Chinese Entertainment

Chapter 639: Promotion and Dissemination
Bona.

In the office, Yu Dong and Xu Ke sat face to face, each holding a cigar in their hands, puffing smoke at each other...

There were only the two of them in the huge office, no third person.

Yu Dong was extremely jealous of the super high box office of "Personal Tailor" and "New Police Story 2013".

Of course, Xu Ke was also full of envy.

When the film was completed, Xu Ke announced in an interview that he would strive for a domestic box office of 1 billion yuan. Now the film has been edited and Bona is currently promoting it.

"Mr. Yu, we can start the large-scale promotion now." Xu Ke calculated the time. There was still about a month left before the release of "Taking Tiger Mountain by Strategy", so it was time to start.

"Well, the two months before last were all about appropriate publicity. The next month will be up to you, Director Xu." Yu Dong pinched his finger bones, and the crackling sound also represented his determination.

"No problem. I suggest that we learn from New Police Story 2013 and take out some money to subsidize tickets. Then we should also put on an episode of Running Man. This is something you, Director Yu, need to discuss."

Xu Ke has given it his all. He has decided to become the third domestic director to join the billion-dollar box office club. Although there is a high probability that Lu Yang will achieve this title before him, the outcome is uncertain and nothing can be predicted. He still has to have the right attitude.

Hearing this, Yu Dong was stunned and muttered to himself: "Even the director industry is so competitive now!" But this is a good thing.

"Okay, Xingchen Film and Television Company is one of the investors. Although China Film and Bona Film Group are involved in the film promotion, there will be no problem for it to be on the show. I will call Mr. Song to make an appointment later."

"It's best to be on the show twice, once before the release and once after the release." Xu Ke continued. Even Cheng Long can lower himself to participate in a reality show, so what is there for him to be afraid of?

You know, in the directing industry, only successful people have the right to speak, and Xu Ke never wants to go back to the failure of "Seven Swords".

"Okay, you will be in charge of communicating with the main creative team. The key point is that Han Dongjun must participate. The Wandering Earth is so popular that it was praised by the news broadcast. We cannot miss any opportunity to promote it. The company's publicity department will fully cooperate with you."

Speaking of this, Yu Dong felt fortunate for his original decision. Originally, he thought that Han Dongjun was a newcomer and could not carry the box office, but now the situation has changed. "Taking Tiger Mountain by Strategy" might really rely on him to boost the box office.

"Understood. My plan is to start from the capital, then Shanghai, Guangzhou... In short, I will try to visit all the big cities."

Xu Ke talked freely about his plan. Suddenly, as if he had thought of something, he looked at Yu Dong and asked, "Is the film license okay? There is no need to delete or modify it anymore, right?"

With the example of "Personal Customization" in front of him, Xu Ke doesn't want to mess up his own masterpiece just because of the review requirements.

For Chinese films, from filming to getting a share of the box office revenue, there are two most important review processes: government review and market review.

It goes without saying that market censorship determines the direction of a film's box office, but government censorship of Chinese films can often completely change a film's appearance.

For example, the final plane battle in "Taking Tiger Mountain by Strategy". When the film was sent for review, the senior leaders commented that this part was nonsense, so this part was ordered to be deleted, so it was replaced with a slide and a shot from the back.

In the original time and space, "Taking Tiger Mountain by Strategy" had to be deleted due to censorship issues because Hu Dong was involved in a drug abuse incident, resulting in several shots in the film being disconnected.

But in this time and space, this trouble was avoided because Gu Wei mentioned it.

"It's not a big problem. I'll go to the General Administration with Director Han in the next couple of days and try to get the license without any deletions."

When it comes to the issue of the movie's release, Yu Dong can only make a promise.

"That's good. Everything depends on the publicity and promotion results at the end of this month."

.........

Hollywood.

"The Wandering Earth" is still in theaters. After three months of release, the film's box office performance has exceeded many people's expectations.

After the box office exceeded 250 million US dollars, major film and television companies such as Warner, Universal, Disney, and DreamWorks announced that they would reduce the number of theaters where the film would be released, which also marked that the film had officially entered the end of its public release.

But the shock it brought to foreigners went far beyond that. In the memory of many Americans, no Chinese-language film has ever brought them such a shock.

The authoritative British film magazine "Empire Magazine" recently announced the 2013 global box office rankings.

"Iron Man 3", which was released in the first half of the year, took the top spot with a global box office revenue of US$2 billion, and is now closely following "The Hobbit: The Desolation of Smaug" and "The Hunger Games: Catching Fire", and is showing signs of catching up.

"The Wandering Earth", which has grossed over 3 billion U.S. dollars worldwide, is also on the list. Leaving aside the North American market, "The Wandering Earth" is second only to "Iron Man 2013" in the global film rankings.

After the news came out, even Gu Wei, who was still busy filming "Rise of the Planet of the Apes", couldn't help but get excited, not to mention domestic netizens.

"I'm a little confused. Isn't The Wandering Earth's North American box office lower than The Hunger Games: Catching Fire and The Hobbit: The War of Scourge? How come it ranks second?"

"Sand Dollar upstairs, I've finished the appraisal. This is the global box office ranking. The domestic box office of The Wandering Earth alone is over 400 million US dollars, which is definitely higher than the other two movies."

"I don't want to say much. Director Gu is awesome. Box office is only one aspect. Many people are discussing The Wandering Earth online. Many foreigners say that The Wandering Earth is a very imaginative and exciting science fiction novel."

"Haha, they are so ignorant. I think they will be scared silly when the Three-Body Problem is filmed."

“To be honest, I think The Three-Body Problem is difficult to film because the story is too grand. Even if it is filmed, it probably won’t be as enjoyable as The Wandering Earth.”

Domestic netizens were discussing the matter non-stop, and the central bank was very considerate and gave more than a minute’s report on the evening news.

You know, it's really exaggerated for a movie to enjoy such treatment.

"Son, your dad asked me to ask you if you will come back to celebrate the New Year this year?"

Unlike netizens who hope Gu Wei will continue to win glory for the country, his parents' focus is always on family reunion.

"Mom, it's hard to say now. It depends on the progress of the filming."

On the set of "Rise of the Planet of the Apes", Gu Wei was answering the phone while rubbing the cheek of the young lady who was leaning towards him.

Well, it’s a bit thin and the feel is gone.

"Son, don't listen to your mother's nonsense. If you are busy, don't come back. Work hard over there. The people of the whole country are supporting you."

Father Gu's voice came from the phone, and one could hear the pride in his tone.

"You old man, you were the one who asked me whether I would come back or not, and now you are saying this in front of my son."

"Hey, what do you know? It's not like he never comes back. It's just that his son is busy!"

The quarrel between his parents made Gu Wei's nose sore. As the only son in the family, Gu Wei felt that he had been separated from his parents for many years, especially now that his parents were getting older. Although he had no children, he could still feel the loneliness of his parents.

"Mom, Dad, let's go back for the New Year. Xixi and I will go together. She is right next to us. Why don't you chat for a while?" Gu Wei said gently, rubbing his sore nose.

"Hey, it's good that you're back. It's good that you're back. Xixi is here too. Give her the phone number."

...

After Miss Liu took the phone with a smile, she called "Dad" and "Mom" one after another. From the laughter coming from the phone, one could feel the happiness of the old couple.

At this time, Gu Wei's work phone rang. He picked it up and saw who else could it be but Reid. "Boss, the box office of The Wandering Earth is so good, do you want to hold a celebration party?"

In Reid's job scope, it seems that nothing can be separated from the cocktail party program.

"The main creative staff are all in the country, and it's impossible to gather everyone together at this time. Is it necessary to hold it?" Gu Wei asked doubtfully.

"Boss, don't you think this is a good opportunity for us to flex our muscles? The cocktail party is just an excuse. We can also invite many Hollywood filmmakers to the event and let them see the strength of our company."

After a moment of silence, Gu Wei continued, "Let's change it to an annual meeting and let all the company employees participate. You can determine the list of invited filmmakers and get it done as soon as possible."

"No problem, I'll do it right away." Reid said excitedly.

"By the way, increase the year-end bonus by 30% and distribute it in cash at the annual meeting."

He has already agreed to the increase in year-end bonuses in China, and everyone abroad should be treated equally, Gu Wei said slowly after a little thought.

"clear."

Now Reid was really excited. A 30% increase might not be much for ordinary employees, but it was undoubtedly a huge number for him.

When Reid learned that he would get a raise, his tone of voice was like a soldier dying for his friend.

...

"Ryder is happy again."

As soon as Gu Wei hung up the phone, Liu Yifei said with a smile.

"Haha, of course. A 30% increase will be a seven-figure bonus for him, and it will bring him one step closer to his plan to buy a house in Bive Hills."

"Well, it's equivalent to having two more toilets." After thinking for a while, Gu Wei suddenly said again.

"Haha, there's no boss like you who has two extra toilets, haha." Miss Liu couldn't help laughing.

"Hey, what did you talk about with your parents?"

"Ah, there was nothing to talk about." In an instant, the young lady's face turned red.

"What didn't you talk about?" Gu Wei wanted to tease the young lady and continued to ask.

"My parents said they missed their grandson." After a long time, Miss Liu finally said it with a stammer.

"Oh, just this? I thought you were talking about something big." Gu Wei said this deliberately.

"It's not a big deal. My mom said I'm going to be an older mother." Hearing the other party's nonchalant tone, Liu Yifei's tone changed instantly.

"Okay, then let's go back and work hard today without taking any protective measures." Gu Wei said this in English.

"You, you, you're going to die, shut up."

"Haha, that's it?" Looking at the young lady who had broken down, Gu Wei felt happy.

But on second thought, Gu Wei also felt that the time was about right.

"Well, I'll be staying in China for a while after filming 'Rise of the Planet of the Apes'. I have to think about getting married and having children in advance."

After all, no matter how comfortable making a movie is, you still have to consider your lifelong affairs.

.........

The renewed success of "The Wandering Earth" has made many Hollywood filmmakers focus their attention on another great Chinese director, Zhang Yimou.

Especially Universal, Adam Ferguson and Spielberg are eager for Zhang Yimou to replicate Gu Wei's success.

At the same time, Universal Studios also announced the filming location of "Jurassic World".

As one of the most anticipated major IPs in film history, many fans are concerned about what will happen when it is rebooted more than a decade later.

The main filming location for "Jurassic World" announced by Universal is Hawaii, which is also a must-visit place for tourism and leisure in many Hollywood movies.

Speaking of Hawaii, I believe most people's first impression is of sunny surfing, charming beaches, and sexy bikinis.
On another completely different coast of Hawaii, it has a cute and sweet name, but its true appearance is so tough that it is daunting.

It is the original secret land of the tropical jungle and the favorite filming location of major dinosaur movie directors. This is the Na Pali Coast of Kauai.

The name is in great contrast with the real landform. When it comes to Kauai, the first reaction most tourists hear is that it is sweet and lovely, like a naughty and cute girl. In fact, this island is indeed beautiful and warm, and it is known as the Garden of Hawaii. island.

However, the Napali Coast on the north coast will surprise people. It has the most dangerous coast on earth. The cliffs are like the armor of a stegosaurus, plunging into the Pacific Ocean, and the layers of cliffs are like peaks and knives.
But this is about to become the filming location for "Jurassic World".

By the way, this was also personally selected by Spielberg and Zhang Yimou, because "Jurassic Park" was also filmed here, as the sequel to "Jurassic Park".

After some discussion, everyone felt that the setting of this movie should end where it started, and this could also serve as a promotional gimmick for future movie releases.

.........

Universal is working on the sequel to "Jurassic Park", and a group of people in Hong Kong are doing the same.

Perhaps it’s because the overseas box office of “The Wandering Earth”, or more precisely, the North American box office, was too astonishing.

Some filmmakers in Hong Kong were jealous and excited and couldn't help but take action.

So there were rumors in the circle that the Hong Kong circle was working on a new project and was planning to restart the "Hidden Dragon Crouching Tiger" project.

To be precise, it's not a remake but a sequel.

Moreover, the famous martial arts instructor Yuan Heping has taken the initiative to take on this task.

"Times have changed. Even if we bring Crouching Tiger, Hidden Dragon to today, it is just a top-notch martial arts film. It is impossible to achieve the same results as it did back then, let alone a sequel directed by Yuan Heping!"

"I don't understand why they invited Yuan Heping to be the director. Look at the original "Once Upon a Time in China", it was so bad."

"If the Hong Kong community hears what you said, they will be in trouble again, haha..."

"What are you afraid of? Director Gu has already tamed the other party. Now the main thing is to be obedient, haha."

"They are just too obsessed with their past glory and can't extricate themselves and can't keep up with the times."

Amid the discussions among netizens, the Golden Globe Awards, a bellwether of the Academy Awards, are getting closer and closer.

.........

(End of this chapter)