Extracting skills from movies

Chapter 570 Winning Ma

NBC is one of the four major television stations in the Beacon State.

A few years ago, it was acquired by the wealthy General Electric for US$62 billion.

It has currently established direct channels in seven major cities including New York and Los Angeles, and has 208 affiliated stations across the country.

Its biggest feature that attracts audiences is naturally American dramas.

For example, the classic sitcom "Friends" is one of NBC's representative works.

In addition, it has also made outstanding achievements in the production of news documentaries.

But the embarrassing thing is that it has made no achievements in variety shows and has been suppressed by several other major TV stations.

Recently, the hot performance of "Voice of the East" in the UK has attracted their attention.

In particular, its high audience rating of 32% indicates huge commercial potential.

"2000 million in copyright fees, an unprecedentedly high price!"

Eric was still a little angry, and said:
"Besides, they are just a bunch of ignorant yellow monkeys. I don't think they need copyright at all. Just copy it directly!
Even if we have to give them money, $500 million is too much, and maybe they will thank us for the charity.”

Zofia looked at Eric coldly:
"Eric, this is the East, put away your face.

If the negotiation fails because of your ugly face, you can expect to be fired! "

Eric saw that Zofia was serious, and although he was still angry, he finally sat down in silence.

Lucas acted as a peacemaker, patted him on the shoulder, and said to Zofia:

"Boss, what are we going to do next?"

Zofia smiled but did not answer. She looked at the bright night view outside the window and said after a moment:

"Since it's a rare trip to the Far East, why not enjoy the local customs and culture first?"

"Wait and see? That's indeed the best way."

Lucas smiled and agreed:

"It depends on how long the other party's patience can last."

At this point, he added cryptically:

“However, with ‘Voice of the East’ being such a popular show, STARZ and CBS are definitely eyeing it.

Zofia, you have to be careful."

Zofia smiled but didn't respond immediately.

She knew that even at $2000 million, the deal could still bring in a lucrative return.

But business negotiations require strategy. How can you give up huge benefits to others?
Moreover, there is a sense of propriety among competitors, so they will not fight to the point of bloodshed.

Star Media's offer of $2000 million was simply taking advantage of the competitive psychology among buyers.

This was just the first test between the two sides.

It is clear that the negotiations will not end any time soon.

In this case, there is not much point in rushing forward the negotiations now, and it is better to take a break.

It would be wiser to observe the actions of several other companies and then decide what to do next.

.........

“As far as I know, among the major TV stations in the Beacon Country, ABC and FOX have decided to withdraw.

Their representatives should be leaving for home today.

STARZ is still watching and has not yet made a statement.

And CBS raised the offer to $800 million!"

When this was mentioned on the phone, Ye Jingzhi showed a happy smile on her face.

Although the additional $200 million may not seem like much, it is CBS's recognition of the value of "Voice of the East".

and a clear signal of willingness to bid.

Du Sheng also laughed when he heard the news.

Although it has lost three potential buyers, the copyright price of "Voice of the East" still has room to rise as long as NBC, CBS and STARZ compete for it.

He thought for a moment and said to Ye Jingzhi:

"It looks like you need to have a good talk with the new president."

Ye Jingzhi smiled and nodded, with anticipation glittering in her eyes.

Meanwhile, Modu.

In an upscale bar.

Zofia, the negotiation representative from NBC, was sitting opposite Nina Tassler, who represented CBS.

"Ms. Tassler, the cocktails here are good. Would you like one?"

"Thank you. It's quite hot here, so it's better to keep it iced."

Nina Tassler politely declined and kept smiling.

She arrived this morning and was approached by the other party just after leaving the airport.

It can be seen that one's itinerary is no secret to the other party.

Zofia saw Nina's vigilance and helplessly spread her hands.
"Ms. Tasler, I really didn't mean to ask about your itinerary. It was the clue provided by Zhuzi.

And even though we are competitors, I think we should have something in common.”

Nina Tassler smiled and said:
"Ms. Zofia, we all have our own principles, and we may not be able to agree on some things."

Zofia shook her head slightly and said casually:

“Well, since Miss Tasler doesn’t want to talk nonsense, let’s get straight to the point.

We at NBC have decided to compete for the copyright of Voice of the East.”

Nina Tassler raised her eyebrows slightly when she heard this.

She had earlier decisively raised her offer to $800 million, not only to scare off other competitors, but also to demonstrate CBS's sincerity and determination.

According to her understanding, ABC and FOX have withdrawn from the bidding.

STARZ also seems to have no intention of following up.

Her strategy apparently had the desired effect.

However, what she did not expect was that NBC representative Zofia actually came to her door.

And officially announced their intention to participate in the competition!

Nina's expression suddenly became serious, her eyes slightly cold:

"Miss Zofia, are you protesting or challenging me?"

Zofia shook her head, looked at Nina sincerely and said:
"I have no such intention, Miss Tasler.

Although we are competitors, we belong to the same media industry of the Beacon Country!

We shouldn’t let an Eastern entertainment company play tricks on us!”

This statement made Nina's heartstrings relax a little.

But she knew she couldn't be easily swayed by emotions.

“Miss Zofia, what are your plans?

Even if we set a price and the president forced Star Media to make concessions, there would not be enough trust between us.”

Nina understood that complete trust was impossible to establish at this time.

If they kept their promise and Zofia secretly offered a higher price, she would be put in a passive position.

Zofia smiled and said:
"Ms. Tasler, you are right. We cannot have absolute trust, but this does not prevent us from cooperating."

She picked up the wine glass and took a sip, then continued:

“We at NBC have already quoted a price, and I believe Star Media will contact you and hint that you should raise the price.

What we need to do now is to put an end to this endless control.”

Nina nodded. For her, the top priority was to win "Voice of the East" as soon as possible and achieve results.

Prolonged negotiations will only increase uncertainty.

"I totally agree with you, so that's it."

She raised her glass and clinked it lightly with Zofia's in agreement.

The next day, Ye Jingzhi was surprised to find that representatives from NBC, CBS and STARZ appeared in her office together.

"Instead of bothering two people with one issue, how about resolving it openly?"

The STARZ representative smiled slightly and asked tentatively.

"That's right, Miss Ye. Talking to each family one by one is too slow and inefficient."

Zofia smiled and added:
"Both we and NBC hope to expedite the process and resolve it clearly through public bidding."

Ye Jingzhi thought for a moment and said:

"Open quotation? In principle, you can try it."

Zofia shook her head slightly and said:
“Miss Ye, there’s nothing to try!

This is a common practice in our beacon country, and now is the right time.”

Ye Jingzhi looked at Nina Tasler, who smiled and nodded, obviously agreeing with Zofia's point of view.

She suddenly became thoughtful.

The arrival of the three parties obviously showed that they had reached some kind of consensus in secret.

As the current highest bidder, their demands cannot be ignored.

"It's generally fine, but since it's an open offer, some things still need to be prepared."

Ye Jingzhi nodded in approval.

"Ms. Ye, as far as I know, there are only three of us left competing."

Nina suggested:
"How about we make it today?"

This is obviously an attempt to cut the Gordian knot and not give Star Media time to react.

Ye Jingzhi didn't respond, but smiled and waved her hand:
“I’m afraid it won’t work today, as our decision makers haven’t come back yet.

And there are far more than three North American TV stations that want "Voice of the East".

Even if your bid is the highest now, it should be fair to all bidders.”

Zofia knew that the other party was a smart person, so she withdrew her temptation:

"That's right. The transaction is a matter of mutual consent. But I hope that you decision makers will come back as soon as possible. After all, time is money."

Ye Jingzhi nodded and briefly talked to several representatives.
After making sure no details were missed, I politely escorted them out the door.

After listening to Ye Jingzhi's detailed report, Du Sheng smiled:
"It seems that these international counterparts are not easy to deal with either."

It is obvious that the other party does not want to be led by Star Media.

After thinking for a moment, Du Sheng said decisively:
“Since most of the North American TV stations that are interested have arrived, let’s just deal with it all at once.

The date is set for tomorrow. However, there will be no public bidding. Instead, the auction will start at the reserve price, which is $1000 million. Each company will only have one chance to bid! "

The psychological bottom line that Du Sheng set for "Voice of the East" was 800 million US dollars, and now this goal has been achieved.

No one knows what the result of this auction will be.

But Du Sheng understands that although the reserve price starting bidding format is full of uncertainty, it can stimulate the competitive psychology of bidders and form an invisible psychological warfare.

Ye Jingzhi nodded upon hearing this and said:
"I will immediately notify the relevant departments to ensure everything is ready."

She knew that the next three days would be a critical period and she had to go all out to ensure that nothing went wrong.

Of course, she is most optimistic about Nina Tassler and hopes that she can bring surprises.

On this day, when the outside world was still focused on the concerts of Chow Hui-min and Cheung Pak-chi and the gossip caused by Du Sheng's multiple appearances,

The auction of copyright for "Voice of the East" has quietly begun.

Nina Tassler looked around at the representatives from television stations including ABC, FOX and PBS who were present and raised her eyebrows slightly.

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

When those people saw her looking at them, they smiled back at her.

Nina nodded politely in response, but couldn't help cursing in her heart.

Damn it! Didn't they go back?
Why are they all here now?

Are they trying to sneak into Chencang?

I originally thought that the competitive pressure had been greatly reduced, but unexpectedly three more companies emerged!
This made Nina Tassler feel a little uneasy.

Just then, the decision makers from Star Media came in.

Ye Jingzhi, who had been in contact with them before, was not taking the lead at this time.

On the contrary, the person walking in front was a handsome man with a tall and straight figure.

It was Du Sheng.

After taking his seat, he smiled at everyone present and said:
"I am Du Sheng, the director of Star Media, and welcome everyone.

Thank you very much for your attention and support to our Voice of the East.

Recently, "Voice of the East" has achieved excellent results in countries such as Poland, England and Singapore, with ratings hitting new highs.

I guess everyone here also sees its generous returns.

However, in order to prevent conflicts, the copyright of Lighthouse Country can only be sold to one company, so please consider carefully.

If the starting price is lower than expected, you may miss this rare opportunity..."

After Du Sheng finished speaking, he glanced at everyone present one by one.

Finally, he stopped at Nina Tassler and smiled at her.

"OK, now that everyone is ready, please write down your bid within 15 minutes and the result will be announced at that time."

After saying that, he motioned for the representatives of several parties to go to the cubicle to discuss and reunite in 15 minutes.

This arrangement is actually intended to increase their competitive mentality.

Although Du Sheng couldn't guess the intentions of ABC, PBS, and FOX, since they still sent representatives, he might as well just accept them as a tray.

In fact, these people came here with other ideas.

Moreover, the representative stayed behind specifically to see what the bidding results would be.

Although they cannot buy at a low price, they can also respond when the opportunity arises.

For example, if someone wins the show, will it create a huge competition with their own variety show, will there be a chance for cooperation, etc.

Du Sheng sat there leisurely, flipping through the newspaper and reading entertainment news.

Ye Jingzhi beside him shook his head and smiled:
"These are representatives of the mainstream media of the Lighthouse Country. Aren't you worried about messing up?"

"Haha, there's nothing to worry about.

You also said that they are just some North American media representatives. Can they interfere in the East?"

Du Sheng smiled indifferently.

He finished most of the promotional activities yesterday, and considering that he had to join another group soon, he decided to come back on the way.

Of course, this does not mean that he attaches great importance to this copyright auction.

In his opinion, as someone with a forward-looking vision, making money is no longer a problem.

Now, tens of millions of dollars are just an increase in working capital for him.

As for the international energy behind these representatives?
In the future, it will be neither possible to provide assistance nor difficult to strengthen cooperation. It's a one-time deal, so why bother trying to please someone who doesn't like you?

Ye Jingzhi admired Du Sheng's open-minded attitude.

It is impossible for ordinary people to remain indifferent when faced with these giants.

15 minutes passed quickly.

Representatives from several parties have already made quotations and put together the orders.

Seeing them sit down again, Du Sheng did not delay any longer and picked up the quotation sheet on top.

This is from FOX, $800 million.

Du Sheng chuckled and put it aside.

He had previously stated that the starting price was $1000 million.

The FOX representative saw this and shrugged it off.

They had no intention of paying a large sum of money for the purchase; they just wanted to participate.

After all, they already have their own ace variety show "Lighthouse Idols", and the demand for "Voice of the East" is not strong.

Of course, it would be great if you could get it at a low price.

At least it won't be broadcast to other TV stations, and at worst it can be used later.

Du Sheng had not originally counted on this TV station, so the fact that they came to act as a stooge was an unexpected gain.

Du Sheng picked up the next one, which was from STARZ, for $1010 million.

Although the bet is at the bottom price, it is still qualified to be included.

The same is true for ABC representatives.

It seems that this is just a tentative offer from them.

The meaning is also very clear. They recognize the value of "Voice of the East", but are unwilling to pay a higher price.

Of course it would be great if they could get it at this price, but they wouldn’t mind too much if they can’t.

Then, Du Sheng picked up the fourth quotation.

He first glanced at the NBC representative. The bearded man on the right was observing his reaction, while the white woman seemed relatively calm, but also looked over.

Judging from their expressions, this offer will not be as perfunctory as the previous ones.

Du Sheng opened the quotation sheet: 1300 million US dollars.

Du Sheng smiled in his heart, there really is hope!

This price shows that NBC really wants to acquire "The Voice of China".

Although Du Sheng announced through Ye Jingzhi that the starting price was 1000 million US dollars, he also knew that doing business requires room for bargaining.

Moreover, 1300 million US dollars would be equivalent to more than 9000 million US dollars when converted.

Thinking of this, Du Sheng gave the two people over there a friendly smile.

Seeing this, the white woman Zofia also smiled.

Obviously, they were quite confident about their offer.

But the outcome is still uncertain and there are still dark horses.

Du Sheng picked up the last CBS quotation and turned his eyes to Nina.

She was somewhat frightened at this moment.

Especially when he saw Du Sheng smiling after reading the offer from NBC, he felt even more nervous.

This time she had to work hard to convince Leslie to get a breakthrough offer.

Could it be that NBC is determined to fight to the end this time?

Du Sheng naturally had no such worries.

On the contrary, the CBS scandal was still on his mind.

How much is the other party willing to pay this time in order to regain the audience and reputation?

It's definitely worth looking forward to.

He opened the quotation sheet in his hand, and the numbers appeared before his eyes:

1610 million dollars!
A smile appeared on Du Sheng's lips.

As expected of the most urgent buyer, the price was doubled from the previous 800 million to 1610 million!
Du Sheng put down the quotation sheet and glanced at everyone present.

At this moment, even those representatives who just came to join in the fun couldn't help but look at him.

Not to mention the TV station representatives who wanted to compete.

Under the gaze of everyone, Du Sheng walked down with a smile and came to Nina Tassler:
"Ms. Tasler, congratulations on your winning bid!

We are also very happy to be able to reach a cooperation with CBS, and we believe that it will be a good start in the future!"

Nina Tassler excitedly gave Du Sheng a warm hug, and all the fear in her heart turned into joy.

Du Sheng didn't mind and just took it as a congratulations.

However, representatives from several other TV stations had different reactions.

The representative of FOX looked calm and did not seem surprised.

Representatives from STARZ and NBC seemed somewhat disappointed.

The black man put the cup of water heavily on the table and couldn't help cursing:
“Damn it! I couldn’t even get $1300 million!

Is this thing bordered with diamonds? ! "

The thickly bearded man at NBC was also quite frustrated:
"That's crazy! How much did that woman spend?"

$1300 million is already a pretty high offer.

In the history of copyright purchases, only the UK's "Top Gear" exceeded this number.

Clearly, the competition was beyond expectations.

And it also happens in backward countries like Eastern Asia.

It completely subverts their cognition!

Although Zofia, as the plenipotentiary representative, was also disappointed, she remained calm and did not show too much emotion.

From the moment Nina first proposed $800 million, she had anticipated a lot of uncertainty.

What's more, their TV station is not in as urgent need as CBS, which is in a slump.

.........

(End of this chapter)