Huayu special effects started in 97

The news came out on the second day of the Lunar New Year.

Major media outlets reported that the box office of "The King's Avatar" on the first day of its release was 2.71 million yuan. Although it did not break the previous record, it was still a very dazzling result.

After Jiang Heng heard the news, he just smiled indifferently and didn't take it too seriously.

Well, a movie’s first-day box office can certainly reflect whether it is popular or not, but it is not particularly related to the final box office results.

A typical example is "Wolf Warrior 2", which earned 1.2 million on its first day of release.

In the Chinese-language film market at that time, it was quite amazing to achieve such box office results despite being not favored by all parties and not having an advantageous screening schedule.

What’s even more surprising is that its final result was only 56 billion, and it was only surpassed by "The Battle at Lake Changjin" several years later.

Among the mainland films, the one with the highest box office on the first day was "The Wandering Earth 2", which took in 4.72 million yuan on its first day of release, but its final box office was 40 billion yuan, which was not as good as the first one.

There was also Zhang Yimou's "Man Jiang Hong", which earned over 4 million yuan on its first day, and Jia Ling's "Hot and Spicy", which earned 3 million yuan on its first day of release.

But due to mediocre reputation, none of them have been able to surpass "Wolf Warrior 2".

For a movie, the higher the box office on the first day, it does not necessarily mean that it will perform better.

It has something to do with the market environment at the time, people's consumption psychology, schedule and film scheduling.

By 2024, the entire industry has become noticeably bleak, with far fewer people willing to go to the cinema than before.

But in 2014, the entire industry showed a thriving trend.

Even though "Journey to the West: The Monkey King 1.4: The White Bone Demon" had a mediocre reputation, it still had a first-day box office of million, which made Xinghao Film Company excited.

Boss Wang Haifeng called producer Liu Xiaoguang and director Zheng Baorui together and talked about the film's first-day box office.

After hearing this, both of them looked excited.

After all, it is competing with Jiang Heng’s blockbuster in the same period, so it’s a head-on confrontation!

Given that they are not superior in many factors such as investment, cast, and scheduling, it is already very good to get half of the other party's first-day box office.

“Judging from the first-day box office, it should be over 1 billion!” Liu Xiaoguang said excitedly.

Wang Haifeng smoked a cigar and said proudly: "Tell the media that we estimate it to be 1.5 billion!"

The other two did not comment. As for publicity, they just brag about it!
Wang Haifeng added: "The results on the first day are good, so we need to work harder and spend more money to get the media to continue promoting it. We must stir up the heat!"

Liu Xiaoguang asked, "Where is the Xiongbing Company?"

Wang Haifeng was speechless for a long while. According to the usual business tactics in the film industry, he would have to bribe the media to discredit the company, but that was done when the strength of the companies was not much different.

For example, during the era when the Hong Kong film industry was dominated by three major players, the companies were really fighting each other. Either you poached my people, or I exposed your dirty laundry.

But the situation between Xinghao and iQiyi, Youku and Tencent Video is different.

Not to mention the difference in film quality, the size and influence of the two companies in the mainland market alone are incomparable.

Just because of the theater chain and film scheduling, Wang Haifeng did not dare to provoke Jiang Heng easily.

After criticizing "Heroes Serial", his "Journey to the West: The Monkey King 3 Strikes Back the White Bone Demon" may not sell much.

But if Jiang Heng is offended badly, it will be difficult to make money easily in the mainland in the future.

"Peace is the most precious thing. Let's just forget it!"

Wang Haifeng thought for a long time before saying this. Liu Xiaoguang and Zheng Baorui didn't say much after hearing this.

After all, he is a professional and has some level of appreciation.

Just like Zhang Yimou knew how bad his movie "The Great Wall" was, Wang Jing knew the movie was doomed halfway through watching it!
Liu Xiaoguang also knows the gap between "Journey to the West: The Monkey King 3: The White Bone Demon" and Jiang Heng's "Journey to the West" series of films.

My biggest wish at the moment is that the film can successfully make over 1 billion, recover the cost and make a little more money.

The total investment of this movie is said to be 4.5 million, but in reality it is not that much.

If the box office in mainland China exceeds 1 billion, the investment can basically be recovered.

Overseas countries can make money by selling copyrights and getting some share of the box office.

The first part is done, and the follow-up will be ready.

Judging from Jiang Heng's expression, he may not shoot another Journey to the West-type work in the short term.

Then Xinghao Films can be the first to launch "The True and False Monkey King", "The Silken Web Cave", "The Battle with the Nine-headed Insect", etc., which is still very promising!
Everyone at Star Overseas Films is full of expectations for the future and is willing to spend money on publicity.

As a result, despite the film's obviously poor reputation, the box office was surprisingly good.

Firstly, there are indeed many precedents in China of bad movies making a lot of money, and secondly, it is also the factor of subject matter.

"Devil Angel: King of Glory" has support from fans of the previous work and the game "League of Legends", as well as fans of Jiang Heng and the main creative staff of the film.

"Journey to the West: Part Two: The Monkey King Defeats the White Bone Demon" used the number one IP in the Chinese-language film market!
It’s okay for young people, most of them go to watch “Heroes Serial” first.

Some older people, as it was difficult to get tickets for "The King's Avatar", went to watch "Journey to the West".

What people naturally thought of was the special effects blockbuster "Sun Wukong", which was not much different. However, the result was that no one said a word after watching it, and most of the people who posted complaints online were young people.

The box office of movies in the 14 Spring Festival period soared against this backdrop. The film "The King's Avatar" quickly broke through the million, billion, billion, and billion box office barriers, and rushed towards billion.

As the film became a hit, the film’s main creative staff also became trending topics one after another.

The first to benefit was naturally the angel Zhui who suppressed the crocodile god Sodon at the beginning of the story.

This is the first near-perfect angel image in the history of Chinese-language films.

She has a slender waist, a beautiful face, a heroic look with a bit of tsundereness, and an exceptionally high level of fighting power.

Her popularity immediately surpassed that of the "goddesses" from the first part, such as Rena, Qiangwei, Qilin, Rui Mengmeng, and she was on par with Holy Kesha and Angel Yan.

The problem is that no matter how beautiful the latter two are, they are all generated by virtual technology, and no matter how much the audience likes them, there is no real artist to embody such emotions.

The angel chaser is played by Guli Nazha. Although she only has a few minutes in the film and cannot be called the heroine at all, the audience still loves her!
For a while, there were several hot searches, all of which were news related to her.

And with her sudden popularity, a lot of negative news appeared again.

In fact, when Nazha became popular for her role as Xiao Xun'er in "Fights Break Sphere", a lot of negative news about her was exposed on the Internet.

At that time, in order to improve the box office prospects of the film, the company directly dispatched a public relations team to minimize the impact.

I didn’t expect that after his popularity for the role of Angel Chase, these negative news would come out again.

iQiyi, Youku and Tencent Pictures, inside the chairman’s office.

Gulinaza sat on the sofa, crying. Jiang Heng took out two tissues and handed them to her, saying, "Okay, it's okay. Hurry up and wipe it!" (End of this chapter)