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Chapter [-]: Thinking caused by Sanlu

In the end, the baby suffered from kidney stones because he ate too much milk powder from Sanlu. 【

Aishang Reading Network]

When the melamine component was detected, the Tang Dynasty tt official website immediately began to report.

It has been verified that infant patients in the Lanzhou Military Region Hospital had been eating Sanlu milk powder before that.Moreover, according to the test results, Sanlu milk powder contains a large amount of melamine chemical ingredients.Because this ingredient contains protein, many dairy companies use this chemical ingredient to increase the protein content of milk powder or directly use melamine as raw milk for infants and young children.

Experts pointed out that melamine is not harmful to adults.However, for infants and young children whose digestive system is not yet perfect, it is a fatal blow, which is likely to cause kidney stones.

As soon as the news was released, it immediately attracted widespread attention.

After all, there are so many parents in the whole country. At the same time, even if there are some who have not become parents for a while, some relatives have given birth to children.Moreover, I will be a parent myself in the future.For milk powder and the like, it is an abnormal concern.Moreover, the country is extremely concerned about the health and safety of the next generation.

When the Tang Dynasty tt official website released the news, the relevant departments took immediate action to thoroughly investigate the facts.

Of course, at the same time, several netizens attacked Sanlu milk powder on the Internet.

"It's cheating, it caused me to drink Sanlu since I was a child, it's like passing the god of death."

"Go ahead, Sanlu, Sanlu, you are simply entrapping the entire Chinese people."

"Try your best to discuss with Sanlu Company."

……

Regarding counterfeiting and harming the people of several countries, naturally, several netizens launched an attack on Sanlu.

However, at this time, Sanlu was not idle.

Immediately started the PR service.

At the beginning, they first contacted Tang Dynasty Company.After all, it was the Tang Dynasty Company that started it all.If it wasn't for the Tang Dynasty Company, even if there were more such cases, they would still be able to cover them up.At the same time, although Sanlu milk powder contains too much melamine, there are tens of millions of people who drink Sanlu milk powder, and only a small number of people suffer from the disease.If the public relations are strong, it can definitely survive.

If you want to get yourself out of trouble, it is the top priority of Sanlu Company to settle the Tang Dynasty Company and stop this matter from being discussed.However, after they contacted Tang Chao Company, they were resolutely rejected by Zhao Danyang.This kind of thing is ordered by the boss himself.Let alone a small Sanlu company, it is a government agency. If Tang Dynasty company says it explodes, it will explode...

Therefore, Zhao Danyang did not report to Chen Jiayi directly, so he directly refused.

However, after being rejected by Tang Chao Company, Sanlu Company will not sit still.Immediately summon the gunmen, and, in cooperation with other media, published a report on the quality of Sanlu's milk powder.The above shows that Sanlu milk powder has always been a famous brand in China, and has nurtured hundreds of millions of Chinese people since 1986.Moreover, Sanlu milk powder has always complied with the national milk powder specifications, and its quality standards are among the best in the country.At the same time, in order to improve the health of the Chinese people, we also improved the Sanlu brand milk powder, improved the technology and reduced the production cost.The original expensive milk powder has entered thousands of households and has become a milk powder that all Chinese can afford.

We can't help but ask, the milk powder that hundreds of millions of people in China have been drinking for decades has never had any problems, why the Tang Dynasty company insists on transferring a case of unknown truth to our Sanlu.As a national enterprise and a conscientious enterprise, we are sincerely disturbed by this.

In this regard, we have specialized lawyers to follow up, and will sue Tang Chao Company soon.We believe that Tang Dynasty Company has seriously violated the reputation rights of Sanlu Milk Powder and constituted a major damage to Sanlu Milk Powder. We hope that national laws can uphold justice for all national enterprises.

Later, after this gun article, a large group of 5 cents began to support it.

They wrote in the message.

"Ding Sanlu, we grew up drinking Sanlu since we were young, why didn't we get kidney stones?"

It can be said that this sentence is a very powerful counterattack.

Sanlu Milk Powder has been a brand for decades, much older than Tang Dynasty Company.Moreover, it is a well-known national brand.Many infants and young children grow up drinking this kind of milk powder, but why are they fine after drinking it for decades.But the Tang Dynasty Company seized an unconfirmed case and attacked Sanlu in a big way?

So, at this time, some people began to directly say that the Tang Dynasty Company was deceiving too much.He also believed that Tang Dynasty Company must have secretly colluded with some other companies to defeat Sanlu and support other milk powder brands.Of course, even if they were wrong, they would still criticize Tang Chao Company's domineering style.

They strongly demanded to withdraw the news about Sanlu milk powder and apologize to Sanlu company.

I have to say that the public relations work of Sanlu Company is really good.

If it's just a small media, or just a small reporter, it's completely possible to suppress this matter.

It doesn't matter if it's money or something else.

However, they ran into Tang Dynasty Company.

No matter what method they use, Tang Dynasty Company just won't accept their methods.Moreover, the media platform is in the hands of Tang Dynasty Company, and Tang Dynasty Company also has absolute evidence.Regardless of whether it is milk powder or the certification of the test, it can prove that there is indeed a problem with Sanlu milk powder.

At the same time, a bag of 18 yuan milk powder, no matter how you look at it, why is there a problem.

If you think about it, the price of goods is so high now, and the source of milk is so expensive, it may cost 18 yuan a bag.

Subsequently, Tang Dynasty Company once again reported on Sanlu milk powder.The article pointed out that, in fact, the first case of infant kidney stones received by the Lanzhou Military Region Hospital was not really the first case.At the end of 2007, many remote rural areas reported that after eating Sanlu infant milk powder, there were particles in the urine of babies.

Moreover, it was also published in the newspapers at that time.But for some reason, there was no such report later.

In addition, Sanlu Company did not explain the matter.

Later, when this news was released again, in addition to netizens continuing to attack Sanlu, some netizens also said that their children also had such symptoms after taking Sanlu milk powder.It's just that the reason has not been found out until now, after switching to Sanlu, it has turned for the better.

A stone stirred up a thousand waves.

The incident of kidney stones in infants and young children caused by Sanlu milk powder is not a mere case, there are many others.Not long after, the Lanzhou Military Region Hospital received 14 more similar cases after receiving the first case of infant kidney stones.Moreover, these infants have a common feature, that is, they are all eating Sanlu brand infant milk powder.

One case may not explain anything, but if there are multiple cases in a row, it can explain the problem very well.

At this time, not only the people pay attention, but even the country begins to pay attention.The original investigation team was immediately replaced by the higher level, and the Ministry of Health pointed it out directly.Melamine is a chemical raw material that can cause stones in the human urinary system.So far, all public opinion has pointed to Sanlu.At this time, Sanlu can only apologize to the people of the whole country, and promise to remove the problem milk powder from the shelves.

It's just that this kind of removal or apology has not won the forgiveness of the public.

This is related to the health and life of infants and young children.In the following time, the cases of kidney stones in infants and young children expanded again, and such cases appeared in all provinces.At the same time, one case even died due to emergency treatment.So far, the public has been completely disappointed with Sanlu milk powder.

It wasn't until the State Council set up a special investigation team that the truth of history was revealed.

It turned out that melamine had always existed in Sanlu milk powder.And the ratio of 18 yuan of problematic milk powder to melamine has reached a terrifying value.Of course, before that, Sanlu already knew that there was a problem with their products.Moreover, they also sent their own milk powder to the entry-exit inspection agency for testing, and the results obtained were basically consistent with the information published on the official website of Tang Dynasty tt.

In addition, the problematic milk powder detected in the Sanlu incident is far from Sanlu alone.Others such as Yili, Mengniu, Shengyuan... Melamine has been found in various milk sources.However, because their melamine content is not as high as that of Sanlu, and at the same time, infants and young children eat less of their milk powder, so there are fewer incidents of problems with their milk powder.However, when such an incident was found out, people exclaimed.

Many people believe that these good companies are actually seeking money and killing their lives.

In the past few decades, it is unknown how many people died upside down because they drank problematic milk powder.

This incident also slightly exposed the safety of Chinese food.

While many people criticized Sanlu milk powder, they also severely criticized the relevant state departments.They said why Sanlu was detected to have problems before, but they did not order Sanlu to make corrections.Among them, is there any illegal act of covering up for selfishness?In addition, when thoroughly investigating the Sanlu issue, the relevant state departments did not act well, and even delayed with excuses.Moreover, a number of quality inspection agencies have been changed.

If it weren't for the exacerbation of the disease, dozens of patients suddenly appeared across the country, presumably, Sanlu would still be at ease.

A series of issues are worthy of serious consideration by relevant departments.

In addition, when the economy is developing rapidly, more people can see it.Economic development is good, but if we only focus on speed and not quality, in the end, it is our own country that suffers.Many people appealed to the country to establish a comprehensive food safety mechanism to prevent such incidents from happening again.

Seeing this, Chen Jia let out a sigh of relief.

Sanlu milk powder was finally thoroughly investigated under the strong report of the Tang Dynasty Group.

However, Chen Jiayi was not too happy.

Milk powder is only one type of food safety, there are many other food safety.

If the country does not establish a complete set of food management measures in the future, I believe such incidents will happen again.At the same time, Chen Jiayi also saw that after the milk powder incident, all domestic milk powder companies have been despised by the Chinese people.Because adding melamine to milk powder has become an unspoken rule in the industry.

In other words, almost all milk powder companies have added melamine.

It's just how much is added.

In addition, because of the Sanlu milk powder incident, Chinese people no longer believe in domestic milk powder.All of a sudden, a lot of foreign milk powder was sold domestically at this time.Seeing this, Chen Jiayi couldn't help but feel heartbroken.At this time, it is not that the Chinese people are not strong enough, or that the Chinese people are incapable of manufacturing.However, Chinese people are capable of manufacturing, but because of various problems, they finally gave up such a market to other countries.

This kind of thing is even more sighing than being useless.

What a failure.

Seeing foreign milk powder entering the country in large numbers, Chen Jiayi almost wanted to set up a milk powder company by himself.

However, a piece of news made Chen Jiayi lose his mind.

This piece of news is about why Sanlu Milk Powder went down the road of failure.

In this piece of news, he did not specifically analyze the Sanlu company adding melamine to milk powder, but made a detailed report on Sanlu company's production management.According to the news analysis, the melamine incident was only the trigger for the failure of Sanlu Milk Powder Company. In fact, before the incident came out, Sanlu Milk Powder had already hidden its failure.

Moreover, three key factors of failure were also listed.

First, Sanlu administrators are keen on expanding the scale, while high-level personnel are weak in risk awareness.

The article points out that for the dairy industry, in order to realize the expansion of production capacity, it is necessary to realize the control of milk source.In order not to lose control over milk sources, Sanlu sometimes accepts low-quality raw milk.It is understood that Sanlu Group has lower requirements for raw milk than other companies when collecting milk in Shijiazhuang.

Regarding the quality requirements of milk sources, the dairy industry generally believes that "pasteurized milk" and "yogurt" have higher requirements for milk source quality, followed by uht milk, milk powder has lower requirements for milk source quality, and ice cream and other products are inferior Of.Therefore, it is not surprising that Sanlu Group has caused milk powder.

In addition, Sanlu Group waged a price war to increase sales and squeeze the profits of front-end links in the industrial chain that have no right to speak.Although Sanlu's sales surged from 2005 billion yuan in 7453 to 2007 billion yuan in 103, Sanlu has never effectively bundled the company's interests with the upstream link. Sacrifice milk quality.

Second, in the rapid growth of enterprises, there are also several problems in management.

There are major risks in the implementation of Sanlu Group's "dairy cow farmers" feeding management model.The dairy industry mainly has four modes in the procurement of raw milk and raw materials, namely the pasture mode, the dairy farming district mode, the milking parlor mode, and the cross mode (the cross mode of the previous three modes).

Sanlu’s retail milk sources account for half, and there are various forms. It is impossible to realize real-time monitoring of raw milk production, purchase, and transportation at hundreds of milk stations. Strengthen the detection of indicators such as protein, but in this way, there are endless cheating methods.

However, Sanlu Group's anti-fraud supervision is weak.The company's staff responsible for the purchase of milk sources are often handled by the milk station, thus forming the "hidden rules" of the industry.Unqualified milk products flow to the market in the commercial **.In addition, Sanlu Group does not strictly monitor the cooperative enterprises of OEM production, and the risk of product quality is huge.OEM production can quickly bring scale expansion, but it also brings risks to Sanlu's product quality control.At least in the management of individual OEM companies, Sanlu's management is not strict.

Third, the crisis was not handled properly, leading to risks out of control.

When the crisis of Sanlu milk powder broke out, Sanlu Company did not handle it cautiously, for example, it removed the problematic milk powder from the shelves.Instead, continue to let problematic milk powder flow to the market.Even after the Tang Dynasty company was exposed to Sanlu for a series of problems, it still refused to admit it. It only hoped to resolve the problem through public relations and did not admit its mistakes.

It wasn't until later that the international companies that cooperated with Sanlu got angry and directly reported it to the State Council, and then it was removed from the shelves.

Because of this, the Sanlu milk powder incident eventually led to the punishment of everyone in China.

It should be said that this is one of the most severely punished companies since the founding of New China.In the past, there were some companies, even if there were frauds, they were fined and apologized. How could they be sentenced... However, in Sanlu, even fines and apologies are not enough to cause public outrage.In the end, Sanlu not only went bankrupt, but the management of Sanlu Company was sentenced to term by the judiciary successively, which can be described as appalling.

Seeing this, although this is the tragedy of Sanlu Company, in fact, it is also announced to several companies.In fact, it's not that these business people have no conscience, nor is it that they want to poison the people of the country.It's just because of interests and selfish desires that they have produced evil results that are difficult for them to control.

Therefore, when Chen Jiayi suddenly had the idea of ​​entering the milk powder industry, he quietly interrupted it.

Tang Dynasty Group has always been an Internet company, or an electronic technology company.It has entered many unrelated industries before, if it continues like this.Even if Chen Jiayi has good intentions and wants to contribute to the country.However, for others, isn't it for their own selfish desires?

In the end, although the company is in its own industry, it is rapidly expanding.However, in reality, all kinds of management risks have quietly arisen.Look at BM and Sony. In the past, they focused on all-round development because they valued their own core.Until the end, these things that they wanted to lose but were reluctant to lose became the strongest obstacle restricting their development.

Fortunately, it is not too late to wake up now.

Forget it, I am just a leader, if I want to be stronger and bigger in any industry...then, China's development will only depend on Tang Dynasty Company.If one day the Tang Dynasty company disappears, or goes bankrupt, will the whole of China be over?To realize the prosperity of China, only the Tang Dynasty Company is far from enough.

Whether it is the milk powder industry or other industries, let them be stronger in the competition.

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