Rebirth Online Entertainment

Chapter [-]: The Tang Dynasty not only belongs to China, but also belongs to the world

For this "World of Warcraft", Chen Jia has even deeper expectations for him. 【

Aishang Reading Network]

However, not everyone is so optimistic about the European and American game markets that have been performing poorly.

People say that European and American gamers are not interested in online games.He also said that the more developed countries are, the less they feel about online games.But Chen Jiayi, he doesn't believe in this evil.Take e-commerce as an example, Chen Jiayi was able to open up an e-commerce market that has been playing click games.Then, for the European and American game markets, Chen Jiayi can also do the same.Not to mention, when World of Warcraft was in later generations, it had already achieved great results, and countless European and American players gathered here.

He told Chen Jiayi about the direction of future generations.Online games can also attract European and American players.

However, even so, Chen Jiayi did not show much joy.After all, the European and American markets are not the Chinese market.Moreover, the European and American markets are too huge, and the publicity involved is much larger than the Japanese game market.Moreover, in terms of game taste, the psychology of European and American players is different from that of Asians.

In this way, the development difficulty of the Tang Dynasty network is even more difficult.

Fortunately, after a few years, World of Warcraft was finally completed thanks to the efforts of Tang Dynasty Network, and of course, the efforts of some European and American programmers.Judging from the effect of the trial play, Chen Jiayi is absolutely sure.The online version of World of Warcraft in the Tang Dynasty is definitely more sophisticated than the later Blizzard World of Warcraft

This requires no doubt.If the World of Warcraft jointly developed by the Tang Dynasty Network and some former Blizzard staff cannot surpass the later generations, Chen Jiayi just jumped off the building and forget it.Of course, although Blizzard has some employees involved.However, all copyrights of World of Warcraft still belong to Tang Dynasty Network.The reason why these technical developers are included is that on the one hand, it is an additional condition when signing the contract. On the other hand, the game World of Warcraft really needs the participation of European and American local programs.Otherwise, how can we develop a game that European and American players like if it is developed by all Chinese?

"By the way, Xiao Liu, do you think our World of Warcraft can open up the world market?"

Chen Jiayi didn't need to ask about the domestic online game market.

With the popularity of the Tang Dynasty Internet, there is absolutely no reason to rush this game.Of course, it's hard to say whether it can surpass Zhuxian ol, Misty Journey.After all, although some oriental elements have been added to the online game World of Warcraft, the Tang Dynasty network has not added it to a large area.Some Chinese players don't like it very much, which is normal.

Regarding this point, the Tang Dynasty Internet at that time had considered it.

The domestic online game market is basically like that.Although there is still a lot of potential to be tapped, it is no match for the European and American game markets.In order to unify the world online games in the future, Tangchao Network is determined to develop a more western version of World of Warcraft.Because of European and American players, it is impossible for them to fully accept oriental culture.Judging from the online record of Zhuxian ol, it is also mediocre.Although this is mediocre, in the eyes of other game companies, it is already very good.However, in Chen Jia's eyes, it just didn't work.

Therefore, this World of Warcraft is an important step for Chen Jiayi to attack the European and American markets.

As long as it occupies the European and American markets, then, basically, Tangchao Network will control the global online games and become the wind vane of the world's online games.And if he can grasp this weather vane, and gradually absorb the culture bit by bit in the future, Chen Jiayi will definitely be able to bring oriental culture into the world in all aspects.What's more, in addition to online games, Chen Jiayi's Tang Dynasty Group is also instilling Chinese culture in other places... such as movies, the Internet, and community games.

This is a slow process and cannot be rushed.If you only want to quickly assimilate European and American players, not to mention that the effect will not be achieved, it will even attract the attention of major European and American countries.Even, other policy actions were adopted to interfere with the Tang Dynasty Group.Only slowly, like water droplets flowing, bit by bit... In the end, there is hope.

This step may take a long time, but there is no way, the only way is to go step by step.It took almost 100 years for the United States to become a world superpower.But now there is the Internet, and the transmission speed of the Internet is undoubtedly the fastest and most convenient in the world. Chen Jiayi is sure that this kind of cultural process can be accelerated, at least, it will not take 100 years.

As if thinking too far, Chen Jiayi temporarily put it down, looked at the secretary Xiao Liu, and looked forward to Liu Zhiming's answer.

"absolutely okay."

Liu Zhiming answered in the affirmative.

"Why, tell me."

"The biggest problem facing us is that European and American players, like the former *** players, prefer single-click games. There is not much market for online games in their countries. Moreover, the fast-paced urban life in European and American countries is They are not allowed to spend much time on online games. However, from the previous opening of the *** online game market, we can see that the seemingly impeccable market is not so strong. Based on the strength of our Tang Dynasty Group The power of the Internet will certainly be able to open up the European and American online game markets just like in the Chinese market."

***It is very similar to European and American countries, they all like click games.Moreover, their Internet development level is more developed than that of China. *** can be opened, as can the European and American game markets.Not to mention Liu Zhiming, but ordinary Tang Dynasty Internet employees. Their overall strategy is also optimistic about the European and American game markets.

"It seems to be good. But, why can we open the European and American game markets?"

"This one……"

Although people can see that domestic online games have opened up the global online game market.For the European and American markets, it is also a matter of time to open up.However, when asked now, why it can be opened, it is estimated that many people will be confused.Could it be because of the blockbuster advertisement of Tang Dynasty Company? No, this is just a means, just a trigger condition, not the fundamental reason for opening the market.

"I see."

After about a few minutes, Liu Zhiming's eyes lit up and he finally understood.

"It's entertainment."

Holding back his excitement, Liu Zhiming answered Chen Jiayi.

"Yes, it's entertainment."

Chen Jia nodded, and became more and more optimistic about Liu Zhiming.

Whether it's an online game or a click game, it's all for entertainment.As long as it is based on the premise of entertainment, no matter if it is Chinese players, Japanese players, or European and American players, they will all like it.Just like domestic players before, they like to play arcade machines and a series of games in Xiaobawang.

Human beings have an innate need for entertainment.This is why the tertiary industry in the United States, that is, the service industry, is so developed.For the information industry, in addition to meeting basic work needs, there are many series of products that are all for entertainment.For example, g*** used to be used for military purposes, but now it can also be used for entertainment.Not to mention, a series of websites and games have enriched the entertainment effect of the information industry.

World of Warcraft is an iconic entertainment product.

"Since we have the main premise of entertainment, then we should pay attention to some things in our advertising strategy. For example, how should we advertise better."

To expand globally, the funds required are simply huge.If one of the strategies is inappropriate, even if the same effect is achieved, it may cost more than [-] million yuan.This is still small. From the perspective of domestic game advertising funds in the future, the advertising costs of most games are more than [-] million yuan.What's more, the eyes of Tang Dynasty Internet are focusing on the world.

"Made in the Tang Dynasty, it must be a high-quality product."

Facing Chen Jiayi's words, Liu Zhiming immediately returned.

"What a Tang Dynasty product, it must be a high-quality product."

This advertisement was previously typed by Tang Dynasty Company in China.Unexpectedly, Liu Zhiming actually wanted to bring him into the world.You know, this ad slogan belongs to Blizzard in the world game industry.But, for Liu Zhiming, what about Blizzard?Although Tang Dynasty Network's qualifications are lower than Blizzard's, he is no worse than Blizzard at all.

Judging from the influence of the world's games, Tangchao Network's Counter-Strike, Warcraft 3 in cooperation with Blizzard, and the handheld game Plants vs. Zombies...even the casual go-karts, tt pets and so on.A craze has been announced all over the world, and of course, there is a Call of Duty that has been accepted.

Every one of these games is so popular and so classic.Especially Plants vs. Zombies, although this game is not a competitive game.However, in this game, his influence is almost the whole world.Regardless of men, women, young or old, when they receive this game, they all love it indescribably.

And in these games, the symbol of the Tang Dynasty has already penetrated into the hearts of players.For many ordinary people, besides Blizzard, Nintendo, and Sony, they also know Tang Dynasty.This game company from China is also the largest Internet company in the world.

If this is the case, why shouldn't the Tang Dynasty company tell the world the slogan "Tang Dynasty is famous, it must be a high-quality product"?

Unexpectedly, Liu Zhiming, who looked like a good baby, actually hid such explosive power.For this, Chen Jiayi really liked it.What he likes is the kind of character who "if you don't make a song, you will be a blockbuster".With such a character, once he makes a move, in a word, it must be a huge wave.Zhao Danyang, EO of Tang Dynasty Information, is such a person."Zhong Jingtian" of the Tang Dynasty input method is also such a person.Now, this Liu Zhiming also belongs to this category.

……

A few days later, the promotion of World of Warcraft on the Tang Dynasty Internet finally started.

"World of Warcraft is about to be tested, so stay tuned."

The domestic market doesn't need any hype. Tang Dynasty Network's words have already stirred up excitement in the entire gaming circle.

"I bet it's another classic."

Regardless of how the game World of Warcraft is.First of all, World of Warcraft is based on Warcraft, and, judging from the effect of the Warcraft trilogy, one is more classic than the other, and one is more playable than the other.In particular, the balance system of the entire game is simply a model for this world.Now, this Western epic Warcraft masterpiece is going to be distributed all over the world through the hands of the Tang Dynasty Internet, and the market is not crazy.

Even the domestic media, when they learned that World of Warcraft was about to be released, they were both emotional and worried at the same time.Produced by Tang Dynasty, it must be a high-quality game strategy, other game companies, I don't know if it will be a bit more boring.Fortunately, Tang Dynasty Company opened up the *** game market before.When there is no domestic market, everyone goes to ***.

It seems that this is an impossible way.

However, there are also media, they report information, judging from the planning of the Tang Dynasty network this time.It seems that the main development direction of World of Warcraft is not domestic, it seems that it is abroad, or in the European and American circles.If this is the case, domestic game manufacturers should not need to worry too much.On the contrary, we believe that this is a great thing.

Everyone knows that Tang Dynasty Network has made an indelible contribution to Chinese online games.Even the fact that the domestic game industry can be so developed is inseparable from the "non-monopoly" strategy carried out by Tang Dynasty Internet.At that time, when Tangchao.com was the dominant player, Tangchao.com still wanted to carve out some markets to allow small domestic game companies to survive, let alone now.

This is just one aspect.

On the other hand, because domestic online games are too developed, more and more game companies have entered this market.Although the domestic Internet is developing very fast, with so many games coming in, the market is saturated.Even if it is not saturated, with the slow growth of the market itself, it is far less powerful than before.At this time, Tang Dynasty Internet had a far-sighted vision and found a new way to conquer the domestic online game market in one fell swoop, creating another path for the domestic online game industry.

Looking back at that year, that almost impossible task.Relying on the wise strategy and limited strength of Tang Dynasty Company.Finally, the *** online game market was completely opened up.As a result, domestic game companies have experienced another development climax.Also because of the expansion of the market, the innovations of various game companies have also emerged one after another, becoming the world's well-deserved leader in online games.

Although, the *** game market is very large, almost the same as the entire Chinese market.However, it now appears that Tang Dynasty Company is far from content with only developing the high-end game market.From the perspective of the market, the advertising power of foreign countries, especially the game advertising power of European and American countries, is several times stronger than that of domestic game advertising.Even the game advertising slogan "produced by Tang Dynasty, must be a high-quality product" was moved to the international stage by Tang Dynasty Company.

At this moment, the words "produced in the Tang Dynasty, must be a high-quality product" no longer only belong to China, but belong to the whole world.

If so, we should be happy about it.Because Tang Dynasty Company is working hard to explore that vast area.In the future, this is a territory that belongs to us Chinese.It’s just that when we mentioned this, we couldn’t help saying, “That’s a lonely digger, and he’s the only one struggling on this road ahead.”

In fact, this sentence is also something that Chen Jiayi sighs with emotion from time to time.

Although as the first digger, if the market is developed in the future, the benefits obtained will be huge.However, the risk he has to bear is also huge.If it fails, not to mention a waste of money, but also a waste of time.If you waste a few more times and make mistakes in your strategy a few more times, it is estimated that no matter how big the company is, it will be ruined.In this world, there are too many companies, because of a single thought, they made wrong strategies, which eventually led to the closure of the company or bankruptcy

Just like Yahoo in the later generations, although it did not go bankrupt, its market value fell again and again, and it has become a second-rate big company.

It's just that there is no way around it. At present, there are not many game companies that have the courage to fight side by side with the Tang Dynasty Group.

Chen Jiayi doesn't blame them, not domestically, but internationally, how many people can have such a vision?Fortunately, the Tang Dynasty Group is already very famous. As long as they achieve a little success, they will take effective precautions and enter it on a large scale.This is also where Chen Jiayi has always been more gratified.If he leads the way until he succeeds and domestic companies still don’t come in, he will really slap them to death and curse loudly, hurry up, brother will lead the way, and you will follow after a while.

These are domestic situations.

As for the international situation, it is really as analyzed by some domestic game media.

The advertising efforts of Tang Dynasty Company are focused on the European and American game markets.And, because World of Warcraft is a Westernized work.Among them, the Warcraft series has always attracted a lot of people.In other words, World of Warcraft has rich theoretical support, or mythological support.Just like "Buddha is Tao", he has a very large mythical background.

In addition, the developer of World of Warcraft is Tang Dynasty Network, and it is an amazing game company.

For such a work with foundation, connotation and temperament, once it is publicized.Even many European and American players who only play single-click games have expressed a greater interest in this "World of Warcraft".And the most exciting ones are the global Warcraft players.This huge resource definitely has the ability to transform them into World of Warcraft players.

Because of this, the first advertisement of Tang Dynasty Company in the international market has always revolved around topics such as the company, games, quality and so on.As for the content of the game, there is not much introduction.Only some basic and simple operations are introduced.Because, overly complicated game content, even if you think it is something special, may not feel much to these European and American players... Only after they have played it can they understand it.

This is just the first ad.

The advertisement in the first issue, as long as it attracts them, is enough.

Judging from the effect, as predicted by Tang Dynasty Company, these advertisements immediately attracted the attention of many people.According to engine monitoring, the global search volume for terms such as World of Warcraft and Tang Dynasty Company instantly entered the top ten most popular words in the world.Moreover, with the increase of Tang Dynasty's advertising efforts, three days later, according to the prediction of Baidu technicians, it will definitely become the global search volume champion of the day...

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Aishang Reading Network]