Rebirth Online Entertainment

Chapter five hundred and forty-eight: Microsoft, returning to the path of tragedy

"good.【

Aishang Reading Network]" Morey looked very relaxed, and then said seductively, "If we widely-touch-animate ol on the msn platform, what do you think? "

What is msn, he is an instant messaging tool.Among the three major instant messengers in the world, msn ranks second.

Originally, when he started small instant messaging, not many people paid attention to it.There are many software companies, even if they have the strength to develop this tool.But they also believe that instant messaging is just chatting and has little commercial value, so that many companies miss out on instant messaging.

However, in fact, with the development of the Internet information industry, instant messaging is far more than just chatting.The current software product has become an essential communication tool for everyone.Such a tool is almost at the same level as a mobile phone.You can think about it, when you don't have a mobile phone or a phone, how much impact will it have on your life?

Yes, instant messaging has played an important role in communication up to now.

Moreover, we know that this instant messaging chat tool is more powerful than many telecom operators.Because, in the global world, there are countless telecom operators in the world.He has several in every country.Just like China, he has Telecom, China Unicom, China Mobile, not to mention other countries.However, in the world, instant messaging tools, he has only three commonly used tools.

As for others, although there are.Moreover, many programmers can develop an instant messaging tool by themselves.After all, it is too easy to create an instant messaging software.However, the current market has been monopolized by tt, msn, and q. Under normal circumstances, users will not change their communication methods.

Just like under normal circumstances, users will not be idle, and change their mobile phone cards if they have nothing to do.

Under such circumstances, facing the world's largest number of Internet users, more and more people use instant messaging.

As one of the three major instant messaging software in the world, msn is only behind the tt instant messaging software of the Tang Dynasty, and its users are also relatively huge.Moreover, with this one user, he can create another online game platform.Obviously, Mark just knew the benefits of msn just by accident.

"It seems that this is a good idea?"

Through msn to promote Sims OL, although I dare not say that it will be successful.However, the success rate of being able to use their platform to imitate life ol should be much higher.Moreover, judging from the current situation.From Morey, it seems that Microsoft is preparing to enter the online game market with all its strength.If so, they will definitely invest more in the online game business.

Teaming up with Microsoft, a big monster, should be said to be a good cooperation.

"Great, in a few days, we will draft an agency cooperation agreement."

Seeing his goal achieved, Morey said with a smile.

"and many more……"

Just when Mark agreed, he suddenly realized, "By the way, we should think about it in detail."

"Well, Morey, my friend, I think this is a good plan. But we have to think about it."

"Mark, what's the matter with you?"

Morey was surprised when he saw that Mark turned strange.

"It's nothing, you know, we have to have a meeting to discuss cooperation like this."

"Okay, I hope you can give us an answer sooner."

Afterwards, Morey sighed and left the e headquarters.

Just after Morey left, Mark urgently held an e-work meeting.Throughout the meeting, there was only one theme, and that was to discuss whether cooperation with Microsoft was necessary.As a result, everyone believed that Microsoft was able to enter the game business in all aspects, and being the online game agent of e Company is naturally something to be happy about. We have no reason not to cooperate with them.

Because before, e was only engaged in stand-alone games, and the sale of stand-alone games was completely different from the spread of online games.Moreover, e has not entered the Internet industry, and he has no platform for publicity.For this reason, when they are in Guangzhou, they can only spend money on advertising on other Internet.Not to mention, this advertising fee is too much.Secondly, they are not half sure whether it will be effective after throwing money at it.Nowadays, it would be great if the online games they developed can be advertised through the msn platform.

However, this is just the basis for cooperation.

On this basis, other senior executives of e replied, "Although speaking, it is not impossible to cooperate with Microsoft. However, - touch - anthropomorphic ol, after all, is the highlight of e. If it is the first cooperation, we will "- Touch-animated life ol" is handed over to him. Of course everyone is happy if it succeeds, but if it fails, e's plan to enter the online game market may be seriously hindered."

Yes, Sims can almost be regarded as the most important product of e.

Counting the success of The Sims, we know that the game successfully combines the life of citizens with the interaction between friends, neighbors, colleagues... For example, if you buy a lot of entertainment-sex-equipment, these things may be Get your neighbors or friends over.

From an ideal point of view, if you can maintain a good interpersonal relationship with everyone and have a good influence, this may be related to your future career foundation. A good social relationship can help you get a better career.Of course, it will be easier to achieve this goal if you can influence your friend's mind.For example, the major event in life "marriage", you can also find your goals here.

It's easy to say, the Sims, he is a development game.

The gameplay is to operate a character and grow continuously, such as making money, entertaining, consuming... During these activities, other interactions are generated.Of course, this interaction and "-touch-simulated real life", that is, fake, are not real players interacting with you.Until, when the online games of Tang Dynasty Network hit the European and American game markets severely, the first thing that e company thought of was to adapt the anthropomorphic life into an online game.

If the adaptation is successful, then -Mo-Life is not just a health-preserving online game, but a real social online game.Even, as long as this social online game is run successfully, he can still fight Renren.

So, for such an important online game, e is really reluctant to be the first one to cooperate with Microsoft.After all, in theory, Microsoft's entry into the online game market can indeed help them.However, this is only in theory.In practice, there may be other inconveniences.Just like Microsoft's "Second Life", as everyone thinks.After Microsoft has used its trump card, even if Second Life can't grab much of Renren's market, then it can still gain a foothold in social platforms.

However, the real situation.In the later confrontation between Microsoft and Tang Dynasty Network, Second Life fell into silence after a brief outbreak.From then on, this world is just Renren, which has always been proud of the social network.As for Second Life... people just think of it and say, oh, yes, there is such a website.

After such discussions and discussions, finally, e reached an agreement.

This cooperation is naturally to cooperate with Microsoft.However, the products of cooperation do not take-touch-anthropomorphic ol, but first take a "Galaxy War ol" to sign an agency contract with Microsoft.After all, e is so big, and its research and development technicians are overwhelming.Often, in e's one-year development plan, there are five or six game projects under development.Now that the single player has switched to online games, naturally, the online game projects they developed at the same time are not just "-touch-like life ol".

……

Microsoft.

"boos, the game company we have contacted so far, has reached a preliminary cooperation plan with us. However, e, which we value more, has not directly handed over the agency rights of -touch-anthropomorphic ol to us."

Morey returned to Microsoft and reported the recent market situation to Bill.

"It seems that they want to see the wide capabilities of our Microsoft."

Bill nodded, knowing in his heart what e was planning.

In fact, Microsoft also wants to find a heavyweight game agent to represent games.If not, how can this agency company become big if it represents some unknown games every day?Just like the Nine Cities and the *** in later generations.One is the agent of World of Warcraft, which became famous for a while, and the other is the agent of the legend, becoming a generation of kings.If it weren't for the popularity of these two games, ghosts would know Ninetowns, ghosts would know ***.

So, Microsoft set its sights on e-touch-animation ol.

It's a pity that e is e after all, and it is impossible for him to put the heaviest chips on Microsoft.

"Okay, then let e see the strength of our Microsoft."

It is too difficult to enter the social platform. After all, this is a market that Tang Dynasty Company absolutely monopolizes.But it is much easier to enter the online game market.Because, Tang Dynasty Internet, he is very open in this market, and has no monopoly at all.Of course, in fact, the current Chinese game group led by Tang Dynasty Internet already has a monopoly scale.However, Microsoft asked itself that through his msn platform, he could break this monopoly.

"Release the news that Galaxy War OL has signed an agency cooperation with our Microsoft, and immediately launched our agency brand."

Galaxy War ol is a very small online game, the client is not big, and many settings are completely copycat Chinese-style online games, and there is not much innovation.For this game, e didn't have too much hope for him, and only hoped to test the market through this game.Take a look at this market, what is popular in the end.

Of course, Microsoft certainly knows about this experimental online game.However, even so, he still wants to successfully represent this experimental product.Otherwise, his agency plan would be ruined from then on.If it is through a proxy, Galaxy War ol is a success.World-class masterpieces like The Sims OL will also flow into the arms of Microsoft.

"Microsoft shot back and entered the online game market."

The news of Microsoft's entry into the online game market was disclosed by Microsoft that day, and it became known all over the world.

America Online reported, "Microsoft, which has been researching operating systems, has been making constant moves recently. After failing to enter the social networking market with big money, they pointed their finger at the booming online game market. This time, Microsoft announced a high-profile cooperation with e , acting as an agent for the online game "Galaxy War OL" owned by e, and at the same time, Age of Empires OL, independently developed by Microsoft, will also enter the European and American game markets in the near future. We are paying attention to this, and we will continue to track and report on Microsoft's future trends..."

"Come on, Microsoft has officially entered the online game market."

If it is said that Microsoft's game department was just his small business.However, now Microsoft is really entering the online game market.Moreover, this time the cooperation was also led by Microsoft President "Bill".It's really hard for us to believe why he got the attention of the operating system tycoon Bill in the online game market.

Many people are baffled by this point.

Especially friends who are familiar with Microsoft's business, they know that Microsoft operates on the principle of operating system as the main and other software as supplementary.Even, as long as Microsoft keeps the operating system and there is no market for other software, Microsoft is also acceptable.But judging from the current appearance, Microsoft has regarded his side business as its main business.

Could it be that Microsoft is really aware of the pressure from the Tang Dynasty-operating system?

Netease Science and Technology Channel reported this. For this reason, Netease also specially invited several Internet experts to jointly analyze the matter.

"Although the Tang Dynasty-operating system did not appear, judging from the performance of the Tang Dynasty kernel, Microsoft should feel the pressure from the world. At this time, it is their inevitable choice to find other investment channels. Therefore, I think, The recent large-scale actions of the president of Microsoft "Bill" may seem unbelievable, but after careful study, they are all normal."

This is an expert's analysis.

Another expert said, "In addition, looking at the domestic Internet market, except for Tang Dynasty, most of the companies that gained revenue were online game companies. It can be said that in the past few years from 2000 to 2004, , In the Internet market, the biggest winners are the game companies that develop online games. We believe that this phenomenon can be established even in the European and American markets.”

The traditional Internet industry generally refers to website services.

This website service, most of the time, provides certain services to users through website platforms created by individuals or companies.For example, portal news sites, for example, community sites like Renren, for example, websites, and e-commerce sites like Alibaba, etc.

Of course, in addition to websites, there are also some Internet software.Like instant messaging, and downloading software and the like.

It's just that gaining profits through these methods has become more and more unrealistic until now.Especially, after the emergence of the Tang Dynasty Company.We can even find that as long as it is after 2001, basically no website in the Internet industry has been successful.Originally, everyone expected that Google would be able to break the myth of Tang Dynasty Company, but no, Tang Dynasty Network and Yahoo joined forces.

Since then, this most promising Internet potential company has also been aborted.

Until now, people have no longer dared to enter the Internet website service.Even if it was Microsoft's "Second Life" before, he suffered a big loss here.Just, if not into the internet website business.So, where are they going to get in.At this time, the Internet software business also took advantage of the trend.

There is no market for Internet software business, instant messaging, battle platform, playback tool...etc.However, we also have a relatively large market for software.This software is much bigger.Among them, the most profitable, but also the least technical, is online games.Until, when Chinese online games knocked on the door of games all over the world, people finally woke up.It turns out that this online game, which people think has no technical content at all, is the real new generation of Internet overlord.

"What the two experts said is very reasonable. However, many people have been concerned about how Microsoft's entry into the online game market will affect China's game industry. Will Microsoft's entry this time be a failure or a success?"

This is something that many people pay attention to.After all, the largest online game market in the world is China.If Microsoft wants to enter this market, isn't it going to grab the Chinese people's jobs?For this matter, not only many game companies pay attention, even ordinary friends, they have shown a strong interest in it.

"This is difficult to predict for the time being. Because, from the current point of view, Microsoft has its msn instant messaging platform. We know that in the Internet market, whoever masters instant messaging will control the future. msn instant messaging, It is undoubtedly a very good advertising platform. In this platform, we can use it to do many things. Before Microsoft, he used the msn platform to expand his Second Life. Although he suffered a failure, he started from another From one point of view, he can be considered a success. At least, the traffic of Second Life is much higher than that of many portal websites. The reason why people say he failed is because he is compared with Renren.com. From the perspective of the entry threshold of online games, it is much easier than Internet website business. Perhaps, the agency plan announced by Microsoft may be successful."

"Then why do you say that it is difficult to predict for the time being?"

The host continued to ask questions.

"We know that the global online game market is dominated by China. Even if European and American game R&D capabilities are top-notch, they may not be able to digest them so quickly in such a short period of time. For online games, they are still in the groping stage. Even, their games are far inferior to Korean online games. Judging from the recent online games released in Europe, America and Japan, the results are not ideal...Of course, these are not the most important. Inside, there is one more important variable. It is because of his existence that it is difficult for us to predict."

"What variable?"

"This variable is the Tang Dynasty Company."

The expert didn't stop for a moment, and said "Tang Dynasty Company" heavily.

Thank you for the wonderful comments from several experts.Well, the opinions of several experts must be known to many people.So, in the end, this time Microsoft will regain its former glory, or return to the miserable path of Second Life.We will wait and see.

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Aishang Reading Network]