Rebirth Online Entertainment

Chapter [-]: Interview at TV station b

In these public relations activities, in addition to clarifying that the private server has nothing to do with toz company in the news, toz company also made various interviews with major TV stations, including well-known domestic media. 【

Aishang Reading Network] Among them, a well-known host of a domestic TV station interviewed "Cui Xiong", the chief cultural officer sent by toz company. Currently, Cui Xiong is in charge of the legendary event.

The host opened the opening and said directly, "With the development of China's Internet, the lifestyles of domestic netizens have undergone earth-shaking changes, and a new type of online game has emerged on the domestic Internet. Many young people like to play online games as a way of life for them. In this way, domestic game companies such as Tang Dynasty Company and Shanda Network appeared...

After flipping through the description, I briefly summarized the recent legendary events.Then he said, "What is hidden behind the legend? We invited the person involved, Fo Cui Xiong from Toz Company in South Korea, to explain it to us."

"Hello, why did toz company terminate the contract?"

The fuse of this incident was the emergence of domestic private servers, and then the two companies officially announced their breakup. The first attack was South Korean toz company, which announced the termination of the cooperative agency relationship with Shanda Network the next day.

"We mentioned in the contract termination statement that due to Shanda's arrears of our sharing fees. From July to now, it has been more than 7 months. According to our contract, if Party B defaults on the fees for 4 months, Party A has the right to terminate the contract."

"Then why didn't the contract be terminated until now at 11 copies."

It stands to reason that you can terminate the contract after 2 months of arrears, but now you have come to terminate the contract after 4 months of delay.

"Because Shanda has always been our partner, when Shanda defaulted on our sharing fee for two months, we have notified Shanda and sent people to Shanghai to negotiate. It's just that Shanda defaulted on various reasons, and, It is reasonable, reasonable and compliant to publicize that Shanda defaults on our sharing fees. We have always hoped to resolve it in a peaceful way through negotiation between the two parties, so we have not resorted to legal action. But later, Shanda went too far. He still wants to bite us back, no matter whether he is doing public relations or for other purposes, doing so is too much..."

What Cui Xiong said was filled with righteous indignation, and even the host felt deeply, so he said, "It seems that the toz company was forced to terminate the contract publicly, isn't it?"

"Yes, according to our Korean law, if a company does not pay taxes, the court has the right to file a lawsuit against the company owner, and the company owner is likely to be imprisoned for this. And we have never had a grand sharing expense account, so We can't pay taxes to our country, so our bosses are going to jail."

After two small answers, the host seemed to favor the toz company.Of course, if there is no bias, it is impossible for toz company to accept their interview.Could it be that the media who have always hated toz company to their bones come to interview them? Although toz company's public relations activities are not as grand as they are, they are not so stupid.

Is "money" really more important than face, personality, and reputation?Shanda has ruined the reputation of all Chinese companies for the sake of money. Do Chinese people have to endure more and longer discrimination in the world?

At this time, the host began to sigh with emotion.

Although this sentence did not directly explain anything, it already told the audience that it seemed that Shanda did not behave properly.For money, I ruined my reputation.However, this is not the end.Because toz company has to explain the private server incident.

After a video introduction, after explaining in detail what private servers are, the host said to Cui Xiong of toz company, "After the domestic legendary private servers appeared, what measures did toz company take?"

Now Shanda's most powerful one is that toz company intentionally leaked the source code of the legend, so that private servers appeared.Regardless of whether the toz company leaked or not, the emergence of private servers has a lot to do with them.If toz company does not clear up this charge, then he will not be able to win this public relations campaign.

"When the private server appeared at that time, we immediately negotiated with Shanda, hoping to resolve the matter together. At the same time, we also waived 7% of Shanda's July share fee as our sincerity in handling this incident. The private server is still Shanda's company in terms of our company. Both are beneficial, and both sides have losses. However, Shanda used private servers as an excuse to default on our sharing fees on the one hand and demand a reduction in sharing fees on the other hand, which is unreasonable.

Cui Xiong really deserves to be a master of public relations. After speaking, he gave a very convincing example. For example, many of Microsoft's operating systems are pirated. Does Microsoft want to compensate all agents?This is simply impossible.We have always been very sincere and hoped to solve things together, but we didn't expect the consequences to be like this. "

This example is really amazing.Because, he ingeniously transfers the concept.Treat the appearance of a private server as a cracked version like a pirated version.In fact, if there is no source code for the private server, he can't set up the server at all.

After the audience heard it, they would inevitably fall into subjective imagination, thinking that the toz company was wronged.

"There are rumors that you deliberately leaked the source code, which led to the emergence of private servers."

The host continued to ask further questions about the private server incident.

Faced with these questions, Cui Xiong was well prepared. He had successfully confused the concept just now, and now he can go one step further. "This kind of statement is very infuriating. First, Shanda is our agent. The contract is a norm, and the two parties are dependent on interests. The better "Legend" is, the better our income will be. Why should we lower Shanda's operating status? Don't we want to make money from the things we have worked so hard to develop?

50. Deliberate disclosure-disclosure-source code is illegal in terms of behavior, and it can also be traced.Besides, we have no reason to do this at all, and if we do, our own losses will be heavy. The market share of "Legend" in China accounts for [-]% of its global market share. That is to say, if it loses the market revenue in China, the meaning of "Legend"'s survival is not great. The things we develop by ourselves destroy it, which may ? "

In fact, toz really didn't leak the source code on purpose, maybe someone inside leaked it, they have been checking this.But now it's not about checking the source code, but about this public relations crisis.

This interpretation seems reasonable.If the source code is leaked out, it will be a very big blow to them. Even if toz company wants to consolidate a big company, it won't do this.After all, the Legendary franchise isn't just China.If the source code is leaked, basically the official server will be useless.Possibly, other countries will not come to represent the legend again.

"So, the last question, is the private server incident related to the termination of the contract?"

As long as this topic is made clear, then, this time a public relations activity. toz company has the potential to succeed.

"It's definitely not related. These are two different events in different periods. Shanda confuses them, which is an act of deliberate deception and fooling. But we really admire Shanda. It’s so hyped up that everyone knows it, black is white, and white is black..."

Treat things that occurred in different periods as two things.In other words, he directly pointed out the private server incident, saying that it was related to the termination of the contract this time.Later, toz company broke the news again, saying that Shanda Network has been violating their rights.For example, like World of Legends, this game is made by completely imitating their legends.

In the end, the host once again expressed emotion: "Shanda may think that the Chinese people are too ignorant, so it uses its usual means to try to control Chinese users and media in the palm of its hand."

The lawsuit must be fought.

So far, Cui Xiong's public relations campaign has been a complete success.

In response to this, how could Shanda stop and start a bigger counterattack.If not, it will be a disaster if the toz company bites back.This time, Tangchao Company directly participated in it, and took advantage of the cooperative relationship between Tangchao Audio and Video and American b, and jointly conducted an exclusive interview with b.

Moreover, many authoritative experts on online games from various countries were invited to participate in the program.

This time, Chen Tianqiao went straight to the battle.

Now the lawsuit has not yet started, but the struggle between the parties has been in full swing.

"Why are you in arrears with South Korea's toz company's sharing fees?"

Faced with the emerging Internet media, this time the China-Korea business war, with the participation of various media, attracted countless viewers.As the number one media station in the United States, TV Station B is naturally keen on reporting.This time, B specially sent the most popular "Lina" of the TV station as the host, and began to interview Shanda Chen Tianqiao.

"Before July, our contract with toz company has half a year left to expire, and toz company has sent people to Shanghai to directly signal to our Shanda company that we want to increase the sharing fee. We rejected this reasonable request However, we still pay the share fee to toz company according to the stipulations in the contract. However, in July 7, toz company leaked-leaked-source code, until the private server appeared, we were forced to stop cut their share of the fee."

"From this point of view, the two things mentioned by the Korean toz company are actually one thing."

"Yes, in fact, the private server incident was the trigger for this contract termination incident. However, toz's "public relations" skills are very high. They separated the time and said two things, which made many people believe in toz company."

"We still have a question, why toz company deliberately leaked-disclosed-source code, leak-disclosed-legendary-source code is of any benefit to toz company?"

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Aishang Reading Network]