Rebirth Online Entertainment

Chapter [-]: Counterattack of European and American game companies

The traditional explanation of online games is online games. 【

Aishang Reading Network] However, this time the advertisement.Because European and American countries don't pay much attention to online games, in order to open up this market, Tang Dynasty Company gave an explanation for online games that surpassed the current technology and no one could imagine.

For example, this one World of Warcraft.The definition given to him by Tang Dynasty Company is a virtual life.

There is only one life, and every day is a live broadcast, never virtual.

However, in reality, there are high and low, and there are many inequalities.In this way, many people sigh, if they can live again, and can be resurrected after death, their life will definitely be rich and colorful.However, this willingness is too good.As an online game, many of his settings, including some real life, can be reflected in the game.

Just as you live unsatisfactorily in reality, then you can show madness in the game.In reality, you are too oppressive, and you can also find vent in the game.Such an environment that is similar to reality is called a virtual life, and it is more appropriate.

In addition, this virtual life is not the first one mentioned by Tang Dynasty Company.For the movie "Sleepwalking Jade Immortal", Tang Dynasty Company released "Virtual Life".Coupled with the appearance of a series of movies such as "source code", the word "virtual life" is already very tempting.Even, many scientists predict that in the next 100 years, this kind of "virtual life" online game is likely to appear.At that time, in addition to experiencing the real world, everyone can also enter the game to experience another life, and this life is so real.

Such a tempting advertisement, coupled with the advertising bombardment of Tang Dynasty Company's many global media, the advertisement word "virtual life" once again entered people's field of vision.Of course, for those gamers, they will only laugh.Although online games are a bit similar to life, because in it you can swear, fight, help others, or kill monsters by yourself.However, it is far from the real virtual life.

However, this kind of virtual life advertisement is really attractive to those who have never played games or online games.In particular, the [-]-person server online is exactly the same as human life.And with so many players entering, then, online games will produce all kinds of strange and strange ways of playing.

This is the charm of online games.

"Wow, I didn't expect online games to be so fun?"

Those who are used to clicking games every day, how do they know the benefits of online games.Even if they knew about online games before, but no one introduced them, and the promotion of online games was not widespread. Many people felt that online games had no future.All the while, they're playing the click game.Until then, when Tang Dynasty Company's large-scale online game advertisements appeared, they discovered that...there are so many famous tricks in online games.

It seems that this is much more fun than point-and-click competitive games.For this reason, after seeing these advertisements, many viewers want to try World of Warcraft and see how this World of Warcraft embodies the real virtual life.

"Although the advertisement is a bit exaggerated, for those who have never played online games, this virtual life is not wrong."

Some friends who are familiar with online games said.

"Well, that's right. However, for veteran players, after playing online games a few times, you will feel that single-click games are too boring."

Some friends discussed it.

The hustle and bustle of the market is far beyond what ordinary people can imagine.

In the discussion of these friends, the popularity of World of Warcraft is getting higher and higher.Every day people visit the official website of World of Warcraft, hoping to learn more information about World of Warcraft.Moreover, these friends have left countless World of Warcraft topics in many forums, including some websites.In this way, even after Tang Dynasty Company suspended the advertisement of World of Warcraft, due to the actions of some netizens, the market has been paying attention to World of Warcraft.Especially some t companies in Europe and the United States, they have always regarded the online game World of Warcraft as a direction indicator for future games.If World of Warcraft succeeds, then some t-game companies in Europe and the United States may have to change their minds and try to release online games for the time being.

This consideration is not unreasonable.

With the entry of the Tang Dynasty Group, the future direction of European and American games may change.

If you don't want to be defeated by the Chinese game companies led by the Tang Dynasty Group, then European and American game companies should be prepared to release their own online games.This concept was small at first, but when Tang Dynasty Group showed its super advertising strength, some European and American game companies were shocked.

Until this time, they didn't feel afraid.Therefore, in the past few days, these European and American game companies have secretly united and held a discussion meeting.Among these game companies, there are the famous "Blizzard", "Xue Leshan", and e, and even super companies like "Microsoft" have entered it.

"Everyone, I think we should come up with a plan of our own."

The meeting was hosted by e-game company.

Speaking of e, this game company is bigger than Blizzard.

Although, some of his games are not as famous as "Blizzard" games.However, the games developed under the e banner cover almost the entire world.Such as the famous street basketball, Need for Speed, Sims... etc., are the heavyweight works of e.At its peak, e released dozens of single-click competitive games every year.This speed is dozens of times that of Blizzard.In this way, although every game of e is not as good as Blizzard, the profits he generates are also very considerable.

However, e has always been the same as traditional European and American game companies such as Blizzard.They've been doing point-and-click games all the time and didn't think of online games.Although online games first appeared in the United States, games like "Online Genesis" are also American varieties.However, with the relatively well-established game markets in Europe and the United States and the absence of the threat of piracy, the profits these game companies have obtained have always been very good.Like Blizzard, a few games can actually sell millions of copies.

If the history does not change, Huge e may only start to play some online games in 2006.However, this is not mainstream.In later generations, e-publishing online games was an attempt in itself.He wants to see if online games can bring them much profit.

However, when World of Warcraft of the Tang Dynasty Group appeared, the process of e entering online games was significantly accelerated.

"Mr. Mark, what do you want to do?"

"Morey", the president of Microsoft's gaming department, said to Mark, the president of e.

Microsoft itself is a software company, and games are also software.Therefore, Microsoft also has several good games.

"It's simple."

Come to think of it, e President Mark, he thought of a way to deal with the Tang Dynasty Group.

"Enter the online game plan."

After speaking, Mark looked at everyone sitting here.

"Why, do you still have any doubts about this plan?"

Mark was surprised.

"No, we have no doubts. In fact, we have such a plan. It's just that we still want to observe. However, seeing Mr. "Mark", I seem to feel that we should enter immediately."

Sierra President "William" nodded in agreement.

"Haha, there is also Xueleshan Yingming."

Mark laughed loudly, and then looked at Blizzard meaningfully.

"Maybe everyone hasn't thought about it clearly, a change in the game industry is about to begin. Although it seems that such a change has not yet occurred. However, we have seen changes in the *** game market. If we don't want to be a *** *, and was finally occupied by Chinese online game companies, so it is necessary for us to develop our own online games.”

China has been developing the global online game market for a while, no matter how stupid European and American game companies are, they still know the future direction of the game industry.With the vigorous development of the Internet, the world of the game industry in the future will definitely be online games.Even if they don't want to admit it, but the market has already behaved like this, if they don't act, they can only perish.

"Mike, what do you think?"

As Mark said, he looked at Mike, the president of Blizzard.

"Mr. Mark, what you said is unreasonable."

Although Blizzard has no plans for online games, judging from the current development direction, online games will definitely be able to dominate the world in the future.Even if Blizzard has no plans to develop online games yet, he still wants to attend this meeting.He wanted to hear the opinions of other game companies. Maybe, with so many companies gathering together, they really came up with another way.

"It seems that everyone is very smart, and I don't need to explain why we entered the online game plan. Now, what I want to say is how we can use our advantages to develop our own game products, so as to keep our market."

Although the online game market is still under development, it is difficult for online games and single-click games to coexist.If you click games to develop a lot, then there will be no online games in this market.And if your online games develop in a large area, then, click games will also lose their original market.

The reason is simple, the online game market is built on the premise of destroying the single-click game market.

"Mark, what you said is very good, but how should we use our own advantages. You know, in the world online game market, the Chinese game company represented by Tang Dynasty Group is the No. 1 today. Even if it is *** Game companies, if they want to enter the online game circle, they can only learn from Chinese online games.”

Doing click games is not the same as doing online games, although the "hard-techniques" involved in click games are relatively strong.However, his "soft skills" are not very good.As for the online game, it is a multiplayer online game.The "soft technology" he involves, that is, various game skills, and various - operation - settings.Even, how to set various applications to satisfy the hobbies of thousands of online game players is also an important "soft technology".

"This aspect is indeed our weakness, and we cannot avoid it. The only way is to learn from China like ***, or directly recruit Chinese game engineers with high salaries. This is an easy solution, although the The engineers in China are not the best in the world, but at least they can shorten the distance with China on a large scale. But I think this is not important. The most important thing is that we should give full play to our strengths and make use of our strengths to avoid weaknesses. That’s where we win.”

Mark's eloquence is very good, and his thinking is very clear. With just a few words, the boss sitting here was very sober for a while.

"That's right, let's focus on our strengths and avoid our weaknesses. This is where we win."

Many people agree.

If you refuse to enter this market just because you have no experience in online games, it is obviously very mentally handicapped.Of course, if you see your own shortcomings, you want to work hard to learn technology, but obviously you don't have enough time.You must know that there are many game companies in China that do not have much technology, but they can also achieve very good benefits in the market.There is no other reason here than that they played to their strengths.

"So, how do you make use of your strengths?"

The CEO of another game company said.

"Everyone, in fact, our advantages are very obvious."

Mark was very confident. He looked at the thick document.Then he said, "This is the development history of Chinese game companies compiled by e. The key point here is the development history of online games. We found that although there are many online games in China, their development history is too short, and, An online game can be operated for many years. In terms of quantity, they are far less than our European and American game companies. And our advantages come from here. Although we have few online games, we have a lot of clicks games..."

"Click game?"

Mark didn't immediately explain, but for a while, some bosses didn't understand.

"Yes, it is a single-click game. Just like Blizzard's Warcraft series, Diablo series, and StarCraft series... Oh, sorry, I almost forgot, your company's three game adaptation rights have already Sold to Tang Dynasty Company."

Looking at it now, this is really a loss-making business.

"Mark, what do you mean?"

Blizzard President "Mike" is about to rage.

"Oh, God, I assure God, I'm just giving an example, there is no malice at all. And your company's three games have been recognized by players all over the world..."

Fortunately, the smart Mark quickly quelled the incident in the next few minutes.

"Okay, Mark, I believe you are. You go on, and you want to hear your reasons."

Mike was a little bit tongue-in-cheek, although he and Chen Jiayi were good friends.But remembering the sale of the adaptation copyright back then, Mike still felt pain in his heart.It's just that it's useless no matter how painful it is, it's all sold, do you still want to deny it?

"Okay, let's use an example to illustrate. From the investigation, we found that the games in China with the highest number of online users are Piao Miao Journey, Fantasy Westward Journey, Zhu Xian ol, and Legend of Legend. Except for Tang In addition to the company's excellent production capabilities, it uses a familiar game background and has won the recognition of players.

We can learn from this point.But, that's not what I want to say.Because for these, we know that we can't copy the legend of the Tang Dynasty Group at all.I don't know which company has the confidence to surpass those millions of people online.So, we turned our attention to ordinary games on the Chinese side.We found that the online version of Swordsman Love and Legend of Sword and Fairy... all have a very large number of online users.

It would have been nothing.However, after our evaluation team and market players' reactions, they did not give high marks to "Jian Xia Qing Yuan Online Edition" and "Legend of Sword and Fairy Online".We even personally sent gamers to test it, and the results proved that the gameplay of these two games is very simple, which is quite different from other similar games.Moreover, the advertisements for these two online games are much less than those of similar game companies.However, these two Pingpingqi online games.Their number of online users is twice as high as that of ordinary online games.

Do you know why?

"Huh, is this really weird?"

Although the bosses here, they have been playing click games.But it doesn't mean that they don't understand online games.If an online game wants to have a large number of online users, one is the advertisement, and the other is the gameplay.Even, advertising is more important than gameplay.But judging from the current situation, Mark has investigated the online version of JX and Xianjian, and their advertising strength is not very good.

What is even more surprising is that his gameplay is also much worse than similar games.

Such a game, how come there are so many people online.It's really unreasonable. The more you think about it, the more you bosses, the more you don't understand.

"Could it be that these two games are related to Tang Dynasty Company?"

"No, no, it doesn't matter at all."

"By the way, these two games should be completely Chinese-style games."

"That's impossible. In fact, although some of China's online games are fantasy works, most of them are games with pure oriental flavors. Games like Jianghu OL and Jin Yong Heroes are all oriental flavors." Games. But now, these games are not comparable to "Swordsman Love" and the online version of Xianjian."

Mark denied one by one, and in the end, no one guessed.

"It's actually quite simple."

Mark smiled slightly and continued, "The reason why I mentioned Blizzard's three famous works just now is because. These two online games, like World of Warcraft, are adapted from the single-click version of the game. Here Before the two online games appeared, these two single-click games were already very famous. In this way, after being adapted into online games, they instantly attracted a lot of popularity. I believe that there may be Diablo ol in the future, And the emergence of StarCraft ol..."

Finally, Mark got to the point.

"I see."

"With such an analysis, everything is clear. Our single-click games have created unprecedented brilliance. If we adapt our previous single-click games into online games, as long as they come out, players who have played these games before will definitely like it." Attract them here. In this way, even if we lose to Tang Dynasty Company, we can still occupy a certain market."

For example, in these European and American games, there is a Half-Life OL, or Street Basketball OL, or even Sims OL.

This is Mark's final plan.

【

Aishang Reading Network]