Chinese Entertainment

Chapter 681 Promotional Plan for "Charlotte"
Hollywood.

After the wrap party for "Rise of the Planet of the Apes", Gu Wei's daily life became less difficult.

After the entire filming, the people who benefited the most were Guo Fan and Han Jianv.

The former has added another position as assistant director of a Hollywood special effects blockbuster and A-level production to his resume, further laying the foundation for him to direct "The Wandering Earth 2" in the future.

During the filming, Gu Wei and Guo Fan mentioned this matter, and they scared each other as soon as they opened their mouths, and Yamedie almost screamed out.

Guo Fan’s words were similar to what Gu Wei guessed: I’m not good enough and I still need to learn.

The first film is still in preparation, and I never thought about directing the second part of "The Wandering Earth".

Too much investment, too little fame...

This made it impossible for Gu Wei to continue speaking, so he could only decide to take it slow.

For Han Jianv, as she participated in the filming of "Rise of the Planet of the Apes", she no longer has to worry about her graduation project and thesis.

Originally, the thesis defense for graduate students at Beijing Film Academy was scheduled to be held in May, but the woman from the Han family was abroad, and the realistic side of Beijing Film Academy was revealed.

Even though Han Jianv asked for a postponement, Beijing Film Academy announced that it would hold a solo defense for her in July. The key point is that the reason given by Beijing Film Academy was very high-sounding.

"Our outstanding students are involved in directing Hollywood special effects blockbusters. As our alma mater, we will make a decision based on the situation..."

The happy Han girl no longer felt any pain in her waist or legs, and she started to enjoy herself after the filming was completed.

When Gu Wei asked her why she didn't prepare a thesis, Han Jianv answered confidently, "The school leaders told me to cherish this opportunity and just write 10,000 to 8,000 words for the thesis defense. The title of outstanding graduate has already been reserved."

Hearing this, Gu Wei couldn't help but sigh: "Same person, different fate."

But he didn't think about the fact that his treatment was even more exaggerated than that of the Han family girl.

domestic.

This period of time is very lively. After the Kuaibo APP was shut down, many veteran drivers posted a lot of complaints online.

We mourn the passing of this extremely cost-effective player, and many netizens even feel that losing it is like losing their complete lives.

At the same time, "Devouring the Stars" won the May Day box office championship for domestic films with 4.8 million yuan. It is also the first domestic animated film to win the championship in the box office.

After the lively celebration banquet, Wang Changtian, Ye Ning and Song Ge decided to immediately announce that "Devouring the Starry Sky 2" was officially launched and is expected to meet the audience next year.

"My Deskmate", produced by Guangguang and starring Lin Gengxin and Zhou Dongyu, earned 4.56 million yuan.

No one expected that a low-budget youth film could dominate the domestic films in May, even though the film’s reputation was not good.

Youth-themed movies are becoming more and more popular in China. Companies such as Bona, Star Media, Huayi, Wanda, Orange Sky, and Emperor Entertainment Group have successively launched projects for youth-themed movies. Anyway, everyone’s idea is to make money as much as possible. As for whether the audience is disgusted by the movies or not, haha, the money is already in hand, so what if the parents who feed them scold them a few times?
So much so that even Gu Wei had to admit that youth films have indeed been popular in the past two years.

As long as it is a nostalgic youth film, no matter how rubbish it is, as long as it can be shown in theaters, it can make money, even a lot of money.

The production industry has also become more convinced of the idea that youth-themed films are popular genres. They are in the limelight, and as long as they can be released, they will make money.

Many film and television companies have hastily launched projects for new films of the same type before they have even finished their existing youth-themed films.

Film companies that had never made youth films before also hurriedly set up projects, hastily wrote scripts, and formed filming teams.

Spring-themed movies have already entered the assembly line production mode. The quality is not important, as long as they can be filmed and released as quickly as possible.

Many newly established small companies that have no experience in film production use youth films as a stepping stone to gain entry.

The status and pay of the new generation of actors in the domestic entertainment industry have skyrocketed. It doesn't matter whether you have acting skills or not, as long as you have the support of fans, it's enough.

Coupled with the fact that the public opinion of banning Korean entertainment has been completely settled, the domestic entertainment industry has ushered in a real "golden age"!!!
"Hypnotist" starring Xu Zheng earned 2.74 million yuan, which is a good result. The key is that its reputation is much better than "You Are the One Sitting Next to Me".

As for the blockbuster "Iceman: Reborn" which was claimed to have cost a huge amount of money to produce, the cost was as high as 1.43 million yuan, and the cumulative box office was only million yuan. Zhen Zidan was once again abandoned by many film and television companies, and it is hard to say whether he will be able to get any blockbuster movies in the future!
At the same time, "X-Men: Days of Future Past", which was released in May, successfully broke through 500 million yuan at the domestic box office. What's even more exaggerated is that the global box office is also very impressive.

The global cumulative box office is close to 2.8 million US dollars!
In the North American market, the film earned $9070 million in its first three days over the weekend, breaking the global opening record for the series and becoming Fox's highest global premiere box office since "Avatar" in 2009.

But what's even more exaggerated is "The Amazing Spider-Man 2", which has accumulated a domestic box office of 5.85 million yuan and won the box office championship in May.

Currently, the North American box office has accumulated more than 300 million US dollars, and the global box office has exceeded 500 million US dollars. The data is even more exaggerated than Warner's "Edge of Tomorrow" and "Godzilla".

14 was a mediocre year for Hollywood, with the total box office of the entire market in the first half of the year more than double that of the same period last year.

As a result, various film and television companies, including the six major Hollywood companies, have set their sights on the second half of the year. In just half a year, dozens of big-budget movies will be released on the market.

The real battle is about to begin!!

.........

At the same time, domestically.

Following the completion of "The Journey of Flower", TV series such as "Nirvana in Fire", "Ode to Joy 2" and "Red Sorghum" produced by Xingchen Film and Television Company have successively ended filming.

Zhang Dapeng and Wang Weiting were too busy to rest, so they took advantage of the fact that Zhao Liying had just finished filming "The Journey of Flower" and had some free time in her schedule to start filming the third part of Seven Weapons, "The Jade Knife".

As for movies, "Lost in Thailand" and "Charlotte's Troubles" have been announced to be completed one after another. Xu Zheng got the script of "Lost in Hong Kong" as he wished after the filming ended. Currently, only "Knife of the Assassin 2" and "Painted Skin 3" have not been completed.

Lu Yang is always slow in filming, and everyone is used to it. However, Wu Ershan was really delayed in the crew's progress because the male and female leads had too many leaves, Huang Xiaoming and Zhou Xun had busy schedules recently, and they both had several movies released.

Star Film and Television Company.

Yan Fei and Peng Damu were here for the first time. When they arrived at the door and saw the big words "Xingchen Film and Television Company", they couldn't help but feel a little nervous.

"Well, be alert and don't embarrass yourself." Looking at the demon Peng who was almost shaking, Yan Fei straightened his back subconsciously and said.

"Director Yan, don't be nervous." Shen Teng who followed said jokingly.

"Haha." Alan, Mary and others finally couldn't help it.

"Charlotte's Troubles" was completed last month, and Song Ge also showed up at the wrap-up party on behalf of the company.

Yan Fei, Shen Teng and others who came today are almost all the core members of Happy Twist. Director Chen Guofu also called everyone together to discuss the issues of film promotion and release schedule.

Everyone is quite positive about this matter. After all, there are too many successful examples of Xingchen Film and Television Company in the industry.

"Everyone, the conference room is on the sixth floor. Director Chen and President Song are discussing something. They will be here in about ten minutes." Before they could say anything at the door, an assistant came running over and called out. Yan Fei and Shen Teng looked at each other and said, "Okay, thank you!"

Others whispered, "It's really a big company," and then followed the two people inside.

Along the way, seeing people coming and going and the prosperous scene, everyone was filled with emotion.

"Compared to them, ours is a bit like a shell company."

"This metaphor is not quite appropriate. Small workshop, small workshop."

When everyone arrived at the meeting room, assistants immediately served tea, snacks, fruits, etc., and they smiled the whole time.

In less than ten minutes, Chen Guofu arrived with a group of people.

"Hello, Mr. Chen." Yan Fei stood up first and greeted him.

"Mr. Chen." Upon seeing this, a group of people immediately stood up one after another.

Zhang Chen and Chen Guofu smiled and waved their hands, "Don't call me Mr. Chen, I'm not at that level yet, just call me Director, hehe."

“I have good news for you all. The boss of this movie has said that we can bring it to our company for post-production.

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Not only that, the company will also assign someone to be in charge of publicity and promotion, and everyone just needs to cooperate well when the time comes.”

Everyone was excited to hear the news.

Needless to say, the machinery and equipment of Xingchen Film and Television Company are top-notch in the industry, and are guaranteed to be used for film post-production.

Moreover, the other party has cooperated with major companies such as China Film, Wanda, Light Media, Bona Film Group, and Emperor Entertainment Group, and even has fixed partners in various countries and regions in Southeast Asia. Compared with Happy Twist's publicity channels, there is simply a world of difference.

"That's great. After we finish filming the movie, we are still worried about how to promote it. We are also thinking about recommending it to the audience during the performance." Shen Teng said with a smile.

"That's great. Xingchen Films is indeed a big name in the industry. They have made clear arrangements for us."

Yan Fei ignored the group of dishonest people and looked at Chen Guofu. As the director of Xingchen Film and Television Company, Yan Fei felt that he was valued by coming to talk to him in person.

But the current publicity and promotion of the mainland film market is not a small amount, and the main investor of "Charlotte's Troubles" is Happy Twist, and they can only come up with hundreds of millions or tens of millions, but they are unable to come up with more.

The boss also mentioned this matter before I came here, asking if we could spend less and do a better job of promoting it.

"Mr. Chen... Director, actually, after the filming of the movie is completed, there is not much investment money left from both parties..." At the end, Yan Fei felt a little embarrassed. What's the difference between this and crying poor in front of everyone and continuing to ask investors for money.

In China, or only in the mainland, the investment in comedy films is small. When many people mention comedy, they subconsciously think of it as a low-budget movie.

You see, there is no need for a big director, or big stars to star in the film, and there is no need for investment in special effects.

"Charlotte's Troubles" is naturally a typical example. The leading actors are their own actors. After all, they are the ones acting on the stage and they are very experienced. In this way, the outside world will think that their costs are lower.

But the reality is not like this. This situation was caused by Gu Wei. For example, he said that the script does not need those characters who imitate taking photos and movie emperors. It is best to use real people. Moreover, the song "See You in 1998" does not use the bird, but directly replaced it with the princess.

Finally, they invited Jay Chou, Liu Dehua and others to make guest appearances. For Gu Wei, it was just a matter of saying hello, but their coming to make guest appearances also required travel expenses.

In addition to the abundant resources, Yan Fei gritted his teeth and wrote a few more clips of interactions with big-name stars, so all the original sufficient funds were spent.

For Xingchen Film and Television Company, getting an extra few hundred or tens of millions is not a big deal, but it is difficult for Happy Twist, as its members have not received year-end bonuses for several years.

Chen Guofu smiled slightly when he heard this. This was what he and Song Ge had just discussed.

"How about this, you don't have to worry about the funding. We will talk to Mr. Zhang and we will cover the initial publicity and promotion costs. After the movie is released, you can pay us back after we get a share of the box office revenue..."

After Chen Guofu finished speaking, Shen Teng, Ma Li and others couldn't help but think, "The boss wouldn't have reached some kind of PY deal with Director Gu in private, right?"

It's no wonder they think too much, because Xingchen Films has given them so much help, starting from investing in movies, helping to invite big-name stars to make guest appearances, and now also providing advance payment to help with publicity and promotion.

It can be said that if Happy Twist becomes really popular in the future, it would not be an exaggeration for the entire company to collectively call Gu Wei "Dad".

"If that's the case, that would be great. I wonder how Director Chen requires us to cooperate?" Yan Fei thought differently from the others. Subconsciously, he felt that the other party might think that the movie "Charlotte's Troubles" would be a big hit, so they were willing to pay so much money in advance.

"Director Yan, everyone, our plan is to invest 15 million yuan in publicity and promotion in the early stage, including the Internet, media, bus stops, subways..."

After getting Chen Guofu's consent, the head of the publicity and promotion department directly talked about the plan. As soon as he opened his mouth, everyone looked at him, including Yan Fei.

"Two months before the movie is released, the company will invest 30 million to subsidize ticket sales..."

"One month before the movie is released, or three weeks before, the second 15 million will be used for carpet bombing publicity..."

The head of the publicity and promotion department spoke in a low voice, but to Yan Fei's ears it sounded like the sound of nature.

Shen Teng and Ma Li looked at each other and felt numb.

My goodness, all the expenses before the movie was released added up to 60 million, enough to make two "Charlotte's Troubles" movies.

...

After seeing off Yan Fei and others, Chen Guofu said hello to Song Ge, and then Song Ge called Gu Wei to explain the situation.

Until the call was hung up, Song Ge still didn't understand why his boss was so interested in a comedy.

He has so many big projects on hand, but he still found time to care about this movie, which is a co-production between Star Films and other companies.

But there was one thing Gu Wei said that Song Ge remembered, "You don't understand. The audience has watched so many bad movies. It's time to watch something happy and cheerful."

As for the release date of "Charlotte's Troubles", Gu Wei decided to hold it next year. After all, his company's works will be released in important schedules in the second half of this year.

After hanging up the phone, Gu Wei felt a little emotional. He didn't expect that making too many movies would not be a good thing, as it would actually backfire on him.

"Gu, these shots are done."

At the shouts of the white engineer, Gu Wei put down his work and walked into the editing room.

.........

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(End of this chapter)