visual feast for the Chinese people is coming."

"Hua Xia becomes the savior hero in "2012". The shocking 3dimax version is better to watch it in the cinema. You will regret it."

News reports and film critics are writing down their various feelings after watching the movie, which attracts people who have not watched the movie.

The next day, a post by a film critic attracted a lot of attention online.

Title: "Looking at the development of the mainland film market from "2012"."

Gu Wei is a very special director. While other directors are pursuing box office and awards, he has already set his sights on the future development of the film.

In the film "2012" which just premiered, I saw another director Gu, or I saw Director Gu's ambition from the film.

There are many directors who like to play with metaphors. For example, director Xu Ke’s political metaphors are very direct, while director Jiang Wen’s are relatively obscure and difficult to understand.

As for director Chen Kaige, some people say that his "The Promise" is actually a prophetic film.

Gu Wei also played with metaphors in "2012", using the Chinese-made Noah's Ark to save the world, and likened China to the hope of the future world...

It is said that this film critic, with extremely high enthusiasm, wantonly deconstructed the plot of "2012" and turned a special effects blockbuster into a historical political prophecy.

When Gu Wei saw this post, he was stunned. There are so many talented people with such wild imaginations.

However, Weibo seemed to have noticed this post and forwarded it, directly placing it at the top of the homepage, attracting many celebrities and artists to like it.

In addition, many major celebrities in the circle also tagged Gu Wei and Yi Fei on Weibo, saying that they would book a theater to invite fans to watch the movie.

Among them, Fan Binbin and Jing Tian are the most active, and they have already drawn lucky fans on Weibo.

As soon as this event came out, Weibo's popularity in the Internet field increased again.

Cao Guowei couldn't stop smiling when he saw so many celebrity actors coming.

With the concerted efforts of China Film, Wanda and Star Film, coupled with various interactions and activities on Weibo.

Advertisements, push notifications and topics related to "2012" are bombarding people's eyes in an all-out manner.

Online, heads of several companies are also keeping a close eye on hot topics related to "2012" and the topics on various forum websites.

Of course, "2012" has a midnight show.

On the evening of November 11, at the Wanda International Cinema in the capital, audiences began to arrive at the theater to wait in line at around 30 p.m. As for movie tickets, they had been sold out days in advance.

Except for the capital, cinemas across the country that arrange midnight shows are basically packed with people, especially IMAX theaters, where tickets are absolutely hard to get.

At the Shanghai Peace Cinema, workers are currently debugging equipment.

"Manager, the IMAX of the newly added theater has been completely completed. We can arrange additional screenings tomorrow."

"Okay, we'll start pre-selling movie tickets today."

People inside and outside the circle are very anxious now. People inside the circle want to see how much the domestic box office of this movie can be, while people outside the circle are wondering where to buy 3D movie tickets.

Due to the influence of a large number of fan comments and film reviews, movie fans now choose to watch the 3D version if they can watch 2D, and choose to watch the 3D version if they can watch IMAX 3D. This has become the ticket-purchasing criterion for most hardcore fans.

At the same time, Han Sanping and others have already obtained the pre-sale data. In fact, the pre-sale box office had already been counted a few days ago, but it has not been officially released yet. Everyone is not very sure about it, fearing that something unexpected will happen, and dare not be happy too soon.

When the box office results for the midnight show of "12" came out on the morning of December 1, people in the industry were stunned.

2150 million!
After the news was announced, the industry was in an uproar. The midnight show almost caught up with the box office on the premiere day. What a concept!
The recent hit "Dragon Gate Flying Daggers" did not make more than 2012 million yuan at midnight, while "2150" was almost three or four times that. " million yuan at midnight, are you crazy? You stayed up late at night just to go out and watch a movie?"

In the conference room of Huayi Company, the Wang brothers, Feng Xiaogang, Chen Guofu and more than a dozen senior executives gathered together. After Wang Zhonglei got the news, he couldn't help but speak.

As for the others, no one said anything because the data is really too scary in the current stage in the country.

After a long while, Wang Zhongjun finally said, "Have you heard about the box office performance of the midnight show of '2012'? It was 2150 million. What do you think?"

"This data is too unreasonable. Did they falsely report the box office figures for publicity?" The room was still silent. After waiting for a while, Feng Xiaogang spoke.

It is common to falsely report the performance of a movie during its release and promotion, but even if it is false, the report is not too outrageous.

You should know that the midnight box office of all domestic movies has not exceeded 10 million.

"2012" suddenly raised this figure to million, which gave people a shock no less than the feeling that domestic audiences had when they watched "Avatar" for the first time.

Others were noncommittal, but Wang Zhonglei felt it was very likely, and nodded, saying, "Let's check it out later."

After Wang Zhonglei said this, the conference room fell silent again.

Seeing this scene, Wang Zhongjun suddenly said, “Forget it, let’s not discuss other people’s box office performance.

Let me talk about the company's development strategy for the next two years. When the company went public, I proposed the concept of "de-filming". The timing was not right before and the plan progressed limitedly. But I think that in 12, we can consider officially launching it. "

When this statement was made, everyone in the room was shocked. "De-filming", Huayi started out by making movies, isn't this equivalent to destroying its own strength?
Each of the several private giants in the Chinese-language film market has a unique skill.

Distributed by Bona, promoted by Guangguang, produced by Wanda Films, and produced by Xingchen Films.

Well, could it be that the king always feels that he cannot compete with Xingchen Films in terms of production and simply withdraws from the competition?
An executive immediately spoke up, "Mr. Wang, the company's main business income is currently from film production and distribution. After de-filming, what will be the company's development focus?"

Wang Zhongjun said: "M&A, according to reliable information, IPOs will be closed at the end of this year. This is a godsend opportunity for M&A. Otherwise, everyone is eager to go public, so who will give you M&A?"

Looking at the confused eyes of the crowd.

Wang Zhongjun slowed down his words and decisively assigned work targets: "12 will be the year of mergers and acquisitions for Huayi. You must visit projects all over the country and make judgments and actions like a real investor, especially in the fields of Internet and real estate..."

The Wangs are always the first generation of rich people, but in terms of life taste and work enthusiasm, they are more like the elegant and calm second generation of rich people.

Most of the second-generation rich are not interested in industry. Currently, the domestic Internet and real estate are developing rapidly, and the profits and return rates are frighteningly high. Instead of making movies and relying on luck to earn box office revenue, it is better to do these. Xiao Wang always firmly supports the "de-filming" strategy.

During the entire meeting, Feng Xiaogang and Chen Guofu remained silent.

What are you talking about? They are all going to "de-filmize", so what can you say as a director and producer? It's not your own company.

Of course, “de-filming” does not mean not making films at all. The company still has projects in film production.

Chen Guofu thinks differently from everyone else. Although Huayi Company has not given up on the entertainment industry for now, as time goes by, there is no point for him, the top gold medal producer of Chinese-language films, to stay in Huayi.

In another time and space, in 12, he ended his seven-year cooperation with Huayi and established "Kung Fu Pictures".

When the meeting was over and he was leaving, Chen Guofu thought to himself, "It's better to be the head of a chicken than the tail of an ox. You don't want to be the boss of a good movie industry, but you want to switch to the movie industry and do something else. I hope you two won't regret it in the future!"

Whether Mr. Wang and Mr. Wang will regret it is a matter for the future.

But Mr. Han from China Film Corporation was so happy that he didn't know what to do at the moment.

Because the next day, the first-day box office results of "2012" in mainland China were released, reaching a staggering 1.07 million, which once again shocked countless eyeballs.

1.07 million, the box office on the first day exceeded 11 million, which is definitely a dizzying number for the Chinese film market in .

...

(End of this chapter)