Rebirth Online Entertainment

Chapter [-]: A piece of gossip: Acquisition of kof "King of Fighters"

virtual life. 【

Aishang Reading Network]

Not bad.

When such news broke out, it was very tempting whether it was for old players or new players.Although, community-based operations will be more difficult, and there will be some disadvantages for new players.However, this kind of game features and strong playability are undoubtedly the most attractive.During the closed beta, these game functions were revealed in all directions, and the crowd of onlookers were angry, eager to enter the game immediately.

And such news is also a big attraction for foreign players.

Originally, they played click games every day.It can be said that their understanding of the game and how to play the game is much richer than that of the Chinese.Now seeing the communityization of "Zhu Xian ol", it is very exciting.This is the setting achieved by all click game methods, and it is still a human-to-human interaction, which is very enjoyable.

Unfortunately, the activation code is not so easy to find.Especially for this most individual game in history, countless game companies, countless game studios, they are staring at these games.Naturally, if you are not an elite player, it would be extremely difficult to obtain an activation code.Even if it is purchased on Taobao, the current price is hyped to a high price of 800 yuan.

But even so, an activation code for Zhuxian ol is still valuable.

It is really impossible for others to spend RMB to buy one.

Leaving aside the internal beta test of Zhuxian ol, Liu Ganfei from Tangchao Electronics contacted Chen Jiayi at this time.

"Mr. Chen, 5 Tangchao handhelds have been mass-produced. We decided to take a look at it first, and then decide whether to expand."

Handheld series, as early as many years ago, Chen Jiayi spent a lot of money to buy technology from Nokia.Although the technology is not very good, but after such a long time, Tang Chao Electronics' first handheld has been fully developed.It's just that the handheld is not a mobile phone after all.If it is a mobile phone, no matter how poorly the Tang Dynasty company makes it, a lot of Chinese people will buy it.After all, functions such as making a phone call and sending a text message, it is impossible for the Tang Dynasty mobile phone to be unable to do so.

However, there may be a lot of Chinese people who don't know anything about handhelds.Facing such an item, it can even be said to be a luxury.In addition, it has never been heard internationally that China has a host business.Given the lack of fame, if it is produced on a large scale, it will definitely lose blood.

Liu Ganfei is well aware of this situation, although he feels that the handheld he developed has some innovations in various aspects.However, in terms of functions, there is still a big gap with Sony, Nintendo, Sega, etc.So be careful not to be greedy for credit.

"Well, that's what you're thinking about. Is there any specific arrangement for Guang in the back?"

The functions of the Tang Dynasty handheld are not very good.Moreover, there is no popularity.Therefore, in order for the Tang Dynasty to let the world know about the handheld, it must have a very rich advertising strategy.Otherwise, the devil will buy your handheld.

"Broadway, we mainly promote "touch-touch-" and games. Moreover, we plan to send this handheld device to the Tokyo Game Show where games are most developed."

The most developed region in the world for games is Japan.Although Japanese online games are underdeveloped, his single-click games have always dominated the world.Even the United States, they can only hold a candle to it.If the Tang Dynasty handheld can be successful in the Tokyo Game Show, perhaps, it is really possible to make the Tang Dynasty famous.

"There's nothing wrong with that. However, I wanted to create some gossip when I attended the Tokyo Game Show."

Although Tang Dynasty Company is well-known, for the Japanese game industry, they don't take Tang Dynasty Company seriously.

In the eyes of the Japanese, they have the greatest game industry in the world.Moreover, their game industry can also penetrate into the real industry.For example, the movie Resident Evil is based on a Japanese game "Resident Evil".There are also a lot of theme parks, if they are peripheral products of the game.From these points of view, Japan's attainments in games are indeed worth learning from people all over the world.Therefore, they are proud and have their proud capital.

If you just go to the exhibition abruptly, it is estimated that even if there is some effect, it will not get much response.

"Gossip?"

Liu Ganfei's thoughts were obviously not as fast as Chen Jiayi's, at most he only thought about how to advertise.It's just that the Tang Dynasty handheld is an experimental product, and Liu Ganfei couldn't open his mouth to apply to Zhang Zixian for a global advertising plan.Therefore, for this handheld product, he can only adopt some relatively conservative methods.For example, go to the "Tokyo Game Show".Just like the first game "Counter Strike" of Tang Dynasty Network.Isn't it at the American Game Show that this shines.And, it didn't cost anything.

"Yes, I heard that SNK's performance has not been good recently, so let's go and have a look."

snk company may not be known to everyone.However, the King of Fighters, I am afraid everyone knows it.That's right, snk company is the Japanese game company that developed a generation of arcade king "King of Fighters".At the same time, this game company also has "Alloy Head", Samurai Soul... and other works.However, it is such a world-renowned company, but due to poor management, its performance is not as good as it is year after year.Moreover, it was acquired by others a few years ago.Although many methods were used, snk was saved.

However, after the resurrection, snk still has excellent performance.Until 2010 in later generations, snk went bankrupt again.

……

three days later.

Tang Chao Electronics held a high-profile press conference and said that it intends to acquire a Japanese game company.

After this news was announced, it attracted great attention from the Japanese game industry.

Before that, they knew that Tang Dynasty Company had secretly gone to Japan to acquire some game companies.However, it is a pity that with the cooperation of the three major game giants, Tang Dynasty Company did not get much.This time, Tang Dynasty Company actually announced in a high-profile manner that it would go directly to Japan and publicly stated that it wanted to acquire a game company.

"Haha, do Chinese people also want to enter the video game market?"

Although Japan also has an online game industry, it is relatively small and not very developed.Generally speaking, Japan is playing point-and-click games.So, they only consider point-and-click games as video games.As a result, a large number of Japanese are not very clear about Tang Dynasty's outstanding performance in online games.

"Poor Chinese, you have to know that Japan's game industry is not as easy to enter as the Internet industry."

The person who spoke was a Japanese who knew Tang Dynasty Company better.

Although Tang Dynasty Company can make a name for itself in the world's Internet industry, it is estimated that it will be doomed for the video game industry.Look, the United States is so powerful, but its video game industry is still far behind Japan.Not to mention, China wants hardware but not hardware, and game software but not game software, how can they enter?

In short, after the news that Tang Dynasty Company announced that it would acquire a Japanese game company spread to Japan, it was immediately laughed at by the Japanese community.They all said that as long as the Chinese Tang Dynasty company comes in, it will definitely bring shame on itself.Even some game companies in the United States, they are not optimistic about Tang Chao's move.

They believed that Tang Dynasty Company should give full play to its own strengths. It is enough to do a good job in the Internet, and why not participate in video games if there is nothing to do.Even the United States and the Japanese video game industry are incomparable.With such a powerful Microsoft, its 360 game console is not selling well in the world.

It can be seen that it is absolutely impossible to intervene in the video game industry controlled by Japan.

However, Tang Dynasty Company was deaf to these news.

The next day, Tang Chao Electronics continued to expose the news, and had already contacted the Japanese snk company. If the conditions were right, they would take over the snk game company.And, continue to lead snk company to develop King of Fighters series products.

"I say, King of Fighters."

Before the Japanese side reacted urgently to this news, the Chinese people jumped up.

For those born in the 80s, how many of them have never played King of Fighters?

I'm afraid it's some kids born in the 90s (it's 2003 now, of course the kids born in the 90s are kids). They might still be in the game hall, playing King of Fighters 97.This extremely classic arcade game has undoubtedly had a huge impact on domestic players.Now, hearing that Tangchao Electronics is going to acquire this company, it is really exciting from the bottom of my heart.

Yes, as long as the acquisition of snk company.Then, King of Fighters is no longer Japanese, but a Chinese game product, and it can even be said to be domestically produced.This is undoubtedly an exciting thing for game lovers.As for Tang Chao Company's move, they expressed their warm support and were very optimistic about Tang Chao Company's move.

Hearing that Tang Dynasty Electronics was going to acquire SNK, some media in Japan were a little surprised.He is really not sure whether snk will be acquired by Tang Chao Electronics.Because, in recent years, due to the emergence of "domestic consoles" in the world, the arcade machine market has become smaller and smaller. As a result, snk's performance has been declining year by year.Because of this, snk has used the measurement of numbers in the past few years, and this has revived from the original bankruptcy.

However, even if it is revived again, the snk company without much financial support, judging from the current situation, will not be able to support it for a few years.Moreover, snk used some extremely bad methods for the company's own benefit, which has been shamed by other game companies so far.Therefore, for the Japanese game industry, they don't want to inject capital into snk.Even if snk's The King of Fighters has an extremely far-reaching influence, many game companies don't want to participate.

This incident is a long story.

In fact, in 2001, the snk company eventually went bankrupt due to poor management.

However, even if snk goes bankrupt, due to the series of high-quality games developed by snk and the influence of "King of Fighters" fighting, snk still has a certain value.After that, snk was acquired by a Japanese game company "ruze", and ruze assumed all the liabilities of snk.

In the following time, snk sought rebirth.Therefore, snk company proposed to ruze company to invest in South Korea. Ruze agreed to this investment out of his trust in SNK.In the end, snk established a game company in South Korea.And, continue to develop game products.A year later, snk stopped cooperating with South Korea and changed the company name to snk, plymore.In this way, snk got rid of ruze's control and officially completed its rebirth.

Although this incident illustrates snk's extremely strong operating methods, from a game company that is heavily indebted, through mergers and acquisitions of other game companies, the debt is transferred to other game companies.Moreover, it became independent to cooperate with Korean game companies and continue to use the snk brand.Until the end, kicked away the Korean game company and was reborn again.

The strategy of rebirth looks beautiful, but in fact, a large number of Japanese game companies have completely spoken to snk.So, how difficult is snk Ren recently.A lot of game companies, none of them want to help snk.This is why, after Tang Chao Electronics announced the acquisition of snk, a lot of media suddenly gathered together.

Because, it is really hard for them to think, in Japan, are there other companies that dare to help snk?After all, one move is bitten by a snake, and ten years is afraid of well ropes. Ruze Company is an example.Not only was he cheated of money, but he didn't even get the snk brand.In the end, both people and wealth are lost, and crying is painful.

"SNK belongs to our country now, and in the future, it will also belong to our country."

Anyway, snk is a Japanese game.Moreover, snk's past glory is indelible.His fans in the world, that is a lot.Especially for China, there are still countless people who have been playing King of Fighters.Even if snk's character is really bad, the Japanese media don't want snk to be acquired by Tang Chao Electronics.

If it is acquired, it is intended to greatly increase the reputation of "Tang Dynasty Electronics".

Because, at this time, they can make a big publicity, saying that "The King of Fighters" is produced by Tang Dynasty Company, and the alloy head is also produced by them.Including, Street Fighter and the like... Those many well-known arcade products have fascinated several people.Because of this, Tang Chao Electronics may have seen his value, so they prepared to acquire it with great fanfare.

The article pointed out, "No matter what snk has done before, snk's products and its value are a valuable asset for any game company. We hope that such a world-famous game company can It has always existed in Japan." And in the end, these media also called on some other game companies in Japan to let them fight against the enemy and help snk to stop Tang Chao Electronics.

Don't tell me, a lot of Japanese media's speeches have really attracted some other game companies.Sony was the first to stand up. They declared, "snk is a great game company. We maintain a very strong interest in snk. If snk needs anything, we Sony will help them."

Sony's public announcement just shows its position.If snk really wants to sell, it is better to find Sony, how to put it, everyone is their own.Do you prefer to sell assets and brands to the Chinese?Later, seeing Sony, Nintendo, Sega and other game giants like this, they are not willing to be lonely.

Nintendo and Sega stated that they hope to cooperate with snk and try to transplant the "King of Fighters" series of games to home consoles, or even their upcoming new generation of handheld consoles.

"Oh yes, victory..."

With the emergence of many game giants, snk began to waver, and the acquisition of Tang Dynasty Electronics gradually went further and further away.Moreover, at this time, he also began to communicate with the three game giants, and, hopefully, reached an acquisition intention with one of them.The Japanese media, including players, believe that this is the pride of the Japanese game industry.Some people in the media exaggeratedly said, "This is a diplomatic victory for Japan, because they successfully prevented the invasion of Tang Dynasty electronics."

In fact, they are also afraid of Tang Chao Electronics.

Although Tang Dynasty Electronics has no comparison with the major Japanese game companies in stand-alone games.However, Tang Dynasty Company, how to say, is also a company engaged in the video game industry.Not only his online games, but also a series of stand-alone games.Especially Counter-Strike, Warcraft 3.These two competitive games that are popular all over the world have made a lot of Japanese game manufacturers jealous.Fortunately, most video games in Japan are not strategy games, otherwise, they would have to worry about comparisons.

Now that the acquisition of Tang Dynasty Electronics has been successfully blocked, naturally, a large number of Japanese media regard it as a success in the history of diplomacy.At least, this diplomacy is diplomacy in the video game industry.If you don't stop it, with the financial strength of Tang Dynasty Company, you must know that Tang Dynasty Company has the support of "Tang Dynasty Quantum Fund". Not to mention a small snk, I am afraid that if he wants to buy it, he can buy a lot of game companies.The best way is to prevent him from taking over.

Now, they have finally succeeded, Tang Chao Electronics can do nothing.

"Hahaha……"

Looking at the movement in the Japanese media, Chen Jiayi, who was in China, laughed out loud.

"Brother, why do you want your snk company, am I crazy?"

No matter how good snk is, tm still loses money every day, and may continue to go bankrupt in the end. Tang Chao Electronics does not want such a lagging enterprise.This time I took the opportunity to say that I want to acquire SNK, but I actually saw SNK's reputation and SNK's previous bad record.As long as Tang Chao Electronics proposes an acquisition, snk will definitely consider it.In this way, Tang Chao Electronics has already made a name for itself in the Japanese game circle, and even in the world's video game market, before it even released a product.

Even if a lot of Japanese game companies regard Tang Chao Electronics as an enemy, he doesn't care.After all, although the Japanese game industry is large, their main target of dumping is not their own country.How can a small number of people in this country support their own development.The targets they sell are world-renowned, and most of them are European and American players.

Now, Tang Chao Electronics is lacking in fame, so it's not bad to make a few gossips.

Looking at such gossip news from a distance, it has been hyped for more than ten days.The time of the Tokyo Game Show was also discussed in the media. It came unexpectedly. Tang Dynasty Electronics announced on the same day, "Tang Dynasty Electronics will officially participate in the Tokyo Game Show with the Tang Dynasty Handheld."

It wasn't until this time that the three game giants understood.

"Nimma, this Tang Dynasty Electronics is not interested in SNK, it is clearly wanting to take the opportunity to hype."

However, they were in it at the time and were disturbed by the media, so they didn't notice it.On the contrary, he stood up from time to time and helped Tang Chao Electronics do a lot of advertisements.Moreover, this kind of momentum has made some other European and American media think that Japan is afraid of Tang Chao Electronics?Otherwise, why do game companies all over Japan regard Tang Dynasty Electronics as a disaster?

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