Rebirth Online Entertainment

Eight hundred and thirtieth chapters: Sony's path to disaster

Suddenly, Li Yun yelled. 【

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Tang Dynasty Network.

Tang Dynasty Network.

Has the Tang Dynasty Internet launched a somatosensory machine?

A series of questions flashed in Li Yun's mind from time to time.

However, the answer could not be more clear.

Because these news and reports have already explained the whole thing.

Afterwards, Li Yun took a closer look.

From the report, Li Yun saw that the somatosensory machines released by the Tang Dynasty network not only have more powerful functions than the original Japanese and American somatosensory machines, in addition, the game content is also richer.Of course, his price is also lower than other somatosensory machines. The price of 2000 yuan, no matter who it is, will be greatly moved.

buy it?

Of course buy?

If it was a product from another company, maybe Li Yun would hesitate.After all, other game cities have learned from the past.However, what kind of company is Tang Dynasty Network.For a company like this, the products they produce cannot be low-end products.

Without saying anything, Li Yun picked up the phone and ordered five somatosensory devices.

Soon, five somatosensory machines arrived at the game city opened by Li Yun within a short period of time.In order to build momentum, Li Yun crazily promoted the somatosensory machine in the game city.Moreover, at the beginning, others were allowed to try it for free... As a result, the small somatosensory machine immediately caused a burst of excitement.

"The Romance of the Dragon and Snake, it's too hot-blooded, to be honest, it's too hot-blooded."

In the current arcade market, most fighting games are King of Fighters.Many people say that King of Fighters is a classic for decades.Despite the decades that have passed, there have been many fighting games.However, the status of the King of Fighters still cannot be shaken.It wasn't until after the players experienced the Romance of the Dragon and Snake that they finally knew what fighting was.

Tai Chi, Bagua, Xingyi, Wing Chun...

Every national technique has its own uniqueness, every attack, every combo makes people excited.At the same time, many people have read the novel The Romance of the Dragon and Snake, and of course, some people have watched the anime version of the Romance of the Dragon and Snake.For the adaptation of this work into a game, it is naturally a strong support.Not to mention somatosensory games, even ordinary games, they will come to support them.

And when they tried the motion-sensing game, they not only appreciated the fighting in Dragon Snake Romance, but also admired the technology displayed in the motion-sensing game.Not to mention that there are some who have never played a somatosensory game, even if there are some somatosensory games that have played.When they tried the masterpiece produced by Tang Dynasty Network, they also showed disbelief and deep admiration.

Produced in the Tang Dynasty, it must be a fine product.

This sentence is not in vain.

Many years ago, Tang Dynasty Network dared to shout such a slogan, and now it can do the same.

Naturally, the emergence of somatosensory machines in the Tang Dynasty once again opened up another market for world games.This market is called the somatosensory game market.Moreover, the somatosensory machine of the Tang Dynasty network has completely gone out of the world through the continuous publicity of the Tang Dynasty platform and people's word of mouth.

Of course, not to mention, the absolutely low price of 2000 yuan has made this product popular to a large extent.I see, many friends now often say in chats, "What, you haven't even played a motion-sensing game, then you are really out."

The term somatosensory game was originally just a new concept, but now it has become a fact.

And, it has become popular.

Many young people are proud to have played somatosensory games.Even, because of the somatosensory game, some experts also said that this kind of game expressed through the body can not only allow players to experience the thrill of the game, but also exercise the body.Killing two birds with one stone, you can try it too.

100 million units.

500 million units.

1000 million units.

……

In a short period of time, the sales of Tang Chao's somatosensory phones, just like the sales of Tang Chao's smartphones, went completely crazy.

"Damn it, you're so awesome!"

When the sales of "Tang Dynasty Somatosensory Machine" spread on the Tang Dynasty Internet, Chen Jia was stunned.

He never thought that the Tang Dynasty smart phone could be sold so hot.Even though, Chen Jiayi had already approved it before, allowing major platforms to cooperate with the promotion of the Tang Dynasty physical machine, but Chen Jiayi did not expect it.After this publicity, it actually turned an innovative concept into a popular variety.

With such a result, Chen Jiayi was also secretly shocked.

After thinking for a long time, Chen Jiayi finally figured it out.

Now Tang Dynasty Company is no longer the Tang Dynasty Company it was a few years ago. Every move of Tang Dynasty Company represents the direction of the market and affects the enjoyment of many people.Just like the emergence of smartphones in the Tang Dynasty, smartphones and somatosensory games were also conceptual products at that time, although there were real objects.However, not many people bought it.Many people buy it just to experience this kind of physical technology.

At the same time, such technology was not mature at that time.

However, under the general trend of smartphones in the Tang Dynasty, smartphones and online Internet, including 3G, are only closely integrated.Thus, the madness of smartphones in the Tang Dynasty was achieved.Until now, the Tang Dynasty somatosensory machine is also the same.Under the influence of the Tang Dynasty Company, it is not just the general public.Even enterprises, they seem to have seen that the future game field will inevitably transition to somatosensory games.

Therefore, at this time, it is easy to understand that the world has shown support for Tang Dynasty's somatosensory games.

However, even if the sales are so hot, there is one prediction with Chen Jiayi, but it remains unchanged.

The Tang Chao somatosensory machine did not make any money from this sale.

Because, the manufacturing cost of the somatosensory game console is on top of him.Although large-scale manufacturing can reduce the cost, its cost is still a relatively big problem.Just like a computer, do you think that if you only sell a computer for 2000 yuan, will he make a profit?

No, there is absolutely no profit, and even if there is profit, it is pitifully small.

In this way, although Tangchao Network's somatosensory machine has caused a global frenzy at this time, there is still not much profit.

However, this result was much stronger than the loss Chen Jiayi thought at the time.At the very least, although this product will not be profitable, it will not relieve Tang Dynasty Network from developing the next generation of products.At the same time, Tangchao Network also took the opportunity to enter the field of higher-tech games, established a stronger brand, and laid a solid foundation for other more high-tech products in the future.

At that time, because of the influence of the Tang Dynasty somatosensory machine.In the future, Tang Dynasty Network will release other technological products, so it will be easy for the world to accept.And, it's easy to widen again.Even if the technology products at that time were more expensive, they could still be successful.

Therefore, it is not so important whether the somatosensory function of the Tang Dynasty can make money.

Of course, Chen Jiayi also found something interesting in the report from Zhou Xiaoqiang.

After the popularity of somatosensory machines in the Tang Dynasty, the strategies of Japan, South Korea, Europe and the United States for somatosensory games have undergone earth-shaking changes.Many high-tech companies have launched research on Tang Dynasty somatosensory machines. If nothing unexpected happens, these companies are likely to enter it on a large scale.

After all, although they knew that Tangchao's somatosensory machine didn't make Tangchao Network make much money.However, Tangchao Network has opened up the somatosensory machine market.As long as it is opened, then they have other ways to make money.In this way, how can these companies take this market seriously?

Seeing this, Chen Jiayi laughed evilly.

Haha, from this point of view, the hole I dug myself is still used.

Even, because of the hot performance of the Tang Dynasty somatosensory machine, such pits are even more tempting.

Even if they knew that they might be fooled, they still jumped into such a huge market.

……

Sony of Japan.

Japan's Sony is one of the most well-known electronic product developers in the world. Its product range is very wide, including computers, mobile phones, and video games.It can be said that his electronic products are much more than those of Tang Dynasty Company.

At least, the Tang Dynasty company does not have cameras, USB flash drives, and many, many digital devices.

Originally, Sony should be getting stronger and stronger without any accident.Especially with the advent of the electronic age, Sony's electronic products should bloom everywhere.Only, that's not the case.With the emergence of Tang Dynasty, Sony's most profitable game, electronic products, fell into a loss.

Even after losing money for four consecutive years, many people have declared that Sony, a strong generation, may be about to go bankrupt.

This is not impossible.

The sum of losses in four years has reached more than 100 billion US dollars.

Such a huge loss, I am afraid that only Tang Dynasty Company can bear it, and other companies will definitely suffer a great blow.As for Sony's losses, the outside world has been constantly reporting.Some say that Sony has never been innovative, and others say that Sony's strategic direction lags behind others.In short, no matter what, Sony is losing money.

"Guys, I want a strategy for Sony to rise."

Looking at the series of materials sent by the secretary, Sonyeo Kazuo Yamamoto frowned.

Damn Tang Dynasty Company.

In fact, Sony was the first to enter the somatosensory game.

In 2001, when Tang Dynasty hadn't shown much potential, Sony had already started to develop somatosensory games.Until, when Tang Dynasty Network led their online games to dominate the world, Sony Corporation felt more and more its own crisis.Therefore, while copying some Chinese-made online games, they are also constantly investing money to create the latest somatosensory games.

They hope that excellent somatosensory games will surely replace the current traditional games.

It's just that there are some failures in their ideas.

Although in 2004, Sony had created the first somatosensory game product in history.

In this product called w, Sony introduced it to everyone in the world. In addition to the functions of the original home console, the most distinctive feature of w is the innovation of the controller.Unlike the previous application mouse, the user is equipped with other electronic sensors for operation, the controller of w uses a completely physical expression method, and at the same time, no settings are required on the limbs.

It can be said that the appearance of w has indeed set off a game revolution.

So, at that time, there was a somatosensory game.Moreover, many media in the world have carried out large-scale reports on this somatosensory game.Many media believe that Sony, which has been silent for a long time, once again uses its technology to announce to the world that he is the real king of games.

It's just a pity, a pity, when Sony is about to greatly expand w, although the market has always believed that w does have great innovation.At the same time, his somatosensory games also broke people's cognition.However, it turned out that not many people bought w.

Until now, Sony has summed up the reasons for w's failure.

The first one is the high price.

When w appeared at that time, the price from Sony was $1.

Day, [-] US dollars, although this is not expensive for a rich man.However, for many ordinary game lovers, he is ridiculously expensive.Therefore, for a long time, somatosensory games have only become games for some nobles.Although people buy it from time to time, it is not popular.

Even until now, many people still believe that motion-sensing games are the idea of ​​Tang Dynasty Company.

It can be seen how failed Sony was at that time.

And the second reason, that is, although w has realized the real somatosensory operation.However, there are not many somatosensory games on the w game console.Many people have been playing one or two games after buying a somatosensory machine.As for other games, they don't buy them.Even if someone wants to buy it, the motion-sensing game costs several hundred dollars.In this way, even those wealthy people will not buy other motion-sensing games after buying the motion-sensing machine.

Therefore, under such a vicious circle, Sony's w did not show his popularity.

Until, when Microsoft, Sega, and Nintendo entered the somatosensory game market, the market remained unchanged.

However, just after these companies thought that motion sensing games were not suitable for the market.The somatosensory game console of Tang Dynasty Network was born out of nowhere, and at a price of 2000 RMB, it showed crazy power.Judging from the current sales strength, Kazuo Yamamoto can definitely foresee that somatosensory games will definitely be popularized by the Tang Dynasty Internet.

So, at this time, Sony eo Kazuo Yamamoto also held such a meeting.

"Yamamoto-kun, I have a bold proposal."

Sony Corporation fo Matsumoto two, proposed to Kazuo Yamamoto.

"Oh, what a bold way?"

"Actually, we can enter the somatosensory game market across the board."

"Enter all the lines?"

Is there anything wrong.

As soon as this suggestion was made, many Sony executives expressed their opposition.Just entering a little now has already used up countless funds.If it enters the whole line, once there is no profit, Sony may disappear directly.

However, Kazuo Yamamoto did not immediately deny Matsumoto Er's opinion, but said with great meaning, "Go on."

"We know that many electronic services have become more and more game-oriented. From the fact that Tang Dynasty Network dominates the world's online games, we can know that Tang Dynasty Network absorbs huge profits from the world every day. Until now, even if we have It has regained some of the game market in a small way, but it is as difficult as heaven to enter a little bit more.

In this way, it is necessary for us to innovate on top of other products.And our somatosensory game is the most innovative variety.As for why it was not popular before, it is entirely because we cherish such innovation too much.But in fact, the products we innovate are not just sold to users.In the days to come, what we need is not technology, not high-end, but the popularization of products to the world...

In my opinion, the popularization of our products has been restricted all the time because we have not made great efforts to enter this market.Therefore, our somatosensory game production scale is very small.In the meantime, the original very innovative product, not to mention the high price, has also affected the development of somatosensory games.

On the other hand, Tang Dynasty Internet, his research on the market is more thorough than ours.As soon as you come up directly, regardless of whether you make money or not, first seize the market and then talk.As long as you grab all the market, you will also make money at that time.For example, the current Tang Dynasty somatosensory machine can't make money, so the second generation of Tang Dynasty somatosensory machine is the beginning of their profits... Therefore, we should also set our sights on it like Tangchao Internet. Long term.

Only by seizing the market first, the future is ours. "

This suggestion, it can be said, has a far-reaching impact on Sony.

At the same time, many Sony executives also thought of it at this time.No wonder Tang Dynasty Company is so powerful, they are good at grabbing the market.Even if it was not profitable before, they will still occupy it.For example, like his instant messaging, at the beginning, they were always losing money, and there was no profit at all.However, when he seizes the market and monopolizes the market, then they can explode their profits just by launching a business at random.

This is the benefit of popularizing the market.

You have the technology, but it's useless if you don't put the technology into the hands of users.

"In this way, it is necessary for us Sony to enter this market with all our strength?"

Yamamoto Kazuo looked at Matsumoto Er, wanting to confirm.

"Yes, I think, and the sooner you get in, the better."

"At the same time, we not only need to greatly invest in motion-sensing machines, but also innovate on a large scale in motion-sensing game products. If there are always only models, it will be very detrimental to our development. Now, Tangchao Network will take them Their game experience is used in somatosensory games. Therefore, the characteristics of their games are much more intense than ours, and they are more attractive to users..."

Matsumoto II, keep adding it up.

However, even so, Kazuo Yamamoto still couldn't make up his mind.

Because Sony's cash flow is running out now, and Sony has been losing money for four consecutive years.If it continues to lose money, Sony will definitely be abandoned by the Japanese people.If you enter the somatosensory market with all your strength now, everyone will be happy if you succeed.If it fails, Sony is likely to be on the road to bankruptcy.

"I need to think about..."

Kazuo Yamamoto said.

However, Matsumoto Er went on and said, "Yamamoto-kun, except for this, we have a way to go."

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