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Chapter 772: Integration of Tang Dynasty Brands

If only Lenovo went in alone, maybe he would have been hesitant, but Tang Dynasty Company had already started, so why would Lenovo hesitate. 【

Aishang Reading Network] When did Tang Dynasty Company ever lose money in business?

So far, Lenovo has followed the steps of Tang Dynasty Company and began to secretly develop the latest technology product-e-reader.

Of course, in addition to e-readers, Tang Dynasty has also developed other strategies.

For example, this soft companion.

This idea did not come from Chen Jiayi, but from Liu Ganfei.

In his opinion, with the development of smartphones, he can already do many, many things.For example, install software on your mobile phone to read some literary works.If this is the case, then as long as a friend using Tang Chao's smartphone, he does not need to log in to the online website.

At the same time, in this case, there is no need to share with the mobile company.

Relatively speaking, it can increase the benefits of Tang Dynasty Company.

However, regarding this point, Chen Jiayi just nodded and didn't feel anything.This kind of thing is not very profitable.After all, global communication companies have too much advantage in the market.For example, these online communication companies can offer a business.For example, reading novels only charges novel fees, not traffic fees... That's the point, your software can't stand it.

After all, for current mobile phones, Internet access requires traffic.Although the novel does not have a lot of traffic, it cannot hold you to read it every day.As long as you look at it every day, the traffic generated is also a lot.Not to mention, you'll be using your smartphone for other things as well.Often, for some people, even a few hundred u traffic in a month is not enough.

Therefore, regarding this project, Chen Jiayi ignored him.

Now he is running for the Tang Dynasty computer integration brand.

That's right, the current Tang Dynasty Computer, in order to build its own integrated brand.Just like Apple, Chen Jiayi wants to put Tang Dynasty's trademark on all the components in the computer.As big as the concave u, the graphics card is so small, as small as the keyboard and the mouse... Chen Jiayi will not give up on these things.

Today, Tangchao Computer has just launched, memory, hard disk, keyboard, mouse, power supply, fan, monitor, optical drive... They have all cooperated with or acquired other companies to create their own Tangchao brand.However, for graphics cards and motherboards, other brands are still used in Tang Dynasty computers.

Originally, like the motherboard, Tangchao Company intends to cooperate with Asustek, hoping that Asustek will independently manufacture Tangchao motherboards for Tangchao computers.However, after seeing the booming sales of Tang Dynasty computers, Asustek rejected such a request.Because, they think, with such hot sales, it will be a huge impact on the ASUS brand.

After all, in addition to ASUS computers, ASUS is even more famous for its ASUS motherboards than its ASUS computers.

If the Tang Dynasty computer is marked with a Tang Dynasty motherboard, maybe I don't feel anything yet.However, in the future, after waiting for a long time, everyone may forget about the Niu You of the Huaoh motherboard.Because everyone thinks so.The Tang Dynasty motherboard is not bad, but what kind of ASUS motherboard is there?

Therefore, ASUS did not agree to such a cooperation.

Similarly, similar to ASUS, there is also a graphics card company, this company is called Tiao... Because of the need for an independent graphics card, Tang Dynasty has also contacted Gong.It's just a result, it's a tragedy, Dingbai always thinks that their discrete graphics card is the best in the world, and they can't remove the logo of Gonggong and replace it with Tang Dynasty.

Even if, Tang Chao's computer can bring him a lot of profits temporarily.

So, at this time, Chen Jiayi decided to do it himself.

Perhaps, if it was someone else.

After ASUS and Dingsi were rejected, other Tang Dynasty employees would plan to cooperate with other companies.For example, for motherboards, cooperate with MSI, or with others. Anyway, in this world, ASUS is not the only company that makes motherboards.As for the graphics card, it can cooperate with my equally famous mt[-], that is, cooperate with Nvidia.However, after Chen Jia thought about it, she denied such an idea.

In terms of motherboards, ASUS has always been one of the best in the world.At the same time, although Asustek is a Taiwanese company, how to say it is also a Chinese company.If you can cooperate with domestic enterprises, then cooperate with domestic enterprises.

As for the graphics card.

Chen Jiayi originally meant the same thing, but, girl, in terms of domestic graphics cards, only integrated graphics cards are okay.However, in terms of independent graphics cards, all of them are weak.As long as Chen Jia wanted to cooperate with a domestic independent graphics card company, he didn't get half a chance.

At the same time, with the increasing development of computer technology today.Integrated graphics cards are not enough, not to mention ordinary computers already use discrete graphics cards, not to mention the relatively high-end Tang Dynasty computers.At the same time, independent graphics card configuration has increasingly become the mainstream for users to buy computers.Often, some people don't need a discrete graphics card at all. At most, their computers are just operating some office software, viewing web pages, movies, etc., but for example...they also have this need.Just like buying u, don't ask for practicality, just ask for the best.

Therefore, if Tang Dynasty Computer wants to create relatively high-end performance, it must cooperate with the world's top component companies.

This time, Chen Jiayi wanted to do it himself.

He didn't believe that with his own strength, he still couldn't handle ASUS and Q Gong.

In Taiwan, Huashuo, in addition to selling computers, also sells various parts and components related to computers.Like motherboards, graphics cards, storage, and servers, ASUS is involved.It can be said that Asustek, a four-t computer company, has very strong competitiveness.

In addition to being able to use his own various computer parts for his computer, at the same time, some of his computer parts and components can also be sold to other computer companies.For example, his main puller is the most famous one, and at the same time, it occupies a large market in the world.

However, in today's increasingly fierce competition in global computer products.Asustek is not too confused, it has a sense of the importance of the main board.Many computer companies, or other star companies, also produce motherboards.There are several companies in Taiwan, and they all produce.Not to mention, giants like Intel and Boron have also entered the motherboard market.

"Li Bo, when will Chen Jiayi arrive in Taiwan?"

Shi Chongtang, the founder of ASUS, asked his assistant Li Bo.

"In about an hour, Chen Jiayi's personal plane will arrive in Taiwan. It is expected that Chen Jiayi will visit our ASUS the next day."

"let me see."

Hearing Li Bo's answer, Shi Chongtang thought about it carefully.

After a while, "What do you think, what do we ASUS do when Chen Jiayi comes?"

This is of course not a visit.

The so-called things do not go to the Three Treasures Palace, Chen Jia must have a plan when he rides to Huashuo.

"This one……"

Li Boyu stopped talking, not daring to speak clearly.

"You just say it."

"I guess, it may be related to the last cooperation."

Last cooperation.

At that time, Tang Dynasty Company did come to ASUS for the strategy of Tang Dynasty's integrated brand.For this reason, at that time, Shi Chongtang also honorably received that representative.It's just a pity that this time the cooperation did not come to fruition.

"You're talking about Tang Dynasty brand integration."

This kind of integration means that all products are labeled with the Tang Dynasty.

"Yes."

Li Bo nodded, "I think that if Tang Dynasty Company wants to realize its dominance, the brand integration strategy is a very wise choice."

"Then do you think it's necessary for us to continue talking with Chen Jiayi?"

Shi Chongtang intends to train Li Bo.

"Basically, it is impossible for us to agree to this cooperation. After all, the ASUS motherboard brand is built with decades of technology and hard work for us."

Even if they could make a little more money, they would not.

This kind of behavior, it seems, is a bit like killing the chicken and picking the egg.

"Hehe, it seems that you still need to work hard." Patting Li Bo on the shoulder, Shi Chongtang said with a smile, "In this world, there is nothing impossible to cooperate with. It depends on what price Chen Jiayi can pay."

The next day, Chen Jiayi came to ASUS in person.

After visiting ASUS, Chen Jiayi and Shi Chongtang came to the conference hall.

"Asus is worthy of being ASUS. Today, I look at it and let me lose my sight."

Asustek, founded in Chen, is one of the youngest companies in the world.

Of course, this cannot be compared with Tang Dynasty Company.

However, as soon as Chen Jia finished his visit, he wanted to find something to talk about and get into the topic formally.

"Where, where, Tang Dynasty Company, this is the pride of us Chinese."

Many Taiwanese businessmen are very patriotic, even though there is no reunification between the two sides of the strait for the time being, they also adhere to the one-China principle.

For them, the mainland and Taiwan are both China.However, the ruling party is different.

"I don't dare to do it, I don't dare to do it, it's just luck. In terms of real level, our Tang Dynasty company is far inferior to ASUS. For example, we can't produce your company's motherboards."

Of course, building a motherboard is relatively easy.However, it is not so easy to build a world-renowned motherboard with good quality and performance.It is even harder than building a world-renowned computer.After all, computers are assembled technologies.And computer parts are the technologies of various crafts.

This kind of craft technology, he is far from being able to develop it just by thinking about it.Speaking of this sentence, Chen Jiayi continued, "So, this time today, Chen doesn't want to talk nonsense. He just wants to talk about the cooperation with Mr. Shi about the ASUS motherboard."

After finishing speaking, he looked at Shi Chongtang.

However, Shi Chongtang was able to build ASUS into a global joint enterprise, how can it be so simple as a human being.As soon as Chen Jia came to ask, he immediately said, "Actually, aren't we already working together?"

This sentence is correct.Although Asustek rejected Tangchao Computer's integrated brand cooperation, they also installed Asustek's motherboard on Tangchao Computer.After all, how could ASUS not do this kind of profitable business?

"Haha, what Mr. Shi said is, in fact, we have been cooperating all the time."

Chen Jiayi did not dismantle this sentence, but followed what Shi Chongtang said, and further said, "So, as a Chinese company, we are more united and cooperate in an all-round way."

The two were chatting, and they were all working together here and there, but they didn't talk about the ban.

A few hours later, Shi Chongtang seemed to lose his composure, and said, "Mr. Chen, if it is only for the integration of the Tang Dynasty brand, then, sorry, we cannot agree. The reason, we have already said before. We cannot Just seeing the profit in front of us puts our future on the line.”

"I don't agree with Mr. Shi's words. You know, as long as we cooperate with our Tang Dynasty company. Then, our Tang Dynasty company has never treated others badly...I believe you know it. In the past few years, as long as we cooperate with Tang Dynasty Company The companies that cooperate with North Korean companies, if these companies cooperate well with us, will have achieved substantial development. Just like Yahoo, Lenovo...etc."

However, Shi Chongtang didn't quite agree with this sentence.

In the business world, where there is any reputation, many companies often grow up in the middle of one lawsuit after another, which confirms his king status.Although there are fewer such lawsuits in Tang Dynasty Company, sample batches have occurred.For example, the cooperation with Intel, obviously, is to cheat others. However, having said that, this Tang Dynasty company really rarely cheats Chinese companies.

1

Seeing that Shi Chongtang didn't express anything, Chen Jiayi thought secretly.

It seems that this Shi Chongtang is indeed the one who does not scatter eagles when he sees rabbits.Well, I have already thought of a strategy by ASUS.

"I see it this way. What do you think if I let Ding Quad graphics cards be packaged and sold with ASUS motherboards?"

Inside the motherboard, there are sound cards, network cards, and graphics cards.

However, these are all integrated graphics.However, now on the computer, in order to pursue a better display effect.Many computers display a discrete graphics card.Although ASUS also has its own discrete graphics card, it has not been recognized by the market.Even ASUS's own computer has to use other brands of graphics cards.For example, a graphics card with Q concave is one of them.

However, when ASUS sells the motherboard, it is only sold separately and not packaged with the graphics card.Moreover, when major computer companies buy components, they also buy motherboards here and graphics cards there.If ASUS can be bundled with the [-]t graphics card, it will improve its own competitiveness.

This bundled sale will definitely be cheaper.Well, other computer companies will definitely choose to buy ASUS products.Moreover, the price of ASUS motherboards can also be lowered again in the bundled sale.And, seize more markets.

This is a very powerful strategy for ASUS computers.

Just, is this possible?

Although Dingbai is not as good as ASUS, it is also a world-class lighting company.His discrete graphics technology has always been the top in the world.Moreover, they also attach great importance to their own brand, how could it be packaged with ASUS.If it is packaged, then the brand of concave graphics card, it is estimated that it will be finished.

This is also the reason why ASUS does not agree to the cooperation with Tang Dynasty Company.

"Haha, Mr. Chen, you really know how to joke."

Although this strategy moved Shi Chongtang a lot, he felt that it was just a joke.

However, at this time, Chen Jiayi stood up, "I'm not kidding."

When he came to ASUS this time, Chen Jiayi had such a plan.

not kidding?

Seeing Chen Jiayi's serious expression, Shi Chongtang couldn't help becoming serious too.

"Mr. Chen, Gong is not a subsidiary of Tang Dynasty Company. Why do you agree to such cooperation again?"

Yes, according to Dingsi, it is also the top graphics card company in the world.Moreover, the more advanced the graphics card is, the better the performance of Ding Si will be.As such a world-renowned company, it is impossible for them to give up their own brand and reach a cooperation with ASUS.

Only some less well-known hardware manufacturers will enter for the company's profits.

Such as memory, optical drive, hard disk... For these relatively small computer parts, Tangchao Company directly removed their brand and turned them into products of Tangchao Computer without any effort.And when the user buys a Tangchao computer, yo, I really think that all the computer parts are from the Tangchao company.

After all, for these unknown merchants, they entered this market just to make money.What brand or not, they don't take it very seriously.Of course, even if they take it seriously.When he was surviving, his first thought was to make money.Only when he has made money, he is easy to talk about.If you can't make money, what's the use of guarding a brand?

"Gong is indeed not our subsidiary now, but after a while, it will be."

After finishing speaking, Chen Jiayi stood up.

He still has to fulfill his promise for this sentence.

Canada.

Stare at the company headquarters.

The best way to make Ding Si a subsidiary of Tang Dynasty Company is acquisition.

In fact, under normal circumstances, it is impossible for a giant like Diansi to be acquired.However, the once-in-a-lifetime financial crisis broke out in the United States. At the same time, under the attack of the Quantum Fund of the Tang Dynasty, many Canadian companies suddenly fell into financial crisis.Of course, having this financial crisis is a trivial matter.The most important thing is that, at the time of the financial crisis, Ao was four by his competitor.Repeatedly beat back.

Perhaps, for such a thing, you will feel depressed.

Because, for a long time, Concave has done better than mt[-] in terms of independent graphics cards.concave well.Whether it is from speed or from the picture, or from the performance.In particular, the power of high-end discrete graphics, even more.Four.Compared with the four methods.Of course, what is said here is the market share, not really that.

However, until the independent graphics card needs to increase day by day.The demand for low-end discrete graphics cards is increasing day by day, because many ordinary users need discrete graphics cards.Why, at this time, in order to meet their needs, these graphics card manufacturers must design low-end graphics cards.

It's a pity that Q Gong has always focused on high-end products before.In the low-end graphics card market, Asahi was defeated across the board.

At the same time, there is another important reason that makes Dingsi lose its competitiveness.That is, Dingbai only makes graphics cards, he does not have his own motherboard.And, mt four.Four In addition to making graphics cards, he also has his own motherboard.

We know that whether it is a CPU, memory, or other electronic components, such as a discrete graphics card...they are all plugged into the motherboard.

From such a comparison, it is obvious that Diansi is weaker in terms of competitiveness.

Due to various reasons, Ding Si felt a little bit like going bankrupt recently. ! .

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