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Chapter [-]: Package and sell bm, p business

"Sell p computer business?"

Cindy looked at Chen Jiayi, feeling puzzled, "As the leader of global business jets, BM has its unique status and culture. We, BM, have never thought of selling the p computer business.【

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BM's p business is generally a business machine.The price is relatively expensive, basically for office use.Moreover, bm's p business has developed for decades.In the past, Apple and Apple have always been products that compete against each other.It can be said that bm's p business has brought bm a very powerful advertising effect.

If it weren't for BM's P business, I am afraid that a large number of people would not know that there is such a BM company.After all, his other products are relatively small for individual groups.Therefore, bm has always attached great importance to its p business.

Although Cindy didn't know what Chen Jiayi was up to, she resolutely rejected Chen Jiayi's suggestion.

"That would be a pity."

Chen Jia stretched out his hands, expressing regret.

"Okay, Chen, I know what you mean."

Seeing Chen Jiayi's expression, Cindy understood what he said just now.The guy in front of him is really smart.

"Actually, selling the p business is actually very beneficial to you bm."

"How to say?"

Cindy was a little disappointed and was about to get up to leave.Unexpectedly, Chen Jiayi seemed to see through his mind, and said another sentence.

"I would like to ask about your company's p business profitability in recent years."

Although bm's p computer has always been praised by others, it is considered the king of business machines.However, it's not that if the computer is good, bm can make a lot of money.On the contrary, bm has been in a state of loss for the past two years.

"This one……"

Cindy was at a loss for words when asked one by one by Chen Jia.

Anyone who has read the BM report knows that in the past two years, BM's p business has been in a loss situation.Moreover, the loss is relatively large.After it was sold to Lenovo at the end of 2004, bm's P business lost a total of about US$10 billion.

"Carrying a p business that doesn't make money, just to earn this brand? In fact, bm's current reputation is already known to the world. Even if there is no p business, bm's reputation will not decrease. Moreover, your company's main profit Business, what you look like is not an individual, but a company..."

Although bm's p business brought bm a lot of popularity at the very beginning.Especially the emergence of p computers in the 70s, it simply made bm a myth.However, time is developing and things are developing.The current p business of bm no longer has the influence of the past.It can even be said that bm's p business is gone.The current bm is very mature, and there is no need to rely on p computer business to expand its reputation.

"So, I think that bm should quickly sell its p business."

Whether it is now or in the future, BM's p computer business, not only did not generate any profits for BM, but it has always been a drag on BM's various decisions.It made him unable to devote himself to developing the software business and hardware business in a consistent manner.

"What do you think, my friend?"

Chen Jiayi talked a lot, from bm's brand to bm's profit.From bm's profit to bm's future plan.And said, if bm still attaches so much importance to its p business.Then, even if BM has some innovations, I am afraid it will not be able to bring much glory to BM.In fact, bm is also innovating every year.

"It sounds like there is some truth..."

Now Cindy has gradually become hesitant from being resolute at the beginning.

Yes, bm's p business has been losing money for the past two years.Until now, the company has not come up with a specific plan.In other words, if bm does not find a case of controlling the loss of p business.Then, next year or even in the future, bm's p business will continue to suffer losses.

Is it worth losing hundreds of millions of dollars every year for this fame?

"Well, yes, your company does need to think about it. However, as an outsider, I think. You are thinking about the same issues that Apple was thinking about a few months ago."

At this time, as soon as Chen Jia finished speaking, he looked at Jobs.

After more than a month of Apple computer sales, Jobs seems very happy, and he also enjoys his company's products, which can be liked by the public.This is much more interesting than innovation. Of course, Apple will continue to be creative.

"Yes, Chen is right. In the past two months, the problems we encountered at Apple were actually the same as those encountered by BM."

Both companies have very similar cultures, and they value their own culture and brand very much.It's just that when they value their own brands, they are also burdened by their own brand value.If Apple hadn't said what Chen Jiayi said, I'm afraid Apple is still innovating for the sake of innovation. Even if it produces a 64-bit computer, it will not have much value.

Jobs looked at Cindy, who used to be the marketing manager of BM and is now the vice president of BM.

"Okay, thanks, I'll think about it."

Cindy thought hard for a while, and seemed a little moved.However, his purpose of coming to find Chen Jiayi today was not achieved.So he looked at Chen Jiayi, and then asked, "Then, what about the future development of bm, Chen, what do you think?"

"I think I've said it."

Chen Jiayi planned to speak directly about bm's p business.

Even if Chen Jiayi didn't say anything, if BM's p business drops a little bit more after staying this year, I'm afraid BM will throw away his hot potato.

"Oh I got it."

Hearing Chen Jiayi's answer, Jobs and Cindy suddenly realized.

"Chen, seeing you today is the happiest thing for me this year."

Cindy stood up excitedly and gave Chen Jiayi a friendly hug.

"Haha, me too."

Chen Jiayi also laughed. He knew that bm's sale of p business was basically done.

……

bm headquarters.

"Everyone, in 1978, our p computer achieved an immortal brilliance. Even in the face of Apple's competition, we were not afraid. However, today, decades later, Apple has long since lost its former glory. And we The bm also lost the market of the year. Even, we have to face the fact that the p business is losing money. Yesterday the company's financial department estimated that this year our p computer department may lose 5 million US dollars..."

BM's EO "Pell" looked at the BM executives sitting with a serious expression. He hoped that this meeting could find the most appropriate solution.

"Say, Jim, what do you think?"

"In my opinion, the reason for the large loss of p computer business this year is that some parts with technical problems were used, which caused most of the computers to be repaired. After this year, 2004 will be relatively better. However, I also advocate Saving some unnecessary expenses may improve the current situation."

BM is a service-oriented company that pays attention to high investment and high return on products.

BM's p business is a representative of high investment.So, we see. BM invested a lot in the p business, not only in technology, but also in other aspects, all of which were generous, which also caused a lot of waste in management.When bm sales were very good before, maybe you didn't feel anything.However, with the emergence of Dell, HP... a series of world-renowned brand computers, bm's sales share is getting lower and lower.

Especially this year, BM also found errors in several technical parts of the BM computer.Although there will be no major problems with these parts, a series of BM computers have been recalled and replaced with new parts in pursuit of high-quality BM.And this move was the breaking point of bm's substantial losses.

However, Tom's answer did not get everyone's approval. One of the executive managers said, "I think, even if there are no problems with p computers next year, and we tighten up expenses, our p business will still hardly improve. After all, The loss of up to 5 million U.S. dollars is not caused by a single return to the factory for repairs, but also by the gradual degradation of the market."

"Well, Rose, what do you say?"

Tom asked directly, in exchange for a burst of embarrassment from the other party, in fact, Rouse didn't know?

"I thought, maybe we can sell the p business?"

At this time, Cindy was on the side, but he proposed the suggestion Chen Jiayi gave him.

"Sell... no, no, no..."

Many people objected loudly, even if Cindy is the vice president of bm.

They thought Cindy was crazy.

"Guys, listen to me."

After Chen Jiayi's words, Cindy thought for a long time.

Indeed, the current bm is no longer the bm that sold computers back then.If bm wants to develop in the future, it cannot always maintain the original thinking.If you always think about the glory of p, maybe, after a few years, it will be the end of bm.Isn't Apple also becoming a niche product under its own conservatism?

He felt that Chen Jiayi's strategy was right, although he was reluctant to part with bm's p brand.

"Just yesterday, I had a conversation with Mr. Chen Jiayi, the president of Tang Dynasty Company..."

Cindy told exactly what Chen Jiayi said about the strategy.And, plus his understanding of bm.His explanation was more convincing than what Chen Jiayi said.He even made a bold prediction.If BM continues to insist on this p business, then BM's software business will be surpassed by other companies.

……

A few days later, Chen Jiayi, who had returned to China, received a call from Cindy.

"The board of directors has initially reached an agreement to sell bm's p business."

"Yes, I think, BM made a wise decision."

Chen Jiayi smiled, he knew that BM would definitely do this.

Then, the next step, for me, is to take care of this sale business.

【

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