This top guy is crazy!

On the eve of Chapter 334, the world is in an uproar, and the battle between Cheng and Lu officially begins!

As the time approaches, the promotion of "Resident Evil" and "Chinese" becomes more and more intense.

November 11th, 26 days before the release.

"Resident Evil" released a new trailer.

#Cheng Cheng Jiang Nan is here#, #Cheng Cheng Jiang Nan has a super sense of fate#, and #Jiang Nan’s red dress style# became hot searches.

"Chinese Pictures", Lv Zhuofeng held the premiere red carpet and press conference in Beijing.

Director Lü Zhuofeng and twelve leading actors including Blanche Riou, Huo Yongyin, Xue Xianghai, Mai Qingfu, Yang Jia, Guan Sen, and Miao Ling all appeared.

Lu Zhuofeng's entire family also rarely appeared in the same frame to show their support.

At the press conference, as the only female lead in the film, Yang Jia expressed that working with so many "male gods" at once, "the pressure was particularly great, but fortunately I adjusted in time and turned the pressure into motivation."

11 month 30 day.

SK, the group that Kang Nam belongs to, released a dance video for "Superstar" to cheer for Sung Seung and Kang Nam.

The female lead of "Unnatural Death" Tamako Miyasaka appeared in a video and wished Cheng Cheng's film good results.

Julian, a national treasure-level European director and the chairman of the jury at the last Cannes Film Festival, took the initiative to promote Cheng Cheng's film on the show, saying that he has been paying close attention to Cheng Cheng's movements and believes that Cheng Cheng's film will be just as exciting.

Netflix Greater China CEO said that he would take his son to watch the movie.

Cheng Cheng showcases global connections.

"Chinese Picture" released a promotional song, sung by two first-line singers. The song was grand and domineering, and topped the ZZ Music Hot Songs Chart, New Songs Chart, and Rising Songs Chart on the same day.

12 month 1 day.

Cheng Cheng and Jiang Nan went to Saiguo again. This time they went to Saiguo to discuss the release of the film.

The distribution matters of Yingdao, Baodao, including overseas Neon, Peninsula, Tyrande, and Eros have all been negotiated. Now the only things left are with Serbia, Maple Leaf, Sumu, and some European countries, which require Cheng Cheng to personally take action.

In Serbia, cinema chains are composed of several large cinema chain companies, such as AMC, Cineplex, etc.

Cheng Cheng was negotiating with the representatives of these theater chains.

At the beginning, even though Li Pei was present, the representatives of these companies could not help but look down on him.

This stems from their confidence in their own culture.

"The Committee", directed by Hugh Scott in 1927, was the first true science fiction film in the history of world cinema.

The 1933 version of the black-and-white film "Crime" introduced dynamic models into the film world for the first time, combining rubber, animal hair and live performances to present a classic scene in film history and pioneered action stunt films.

The 1977 "Space Detective" presented the grandeur of a space epic and an unprecedented aesthetic style, setting the tone for countless science fiction films in the future.

There are countless examples like this, which together form their barrier of arrogance.

In their perception, Tianxia films are at least 90 years behind Serbia.

From the 1980s to the present, only two people have truly broken into Hollywood. One is Chen Long, who has a unique fighting style, and the other is Li Pei, who studied at a university in Serbia. No one else has truly broken in.

But after watching Cheng Cheng's movie "Resident Evil".

They were all shocked by this Chinese director who looked so good and too young.

What shocked them was not Cheng Cheng's filming concept or how good the movie was, but the level of the film industry shown in the movie. The production level of "Resident Evil" has completely reached the standard of Hollywood blockbusters.

Of course, the movie is also very good.

Even Li Pei was a little surprised.

"Resident Evil" naturally cannot compare with the depth of his movies, but Hollywood blockbusters have never won by depth.

Cheng Cheng did an excellent job in this regard: zombies, superpowers, intense fighting, splattering blood, and a sexy and charming heroine - these elements perfectly match the viewing preferences of Serbian audiences!
It was hard for him to imagine that there would emerge in China such a young director with such advanced awareness, such a broad vision and such a connection with international standards.

After the screening, Cheng Cheng had one-on-one talks with representatives from major cinema chains in a small room.

A representative from AMC said:
"Director Cheng Cheng, let me get this straight. Your Resident Evil really impressed me. I am willing to give you a 7% screening rate. If you are willing to give us the agency rights for Europe, Maple Leaf Country, Sumu, and Mexico, we can raise the screening rate to 10%."

Cheng Cheng: "The agency rights will not be given to you, the film scheduling rate is 30%."

The AMC representative suddenly changed color:
"This is impossible! It's even more unrealistic! There are a total of ten movies released during the year-end holiday season this year, and your movie "Chinese Pictures" accounts for 17%! Giving you 7% is already high, and you still dream of 30%. This is not your Tianxia!!!"

Cheng Cheng: "The agency rights will not be given to you, the film scheduling rate is 20%."

AMC representative: "Damn it! We can't give you that much screening space."

Cheng Cheng: "The agency rights will not be given to you, the film scheduling rate is 17%."

AMC representative: "Your movie cannot be like 'Chinese Pictures' because it has the support of your country and several Hollywood giants."

Cheng Cheng: "Except for Europe, the agency rights are given to you, and the screening rate is 17%."

"You!" The AMC representative was choked and looked entangled. "15%. You can't schedule a higher rate than "Chinese Pictures". Otherwise, I can't explain it. Unless you give us the agency rights in Europe as well."

Cheng Cheng: "Except for Europe, the agency rights are given to you, 16%."

AMC representative: "15%."

Cheng Cheng: “16%.”

Seeing Cheng Cheng's merciless expression, the AMC representative gave in and said, "Okay, then 16%."

Then, he said with emotion: “I have never seen a negotiation method like yours, but I have to say, it is very effective.”

Cheng Cheng: "You won't regret the decision you made today."

AMC representative: "Let's hope so."

After talking with AMC, Cheng Cheng talked with other theaters.

When talking to other theaters, there is naturally no agency rights to speak of.

AMC is the largest cinema chain in Serbia and also the largest cinema chain in the world.

It has 620 cinemas and 7967 screens in Serbia, 128 cinemas and 1126 screens in Europe, and hundreds of cinemas in countries such as the Maple Leaf Country, the Soviet Union, and Mexico.

This is also the reason why Cheng Cheng is willing to give it the agency rights.

On December 12, Cheng Cheng went to Europe again and held a film screening in Europe.

12 month 4 number.

Resident Evil official announcement:
"Resident Evil" will be released in 57 countries and regions around the world, including some important countries, as well as small countries such as Cyprus, Iceland, Croatia, Paraguay, etc.

"Chinese Pictures" soon announced that they would release the film in 65 countries and regions, 8 more than "Resident Evil".

On December 12th, there are still 6 days left until the release of "Resident Evil" and "Chinese Men".

On the domestic ticket purchasing platform, the pre-sale of "Resident Evil" reached 176 million, and the pre-sale of "Chinese Pictures" reached 188 million, ranking second and first on the pre-sale list respectively.

On December 12, three days before the release, Resident Evil released a new special and poster, and the media focused on the friendship between Cheng Cheng and Jiang Nan in the industry.

#Resident Evil poster details#, #Resident Evil is the fifth anniversary of Cheng Cheng and Jiang Nan's acquaintance#, and #Cheng Cheng and Jiang Nan love and hate each other in the movie# became hot searches, with over one million discussions.

"Chinese Begins" invited the Oscar-winning director. In an interview, Oscar-winning director Noah Harris said that he had watched the media preview of "Chinese Begins" and the audience can look forward to this movie.

December 12th, two days before the release.

"Resident Evil" officially released the theme song "Legends Never Die".

Lyricist: Cheng Cheng

Composer: Cheng Cheng

Singer: Jiang Nan

This song was the theme song of the 2017 League of Legends World Championship "Legends Never Die", and was performed by the former Serbian pop rock band Against The Current.

The Chinese title is "The Legend Never Ends".

“Legends never die
When the world is calling you

Can you hear them screaming out your name?

Legends never die
They become a part of you
Every time you bleed for reaching greatness

Relentless you survive (gun and blood-stained red clothes)
"

It fits the character of Alice, the protagonist in the movie, very well.

One hour after the song was released, it reached number one on the ZZ Music Rising Songs Chart, number five on the Hot Songs Chart, and number three on the New Songs Chart.

Three hours after the song was released, it reached number two on the Hot Songs Chart and number two on the New Songs Chart.

Five hours after the song was released, "Legends Never Die" overtook "Flying General", the theme song of "Chinese Pictures", and topped the zz Music Rising Chart, Hot Songs Chart, and New Songs Chart, ranking first on all three charts!

ZZ music platform, the song has received over a million likes and 999+ comments

Driven by this song, the pre-sale of "Resident Evil" reached 222 million, surpassing "Chinese Picture" for the first time.

At the same time, the song quickly entered the top 20 of the Serbian Billboard chart, the top 10 of the Peninsula Music chart, the top 15 of the Japanese Oricon chart, and the top 30 of the UK chart.

"Chinese Picture".

Lu Zhuofeng talked about the hardships in the production process of "The Chinese", and admitted that this was the most physically and mentally taxing film in his film career. At the event, he also taught Hollywood superstar Blanche Riou how to write the word "Taotie".

Terms such as #Blanche Riou can write "Taotie"# and #There are 300,000 Taotie in the picture of Chinese people# became hot searches.

December 12th, the day before the screening.

The most critical moment.

Gong Guangming posted on Weibo: "Looking forward to "Chinese Pictures"."

Tang Ping posted on Weibo: "Looking forward to "Chinese Pictures"."

Ningshan posted: "Looking forward to "Chinese Pictures", I have bought the tickets."

Countless stars: "Looking forward to the Chinese picture, I have bought the tickets."

As for Cheng Cheng, he also has the support of countless celebrities. Liu Wei Chi booked a movie theater and invited fans to watch the movie, Liu Xijun held a lucky draw on Weibo, Geng Jiang called on fans to go to the cinema to support him, and Le Zhanlin posted a blog to invite fans who bought tickets to drink Coke.

At the same time, the official "Resident Evil" released a video of Jiang Nan practicing shooting.

In the video, she is wearing goggles, her hair tied into a ponytail, wearing a black tight suit, and carrying a gun on her shoulder. Just a back view of her is enough to fascinate people:
The comment section exploded with all kinds of outrageous comments:

"Jiang Nan invited me again and again, saying one more to me? Again and again, until I passed out from pleasure, thank you!"

"It's so damn handsome!"

"Ahhhhhhhh Dreamgirl ecstasy!"

"Look at the back: my wife has a great figure. Turning around: the little deer in the forest ran out, its ignorant eyes are so cute~"

"This is the fate of playing the heroine!"

“Shoot me!”

“What the hell is this good stuff? Aa ...

"If Jiang Nan confesses to me, how should I refuse?"

"Who said this figure is fat? This figure is amazing!"

"This figure is so thin, top beauty plus top figure!"

"Kill the man and the woman!"

Zhao Wenliang broke through the defense directly and accurately!
He watched helplessly as the pre-sale box office of "Chinese Figures" went from being far ahead to being surpassed by "Resident Evil", and Cheng Cheng relied only on the song "Legends Never Die" and a shooting video of Jiang Nan.

If you are so good at marketing, then why make movies?
Become a marketing guru!
He just couldn't stand Cheng Cheng's marketing methods!

Instead of focusing on making movies and improving the quality of movies, all the attention is spent on marketing!

Crooked way!

Crooked way!

Lu Zhuofeng advised:
"Wenliang, don't be angry. Aren't we also doing marketing? It's just that our marketing effect is not as good as his.

Now we should consider how to deal with the premiere of the movie tomorrow. "Resident Evil" was released in 57 countries and regions around the world, only 8 less than us. The screening rate of "Resident Evil" in Serbia is 16%, only 1% less than us. In addition, Cheng Cheng's appeal in Peninsula and Neon means that we are not at an advantage. "

Lu Zhuofeng really felt the pressure.

The tremendous pressure from Cheng Cheng.

His "Chinese Picture" directed by Lu Zhuofeng, which brought together more than a dozen superstars from home and abroad, and had the support of Tianying Group and the three major Hollywood giants, was actually surpassed by Cheng Cheng's "Resident Evil" in domestic pre-sale box office.

Moreover, in Serbia, Cheng Cheng's "Resident Evil" actually got a 16% screening rate.

He asked Zhao Wenliang for information and heard that AMC was particularly optimistic about "Resident Evil", so it seemed that the quality was definitely not bad.

As a result, "Chinese Attack" was in danger. He had to admit that Cheng Cheng was indeed a strong opponent. Coupled with the other three Hollywood blockbusters whose screening rates were higher than "Chinese Attack" and "Resident Evil", he already felt worried.

Zhao Wenliang was also discouraged, but he still held out a glimmer of hope:
"This is our most expensive movie, costing 10 billion RMB. How could it be worse than his quick-made movie that took only a few months to shoot?! Zhuo Feng, we don't have to be afraid of him, he just knows how to market. Pre-sale box office does not represent the actual box office. We win by the quality of the movie and word of mouth."

Although he said so, when Zhao Wenliang thought of Cheng Cheng's brilliant record, he still felt that what he said was against his will.

Finally, it was evening, and there were only 12 hours left before the release of "Resident Evil" and "Chinese Men".

From the Bureau of Culture, Radio, Film and Television, Tianying Group, and capital in the domestic entertainment industry to major directors, super first-line and first-line stars, small stars, small screenwriters, and related practitioners, all eyes were on this battle of success and failure that had spread from the domestic to the international level.

Look at this grand event in the film industry that has affected the entire domestic entertainment industry.

(End of this chapter)