Extracting skills from movies

Chapter 544 Behind the Scenes

[Confidence or arrogance? Usher suffered a historic Waterloo! ]

[Usher's new single performed poorly, ranking far behind Asian singer Du Sheng! ]

[Du Sheng's four singles show extraordinary charm and sweep the Billboard in January! ]

[Usher doesn't want to talk about the scandal, let alone being stepped on by an Asian! ]

"Fuck!"

Andrew suddenly threw the newspaper in his hand onto the table.

His angry roar echoed in the office.

He knew that at least half of these reports were written by Stringer.

And Du Sheng’s rise is unstoppable!
Originally, he planned to use Usher's influence to cut off Du Sheng's important resources at the critical moment of his promotion.

But he never expected that his plan would be ruined by this sudden scandal.

The amazing talent and ability displayed by Du Sheng not only won the love of a large number of audiences, but also unexpectedly gained the favor of Fox TV, further expanding his popularity.

All this was beyond Andrew's expectations.

Today, Du Sheng not only has four songs successfully entered the top 12 of the Billboard, but his popularity online continues to grow due to real fighting videos, UFC boxing champion, and his role as a mysterious Taoist in "Kill Bill 2".

With such explosive results, how could Andrew stop it?

But these are still secondary. The most important thing is that after this battle, their faction will probably be affected.

Some key departments must undergo a major overhaul!

Faced with such a situation, Andrew could only roar helplessly.

Because he realized that he was about to lose the ability to control the situation.

Du Sheng, who was in the midst of the turmoil, spent a night with Taylor, who came to see her off, after finishing her last stop in Los Angeles, and then set off on her journey home.

The next day when I returned to Lemon Airport, the busy man Zhong Zhen actually came to pick me up, which was a rare occurrence.

It looks like they have something to discuss.

After dinner, Zhong Zhen took Du Sheng to complete a round of difficult yoga exercises.

After more than half an hour, she leaned lazily in Du Sheng's arms and said softly:

"My family's attitude has been a little subtle recently."

"Are they concerned about your relationship with me?"

Du Sheng asked with concern.

"That's not the case. I've said before that my family will not interfere with my personal decisions.

It’s just that my mother didn’t approve of your lifestyle before.

But when I got home yesterday, she encouraged me to bring you home to meet her with a smile on her face, and kept reminding me to be more generous.

She said something nice about you, and I tried to accept it. I think she did have a point.”

Zhong Zhen’s words gave Du Sheng some peace of mind.

Apparently, her family may have changed their minds due to the recent positive reports and performance about him.

Among them, heroes and great men were also influenced.

Her mother had come to the company before and the two sides met.

This ornament is charming and appealing, and can influence people subtly.

Once they have more contact and it involves positive or profitable matters, they will gradually passively accept some of Du Sheng's romantic affairs.

Once Zhong Zhen is determined, her family members will also try to change.

After all, wealthy and powerful families are accustomed to seeing romantic and promiscuous people, so what they value most must be ability.

Zhong Zhen gently moved in Du Sheng's arms and said with a smile:
“I won’t force you to do anything. When you feel ready, you can come home with me anytime.

However, you'd better attend the company's strategic meeting and annual celebration this year.

If it is convenient, Tong Liya, Girls' Generation and other members can perform to add to the atmosphere.

After all, we are one family in the StarCraft now."

To prevent Du Sheng from misunderstanding, she added:
"I will also be present and even participate, just to make everyone feel that their one-year efforts are recognized and to reduce the sense of distance."

Du Sheng responded with a smile:

“No problem, I can arrange it according to the actual situation.

If it is inconvenient for them, I can perform on stage myself.”

Zhong Zhen nodded in agreement and said:
“The strategic meeting is scheduled for February 2nd and the annual celebration is on February 2rd.

When do you plan to go to Yangshi to start rehearsals? "

Du Sheng caressed Zhong Zhen's fullness and warmth and said with a smile:
"Let's get started tomorrow. I'll make sure the annual celebration goes smoothly."

Zhong Zhen noticed that Du Sheng was starting to act recklessly again. She rolled her eyes at him but did not stop him. Instead, she said quietly:
“Before I came here, I thought you had indulged yourself too much abroad and even neglected your meditation practice.

After spending time with each other tonight, it seems that I was worrying too much. I should be the one worrying!"

"So, you still need to practice more. Even the splits are a little shaky."

Du Sheng laughed. If he hadn't seen that she was as soft as a snake, he would have taught her a few more moves.

"The latest round of financing for Renren has basically been finalized."

Zhong Zhen was unable to dwell on this, so she simply changed the subject:
"The company raised 13% of its equity at a valuation of 130 billion yuan, with CCB International and Citigroup leading the investment this time."

Regarding Renren's financing, the goals of the company's senior executives and shareholders have always been clear.

Choose to cooperate with financial institutions with strong domestic capital background and international norms.

The purpose is to pave the way for Renren's future listing on the Hong Kong stock market.

As a wholly-owned subsidiary investment bank of China Construction Bank, CCB International plays an important role in Hong Kong's investment banking industry.

In particular, it has achieved outstanding results in corporate financing, mergers and acquisitions, and restructuring.

As for Citigroup.

In recent years, many brokerage institutions have cooperated with Citigroup.

Many government-owned companies choose Citigroup as their underwriter when they go public in Hong Kong.

During Renren's financing process, many venture capital companies also tried to join.

But with official support, Citigroup eventually became the lead investor.

The reason why Renren has received such a high valuation is not only because it is one of the largest social networks in the East, but also because it has a strong profit model.

In addition to traditional advertising revenue, it has gradually entered the field of web games. This part of the business not only attracted a large number of users, but also generated huge profits.

At the same time, Renren has laid a solid foundation for the development of the platform by building a rich knowledge and ecological network to meet the needs of students and higher education groups.

This is also the reason why Zhong Zhen actively promoted Renren to establish cooperative relations with many universities.

Aims to deepen cooperation between the two sides in the field of knowledge sharing.

"Very good, you will take full charge in this regard."

Du Sheng said:

"We have received 10 billion in advance funding this time. You should have started planning for technological improvements, right?
Did the board of directors raise any objections?

Skyworth has attracted the attention of Star Technology because its net profit fell sharply by 42.6% in the past year and its TV sales also fell by 2% to 871 million units.

Based on his insight into the future market, Du Sheng is well aware that the TV market will continue to grow in the next decade.

This is not only a good opportunity to expand market share, but also to complement the strengths and weaknesses of Phoenix TV.

In addition, by inserting invisible advertisements on television, the ratings of one's own dramas can be effectively increased and related commercial promotions can be expanded.

In addition, Skyworth’s current market value is less than 25 billion, far less than its peak of 120 billion.

Therefore, he also agreed to invest 10 billion and firmly become the second largest shareholder.

When talking about the real economy, Zhong Zhen's eyes sparkled and he spoke much faster.

“They had no objection and I had communicated with them in advance.

We will develop in the direction of smart chips and intend to conduct in-depth technical cooperation with Qinghua University. At the same time..."

Her words revealed strong confidence and expectation.

At this time, Qinghua University was in the leading position in the country in the research of smart chip television engineering.

Thanks to Professor Guo Qinglai, a famous senior engineer and one of the pioneers in promoting the development strategy of Oriental smart chip TV, Skyworth's general investment direction is correct.

Zhong Zhen mentioned that there are undoubtedly some mysteries behind the in-depth cooperation with Qinghua University.

But this is also mutually beneficial and even beneficial to the country's long-term development.

Du Sheng made some suggestions:
“If you have time, you can learn more about the current status of smart chips so that you can make more informed decisions.

Its key technologies lie in chip design, display technology and operating system.

As for chips, I suggest you look into some companies in the Bay Area, such as TSMC, which has advanced technology in this area.”

TSMC later became the main supplier of chips for many high-end electronic products. Its current output value is not high and the cost of cooperation is relatively reasonable.

It is critical to find partners whose technology is mature but reasonably priced to further advance technological innovation.

Zhong Zhen nodded in agreement:

"I will seriously consider it."

Du Sheng gently stroked Zhong Zhen's hair and smiled gently:

"The company is now doing more and more business. You need to pay attention to talent development and get more management involved, otherwise it will be too hard."

Zhong Zhen smiled and replied:

“Don’t worry, the company is full of talented people now, and I don’t actually have that much pressure.

For example, we recently acquired Star Horse Network Company, and the company’s vice president led a team to join us…” In view of the rapid development of Star Media in the Internet industry, it is natural to attract many outstanding talents to join.

Du Sheng said with emotion:

"No wonder you want me to attend the company's decision-making meetings and annual parties. The company has indeed welcomed many new faces."

Zhong Zhen did not answer, but just made even breathing sounds.

With Du Sheng's comfort, she fell asleep quickly. It was obvious that she could not hold on from the high-intensity yoga practice tonight.

Speaking of which, Zhong Zhen does have some foresight.

Although she may not be the best in the Internet field, she has already had ideas and plans in the physical manufacturing industries such as televisions, mobile phones and automobiles.

With the resources and support from her family, Du Sheng believes that she will be able to achieve great things.

The next morning, Du Sheng dealt with a backlog of important matters and then went to Beijing to participate in the recording of the Spring Festival Gala.

On the way to the airport, Wang Jinhua, who was traveling with her, received several phone calls.

After hanging up, she said to Du Sheng:

“As for Huayi’s affairs, currently only one agent is willing to switch over.

Li Xing, whom you mentioned specifically before, is unwilling to come.

She also persuaded her sister Li Bingbing to stay in Huayi so that she could stand out. "

Du Sheng nodded, showing his understanding:

“That’s enough.

Together with Liu Yiyan and Shi Jinhong, who you brought in earlier, four agents are more than enough to meet our current needs."

Star Media does not have many artists yet, and adding agents is a preparation to attract more talents in the future.

Du Sheng thought of the recent related news, smiled and shook his head:
"Feng Kuazi is back. With him around, Huayi won't collapse easily."

Wang Jinhua knew what he was talking about, and after thinking for a while, she said:
"The article you asked me to prepare is now finished. When is the right time to publish it?"

"It's better to do it today than today. Let's send Huayi an 'annual gift' to let them feel our good intentions."

Du Sheng laughed.

The period when Wang Jinhua and Feng Xiaogang left Huayi one after another was the most turbulent period for Huayi.

In particular, it has had a severe impact on Huayi’s artist management and film businesses.

However, this was not enough to bring Huayi down completely.

Recently, Wang Zhongjun signed Feng Xiaogang back again with the conditions of "400 million yuan guarantee + 2.88% shares" and "exclusivity".

This allowed Huayi, which was in a volatile decline, to regain its footing.

Faced with this situation, Du Sheng would not stand idly by.

He hopes that by publishing some real comments, more people will have a more objective and true understanding of Huayi.

Of course, just a few articles and rumors are not enough to completely bring down Huayi.

After all, after Feng Kuazi returned, Huayi had the ability to produce content.

In addition, Wang Zhongjun recently established a friendship with Ma Yun.

This also extends life.

Ma Yun’s Taobao has recently been frequently advertising in Huayi’s movies.

For example, various peripheral products and celebrity autographs of "A World Without Thieves" are currently hot-selling on Taobao.

In his previous life, Ma Yun had also invested in Huayi. After the latter went public, he cashed out and reaped a wave of profits.

It now seems that Huayi and Taobao are in the stage of good brothers.

The former was attracted by Ma Yun's funds, while the latter was attracted by Zhonghua Yi's stars and advertising capabilities. Each took what they needed.

Ma Yun is about to receive a large investment from Yahoo, which means he will have more funds to operate.

In this context, Du Sheng understood that he could not rush for success, and that it would take time and strategy to completely defeat Huayi.

After arriving in the capital, he did not go to Yangshi immediately, but met with Girls' Generation to prevent the little girls from feeling resentful.

He had been involved in a scandal while promoting his album in the country of lighthouse, and as expected, the rumor spread back to him.

Xixi actually took the lead in teasing Du Sheng for having a great time abroad and not knowing when to return home.

This is simply like 'if you don't punish them for three days, the tiles will fall off the roof'!

He must be educated!
At the same time, the scene inside Huayi Company was quite different.

It was already past eight o'clock in the evening, and Wang Zhongjun still stayed in the company and did not leave.

The office was filled with a strong smell of cigarettes and the ashtrays were piled with cigarette butts, reflecting the anxiety of several executives.

During this period of time, their mental state has been as melancholy as snow in June.

In the past, the Lunar New Year period was always Huayi’s most glorious time.

Thanks to Feng's comedy films, Huayi has made a lot of money in this period for several consecutive years.

There was just one exception last year.

Although "A World Without Thieves" achieved a box office success of 1.3 million yuan and received enthusiastic response from the audience, Huayi's overall revenue was barely flat.

Because this is Feng Xiaogang's last work before leaving the nest.

Moreover, due to the impact of the failure of many films, there was not much money left to invest in "A World Without Thieves", and the bulk of the money was given to China Film and Media Asia.

However, Wang Zhongjun still refused to admit defeat not long ago, and even claimed to the outside world that even if Huayi lost someone, it would still operate well.

But only he himself knew how much damage the departure of Wang Jinhua and Feng Xiaogang had caused to Huayi.

After all, Huayi is not like Star Media, which can guarantee that every work will become a hit.

Therefore, it relies heavily on stars and famous directors.

The popularity of many projects often needs to rely on the hype of star directors to maintain, thereby ensuring the basic performance of the project.

In addition, artist management business is also an important part of the company's revenue.

But with Wang Jinhua leading the team away, all of this was seriously affected.

The general manager put down a document and said in a deep voice:
"Zhao Qi declined our signing proposal, and Zhou Xun's contract will not expire until next year, and he has no plans to leave Rong Xinda at the moment.

As for Nie Yuan, his contract will not end until the year after next, but he has expressed his intention to join the team, but the penalty for breach of contract is very high. "

Wang Zhongjun shook his head and said:

“It’s hard to find the right star to boost the company’s morale in a short period of time, so let’s set up a music company as planned.

We can invite artists like Wilber Pan and Tao Ji to endorse our platform, which will also attract a lot of attention..."

The departure of Wang Jinhua and Feng Xiaogang made Wang Zhongjun deeply aware of the problems in the company's operation and management.

The risks of over-reliance on individuals are obvious, and the company must be pushed to develop in multiple dimensions.

Just as he was about to continue the consultation, the secretary knocked on the door and entered.

"Mr. Wang, there is some negative public opinion suddenly appearing on the Internet today. It is all related to the company. Please take a look."

The secretary handed over a document that had just been copied.

After Wang Zhongjun took it, he quickly read through it.

"Revealing the secret: Why did Wang Jinhua and Feng Xiaogang leave Huayi one after another? There is a mystery behind it! "

"Huayi is suspected of violating business regulations and is currently under investigation by relevant departments"

As he read further, his expression became uglier.

He didn't even notice that the coffee cup in his hand had tilted.

"Lu Chuan accuses the two Wangs of dishonesty and exposes the industry's dark side"

"Detailed description of the hidden rules in the film and television industry, Huayi is suspected of bribery in project bidding, award evaluation, etc."

"Huayi falsified financial statements to cover up declining performance"

"..."

Lu Chuan has recently fallen into the lowest point in his life.

A few months ago, he injured three people due to drunk driving.

One of the victims remains unconscious in a hospital bed, and the high daily medical expenses are putting him under great pressure.

Not only that, he also faced huge compensation from civil lawsuits, and his financial situation was deteriorating.

Lu Chuan believes that the root cause of all these misfortunes is the failure of the previous work, and Huayi did not provide sufficient support and explanation.

In particular, Wang Zhongjun's indifference to him made him feel extremely disappointed and angry.

After experiencing many setbacks, Lu Chuan felt that he had nothing to lose.

Previously, he had publicly issued an apology statement in the newspaper, admitting his mistake of plagiarism, but this did not seem to alleviate the criticism from the outside world.

Driven by this feeling of despair, Lu Chuan hated Hua Yi.

He accepted exclusive interviews with reporters and publicly revealed many inside information.

These revelations not only confirmed many previous rumors on the Internet, but also further damaged Huayi's reputation.

With this series of actions, Lu Chuan pushed Huayi to the forefront of public opinion.

Huayi, whose strength had been greatly reduced due to the departure of Wang Jinhua, is now suffering a major loss in its brand image.

How to repair the damaged brand image and regain the market's trust has become a major challenge facing Huayi.

Wang Zhongjun's hands trembled, and he finally came to his senses after realizing that his fingers were burned by hot coffee.

He handed the document in his hand to the general manager and asked the secretary:
“From which platforms were these messages posted?
Can we track down the mastermind behind this?"

………(End of chapter)

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