Rebirth Online Entertainment

Chapter [-]: Free Strategy

The current war is the same as the war between Microsoft and Kingsoft back then. 【

Aishang Reading Network]

It can be said that before 1999, Kingsoft's WPS occupied an absolute market in China.However, since Microsoft's WOR came out, Kingsoft's WPS lost all the market in an instant.There is only one reason, and that is that Microsoft has adopted a piracy strategy for its operating system, including its wor.

Originally, the function of wps was not as good as that of wor, but now the market is full of free office processing software.At this time, even if you want to buy the genuine wps software, facing the price of more than 2000 yuan for a set, you are still hesitating.Even later, when Kingsoft realized the crux of the problem, it adopted a piracy strategy.

It's a pity that if Microsoft's WOR has just been released and uses a piracy strategy, it may be able to keep Microsoft's WOR out of the country.However, by the time Jinshan reacted, Microsoft's office processing software had already occupied most of the market.In this way, in less than two years, wps has given the market that it has finally acquired to others all at once.

Chen Jiayi still remembered this battle clearly.

During the war, Chen Jiayi realized the importance of strategy.Of course, the gap in wps technology is also an important reason for losing the market.And, especially after Microsoft has taken over the market.The profit earned by wps back then was actually put into other aspects.For example, Jinshan used the money earned from selling wps to invest in antivirus software, educational software and game development.So, the updated version of wps has not been extended.

In this way, the gap with Microsoft Wor has been further widened.If Chen Jiayi hadn't gone to Beijing and bought the wps department, I'm afraid wps could only be downloaded and used by some passionate patriots in the future.I'm afraid that for ordinary people, they don't even know wps, and they still use Microsoft's wor.

Now Chen Jiayi is like a raptor crossing the river, about to snatch the word processing software market that Microsoft has already won.

It's just that no matter how strong the crossing raptors are, they won't be able to overwhelm the snakes in the short term.In addition, the current Microsoft is not the previous Kingsoft.People need technology to have technology, financial resources to have financial resources, and popularity to be more popular. Although the wps software is good, it feels very strange to the global fans, and they don't necessarily support it, even if you advertise every day, it's useless.

As a result, Chen Jia had no choice but to change his strategy.

Because, he knows, it is very difficult to let users know the benefits of wps by this slow and wide-spread method.Moreover, Microsoft's wor is now able to meet the office use of most people. WPS is just a little more human-friendly, and then, in some other functions, it is better than Microsoft.In essence, there is not much transcendence.

In this way, when wps is placed in the international market, its advantages are not so obvious.

In order to reflect his own advantages, Chen Jiayi remembered the strategy Microsoft used in the Chinese market back then, which was to let piracy run rampant and seize the market first.So, an order to go down.WPS, which has just been introduced into the international market, already has a free cracked version.Moreover, this free version is also listed in many computer forums and download websites.

This free measure has just been released, and it has attracted a lot of people in an instant.

Originally, when wps entered the international market, many people had already heard the name of wps.After all, so many advertisements are not in vain.It's a pity that they already have Microsoft's wor installed.In addition, wps also needs money to buy.For most netizens, they don't need to buy another one.

Unexpectedly, just after a period of time on the market, the news of the cracked version of wps broke out.This free, suddenly attracted the attention of many netizens.There is a misunderstanding here. Many people think that European and American netizens will not use pirated versions. no, absolutely not.That's because there is no soil for piracy to grow in Europe and the United States.Moreover, in the eyes of European and American netizens, piracy is not a free product, and he also has to pay.Sometimes, the cost of pirated copies is even more expensive than genuine ones.

Therefore, many people will not choose piracy.

However, European and American netizens are also human beings, and they are more interested in free things.Otherwise, there would not be such a popular shareware conference in the United States.It is precisely because there are many free products in the shareware conference that it attracts a lot of software enthusiasts.

Now the emergence of the free version of wps cracking has attracted them all of a sudden.Yes, it's free that attracts them.Almost a cracked version has just been launched, and it has attracted the love of many players around the world.After all, many users are also depressed when they pay fees every day.If there is a free product, why not do it?

Moreover, it seems that the Tang Dynasty company can't stop these cracked versions.Look, the current wps official website says that piracy must be sanctioned.However, they couldn't do anything about it.Because there are so many hackers in the world, how can they make it.Today you apply the patch, and tomorrow the latest cracked version will be released.

In a contest, it was obvious that Tang Dynasty Company was at a disadvantage.

Of course, Tangshan Software's fight against piracy is purely pretending.It's a ghost that he will fight against piracy, and now it's more important to quickly seize the market.Moreover, wps is connected to the network.Tang Dynasty Software Company can also place some advertisements there to earn a little income, which can be regarded as compensation for itself for using piracy strategies.

Microsoft.

"Boss, the cracked version of Tang Dynasty Company's WPS has been spread all over the world. If this continues, our market may be swallowed up by these cracked versions..."

Although it seems that the expansion path of wps is not very fast now.Moreover, Microsoft's market share is too large.Even if wps wants to seize the market, it will take a certain amount of time.

"Well, Link, tell me, what should I do?"

Link is the president of Microsoft Asia, and has a unique understanding of the electronic information industry in Asia.This time, Tangshan Software's WPS was cracked by hackers. At that time, Link thought that Tangshan Software might have done it by itself.Looking at it now, it's really good. Today's wps has already taken away some markets around the world.

Of course, this market cannot pose a threat to Microsoft at all.However, if Microsoft ignores it, it won't take long, maybe only two years, and Microsoft's wor will be free by then, and I don't know if anyone will use it.

"I think we can use our broad strategy in China again."

In China's wide strategy, it is the same as the current Tangshan Software.Attack with the genuine version, and seize the market behind the pirated version.This effect is very good. China, whose market is not very open, cannot stand the invasion of Microsoft.

"No, no, no... Link, do you know how many of our licensed users there are in Europe and America?"

Using this strategy, it is indeed possible to maintain market share, but Microsoft's profits will definitely drop by a large margin.Moreover, the backstage of Tangshan Software is Tangchao Company.He is not that Jinshan Company, who immediately changed direction when he was suppressed.The current Tang Dynasty Company has made it clear that "it's not like the dragon doesn't cross the river".If you fight him for a long time, they will follow.

To use a Chinese saying, those who are barefoot are not afraid to wear shoes.

Tang Chao Company can procrastinate, because his software has not made money in the first place.However, if Microsoft adopts this strategy to drag Tang Chao Company hard, every day of delay will result in a huge loss of personal interests.Such a strategy may be possible in China, anyway, there are so many pirated copies in China.However, in Europe and the United States, this is the top priority of Microsoft, and Microsoft cannot afford it.

"How about contacting Tangshan Software."

Yeite stood up at this time, he was very worried about Microsoft now.

The matter that the core of the Tang Dynasty was pressing on the head was not resolved, and then the compression software broke out, and now wps is coming menacingly.Although the compression software is related to Microsoft, the cooperation with wnrr still failed to withstand the advance of Tang Dynasty compression, which made "Yite" feel a little bit wrong.So much so that when he made his suggestion to Bill today, he didn't seem so confident.

"What, contact with Tangshan Software?"

For Bill, his biggest enemy is the Tang Dynasty Company, and the enemy he hates the most now is also the Tang Dynasty Company.It is simply difficult for Bill to accept Microsoft's cooperation with Tang Dynasty Company.Moreover, Tangshan Software's wps has just been released, so they rushed to cooperate with him, which is too embarrassing for them.At that time, maybe the cooperation will fail, but it will fuel their arrogance.

"I think this is the best way."

Yi Te said in a low voice.

Because, only in this way can we keep the profit while keeping the market in advance.If this is not the case, the market will be lost on the one hand, and profits will be reduced on the other.Now Yeite finally felt what it was like to be a loser.Of course, he was also very depressed.Unexpectedly, one day, the strategy used by his company before was now used on him.

"I see, let's continue to discuss and discuss..."

Yeite's low voice made Bill feel that he didn't have much confidence.In addition, he had already cooperated with wnrr before, and the "Alexander, Lushan" at that time had a haughty look. If Bill hadn't considered the overall situation, how could he be willing to cooperate with them.

However, it turned out that even if they cooperated, it would have no effect.Up to now, the market of wnrr has retreated step by step.Although it seems that he still has a certain market, but the general trend is gone, and he can't be saved again.Although Microsoft has opened up part of the source code, it is still crowded.

This discussion, then discussed for several months, until later... that is of course a later story.

……

"Mr. Chen, Blizzard wants to discuss with us about the specific release time of the Frozen Throne."

Chen Jiayi, who was looking at the world's word processing software market with cold eyes, received a call from Zhang Zixian at this moment.

"Oh, the Frozen Throne."

Almost forgot about him.

Strange thing, the Frozen Throne was released a little later than later generations.Thinking about it later, Chen Jiayi remembered it, and knew the reason for the delay in his heart.Probably because of joining the manpower of Tangchao Network, they added a lot of trouble in the development process. Of course, this trouble also made Tangchao's employees learn not to learn technology.

In this way, the development time is a little later.

Of course, regarding this point, Blizzard didn't feel that there was any problem with its research and development progress.For them, they felt that having such a complete plan from Tangchao Network made their development cycle much earlier.

"You can tell Blizzard about the specific release time, and you can release it at any time. By the way, you can tell Mike for me, just say that I want to chat with him tonight..."

The best time to acquire Blizzard is before World of Warcraft comes out.Because, there is no influence of World of Warcraft.Although Blizzard is a world-class game company, its value is not great.However, if Blizzard released World of Warcraft, its market value would soar in an instant, reaching 200 billion US dollars.At that time, even if Chen Jiayi plans to buy it, he still has to think about it.

Now, it seems, is the time.Because, Blizzard has no plans for online games.

"Ok."

After answering the call, Chen Jiayi came to Tsinghua Library.

The current Chen Jiayi has completed a comprehensive grasp of the basics of economics.What is lacking is a further understanding of the entire economic market and exploration of its origin.For this reason, Chen Jiayi was basically unable to choose many courses.Most of the time, he went directly to the library.If you encounter any problems, go to Mr. Lan Heng for advice.

"Wealth of Nations."

Chen Jiayi picked up a book.

This book can be described as a pioneering work in economics.It is precisely because of this book that the door to economics has been opened, and the classic among them is self-evident.What Chen Jiayi is reading now is the English version, not the domestic Chinese version, because Chen Jiayi found that in many places, the translator did not express his meaning clearly.

Just as Chen Jiayi was standing by the side, he read the book carefully.Suddenly, he felt a sound beside him.Turning his head, he found a girl next to her, trying to pick up a book on the shelf with her toes on her toes.However, Tsinghua has a large collection of books, and some books are placed in a relatively high position.This girl is relatively petite, and it is a little difficult to lift her toes.

Seeing this situation, as soon as Chen Jia reached out, he took down the book on it and handed it to the girl.

"Eh...Fang Qingwei."

This girl was the first time to lead Chen Jia, and she was also the girl Ma Yun had seen in that speech.

"Thank you."

Fang Qingwei seemed to recognize Chen Jiayi, but, being an introvert, she just thanked her, picked a seat with her book, and continued to study her courses.Since this is a library, Chen Jiayi did not go over to disturb it.I had no choice but to continue to study it with The Wealth of Nations.However, when he was reading, he would occasionally turn his head to look at Fang Qingwei.

He wanted to talk to this girl, and a thought came to Chen Jiayi's mind.

An hour later, Fang Qingwei sorted out the notes and put the book away. It seemed that she was going to take it back.Seeing Fang Qingwei leaving the library, Chen Jiayi put down his textbooks and chased him out.

【

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