Rebirth Online Entertainment

Chapter 2002: Blogging in [-]

"Mr. Zhao, what are the next arrangements for the Tang Dynasty information.【

Aishang Reading Network]”

Now the EO of Tang Chao's information is Zhao Danyang, and Chen Jiayi handed over this relatively important job to him, because he was afraid that others would not accept it.After all, Zhao Danyang's qualifications are a little shallow, and he has no previous experience in managing large companies.Moreover, in just one year, a department manager became the general manager of Tang Dynasty Information.

This jump is too big, and I don't know how the employees of Tang Dynasty Information will react. Chen Jiayi plans to go and have a look.Unexpectedly, when Chen Jia took a casual look, he found that the employees below still admired the newly appointed boss.I don't know what method Zhao Danyang used, but no matter what, Zhao Danyang's ability to secure this position is already the first step.

"Mr. Chen, here's the plan."

Zhao Danyang didn't expect that Chen Jia would become the head of a large company in an instant with an extraordinary promotion.For him, the heart is still quite excited.In order to live up to the expectations of the parent company, Zhao Danyang quickly became familiar with the various departments of Tang Dynasty Information after taking office.Moreover, implement a performance reward system to the employees below.This initiative quickly won the approval of the members and made a good start.

"Well, talk about it."

Since Tang Dynasty Information came under the management of Zhang Zixian, it has been steadily pinched.It seems slow, but every program is out of the market.It all came naturally, went smoothly, and there was basically no resistance.However, Zhao Danyang's personality is different from Zhang Zixian's.Zhang Zixian is stable and has the style of a general, while Zhao Danyang is actually a peerless sword with a sharp edge.

Such a character, in ancient times, was a pioneer in opening up the frontier.

Zhao Danyang's methods are known from the many schemes of Tang Dynasty Video and Video.It can be said that Zhao Danyang does have a set of means in business operations.It's just that Tang Dynasty's information is not as good as Tang Dynasty's audio and video.The operation of an instant messaging satellite is no better than the operation of a small department.

"I think that instant messaging can continue to use Mr. Zhang's previous plan."

Zhao Danyang naturally knew what Chen Jiayi was doing when he came to Tang Dynasty for information today.Moreover, Zhao Danyang also knew.80.00% of Tang Dynasty Company's achievements today should be attributed to Chen Jiayi.It can be said that the person in front of him is a genius in the domestic business world.Even someone as strong as Zhao Danyang, when he saw Chen Jiayi, he couldn't help but admire him.Even, in front of Chen Jiayi, Zhao Danyang's sharpness seemed to be suppressed.

As a result, Chen Jiayi's arrival today made Zhao Danyang feel more pressure.

"why?"

It doesn't look like Zhao Danyang's style.

In fact, no matter what method is used in the management of the company, Chen Jiayi will not interfere too much.As long as your management works, any means will do.

"Now our tt general trend has been established. In the next ten years, as long as the general direction does not make mistakes, there will be basically no problems. Mr. Zhang's plan has already been planned for Tang Dynasty information for ten years. I am not very good. I don't have any opinions. At most, it is to enter TT into the international market at the right time."

Hearing Zhao Danyang's answer, Chen Jiayi was quite satisfied.It seems that although Zhao Danyang is sharp-edged, he doesn't have to fight for everything.Now that tt instant messaging has become a major trend, making such a big move is tantamount to asking for a dead end.It's better to continue to use Zhang Zixian's previous policy and take things slowly.Various applications are released slowly, naturally, without any mistakes.

"As for peripheral services, I think the focus now should be on the portal website."

The tt portal has already been established, and, in order to fight against Sina, it has joined forces with Netease and Sohu.However, at present, the progress of the tt portal is still slow.Chen Jiayi didn't raise any opinions to Zhang Zixian at that time, but he also felt that a change should be made on the portal website.Otherwise, the tt portal will become the largest portal website in p stream in the future.But in terms of domestic portal influence, it will still not surpass Sina.

"Go on."

Chen Jiayi sat on the side, quietly listening to Zhao Danyang's plan.

"Judging from the impact of the tt portal, with the increase in the number of netizens, our tt official website, P flow is also growing. But from the current point of view, according to the company's market research report, we found that the people who often browse the tt official website, Most of them are under the age of 25, and among them, they are mainly young people in their 20s. As for the main force of the 25-40 year olds in China, the way they choose news, they all like to log on to Sina.”

"Then what do you think is the reason?"

Zhang Zixian has long seen the reason for this, but the portal website has just been established, Zhang Zixian's plan is to take it slowly, with the current number of Internet users, it will definitely surpass Sina in a short time.At that time, the user base who reads news naturally will change accordingly.However, Chen Jiayi, who knew the history of the future, did.There is no need to take it slowly, even in 2011, the situation like what Zhao Danyang said just now has not changed much.

"specialized."

Zhao Danyang mentioned the word professional.

"The four major portals, including Chinese and other websites, we found that the news portals headed by Sina, their news channels are several times more professional than our tt official website. Often Xinhua Daily does not report it News, Sina can report in advance. This can only explain one problem, that is, Sina has a dedicated news partner.

In this way, Sina can make his news spread all over China.

In addition, Sina News Channel, whether it is the news center or its affiliated sports channel, technology channel... The professionalism of Sina news reports is also much stronger than that of similar websites. "

Zhao Danyang analyzed Sina's success to Chen Jiayi one by one.To sum it up in one sentence, Sina is more professional in news than any other news website.And a portal website, the most important thing is news.Tang Dynasty Information did not do very well in this respect, and even did not have its own professional news team.

Compared with the same period last year, tt official website's biggest competitor Sina, according to the news of Chen Jiayi's descendants.Sina has reached a strategic-relationship-cooperation with the new thousand news media across the country, and Sina is often able to grasp many major domestic and even international news in the first time.This is also the reason why so many people like to go to Sina to read news.

Furthermore, the strength of the news reported by Sina is also more professional than similar websites.Whether it is in news releases or news comments, it is several percent higher than similar portals.This is also the reason why tt combined with Netease and Sohu, but still did not bring down Sina.

It seems that Sina's professionalism has formed the habit of users.Just like watching news on future TV stations, many people like to watch Phoenix Satellite TV.The reason for him is because Phoenix Satellite TV's news is stronger than other TV stations.Moreover, the authenticity-sex-is also much stronger than similar TV stations.

This is not a good sign, especially for tt official website.

If this pattern continues, it is no wonder that in 2011, Tencent has not yet defeated Sina.The answer is because friends who like to watch news have already developed the habit of going to Sina to watch news.Moreover, Tencent in later generations is not only inferior to Sina in terms of news intensity, but also seems to be inferior in terms of the operation ideas of the entire portal website.

Judging from the later generations of Tencent News, most of the targeted user groups are younger.It can be said that Tencent has done really well in terms of entertainment.But in terms of professionalism and rigor in journalism, he is far behind.

As a result, later generations of Tencent have intervened in many industries on the Internet, but in every industry, Tencent has not done very well.If it weren't for such a large user base, the industries that Tencent has intervened in may have long been losing money.But despite this, Tencent has gained an important position in many Internet fields by relying on his instant messaging.

Although many people hate Tencent to the bone, it is a fact.

For Chen Jiayi, means like Tencent can only hinder the development of China's Internet.The reason why Tang Dynasty Company established a group is to prevent Tang Dynasty Company's monopoly from becoming a driving force that restricts itself and the country's upward development.

"Then what do you think the official website of tt should do?"

Later generations of Tencent used many methods, and did not defeat Sina on the portal website.At most, the traffic exceeds, but it is useless to exceed the traffic.Speaking from a fact, that is, the cost of advertising on Tencent is still inferior to that on Sina.It can be seen that the user group faced by the portal website is relatively young in later generations of Tencent.

"If you don't want to replace Sina, you don't have to worry about it. We can target the user group to young people."

This is Zhao Danyang's first point of view.

If you want to replace Sina in portal news, I think you should compete professionally with Sina.The specific plan, in addition to building its own professional news team. For sub-channels of the tt news channel, more well-known experts and scholars can also be invited to comment.Or, do some more in-depth special activities..."

Zhao Danyang said a lot, and most of the methods are more practical.Moreover, if it wants to surpass Sina in the future, tt official website must do so.It's just that Chen Jia shook his head, not because he was dissatisfied with this plan, but because he thought that these plans were slow to take effect.It often takes several years to get results.

"I think the plan proposed just now is okay, but I think we can work on the professionalism. For example, let's try to improve the professionalism of tt's official website in other ways, regardless of the professionalism of the news. "

A portal, although the focus is on news.But it doesn't mean that other services can't improve his professionalism.

"Other?"

Zhao Danyang thought about it, "Could it be possible to open another category, for example, create some professional-sexual-forums like Tianya?"

"Almost close."

Zhao Danyang's thinking is very active, and Chen Jiayi just reminded him a little, and he can think of the direction of Kuozhan.However, it is obviously not in line with the nature of the official website to create a professional-sex-forum on the tt official website.

"How about we enable a blog function on the tt official website."

At this time, Chen Jiayi brought up the more classic idea of ​​later generations, the blog.

【

Aishang Reading Network]