Extracting skills from movies

For the next two days, Du Sheng's life was quite fulfilling.

The arrangement of the songs required by several contestants of "Voice of the East" was basically completed by the staff of Miracle Records.

At night, he mostly lingers among various beauties.

Considering that Girls' Generation was going to hold a national concert, individual solo parts were indispensable, so in addition to the group song, he had to prepare a song for each member.

But to be on the safe side, Du Sheng gave each of them two songs to choose from.

For example, "Palpitations" and "Little Lucky" provided to Liu Yifei.

Yang Mi's "Love Offering" and "Fleeting Time".

"The Season of Waiting for You" and "On the Shore of Lake Baikal" by Liu Shishi.

Tang Yan's "A Moment of Romance" and "The Most Important Decision".

Unexpectedly, those girls were so greedy!
I want them all.

So, while Du Sheng still has some free time recently, no matter how busy they are, they have to come and take turns recording singles.

And it seemed like they had agreed to come at different times.

The day before yesterday, Tang Yan came quietly, and then left with a hoarse voice and weak legs.

Yesterday it was Liu Yifei. This girl wasn’t so busy, but shopping and watching movies were already standard for her.

Today is Liu Shishi.

This little girl is more considerate and well-behaved, so it’s easier to get along with her.

Du Sheng is not in a hurry to pursue results. What he enjoys is the process of interacting with beautiful women.

Therefore, although he did not deliberately use any special means to improve his favorability, the passive influence of his personal charm has been deeply rooted in people's hearts.

Liu Shishi himself was fond of Du Sheng.

Although she sometimes felt jealous because of Du Sheng's attitude towards feelings, she never revealed these emotions to others.

So every time Du Sheng met her, he always had a compensatory attitude.

After finishing work that day, he came to the company to pick up Liu Shishi and said:

"You've been waiting for a long time, right? Do you want to go to a dinner party together?"

Facing Du Sheng's warm invitation, Liu Shishi naturally would not refuse, but smiled with her beautiful eyes:

"Is this dinner formal? Should I change my clothes?"

In fact, Liu Shishi dressed up beautifully enough today, after all, she was meeting Du Sheng alone.

She wore a light blue dress that elegantly showed off her beautiful figure.

The skirt perfectly outlines her curvaceous curves, highlighting her round hips and slender legs.

Her makeup was just right, making her look delicate yet natural.

Du Sheng gently hugged Liu Shishi's waist, tidied her messy hair, and said softly:

"No need, your beauty is natural, and you are attractive in anything you wear."

Hearing such sincere praise, Liu Shishi's face was full of smiles.

Seeing that no one was paying attention to the car, she mustered up the courage to sit in Du Sheng's arms, then looked up and asked:

"Are you ready to go now?"

Du Sheng smiled and shook his head:

"We still have plenty of time. Let's go for a walk first. There is a beautiful lake nearby."

Liu Shishi immediately understood Du Sheng's thoughts, her face flushed slightly, and she nodded in agreement.

Although she was not in a relationship as advanced as Tang Yan, the intimacy between them was already quite deep.

Moreover, Du Sheng often taught her various special knowledge, especially the crane fist and eucalyptus massage techniques, which made her enjoy it very much.

After getting off the car, Liu Shishi took Du Sheng's arm and reminded him:

"We have an event tonight, so don't wrinkle your skirt."

The two came to the lake and enjoyed a wonderful time. Then Du Sheng drove to the Oriental Hotel in high spirits.

After instructing the parking attendant to park the car, he took Liu Shishi's hand and walked into the hotel, saying:
"Have you taken on a few endorsement ads recently? How are they going?"

Liu Shishi answered softly:
"I only took two offers, both from second-tier brands. I don't participate in many activities. I am mainly focusing on my studies and recording songs now."

Du Sheng knew that Liu Shishi had the opportunity to take over a first-tier brand, but she didn't want to compete with her sisters. She was not short of money and didn't want to make too much noise, so she simply focused on her own things.

She is the kind of person who goes with the flow, and if she doesn't undergo major changes like in her previous life, she will probably remain like this.

Du Sheng had no intention of changing her, so he smiled and nodded:
“Don’t worry too much about the endorsement. I will introduce you to two first-tier brands when the time comes.

This will help you get more exposure without spending too much time on it.”

Liu Shishi nodded and said obediently:

"Brother Sheng, you just make the decision. My agent doesn't set strict standards for me."

Companies generally like artists like her and will most likely meet their requirements.

While chatting, Du Sheng and Liu Shishi walked into the private room and found that several guests were already seated inside.

Seeing them coming, several people stood up to greet them.

One of them, Du Sheng, was no stranger.

It was Zhang Fan, head of DFJ Ventures in Greater China and also a well-known venture capitalist in China.

He once worked as a financial analyst in Goldman Sachs' investment banking business and invested in companies such as Baidu, Kongzhong, and Soufun.com.

This dinner party was initiated by him personally.

Zhang Fan stepped forward and said to Du Sheng with a smile:
"Mr. Du, it's not easy to get an appointment with you, thank you for taking the time to meet me tonight!
Let me introduce you to some of the distinguished guests present:
This is Mr. Shen Nanpeng, the founder of Ctrip and Sequoia Capital, and this is his right-hand man, Ms. Xu Yao;
And this is Ms. Liu Tingying, deputy editor-in-chief of Tianya, and also my partner..."

Du Sheng was not unfamiliar with Liu Tingying's name.

I have often heard about this high-class broker who is active in the entertainment industry recently.

Her image has appeared in many social occasions and photos with celebrities.

After a brief greeting, Du Sheng introduced:

"This is my confidant Liu Shishi, a member of Girls' Generation."

In some private occasions, he would call the women around him "confidant" out of respect.

However, he remains low-key in public.

Seeing that Du Sheng did not avoid suspicion, Liu Shishi felt sweet in her heart and smiled brightly.

The people present were also discerning and greeted her politely.

As everyone was being polite, a well-mannered middle-aged man came out of the bathroom and apologized:
"I just came back from abroad today. I feel a little airsick, sorry."

Zhang Fan responded with a smile:

"This apology is not enough, you have to drink a few more glasses later.

Mr. Du, this is Mr. Zeng Jiayan, CEO of Star Media. "

Zhang Fan, Shen Nanpeng and Zeng Jiayan are all influential figures in the venture capital circle.

Not to mention the first two, they have previously co-founded Sequoia Capital.

The latter is not easy either.

Star Media is the Asian branch of News Corporation, managing multiple channels including Star TV and ESPN in Asia.

Its influence covers more than 40 countries throughout Asia, India and even the Middle East.

Phoenix TV was previously controlled by Star Media, and was later sold to Interstellar Media, so they are old acquaintances.

Of course, Du Sheng also knew that there was more or less foreign capital behind them.

In today's era of active foreign investment, they even play the role of a commercial bridge connecting the East and the West.

It is also for this reason that they have significant influence and status in the mainland.

After taking their seats, Zhang Fan, as the organizer, spoke first:

“Mr. Du, your schedule is so tight, it’s not easy to have the opportunity to have dinner together.

That being the case, let me get straight to the point.

DFJ Ventures, Sequoia Capital and Star Media have jointly established an investment fund focusing on the new media field, the 'Dehua Fund'..."

As the East's opening-up policy deepens, Western financial groups and capitalists are optimistic about the potential of this emerging market and are actively investing resources.

They are all top students who have studied abroad. In addition to successfully investing in large companies such as Alibaba, Home Inns, and Kongzhong, the fund company they founded also maintains close cooperative relations with the government.

For example, last year we signed a video signal transmission agreement with Yangshi, and the plan was led by Zeng Jiayan.

I am currently looking for investment opportunities in the new media sector and immediately fell in love with a subsidiary of Star Media.

Zhang Fan continued:

"We admire your diversified layout of Renren, Miracle Records, YY Communications and Star Technology, especially your strategic planning in film, television, media, cinema and copyright operations."

Du Sheng smiled and said:
"Mr. Zhang, you really know how to handle things. We said we were going to talk about the investment and overseas copyright development of My Girl, but we ended up talking about venture capital."

Originally, "My Girl" did not plan to seek investment cooperation, and Star Media would operate it alone.

Unexpectedly, Zhang Fan took the initiative to contact us after learning the news, expressed his willingness to invest in the film, and promised to provide support in overseas copyright development.

Therefore, Du Sheng was invited to attend the dinner.

It was only after arriving that I discovered that not only was Zhang Fan there, but there were other heavyweights as well.

And the conversation quickly turned to the company’s investments.

It has to be said that when it comes to profitable projects, these investors are indeed very resourceful.

Zhang Fan couldn't help laughing and said in a relaxed tone:

“The investment in this drama is only about 30 or 20 million, and it’s a project that you, President Du, are personally in charge of, so of course we’re willing to participate.

It’s just that Star Media is at the helm of this matter, so there’s no need for us to interfere, so I think the company’s overall investment strategy is more important.”

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Seeing Du Sheng remained silent, Zhang Fan paused for a moment and then continued:
"I think Mr. Du must have heard of Soufang.com.

The company was founded two years ago and, with the support of capital from Goldman Sachs, Credit Suisse and others, is preparing to list on the New York Stock Exchange, and is expected to become the first local advertising company to be listed on the market.

SouFun.com only had some low-cost network resources, but with the help of capital, it was able to rise rapidly.
After going public, there will be more opportunities to use the raised funds for mergers and acquisitions, rapidly expand the business scope, and eventually grow into an industry leader..."

Although Soufun.com’s performance after its listing was not satisfactory, it did not affect the management’s cashing out.

This is the charm of capital operation.

As a senior capital operation expert, Zhang Fan’s views are direct and thorough, and he does not hide the arbitrage tricks.

Shen Nanpeng had already prepared his remarks for this meeting, so he added calmly:

"Your subsidiaries have greater potential than Soufun.com, and reasonable capital operation will help the company's rapid development.

Currently, the domestic economy is in a stage of rapid growth, with annual GDP growth exceeding 9%.

In this context, it is very important to obtain more funds to expand and seize resources and market share. "

Zeng Jiayan also added:
“If we continue to adopt a step-by-step development model, we will most likely miss opportunities or even be surpassed or defeated by our competitors.

In addition, as far as I know, Rong Xinda Pictures is in talks with Goldman Sachs Capital.

Wang Zhonglei of Huayi has also begun planning capital operations.

Although Huayi has lost stars such as Wang Jinhua, Feng Xiaogang is back, national policies have made up for its shortcomings, and capital is also in contact.

Once they take the lead in launching capital operations, obtaining a large amount of financial support and expanding their business, the development of Star Media may be affected to a certain extent.”

Du Sheng took a sip of tea and responded calmly:
"What you said makes sense. I am open to capital operations, but why should I choose your investment?"

Hearing this, Zhang Fan's expression visibly relaxed.

Recently, Draper Fisher Jurvetson's investment performance has not been ideal, especially its investment in Boxbee, which is now being suppressed by Yahoo.

He urgently needs a successful investment to consolidate the company's position and increase his personal income.

Zhang Fan explained:
“We at DFJ Ventures have extensive experience in investing in Internet and technology companies and have extensive media resources at home and abroad.

We have invested in many well-known companies such as Baidu, Hotmail, Overture, Skype, etc.

The same is true for Sequoia Capital, which has already invested in companies such as Alibaba, Ziroom, and Yirui.

Star Media enjoys a high reputation in the global newspaper, television and endorsement businesses, and is also one of the subsidiaries of the world's largest media groups.

The fund jointly established by several of us can provide strong support for your company in all aspects.

For example, when your Big Machine Records, which is cooperating with Sony Music, releases a new album, we can give it a special promotion in newspapers and TV news…”

For a company with growth potential, finding an investor with background and who can provide substantial help is indeed an ideal choice.

According to Zhang Fan, the companies that received their investment have indeed achieved positive gains.

However, Du Sheng still remained calm, even a little unmoved.

Capital is greedy and knows no borders.

These parties may provide certain support due to their investment relationship, but to say whether it can bring huge help is a matter of opinion.

Especially in terms of global business, the influence of Zhang Fan and others is actually limited.

After all, the people behind them are the ones who have the final say.

Du Sheng smiled slightly and looked at Zhang Fan calmly:
"Mr. Zhang, you specially asked me to meet you, so you must have already planned something.

I wonder if the investment agreement or the rough valuation is ready?"

This question surprised Zhang Fan a little.

Because usually entrepreneurs come to him with carefully prepared plans to seek financing.

This is the first time I have seen a situation like Du Sheng asking venture capital to provide a valuation plan!

However, Zhang Fan quickly adjusted his state and responded with a smile:
“There is no investment agreement yet, and today I mainly want to have a preliminary exchange with Mr. Du.

As for the general valuation, we do have a preliminary consensus.”

He continued:
“We are most optimistic about your subsidiaries including Miracle Records, Kung Fu Pai, YY Voice and Miracle Cinemas.

Based on our initial assessment, these overall valuations are approximately $60 billion, and we intend to invest $15 billion to acquire approximately 19% of the equity.”

When Liu Shishi, who was sitting quietly nearby, heard the valuation of 60 billion, she was surprised.

She didn't feel anything before, but now that she heard the venture capital qualification confirmed with her own ears, she suddenly realized that the man next to her was really qualified to aspire for the rich and powerful!

This valuation is indeed very sincere.

After all, such valuations are not common in today's industries.

Recently, Huayi completed a round of financing of more than 16 million US dollars and sold 5% of its shares, with an overall valuation of only more than million yuan.

The market value of Yinghuang, a listed company, has not yet exceeded 19 billion.

Therefore, they gave a valuation of 60 billion right away, which showed their high recognition.

The reason why Zhang Fan gave such a high valuation was mainly due to the unique value of YY Voice and Miracle Cinemas.

Coupled with Du Sheng’s personal creative ability and brand influence.

However, Du Sheng was not completely satisfied with this number.

If Miracle Records and YY Voice were taken out separately, he might be more receptive to this valuation.

Because Miracle Records has now become his cash cow.

The ringback tone business, in particular, brings in considerable revenue every quarter.

For example, in the first quarter of this year, the ringback tone business alone achieved a revenue of 80 million.

This part of the revenue is largely due to Miracle Records' operation in the market.

For example, he bought all the copyrights of several online hits for several million dollars.

Moreover, the cooperation agreement between Miracle Records and the three operators has given it a channel advantage in the ringback tone business.

In addition, YY Voice has begun to make profits, although it will require significant capital investment as it expands in popularity.

But Du Sheng was very clear about its bright future prospects, so he was foolish to give up the profits.

The above reasons are one of the reasons why Du Sheng is unwilling to include it in this financing.

As for Miracle Cinemas, with the gradual increase in national income levels, the development of movie theater chains will definitely explode, and this will also be the mainstream of future consumption.

However, this aspect needs to be carried out step by step, so there is no rush to accelerate its development through financing.

Du Sheng saw Liu Shishi also looking curiously, and said with a smile:
“At present, I am not interested in the financing of YY Voice and Miracle Records.

To be honest, my cash flow is very healthy. Even if you give me 10 billion yuan, I may not be able to find a suitable place to spend it.

The company's headquarters building and technology park have been completed one after another, and Renren's financing has been added..."

What he said is indeed true.

The company is in good financial condition, and all aspects of its business are continuing to generate revenue and are not limited by funding issues at all.

Zhang Fan and Shen Nanpeng looked at each other and their expressions became serious.

Fortunately, the other party proposed new possibilities for cooperation, which made everyone feel like they were on a roller coaster.

“In fact, we still have some projects we can cooperate on.”

Seeing that the other party had something to say, Du Sheng waved his hand and said with a smile:

“For example, if my new project that is about to be launched needs financing in the future, your DFJ Ventures will be a good choice.

In addition, I have an investment in the Lighthouse Country. If you are interested, we can discuss it. "

After hearing this, Zhang Fan immediately showed great interest:

"Boss Du, why don't you elaborate on this?"

………(End of chapter)