Huayu special effects started in 97

Among all the Internet products, Jiang Heng values ​​short videos the most. Apart from its huge influence in the media field, its huge market value and huge revenue are also something Jiang Heng cannot ignore.

Kuaishou is listed on the Hong Kong stock market, with a total market value of HK$2024 billion in 2167.46. Although Douyin is not listed, its operating income is very high, with annual revenue of US$2023 billion in 1100, making it a veritable Internet giant.

Jiang Heng may not engage in e-commerce, food delivery, or taxi-hailing software, but the existence of short videos, which can subvert the traditional film and television industry, cannot be ignored.

The reason why we waited until 2014 to enter the market was also due to careful consideration.

First, entering the game early does not necessarily mean you will become the biggest winner.

Miaopai's failure is a good example, because in the early days of an industry, no one knows which development direction is more suitable. Those who enter the market later can learn from their predecessors.

Of course, the main reason why Jiang Heng didn’t join the game so early was that he didn’t have time.

Second, you can’t be later than Tik Tok, otherwise you will really have no chance.

By 2024, although Douyin and Kuaishou are known to be the two giants competing in the short video field, Kuaishou has been left far behind in terms of the valuations of the two companies and market share.

As a "younger generation" that entered the market in 16, Douyin's rise is really too fast. The reason is that it is a completely different product from Kuaishou.

Kuaishou is a short video platform that strengthens social attributes, highlights the community's selection attributes, and is naturally conducive to the formation of attention and social mechanisms. Douyin's immersive single-column content is naturally conducive to the algorithm recommending popular content and highlighting the impact of the content.

Kuaishou emphasizes relationships, strengthens social attributes, is people-centered, and distributes content that users care about.

Douyin focuses on using algorithms to distribute content, highlight the highlights of content, create popular products, and distribute content that users like with popular content as the center.

This is why, as short video apps, Douyin's growth is much faster than Kuaishou's. Although Kuaishou's growth lags behind Douyin, why is its social attribute leading?

Different content distribution methods lead to different revenue structures of the two companies.

Douyin’s revenue structure is mainly based on advertising, followed by live streaming and then e-commerce.

Kuaishou’s main source of revenue is live streaming, followed by advertising and then e-commerce.

As for the content recommendation mechanism, Jiang Heng naturally prefers Douyin's algorithm mechanism. After all, it has been proven to be successful and easy to use.

The general logic is to review the video first, demote the duplicate content, and then match it with keywords to a small traffic pool, that is, users with similar user groups.

Based on indicators such as user like rate, comment rate, and completion rate, content with better monetization in a small traffic pool is further recommended to a larger traffic pool, and this process is repeated.

Such a mechanism can reduce the difficulty of user decision-making, increase the dissemination of high-quality content, and make it easier to create popular content.

It was with this trick that Tik Tok not only became the ultimate king in the domestic short video field, but its international version was also successfully launched overseas and became popular all over the world.

What Jiang Heng needs to do now is to enter the game early and follow the path of Douyin.

The technical aspect is not a problem, he has a "super microcomputer" that can do so many things.

More importantly, he knows the direction to move forward, has strong financial strength, and can recruit a large number of people.

The next day, Gao Fei brought over a young man named Jiang Dongsheng, saying that he was clear-headed and reliable.

Jiang Heng had a brief chat with him and found that he had a good understanding. Although he had little exposure to the short video track, he could at least understand Jiang Heng's intentions and draw inferences from it.

"Okay, then you go back and take over, then go back to the group company first. Once the new company is registered and the staff is in place, I will tell you about the rest!"

"Okay, Director Jiang, I will do my job well!"

Jiang Dongsheng, like everyone else, called Jiang Heng "Director Jiang" and left with Gao Fei.

Not long after, Jing Tian came in and looked at Jiang Heng curiously, "What have you been busy with recently?"

Because according to past practice, Jiang Heng should be preparing for a new film at this time, but he has been talking to the CEO of Weibo for two consecutive days. Is he planning to do something big?

Jiang Heng smiled and waved, asking Jing Tian to sit next to him. "Do you like using Weibo?"

"Of course, I brush it every day!" She became excited when she talked about this.

Jiang Heng smiled and said, "Have you ever opened the Weibo video app?"

“You mentioned Miaopai, does it have an app?”

Da Tiantian’s eyes widened with an expression of disbelief.

Jiang Heng laughed but did not answer.

This was a serious mistake that Miaopai made during its development. All content and traffic were in the hands of Weibo, causing it to become just a short video playback tool.

When Weibo leaves it, that is the moment of its decline.

Seeing that Jiang Heng didn't answer, Jing Tian gently nudged him with his arm and said in a sweet and innocent tone: "You're teasing me again!"

Jiang Heng said hurriedly: "No, no, the company is planning to launch a new project!"

Jing Tian asked: "Then, what do you need me to do?"

"Well, just post some selfies from your daily life and upload them!"

Da Tiantian asked: "Is it equivalent to, another Weibo?"

She checks Weibo every day, so naturally she often posts beautiful photos and videos there.

Jiang Heng nodded, "That's about right!"

"Oh, so is my Weibo going to be shut down?"

"That's not necessary, just shift your focus here, you know!"

Da Tiantian nodded hurriedly, "Understood, I promise to complete the task!"

"You girl!"

Within a few days, the new technology company was registered. Working for a large group company, the treatment is different from that of ordinary people.

Jiang Dongsheng also came to the new company to join the company. According to Jiang Heng's request, he integrated the personnel transferred from various subsidiaries of the group.

At the same time, it began to recruit professional talents and spent a lot of money to poach people from short video companies such as Kuaishou.

For a time, the industry was shaken. Everyone knew that Jiang Heng was going to enter the short video field, so everyone was in danger.

Because these short video companies are still spending money to buy traffic, and Jiang Heng’s group company is itself a traffic generator, so how can they fight back?

What is even more alarming is that given Jiang Heng’s achievements in the field of special effects, if those dazzling special effects were put on the short video platform, it would be a dimensionality reduction attack.

Of course, due to the limitations of the mobile phone’s software, hardware and network issues, those special effects are at best only 50 cents per piece, which is also quite terrible!
With this in mind, companies such as Kuaishou, Yixia, and Penguin, which have already entered or are preparing to join the short video track, have held meetings to discuss countermeasures.

Jiang Heng, on his part, began to prepare for a celebration party.

Of course, it was the celebration party for "Demonic Angels: The King's Avatar".

After a month of release, the mainland box office of "The King's Avatar" exceeded the 34.3 billion yuan mark and finally settled at billion yuan.

Although it is not as high as "Black Myth: Wukong" which has a score of 36.1, it is at least higher than "The Mermaid" and is currently ranked second in the mainland's film box office history. (End of this chapter)