Rebirth Online Entertainment

Chapter [-]: Antivirus software, free for life?

Such a "cloud security alliance website" has not been talked about by the media and the public for a long time in later generations. 【

[Ai Shang Reading Network] They believe that the anti-virus move of the Tang Dynasty has greatly purified the network security.Although it didn't go through the hard-technical-killing of software, Tang Chao's anti-virus made good use of the Internet, thus cutting off a way of spreading viruses and Trojan horses.

The most effective anti-virus method is not to kill the virus, but to kill the way it spreads.

For such a great initiative, a large number of enterprises have expressed their appreciation.

Immediately after MIT, Harvard University gave a high evaluation of the safety certification of Tang Chao's anti-virus.The person in charge of the college said, "We thought that the use of Internet technologies such as cloud computing and p2p should be the highest essence of the Internet. However, when the Tang Dynasty Cloud Security Website Alliance appeared, we found that there is no best, only better. The Internet, in the hands of anti-virus in the Tang Dynasty, has shown another world. This also allows us to redefine the Internet. Not only can it play an important role in communication activities, but it can also solve a lot of technical problems The problems above..."

Yes, like cloud computing, p2p, and today's Tang Dynasty Cloud Security Website Alliance.They have all solved a lot of problems that cannot be solved by technology through the mature use of the Internet.Thus, let the Internet play a greater role in our life and work.As a result, let the number of technology companies.They have set their sights on the Internet.

If, when your technology encounters a bottleneck, consider the Internet.

Perhaps, with the huge Internet, he can solve some problems that cannot be solved.

However, there are also some companies that have protested to Tang Dynasty Antivirus.

They believe that this is a Tang Dynasty cloud security website alliance.It is a typical compulsory authentication of others. If you are not on your website, implant the code of Tang Dynasty anti-virus identification.Then, Tangchao Antivirus will judge that your website may have certain risks of viruses and Trojan horses.For many users, they dare not open your website easily, so they are left out by others.Until the end, when a large number of websites joined the Tang Dynasty Cloud Security Website Alliance, some other websites had to be forced to join the alliance website.Even, at the end of the article, it is emphasized that it is recommended that the relevant departments investigate the anti-virus monopoly of the Tang Dynasty.

However, such a topic has not been recognized by everyone.

The reason is that the Tang Dynasty antivirus cloud security website alliance is an alliance that is beneficial to the health of the Internet around the world.Moreover, there is no charge for this plan.Just like lex, the traffic statistics platform, could it be that the major websites implant a code that lex company can recognize in their websites, is lex a monopoly?

Moreover, this plan, other websites, they can also join, it is not the Tang Dynasty antivirus family.However, regarding this alliance website, if the base is not large, even if other antivirus software enters, it will not have much effect.

……

Jinshan Company.

Since Jinshan Company cooperated with Tang Dynasty Guard, Jinshan Company has surpassed Rising in the domestic anti-virus business in a short time, becoming the No. 1 anti-virus in China.It can be said that among them, the help of the guards of the Tang Dynasty cannot be ignored.However, under the emergence of anti-virus in the Tang Dynasty, Jinshan Anti-virus's position as the number one anti-virus in China has been shaky.

Especially, when the Tang Dynasty anti-virus announced that it was free for half a year.

For the Chinese, everyone likes to use pirated versions.But anti-virus software, 90.00% of people in China don't know how to use pirated versions.In this way, anti-virus software has also become the only charging item in China.More people choose to buy than any operating system.

Now, under the free anti-virus in the Tang Dynasty, computer users from all over China flock in like a tide, even for half a year.They downloaded Tang Chao anti-virus one after another and used it directly.Moreover, domestic computer configuration is inherently poor, there is an anti-virus software that takes up less system resources, and even free anti-virus software for half a year, why would they not choose to use it?

In just a few days, the domestic market share of Tang Dynasty Antivirus has reached 20%.Moreover, this speed is still increasing rapidly.Even, Tang Dynasty Antivirus didn't advertise much in China, because free is the best advertisement.There is no need for Tang Dynasty's anti-virus propaganda, a piece of news about Tang Dynasty's anti-virus free of charge for half a year, all went away without surprise.

One classmate said to another classmate that Tang Chao Company released Tang Chao anti-virus, and everyone dared to try it out.

Another buddy said to this beautiful woman, "Tang Dynasty antivirus is free for half a year, quickly delete your Rising and use Tang Dynasty instead."

There are also some that have been used just for the name of anti-virus in Tang Dynasty.

Under such circumstances, it is much more difficult for Tang Dynasty anti-virus to be popular in China.

Seeing these situations, the Chairman of Jinshan Company, Qiu Bojun, was very anxious.This, Qiu Bojun has contributed a lot to the single-handedly building Jinshan Company into the largest software giant in China.However, under the leadership of Qiu Bojun, Jinshan Company declined day by day in later generations, and was acquired by Tencent instead.

I have to say, this is a very regrettable thing.Now, Qiu Bojun is once again facing the crisis of the company.

Last time, after w*** was attacked by Microsoft, Jinshan Company successfully transferred to the antivirus business, and also opened Xishanju Game Studio.However, this time, after Microsoft withdrew.The traditional anti-virus business has also encountered the challenge of Tang Dynasty anti-virus.

Facing a Tang Dynasty Group with several users and word-of-mouth in the country, could it be that Jinshan Company, as it did back then, gave up w*** and turned to other things again?

No, it's not possible.

With the development of Internet technology, several people have entered in various fields in China.If Jinshan Company wants to enter other fields, it is no longer as easy as entering the antivirus field as it was in the past.And, now, in the face of increasingly fierce competitors.I'm afraid that when they transform, they will be defeated by their opponents.

Seeing such a bad situation, Qiu Bojun was really unwilling.

This outstanding young man who had some patriotism and even some cynical youth at the beginning had a dignified expression during the meeting.He looked at the main members of the Jinshan senior management sitting there, and said slowly, "Everyone, it has been a week since the anti-virus in the Tang Dynasty came out. In addition to the shrinking business of the major anti-virus companies, our The antivirus business is also declining day by day. We convene everyone today to discuss specific countermeasures...to see if we can keep the current market."

Antivirus software is generally charged for half a year or a year, so when you purchase a year's usage fee, you will use it for a long time.At present, although the Tang Dynasty's anti-virus has a huge impact, it is impossible to defeat several major anti-virus giants in a short period of time.However, anyone can see that as long as the Tang Dynasty is given one year to kill the virus, I am afraid that they will be able to dominate the domestic anti-virus industry... As the current No. I'm afraid... It's really bad luck.

"To sum up, I think we can reduce the cost of anti-virus appropriately. Or, we can offer a three-year or five-year preferential price package."

The so-called three-year or five-year period means buying more discounts.This is placed in many shopping malls, which is relatively attractive to many people.As for the anti-virus software, he is also the same as the real commodity.If there are various promotional activities, it will definitely attract more customers.

However, such an opinion was immediately opposed by "Lei Jun", the president of Kingsoft's software department.

"If such a measure had been taken before, it might still be useful. However, in the face of the Tang Dynasty's anti-virus free for half a year, our preferential activities have no advantage."

Lei Jun.

Anyone who is familiar with Jinshan knows that Qiu Bojun is the number one person in Jinshan Company.

Well, Lei Jun, he is the number two person in Jinshan Company.

Speaking of which, Lei Jun, like Qiu Bojun, was a member of Jinshan Company earlier.

Here, I have to introduce a short story about "Lei Jun".

In 1990, a friend of Lei Jun used the w*** Hanka, and Lei Jun was shocked at that time.The interface is easy to use and beautiful, and what is even stronger is that the printing results can be simulated and displayed first.The signature is Qiu Bojun from Hong Kong Jinshan Company. Lei Jun thinks this "Hong Kong" software is really well written.Due to the insufficient computer storage and computing power at that time, the w*** software needed a valuable Chinese card to support it.

Lei Jun especially wanted to buy a set for use, but it cost more than 2000 yuan to buy a set, which was an astronomical figure at the time.There was no way, Lei Jun decided to decrypt the w***, and transplanted it to an ordinary computer for direct use.This is not an easy task, Lei Jun has not slept much for almost two weeks, and finally completed it.In the process of using, Lei Jun has made some enhancements and improvements on the original basis, and many friends think it is very useful.Therefore, the w*** version decrypted by Lei Jun has become the most popular w*** version in China.Because of this origin, Lei Jun later met Qiu Bojun.

Moreover, in later generations, with the retirement of Qiu Bojun, Lei Jun took charge of Jinshan again and became the head of Jinshan Company.In many places, Lei Jun has played well in terms of the company's specific strategies.Even, in terms of the overall situation, it is more powerful than Qiu Bojun.For example, when Jinshan Company was mainly engaged in the anti-virus business, Lei Jun strongly urged Jinshan Company to establish an online game department.

Facts have proved that Lei Jun's strategy is correct.With the popularity of domestic Internet games, Kingsoft's performance has also risen.In particular, the current Kingsoft has formed a large-scale software company integrating anti-virus, office software, and online games.In the entire software market, it has achieved a pivotal position.

However, the current antivirus business, which is also the core business, is already in jeopardy.

"Boss Lei, do you have any suggestions?"

Although the outside world has been rumored that Lei Jun threatened Qiu Bojun's status.However, the relationship between Qiu Bojun and Lei Jun has always been good.Moreover, Qiu Bojun also knows that Lei Jun is better than himself in terms of strategy in the general direction.Qiu Bojun is a leader who understands the general situation. For the sake of the company, he doesn't care too much.Therefore, he was going to ask Lei Jun about it.

"In terms of cloud security, although in theory, we all understand it. However, in practice, it may take us at least a few years to complete it. Therefore, in the past few years, the distance between us and the anti-virus of the Tang Dynasty It will only get bigger and bigger. If we still maintain the current operating model, then our market will be completely swallowed up. In order to maintain the current market share, I suggest that our antivirus business be free to the outside world.”

"free?"

"Free half a year?"

"No, it's free for life."

what?

Everyone almost thought they heard it wrong.

The free offer just now surprised ***.However, when they thought about it, Lei Jun was probably talking about free half a year.That is to say, it is the same as the anti-virus in the Tang Dynasty, when the time comes, it will be charged again.In this way, the market will not fall so badly.After all, some of the users of Kingsoft Internet Security have already formed a habit.Of course, there are still some ordinary users who can't tell which anti-virus software is good or bad. This is why Kingsoft's anti-virus business will not drop so quickly.

"Free for life?"

Ask Bojun to confirm.

"Yes."

Lei Jun nodded.

"Boss Lei, do you have to reconsider?"

At this time, all the managers said to Lei Jun one after another.

"Actually, I have been thinking about this matter for a long time. The current Internet market is no longer the market we had when Jinshan Company was established. At that time, as long as we did it and dared to expand the market, then everything would be fine. Developed. However, the current Internet market is increasingly emphasizing professionalism and technology. It has to be said that Tang Dynasty Company is much better than us in any aspect. If we do not implement the free strategy , maybe, in the next few years, we will no longer be able to protect the brand of Jinshan Duba.”

Kingsoft Internet Security has been established for so long, and it has long been a well-known brand.Every year, because of his brand value, I don't know how much profit it has created for Jinshan Company.When many people choose antivirus software, they feel that Jinshan is good, so they buy it.If under the impact of the Tang Dynasty's anti-virus, such charges are still maintained.I am afraid that Kingsoft Internet Security, an anti-virus brand that has been brilliant in China for many years, will disappear from now on.

If it is free, although the performance will be greatly reduced, he will be able to preserve the national brand of Kingsoft Internet Security.And also, the purchase orders - government - business units, they can also continue.

In fact, at the beginning, Kingsoft Antivirus was engaged in enterprise antivirus, and didn't think much about personal antivirus business.Because of personal antivirus, not many people could afford it until later, when personal computers appeared.On the one hand, they earn some anti-virus business for individual users, and they also rely on the Kingsoft Antivirus installed in their personal computers to enhance the brand of Kingsoft.In this way, in addition to the gradual increase in individual users, Kingsoft Internet Security's business orders are also increasing, which can be regarded as a considerable gain.

What Lei Jun meant was that in the personal market, Jinshan couldn't compete with Tang Dynasty Antivirus.It's better to save your own brand completely for free.In this way, the enterprise market can still continue to do so.Otherwise, after a few years, not only will the Kingsoft brand lose its hold, but I am afraid that the enterprise market will also shrink due to the large number of individual users, and a large number of enterprise users will choose other antivirus software companies.

"The matter of permanent free is too important. Moreover, if it is announced that it will be permanently free, it is possible that the pattern of anti-virus software will change. Even if it is permanently free, we will go back to the time when we entered the anti-virus field and only served enterprises. when."

Have to say, this is a step backwards.

It doesn't matter if you go backwards, if Kingsoft announces that it will be permanently free, it may be that he is the public enemy of antivirus manufacturers all over the world.It's like, some media commented on Tang Chao's anti-virus before, just to spoil the situation in the anti-virus software.

The senior management of Jinshan Company, including Qiu Bojun, disagreed with this suggestion.They believe that if it is announced that it will be permanently free, Kingsoft's three cores will probably have two remaining.This will be a devastating blow to Kingsoft's performance.

Seeing that all the high-level executives opposed it, Lei Jun was also a little depressed. After taking a deep breath, he chose to retreat, "If permanent free is not enough, at least, I suggest that it will be free for half a year for a trial period like Tang Dynasty Antivirus."

Faced with the free anti-virus in the Tang Dynasty, which company can resist it.

Originally, your product is worse than others, and you still want to sell it at a high price, and no one will buy it.

After all, the price of more than 200 yuan a year is not a small amount.

"What do you think?"

Free for half a year, at the same time as the anti-virus in Tang Dynasty, it is a good suggestion.

Everyone looked at each other, it seems that, apart from free half a year, Jinshan Company has no other way to go.So the high-level ministers later expressed their opinions and agreed to the free half-year measure.

"Okay, let's settle it like this."

So far, Kingsoft has reached a strategy of freeing Kingsoft Antivirus for half a year.

After this move, although the market is also in constant decline.However, this decline has been very slow, so to speak, temporarily stabilizing the market.However, after Jinshan Company announced this move, it immediately held the next topic, "About cloud security, what are your plans?"

At present, we expect that although the free half-year strategy can temporarily stabilize some users.However, this is not a long-term solution.If Kingsoft's anti-virus software cannot be updated, sooner or later, it will face elimination.

"To sum up, the cloud security plan, I suggest to cooperate with Rising to jointly develop this plan."

suggested an executive manager.

If it is completed independently by the Jinshan family, it may take at least 3 years, or even longer.In 3 years, no one knows what will happen to the market.Perhaps, Tang Chao's anti-virus has evolved to a level that no one can imagine.Perhaps, within 3 years, Kingsoft Internet Security has completely lost its market due to its anti-virus capabilities being criticized.

The 3-year period is too terrifying. No company dares to face the unknown for 3 years.

"I think we Jinshan can go to the Tang Dynasty to try to kill the virus. Maybe this is an opportunity for us."

Lei Jun seemed to have thought of another plan and said to everyone.

【

Aishang Reading Network]