Rebirth Online Entertainment

"Actually, we still have a market that we haven't done well.【

Aishang Reading Network]”

"Which market?"

"Countryside."

After uttering the two words lightly, Chen Jiayi mentioned an extremely important market for future generations.

"Countryside?"

Gu Xiaoyu obviously felt inconceivable about Chen Jia's unrestrained thoughts.

"That's right, it's the countryside."

"Maybe, a few years ago, our online game market was still in major cities across the country. For example, Beijing, Shanghai, Guangzhou... etc., because only these cities have such a large-scale network. However, as With the development of the Internet, more and more networks have poured into rural areas in China. According to data analysis, the number of rural networks has clearly exceeded the number of counties, cities and urban areas.”

The Internet is naturally the key place for the dissemination of online games.

Well, where there is a network, there are players.

Similarly, there are so many rural nets.Then, his market potential is not insignificant.

In fact, the demand in rural areas is actually much greater than that in many cities.

During the financial crisis in 2008, the country formulated an economic stimulus plan to expand domestic demand.The most important thing to expand domestic demand is the rural areas.Therefore, during the period of expanding domestic demand, we can often see it.What home appliances to the countryside, computers to the countryside, technology to the countryside, etc... use various preferential measures to stimulate the consumption of rural people.Such a strategy can be said to be very good.

As a result, when the world financial crisis hit the world, China was the first to recover from the financial crisis.Since then, he has led countries all over the world to get rid of the financial crisis.It has to be said that the consumption potential of rural areas cannot be ignored.

Perhaps, you will think that the rural economy is not very good, why is there such a big impetus?

Perhaps everyone's understanding of rural areas is wrong.It is believed that the rural areas are economically underdeveloped and the conditions and measures are very backward.But really, that's not the case.Not to mention, Jiangyin Village, which ranks first in China.Let’s just talk about rural areas all over the country, except for the northwest region.Most of the rural areas have developed due to the times and have also embarked on the road to a well-off life.

In addition, consumption in rural areas is very low.This also makes them have a lot of savings.In addition, especially with the development of technological level.All kinds of rural areas, all kinds of favorable resources are also developed.Even if there are no resources, local characteristics can be used as the main focus to create a characteristic economic zone.

In other words, although the countryside is not as rich as the city, it is impossible to say that it is poor.Take Jiangxi as an example, an underdeveloped central region.Many rural areas can generally reach a moderately prosperous level.Not to mention, the rural areas other than other economically large provinces are probably even more powerful.

Among them, especially the rural areas of the coastal generation.Because of the rapid economic development there, many places that were originally rural areas may become cities in a few years.Such development potential, if ignored, is indeed a great loss to the market.Therefore, after the home appliances were sent to the countryside, unprecedented consumption potential broke out in the countryside.You could never have imagined this before.

Because of their purchasing power, you will find that rural areas are about the same as cities.

Of course, in general, the countryside still lags behind the cities.The main battlefield of online games is still the city.However, for all our companies, they all set their sights on the city.For example, activities and the like are mostly in cities.This has also made the domestic urban markets approaching saturation.

At this time, if the rural areas are developed, it is definitely a potential market.

"Mr. Chen's analysis is very good, we really forgot about this market."

After Chen Jiayi introduced it from time to time, Gu Xiaoyu finally understood.

"Well, then do a good job of publicity in the countryside. I believe that the number of people online in nf can be doubled."

How big is the rural market.

In China, the rural population is much larger than the urban population.For the rural online game market, it is still in a state of little development.Now that the Tang Dynasty company enters, it will definitely be able to obtain effective advertising.Thinking of this, Chen Jiayi understood.The reason why Shi Yuzhu's a lot of medicines can be sold so successfully is because he has firmly grasped the rural market.

Especially for key products, sales in rural areas are even hotter than in cities.

Could it be that Shi Yuzhu also wants to apply his strategy of securing products to online games?

Thinking of this, Chen Jiayi felt that it was very possible.

3 in 80 months, which was absolutely impossible in the past.However, when Chen Jiayi thought of the rural market, Chen Jiayi understood why Shi Yuzhu had such an ambition.For him, as long as this rural market is developed, the 3 online users in three months are just an appetizer ahead.

After all the development is really completed, the number of simultaneous online users of 300 to [-] million can also be achieved.

This is not impossible, the journey Shi Yuzhu made in later generations, he did it.

Thinking of this, Chen Jiayi understood.Why does Zhengtu not have many innovative online games, but it can reach more than 200 million concurrent players.If there is no rural market, even if Shi Yuzhu has great ability, it is impossible to achieve his brilliance.

At the same time, the rural market is vast, and he can accommodate a variety of online games.As long as this market is developed, not only nf, but other game products of Tangchao Network can also enter one after another.Under such circumstances, it is equivalent to creating a brand new game market for Tang Dynasty Network.

"The rural market should not be disturbed, and a comprehensive publicity plan must be prepared. Otherwise, if we move casually, other companies will quickly catch up. It is not good for our market development."

Produced in the Tang Dynasty, it must belong to the brand of high-quality goods, and it is better to use it in major cities in China.

However, in rural areas, that is not necessarily the case.Moreover, there are many friends in rural areas who are only exposed to online games for the first time.How do they know if a game is good or bad.As long as they enter online games, even if the first online game they come into contact with sucks, they will still find it fun.

In this way, in the rural market, the advantages of Tang Dynasty Company may not be that strong.Especially the 3 types of online games like Zhuxian ol.If he is not used to playing 2 games, he is unlikely to jump to 3 all at once.For them, 3 games can also make them dizzy, do not know why.

"Don't worry, Mr. Chen, we will definitely make a perfect game plan."

Before Tang Dynasty Network became famous, it relied on propaganda to win.Just like their point cards, their online alliances, and their online pk contests.However, this is all pre-publicity.Now such propaganda is completely common.Many game companies, they have followed the path of Tang Dynasty Company, and they have done very well.

Therefore, relying on these plans, the possibility of winning will be greatly reduced.

However, Gu Xiaoyu doesn't value marketing.However, that was only the case at the time.If there is a market that can be tapped, naturally, the first step is to use marketing as a means of spreading.What brand to play, it is estimated that there is no use.Gu Xiaoyu knew this clearly.

"With your words, I feel relieved. In the next few days, you will send a team to visit rural areas across the country. If necessary, you can go too."

The interview with Shi Yuzhu also made Chen Jiayi realize the importance of inspecting the market as a front-line leader.If you just listen to the report and just look at the data, the possible effect will be greatly reduced.Now that Chen Jiayi realizes that Shi Yuzhu's marketing method is great, then it is enough to learn from other people's strengths.

"Ok."

Although Gu Xiaoyu felt strange, given her current status, there was no need to personally investigate the market.

However, how could she not listen to Chen Jiayi's order.In addition, Gu Xiaoyu also remembered the situation when he went to the Internet to investigate the market when he was not in charge of eo.Because of this, during that period of time, Gu Xiaoyu made rapid progress.In the end, Chen Jia took a fancy to him and personally promoted him to become Tang Chao Internet eo.

Thinking of this, Gu Xiaoyu realized something, "It seems that Chen always wants their leaders not to forget the importance of the first-line data at the grassroots level."

Afterwards, the two chatted for a while, and Chen Jiayi left Tang Chao Company.

……

Jiangxi Xinfeng.

After Chen Jiayi ordered Gu Xiaoyu, as the head of the Tang Dynasty company, he should also take responsibility by himself.

Therefore, Chen Jiayi personally went to the rural areas to investigate the market.

This Xinfeng was the first stop of Chen Jiayi's investigation.

Xinfeng belongs to a small county in the south of Ganzhou, Jiangxi Province, with an area of ​​more than 2000 square kilometers and a population of about 70. It is not very big, but it is not small either.There are 13 towns and 3 townships in the county.Naturally, what Chen Jiayi inspected was not Xinfeng County, but these 13 towns and 3 townships.Because Xinfeng County is still in the county seat, it is not within the scope of Chen Jiayi's investigation.

Fortunately, the traffic is very convenient, the Beijing-Kowloon Railway runs through Shuangfeng.Moreover, there is also a railway station in Xinfeng, a small county town.Chen Jiayi was very emotional, and it was more than that in Linchuan at that time.In Linchuan in the past, if others wanted to go, they had to go back and forth several times, and it was extremely troublesome.If it weren't for Linchuan's development now, going to Linchuan would probably be a big problem... This Xinfeng happens to be on the extension line of the Beijing-Kowloon Railway. It can be said that the transportation is very convenient.

"This year, the Guangdong-Jiangxi Expressway has been fully opened, and it is much more convenient to travel to and from Xinfeng in Guangdong."

The staff of Tang Dynasty Company introduced Chen Jiayi from time to time.

"Oh, I know this expressway, but I don't know the specific meaning."

Chen Jia got off the train station and chatted with the staff on the side.

When he came to Xinfeng this time, besides inspecting a dozen towns under Xinfeng County, he also wanted to see the development of the central region.After all, everyone goes to coastal cities every day, and Yanhai's advantage will definitely disappear year by year.If China wants to take the road of sustainable development, it can only develop in an all-round way.

"Well, I know something about it."

The person who came to Xinfeng with Chen Jiayi was an employee from Jiangxi province.Naturally, more attention has been paid to Jiangxi Province itself.Of course, don't say that Chen Jiayi is also from Jiangxi Province, why Chen Jiayi doesn't know.Nothing else, just because what Chen Jiayi focused on was different from others.

"Oh, tell me."

"This expressway is jointly built by Jiangxi Province and Guangdong Province. It is rumored that they want to introduce investors from Guangdong and Taiwan to invest in Jiangxi."

"This is strange. Why do these manufacturers go to Jiangxi inland instead of investing in Guangdong? Moreover, they spend so much time building a highway."

You know, building this road will cost at least tens of billions.Moreover, they have to bear a lot of shipping costs when they come here to invest, which is really not worth it.It's better to set up factories in the coastal areas, at least, the things produced by ourselves can be shipped out soon.

"It's simple, there is no other reason, it is because wages in the mainland are lower."

"So that's the case."

Chen Jiayi understood this reminder.

With the development of society, it is not only the price increase of raw materials that restricts the profit of factories, but the price increase of labor force.Often, employee wages already account for a large part of production costs.The transportation in the coastal areas of Guangdong is very convenient, especially for export enterprises, which saves a lot of freight.However, the labor cost he has to bear is much higher.This is why so many laborers in China are going to the coastal areas.

But if you open a factory in the mainland, although the freight is a bit higher.However, the price of labor is much cheaper.In addition, other production costs will be much less.In addition, in order to attract foreign investment, mainland enterprises will have many preferential measures.After the overall calculation, some manufacturers will choose to start in the mainland.

To be rich, build roads first.

If Jiangxi Province wants to develop in an all-round way, this road must first be built.As long as the road is opened, companies thinking of setting up factories in the mainland will come in a steady stream.If the transportation is inconvenient, even if they want to open a factory, they will think about it for a long time, and maybe they will not come in the end.

Just like Linchuan, Linchuan can become the city of Internet technology today.In addition to being driven by the Tang Dynasty Company, it is also inseparable from the government's efforts to build roads. Even Linchuan, which had no direct access and no planes, set up a stop there.Only in this way can we achieve the glory of Linchuan today.

"In this way, doesn't the mainland have a lot of development?"

In later generations, it was only in 2010 that the mainland showed its potential for development.Because many people think that it is better to go home than to go out to work.There are many companies in the family, and the salaries they provide are similar.Also, consumption is much less than going out.After such a calculation, many people waited, and they stopped going out.

This also leads to the fact that in later generations, whenever spring begins, coastal areas often report labor shortages.

Unexpectedly, such a trend came so soon.This is a good sign, at least it proves that China's development does not depend solely on the coast.In fact, many inland areas still have great prospects.Of course, if this is the case, then the rural development strategy decided by Chen Jiayi is even more correct.

"Okay, I understand about the same, let's go to the major towns in Xinfeng County."

Tieshikou Town.

Tieshikou Town is a small town in Xinfeng County. Although the area is small, there are four Internet companies in the town.

"Hey, 4jiawang."

In a small town with a population of only 5, there are actually 4 websites.Moreover, from the perspective of network scale, the number of computers in each network is not small.One of them pretended to be "Weijun.com", and it actually reached as many as 80 units.Although it can't be compared with the ones in the county, Chen Jia was really surprised that there are so many networks and so many computers in this small rural town.

Immediately, Chen Jiayi and the others directly entered the "Wei Jun" website.

"The number of machines on board reached 8% of the total number."

With just a trace, Chen Jia could see the general idea.

Today is not a weekend, nor a holiday, but an ordinary Monday.But unexpectedly, there are as many as 8% of the people who come here to surf the Internet.Moreover, Chen Jiayi discovered from these friends who came online that most of them were young people.At the same time, there are quite a few middle-aged people.

"Boss, help us turn on a few machines."

In a few minutes, Chen Jiayi sat in front of the computer.

"1 yuan a clock, really cheap."

Seeing such a price, Chen Jiayi realized why so many people came online.

One can tell at a glance that the Internet fee of one yuan and five minutes can be consumed by anyone.

However, looking around at Chen Jiayi, for a while, Chen Jiayi felt strange.

He found that many of the friends who surf the Internet here play games, but more of them don't play games.Even the two on Chen Jia's side, he had been watching movies, and what's more, they were watching local movies.Until half an hour later, this man probably felt that watching a movie was a bit boring, so he found a game...

Just when Chen Jiayi thought that he would choose online games.It's a pity that this netizen directly jumped into the ranks of stand-alone games.Moreover, it was a game that surprised Chen Jia.

"Violent motorcycle."

Go for it, no.

It's really awesome to play violent motorcycles on the Internet.

Therefore, Chen Jiayi said to this hero who only plays violent motorcycles, "This handsome guy, why doesn't he play online games. I heard that Tang Dynasty Network recently released a nf, which is very fun."

"NF, what, I haven't heard of it."

"What is Tangchao Network? I have only heard of Tangchao Company."

"Um, well, NF is an online game, and Tangchao Network is a game company."

Sure enough, luckily came.

In their eyes, the name of Tang Dynasty Internet is nothing.

Afterwards, Chen Jiayi walked around the entire online game, chatting with some netizens from time to time.

"This handsome guy, why are you always chatting? You should be playing games."

"Go away, don't bother brother and sister to pick up girls."

In an instant, Chen Jia was defeated.

"Hey, dear friend, this game is a very bad game developed by South Korea, do you play it too?"

"I just play my game, it doesn't matter if it's Korea or England."

……

It has to be said that Chen Jiayi learned a lot from visiting the first-line market.In just a few words, Chen Jiayi has a very comprehensive understanding of the rural market.For him, this market is still far from being developed.Then, let Tang Dynasty Network occupy this place.

Shi Yuzhu, hehe... Waiting to come to Tang Dynasty Company to work.

With an evil laugh, Chen Jiayi said secretly.

【

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