Extracting skills from movies

Du Sheng simply said:
"Then you can ask how many shares you can get if you invest money here."

"Okay, I'll go ask right away."

About ten minutes after hanging up the phone, Du Sheng arrived home.

I had just changed my shoes when my phone rang again.

It's still Huang Deli.

"Ah Sheng, Secretary Chen would like to speak to you directly by phone. Is now a convenient time?"

"Convenient, right now."

Du Sheng said as she walked toward the restaurant.

"Why don't you eat something first? You've been busy all day, you should take a break."

Huang Deli knew very well that the crew would be busy with a lot of things after filming had just wrapped up.

"It's okay, let's eat and chat."

Du Sheng smiled and took the bread Zhong Zhen handed her, taking a bite.

As soon as the call connected, Secretary Chen's voice came through:
"Mr. Du, I'm so sorry to bother you so late."

Du Sheng turned on speakerphone, placed the phone on the dining table, and, still holding half a bowl of rice in her hand, replied with a smile:

"Secretary Chen, you're the one who's working so hard. You must still be working overtime in the office right now, right?"

"Haha, with such a big celebrity like you coming from our county, I feel much more confident going to meetings now!"

After a few polite words, the two quickly got down to business.

Secretary Chen's tone became serious:
"Mr. Du, we had a long meeting about the capital injection and finally settled on a figure."

"5000 million, and I'll give you 48% of the shares. Do you think this percentage is appropriate?"

This number wasn't just randomly chosen.

If the offer is too low, I'm afraid Du Sheng won't be interested and won't bother to submit it.

If the price is too high, the county will feel bad about it.

After all, no matter how down on its luck "Feiyue Sewing Equipment Factory" is, it is still an old brand.

The factory buildings, land, and old equipment are worth at least 20 million.

Moreover, if things get really desperate, the county can go to the government to "seek relief" and get some support funds, so it doesn't necessarily have to rely on external funds.

Therefore, this 48% is a "middle price" that both parties can accept.

Upon hearing this, Du Sheng, without even finishing his meal, laughed and said:
"Then it's settled."

Of the remaining share, the county's urban investment company holds 39%, and the factory's management team receives about 10%.

The two spent another ten minutes finalizing the details of the capital injection process and equity registration.

Before hanging up the phone, Secretary Chen's voice was tinged with excitement:
"I'll report to the city in a bit. I can finally breathe a sigh of relief!"

The next morning, the county convened an emergency executive meeting, listing the "restructuring of Feiyue Equipment Factory" as a top priority.

The government acted swiftly, and Du Sheng was not idle either.

He posted a long article directly on YY Weibo:
"The roar of Feiyue Equipment Factory is one of my childhood memories. I never imagined that twenty years later, this once-famous old factory would be on the verge of bankruptcy..."

To preserve the pillar brand of my hometown and to ensure that more than 2,000 workers can continue to have stable jobs, I decided to invest 50 million yuan to help Feiyue overcome its difficulties…”

The Weibo post immediately sparked a lively discussion in the comments section:
"Brother Sheng is so loyal! We must support him, I'm going to search for Feiyue's electronic products right now!"

"I'm from Zhejiang province, and their intelligent hanging system and auxiliary equipment are super useful. My mom uses Feiyue to run her garment factory!"

"Whether we need it or not, let's buy it to show our support! Brother Sheng has already made a move, we can't back down!"

"I'm already on my way to the hardware market to see if there are any Feiyue distributors!"

"Count me in! It's worth it to support local businesses!"

This single Weibo post directly boosted Feiyue Equipment Factory's sales by 60%.

When dealers across the country looked at the backend data, they were almost stunned:

A business owner in a certain place scratched his head:

"That's strange. Aren't Du Sheng's fans mostly young girls? Why would they buy this kind of niche 'hard-to-find' stuff?"

Distributors in various regions immediately became restless, making phone calls while muttering:
"Feiyue is about to turn things around! We have to secure the agency rights here right away!"

Some astute individuals are even more ruthless, directly issuing orders to the team:

"Feiyue has a good foundation, it just needs a favorable opportunity!"
Now that Du Sheng has invested, it's bound to take off! Hurry and stock up!

"Yes, yes! If it weren't for the damn economic crisis, it could definitely have become the industry leader."

The internet is buzzing with excitement, and the factory is bustling with activity too.

Workers who had been forced to take leave to go home and farm were rushed to the factory after receiving the notice to resume work, their faces full of long-lost smiles.

Who would have thought that the factory, which was on the verge of bankruptcy, would suddenly be rescued by a "savior"?

Du Sheng didn't hesitate and transferred 5000 million yuan into the newly established "Feiyue Group" account through his investment company in one go.

The new company has a clear equity structure, consisting of Du Sheng, the county investment company, and seven factory management personnel.

The key is.

Du Sheng personally held the position of Chairman of the Supervisory Board.

This means that he not only invests money, but also participates in business decisions, and is not the kind of "money-investing but not showing his face" type of investor.

However, restructuring and the procurement of new equipment are not things that can be done in a day or two.

The round trip transportation takes several dozen days, and it will be at least early December before full-capacity production can be achieved.

But Du Sheng didn't want to just wait around.

He organized a special video conference to attend the first shareholders' meeting of Feiyue Group.

In front of the camera, he held up a prepared plan and made a suggestion.

"First, we must win back our old customers."

For those who previously stopped supplying, proactively apologize, offer discounts, and regain their reputation;
Second, we cannot rely solely on industrial equipment; we must expand our product line.

Home sewing machines and smart cutting machines are targeting home users and small garment factories...

Third, publicity must keep up.

I'll handle the traffic generation, and you guys also need to open accounts on short video platforms to let more people know about the 'Feiyue' brand.

On the other end of the video call, the leaders and management nodded frequently as they listened.

The anxiety of "the factory is going to fail" has all turned into motivation.

An experienced engineer with thirty years of experience said excitedly:
"Mr. Du, with your words, we feel much more at ease!"

We'll work our butts off to make Feiyue a hit again!

Du Sheng nodded with a smile:

"It's good that everyone has this spirit."

We not only want Feiyue to survive, but we want it to thrive even more than before!

As soon as the video call ended, Du Sheng leaned back in his chair and let out a long sigh of relief.

He knew that the investment was just the beginning; the real test was yet to come.

But seeing hope for the factory back home, and seeing more than two thousand workers able to get back to work, this sense of accomplishment is even better than winning ten box office championships.

Inside the "Feiyue Equipment Factory" workshop, workers have already begun cleaning and repairing machines.

Although the roar has not yet returned to its former scale, each sound brings new hope.

Orders are gradually recovering, and new equipment contracts are being signed one after another.

Everyone understood that by following Du Sheng, Feiyue was truly about to "take off" this time.

.........

After dealing with the matter of Feiyue, Du Sheng shifted his focus back to his own company's affairs. Although he no longer needed to handle many things personally, he still had to make the final decision on some key matters.

Considering that he will soon be traveling overseas to promote "Inception" and will not have much time left, he also needs to make time to spend with his wife and children.

If you also include sales feedback and endorsements for newly launched cars and mobile phones, Olympic Games summary and material handover, company year-end meetings, and other matters, it's a non-stop busy schedule.

Therefore, Du Sheng must make arrangements as early as possible to avoid being overwhelmed later.

After finishing up the final details of the investment in Feiyue Group, he didn't linger in his hometown and drove straight to the company.

According to the group's usual practice, an all-staff meeting must be held at the beginning of each month.

The heads of all branches and subsidiaries were present.

You either attend the meeting in person or via video link, and you have to report what you did last month and explain what you plan to do next month.

If there are any areas where group coordination or subsidiary support is needed, we should take this opportunity to bring them up.

Previously, this event was hosted by Chung Chen and Yeh Ching-chih.

But these two are currently busy with expanding Miracle Auto's after-sales service network across the country.

One of them was focused on ramping up the production capacity of the Miracle Phone, so busy that he couldn't spare a moment to himself.

This time, Du Sheng had some free time, so he decided to personally oversee the operation.

He arrived back at the company just in time for lunch. He quickly ate a bite of his work meal, and at 2 p.m. sharp, accompanied by his secretary Tong Liya, who had just finished filming and rushed back, he entered the multi-functional conference room on the 28th floor.

This meeting combined online and offline methods, with many managers who were traveling on business participating via video.

The large screen was filled with tiny windows, resembling a "group chat exploding," creating a lively atmosphere.

Du Sheng sat down in the main seat and listened quietly without saying much.

He listened intently to everything from Miracle Technology's chip development progress to Interstellar Media's film and television project advancements, and then to the user growth data of the Lianzhong platform.

Occasionally, I would jot down a few notes in my notebook, which gave me a better understanding of how the entire group was operating.

He hardly interrupted anyone throughout the meeting, but the executives below became even more nervous.

It's not that his aura is particularly intimidating, but rather that he holds a very high position within the group and is the undisputed "decision-maker."

He doesn't usually get involved in specific management, so people rarely see him and don't know his temperament. They're afraid of missing important points in their reports and upsetting him.

When listening to the report, he didn't ask many questions about most of the business, but he paid special attention to the mobile data of various platforms.

Throughout the meeting, he only spoke three times, and the core message was just one sentence:
"The future will definitely belong to the mobile internet."

Whether it's games, videos, or social media, everything has to be on mobile phones.

We need to increase investment and solidify our mobile platform. Don't wait until others have already captured all the market share before we think about entering the fray.

After everyone has finished speaking, it's time to "raise your needs".

Huang Guanzhong, head of the game business, was the first to raise his hand, his voice tinged with excitement:
"We have three new games launching this month."

There's a casual game called "Plants vs. Zombies," and two IP-based online games: "Zhu Xian Online" and "Dou Zhan Shen."

If we launch all three products together, we need to allocate sufficient promotional resources.

He paused, then continued:

"We need platforms like YY Portal, Renren, Weibo, and TVING to help drive traffic."

The initial marketing budget is 9000 million yuan; we hope to get an internal discount to save on costs.

Everyone present knew that thanks to the copyright companies that Du Sheng had established in his early years, they now held most of the popular novel IPs in China, and had a wide variety of choices for game adaptations.

But this was the first time Du Sheng had heard that the company was going to make "Dou Zhan Shen".

He played this game in his past life.

Back then, the storyline and graphics of "Dou Zhan Shen" were absolutely top-tier among domestic online games, but unfortunately, its positioning was off.

Despite being an online game, its PVP and social systems are poorly implemented, resulting in low player retention and consistently low revenue.

Later, Tencent cut funding, the game managed to stay afloat for a few years, but eventually faded away quietly.

Interestingly, the previous version of "Dou Zhan Shen" was made by Tencent Games Studio.

After the game flopped, the core team all left for other companies. Later, they created "Black Myth: Wukong" on the same team, which became a global hit.

Now the situation is reversed.

With Miracle Technology as a competitor, Tencent Games has been shrinking its skinning business. Forget about supporting several major studios; it's a miracle if it can even maintain its core business.

The team from Liangzi Studio naturally moved to Miracle Technology, and driven by passion, they remade "Dou Zhan Shen" (Fighting God).

Huang Guanzhong added:
"This month, both 'Dou Zhan Shen' and 'Zhu Xian Online' have increased their promotional efforts, requiring Girls' Generation to appear as spokespeople for each game."

Could you please ask your agent to coordinate your schedule to avoid clashing with their filming commitments?

Upon hearing this, many people below secretly laughed.

If we were to choose another spokesperson, the company has plenty of popular artists; a single word from them would suffice.

However, Liu Shishi, Liu Yifei, Yang Mi, and Tang Yan are Du Sheng's face.

Huang Guanzhong dared not give orders directly, so he could only politely "make his requests".

This also shows how much he values ​​these two games.

These days, if Girls' Generation were to be their spokesperson, their individual market value would be shockingly high. Without real financial backing, who would dare to do this?
As is customary at the monthly meeting, we only discuss arrangements and avoid rambling, saving time.

As soon as Huang Guanzhong sat down, the others immediately chimed in:
Film and television companies want to leverage TVING's anchor resources to promote their new dramas;

E-commerce platforms want to launch Miracle Phone in a joint release.
Even JiSi Chip has jumped in, saying it will collaborate with the gaming business to specifically optimize mobile game performance...

Each person explained things clearly, and we'll just wait to connect them in a group chat later.

Finally, it was TVING Asia President Lin Jiayi's turn. She spoke to the camera:
"TVING is going to invest a lot of money next, mainly for two things."

First, we will grab more film and television copyrights. Whether it is a popular domestic drama or a good foreign film, we will not hesitate to get exclusive broadcasting rights if we can.

Secondly, we will focus on supporting a group of high-quality livestreamers, especially those in the gaming and lifestyle categories, to prepare for the upcoming market competition.

She paused and added:

"I have already sent the detailed budget and plan to General Manager Du and General Manager Liu of the Operations Department. Please take a look after the meeting. If you are interested in cooperation, please feel free to contact me."

After listening, Du Sheng nodded and said to the screen:
"The direction is right, but the content and the people are fundamental. Don't skimp on the money that needs to be spent."

However, copyright costs must be controlled; avoid blindly following trends and raising prices. Contracts with streamers must also be robust to prevent future disputes.

Lin Jiayi immediately responded:
"Don't worry, Mr. Du, we've calculated the costs and the contract has been reviewed by our legal department. There won't be any problems."

TVING went public last year, raising 49 billion yuan in one go. Now it has a surging cash flow and is very confident.

It's worth noting that during the financial crisis of the past two years, many video websites were struggling to make ends meet, but TVING did the opposite.

By acquiring dramas and signing talent, they managed to gain the number one market share in Asia and firmly hold the top spot in the industry.

Lin Jiayi has her reasons for daring to spend so much money.

First, a new competitor has entered the fray.

Last month, Baidu suddenly announced that it would launch a video website called "Qiyi Video," entering the market earlier than in its previous life.

To put it bluntly, TVING revealed the sweetness of this industry, and others, envious, naturally followed suit.

With established players like LeTV, PPS, and Youku still battling it out, the video industry is actually quite competitive.

Even though TVING has become the leader in Asia, it doesn't dare to rest on its laurels.

Secondly, the authorities will launch a "Sword-Sharpening Operation" to specifically target piracy.

Recently, eight websites were fined, mainly for vulgar content, but the authorities also explicitly mentioned copyright rectification.

Those in the industry have sensed the shift in the wind.

Starting this year, video websites will officially enter the "copyright era," and the importance attached to it will only increase in the future.

Fortunately, TVING was prepared in advance. They had stocked up on a large number of dramas while they were cheap, and even made a special Chinese version of the APP, which was much cheaper than their competitors.

…(End of this chapter)