Rebirth Online Entertainment

Chapter 3: 30 million acquisition of [-] shares of Baidu

"Looking at Tang Chao Company at present, the most important thing for him is to grasp the ho123 novice entry website.【

Aishang Reading Network] We did not imitate but also launched a ho123-nature website to compete with Tang Dynasty Company for users. "

On the Internet, ho123 should be said to be a website with the lowest technology.However, it is such a low-tech website, but it has tens of thousands of users.It has to be said that this is a miracle.In addition to ho123, there are actually similar-natured websites in China, such as 235 and the like, but there has been no performance.

One of the senior managers of Baidu heard what Li Yanhong said, so he came up with the idea of ​​developing a website of the same nature as ho123.

However, this plan was rejected by Li Yanhong, "A large part of our Baidu users were brought in through ho123 in the past. Now that ho123 has terminated its cooperation with us, then, for new users, they will not be able to reach Our search engine. The problem ho123 used to have was that they couldn’t retain customers, but they have solved it now. But our Baidu, the problem now is that we can’t develop new customers. That is to say, our Baidu users are basically old users. It is basically useless to publish a website of the same nature as ho123 among old users. Besides, even if it is for foreign media, can it be as popular as Tang Dynasty Company?"

The users covered by his instant messaging are all the users in China, far more than the users who use Baidu.No matter how broad Baidu is, it still cannot solve the problem of introducing user groups.

"Mr. Li, we think Soso's two businesses, Soso and Zhizhi, are very good and can be applied to Baidu."

"This is good, but it has nothing to do with the content of this conference. It cannot be the key to solving the problem."

These two businesses are very simple. Tang Dynasty Company can do it, and so can Baidu.However, even if the copycats pass, they can only be used among old users.For new hands, they still can't experience it.Moreover, don't look at the fact that there are fewer new users.But if you add a little every month, a year is a geometric multiple.If you wait two or three years, ho123 can become a super portal.

Li Yanhong rejected several proposals in succession, and Baidu's top executives have been silent.

It's not that they have no brains, but that under such circumstances, Baidu has nothing to do.

"Manager Bi, do you have any suggestions?"

At this time, Liu Yanhong saw that the manager of the marketing department seemed to have something to say.

"Well, I do have a suggestion, but I'm afraid that if I say it, it will increase the ambition of others and destroy my prestige."

This person is Bi Fang, the manager of Baidu's marketing department.As early as before, he suggested that Baidu acquire ho123 to solve future troubles.It's just that although the company agreed with his proposal, it has not been implemented.Of course, as a qualified professional manager.If he is not here now, he will make sarcastic remarks here, and he will listen to me earlier, and there will be no problem now.The key now is that there is a problem now, and everyone needs to solve it.

"Say, now everyone thinks that Baidu is at the critical point of life and death. If you have any suggestions, please tell them all."

This statement is somewhat exaggerated, based on Baidu's excellent Chinese search function.Almost any search giant can't compare.Based on this alone, Baidu has a lot to eat in the search field.However, this time is called the turning point of Baidu, and I am afraid that everyone will agree.If it is not handled well, Baidu's position as the leader will fall, and then it will be handed over to others.

Among them, the most likely to take over is the Tang Dynasty Company.

However, Tang Dynasty Company has one of its biggest shortcomings, that is, it does not have a qualified search engine.Just relying on the soso who came out recently, I can only coax people who are new to the Internet.For old birds, they don't know how to use soso at all.Of course, the current search and know, but it is very good to avoid his shortcomings.

It has to be said that Tang Dynasty Company is really a miracle in business.

"I think we can cooperate with Tang Dynasty Company."

This is "Bi Fang"'s suggestion.

"Cooperation?"

As soon as Bi Fang's suggestion was made, it aroused criticism from everyone.

"Manager Bi, Tang Dynasty Company is now Baidu's archenemy, and cooperating with him isn't it for the tiger's skin?"

"As long as there are common interests, there will be times when enemies will also cooperate."

Bi Fang seemed very calm, and replied with a smile.

"Go on."

Li Yanhong admires talents like Bi Fang very much. Moreover, he recalled that Bi Fang had already said at the conference last year that he wanted to win this ho123.Moreover, Bi Fang had made it clear at the time.Don't look at this ho123's small scale now, but his creativity just satisfies all novice users in China, and has great potential in the future.It's just that Baidu's funds were not very generous at the beginning, and they had been planning carefully, so they said wait a minute.In this way, there was this disaster.

"If Tang Dynasty Company wants to occupy a certain market in the search field, then it must have an excellent search engine, and we have exactly what they want. This one thing in common, I think, they would be interested."

"Well, very good. However, there is one question I don't understand."

For Bi Fang's suggestion, Robin Li feels very good.However, cooperating with Tang Dynasty Company would cost a certain amount of money.

"What do we use to cooperate with Tang Dynasty Company?"

advertising fee?

Joke, now, advertising money is useless.

"One is search engine technology, and the other is shares. The engine is the foundation of our survival at Baidu, and it is impossible to share it. Then, only shares..."

Bi Fang smiled wryly.

The others finally understood, why this suggestion arouses others' aspirations and destroys one's own prestige.This sentence is too euphemistic. If you say it harshly, you will simply surrender to the Tang Dynasty Company.

"Shares?"

For any company, shares are the most important thing.However, Robin Li, who has lived overseas for a long time, is used to seeing a lot of business miracles on Wall Street.As for the shares, he doesn't want 100% control, as long as he can fully manage the company.The key is, what can I get back if I give up my shares?

"What good does this do for us Baidu?"

Li Yanhong did not deny or nod, but continued to want to know more.

"There are two advantages."

Bi Fang thought clearly, "First, we can get another round of financing."

"What about the second one?"

The Internet is a money-burning industry. Although Baidu is now, it is no longer as short of money as it was back then.However, they have been sparing no effort and dare not expand too much.Anyway, Baidu will need financing sooner or later, and accepting Tang Chao Company to come in, speaking of it, it can be regarded as passable.Li Yanhong was quite satisfied with this point, and nodded in agreement...

"Secondly, we can take advantage of the power of Tang Dynasty Company to monopolize the domestic search market."

Although Baidu Chinese search engine is the most powerful one in China.However, in the past two years, Baidu has only seized 60% of the market, and the rest of the market has been divided up by Google, Yahoo, and Zhongsou.Without the help of ho123, Baidu may not even be able to maintain the 50 market.If Tang Chao Company joins in, relying on Tang Chao Company's strength and Baidu's search technology, it will surely become the new overlord of the domestic search market.

"Okay, I will assign you full responsibility for the cooperation with Tang Dynasty Company."

Having said that, Robin Li has no problem and handed over the task to Bi Fang.

"Yes."

……

Linchuan, the headquarters of Tang Dynasty Company.

"Hi, I'm Bi Fang, the marketing manager of Baidu."

"Hi, please sit down."

Sure enough, Baidu still couldn't sit still.

In fact, if it were Tang Dynasty Company, Tang Dynasty Company would not be able to sit still.Because in the domestic market, the search field is now highly competitive. A few days ago, Zhang Zixian also received Google, Yahoo and China's Zhongsou.Google and Yahoo have very clear goals, hoping to implant their search engines on the ho123 platform.Even, a sky-high advertising fee can be paid.

However, Zhang Zixian smiled and said Tai Chi to them, saying that the company should think carefully about it.

In fact, think about it, what's the use of sky-high advertising fees?If Tang Chao Company bought ho123 just to earn some advertising fees, Chen Jiayi would not even bother to do so.The Tang Dynasty Quantum Fund, which he co-founded with Soros, has made a lot of money in the overseas market. How can he value his little money?

As for Zhongsou, a domestic search engine, he is very smart.Cooperate directly with Tang Dynasty Company. To put it bluntly, Zhongsou is willing to offer 49% of the shares under conditions, and hopes to develop close cooperation with Tang Dynasty Company.

This one is the most sincere. When Chen Jiayi heard about it, he secretly admired the boss of "Zhongsou".Unexpectedly, at this juncture, he could actually take out such a big piece of cake to lure Tang Chao Company.If it weren't for the poor search engine of Zhongsou Company, Tang Chao Company might have agreed.

Finally, that is, Baidu, he finally came.

"I've heard that Manager Bi is a great talent. I wonder if he would like to come to Tang Dynasty Company?"

In the opening sentence, Zhang Zixian did not discuss cooperation with Bi Fang, but laughed, trying to poach Baidu's corner.

"Mr. Zhang was joking. I think Baidu is a very innovative company. I would like to stay in Baidu."

Although Tang Dynasty Company is good, Bi Fang also feels that Baidu is not bad either.What's more, now that I am enjoying myself in Baidu, why come to a giant company?

"Well, Baidu is good, and your company's search engine is really good."

Although the search procedure is easy to make.However, for a real search engine, the content involved is extremely complicated.It can even be said that it is much more complicated than some large-scale software.Tang Dynasty Company does not have this technology to compete with Baidu for the time being.Reluctantly got a soso, just pretending there, in fact, the search ability is very poor.

"Your company's ho123 is even better."

For example, he also admired it.

"Oh, does Manager Bi think so highly of such an untechnical website?"

ho123 is really unskilled, this is something that everyone on earth knows.

"It is precisely because ho123 has no technology, but he has done everything that technology can't do. Tell me, should I admire such a website..."

Hearing Bi Fang's explanation, Zhang Zixian admired Bi Fang greatly.

"Okay, let's get to the point. Our Tang Dynasty company needs shares of Baidu 51."

Before Baidu came, it had already stated its cooperation intention.Besides, both parties are smart people, so there is no need to turn any corners.What Chen Jiayi meant was that he only needed to buy 51-[-]% of Baidu's shares, and that was enough.But when he opened his mouth, Zhang Zixian said [-].In a fit of anger, he ate Baidu.

"I don't think I would agree."

"Everything is negotiable, and Baidu can set a price."

Before Bi Fang could answer, Zhang Zixian had already said, "5 million!"

The price of 5 million to acquire Baidu 51 shares seems reasonable.

However, Bi Fang shook his head.

"10 billion."

Zhang Zixian continued to increase the price.

"20..."

Waiting for Zhang Zixian to continue to increase the price.

Bi Fang still shook his head, and said directly, "If we continue to talk about controlling Baidu, I'm afraid I can go back directly, because this is not something I can handle."

The meaning of this sentence is very clear. If you want to control the shares of Baidu 51, then there is nothing to talk about.

"Okay, okay, you said a cooperation plan?"

"There are two plans, which one does Tang Dynasty need?"

"All said."

"The first one, we will provide 10% of Baidu's shares and Tangchao Company to carry out various cooperation."

"What about the second one?"

Zhang Zixian said nothing, and wanted to hear the second one.

"Your company invests 2 million yuan and can acquire 20 shares of Baidu."

It's just that after the two proposals were finished, Zhang Zixian was not satisfied.Frowning, he said, "Baidu will not treat Tang Dynasty Company as a venture capital fund."

"This one……"

Bi Fang was horrified, they had seen all this, and his heart turned cold for a moment.However, he didn't show it.He just said, "If you want to get shares in Baidu, you don't need to pay a small price. How can this be done? Besides, there are many people who want to invest in Baidu. Although we cooperate, it is impossible to give shares for nothing. I heard that Zhongsou is not here Have you arrived at your company? If Tang Chao Company is willing, it must be easy to obtain the absolute controlling stake in Zhongsou Company."

This is true.

There are many investment fund companies, but they have targeted a large number of high-tech companies.Among them, Baidu, which does not have much financing history, has become the object of their focus.In particular, the Zhongsou company mentioned by Bi Fang further pointed out the weakness of the Tang Dynasty company.In other words, the current Tang Dynasty Company lacks an excellent search engine.

It's just that Zhongsou's search engine is too bad, even if they give shares to Tang Chao Company for nothing, they won't take it.

"Since this is the case, let's add a little more. Tang Chao Company invested 3 million yuan to buy 30 shares of Baidu. What do you think? Mr. Bi should be able to decide such a thing."

"make a deal."

The two parties have now officially reached a cooperation.

【

Aishang Reading Network]