This top guy is crazy!

Chapter 367 "Cheng Cheng" 11
Voiceover: "Go ahead."

【Talk about something that cannot be broadcast】

Jiang Nan: "Why are you so tireless? It must be because you love this thing that you can forget yourself. I think Chengzi really loves it. He doesn't have many other hobbies. He has almost no personal enjoyment. The only enjoyment he has is probably work. He is a person who always wants to be better and wants to create better things. In this regard, I think there are few actors and directors in China who can compare to him."

【Approval】

[Replace "very little" with "none"]

[After watching this documentary, I admire Frog Brother even more]

Su Qi (Producer):
"It is because of his seriousness and hard work that the film has become so valuable. In fact, making a film like "Resident Evil" also reflects our cultural confidence. In the next ten years, the entire Tianxia Film Group will be a stage for you to demonstrate your cultural confidence when you have one of the best markets in the world."

Qian Chenxiang (Producer):

"With the continued efforts of Director Cheng Cheng and more directors with dreams and ingenuity, Tianxia Films will surely gain its due position in the global cultural market and will surely go global."

[Decades passed]
[Maybe people will say that this person doesn’t have any special ideas]
[I just want to create simple works]
-

Beret: "There is actually a big difference between the director's cut and the theatrical version. What we see in the theater is the theatrical version. But Director Cheng always edits his films by himself, and never lets others do it. I think this preserves Director Cheng's artistic pursuit to the greatest extent."

[Saiguo, Xinxiang]
[Editing Room]
[December 2023, 11]
[Countdown: Only 31 days left until the film is released]
[It will be released in a month, and it’s still being edited]

[Frog Brother: What I pursue is a limit]

【Extreme Player】

【ddl】

In the editing room, under the camera.

Cheng Cheng is editing the movie.

In front of him was a high-definition display screen showing the imported raw footage.

Several heavily marked storyboards and storyboards are scattered on the editing table, and on the wall hangs a whiteboard where the film's main plot lines, character developments, and key scene transitions are outlined in colored markers.

There was a guitar lying at Cheng Cheng's feet.

Facing the camera's recording, Cheng Cheng was completely indifferent and turned a blind eye, with a high level of concentration. Sometimes, he was typing away on the keyboard, sometimes clicking the mouse quickly, sometimes dragging materials, and sometimes holding a guitar to record a sound.

With repeated clicks and drags of the mouse, the original material gradually turns into logical and rhythmic movie clips.

[This editing technique is amazing]

[I am a post-production practitioner, I can only say that this technology amazes me! ]

【What else can't he do? 】

After harvesting.

Berets:
"Director Cheng usually ignores people when he is editing, and he will stay in the editing room for several days during the editing stage. Except for necessary physiological activities, he will not come out at all. He eats and sleeps in the editing room."

[December 2023, 11]
[Xinxiang time: 2 a.m.]
"It's already two o'clock in the morning," Qin Ping said softly, and by the way, he showed the camera the time on his mobile phone.

"Now, let's go see if Director Cheng is still in the editing room."

Qin Ping walked through the corridor and gently pushed open the door of the editing room. He found that the lights were still on inside and Cheng Cheng was still editing.

[Too much effort]

[No wonder Brother Frog has such a short filming cycle, this is too much]

【Ultimate Scroll King】

Afterwards, Qin Ping did not disturb Cheng Cheng and closed the door again.

[December 2023, 11]
Under the camera, the tightly closed door finally opened.

Cheng Cheng walked out.

His hair was messy and his clothes were a little messy, but he didn't look very tired.

[Fuck, I spent four days in the editing room?]

【Geniuses always have some quirks】

[What shocked me even more was that it was finished in just four days! ]

[Four days is not four days, it’s 24*4 hours! Locking myself in the editing room day and night is equivalent to eight days of work for others]

[I haven't been out for four days and I'm still handsome]

[Think about it, this documentary was shot at the same time as Frog's "Resident Evil", "Resident Evil" was released in December, but this documentary was only released now]

Voice-over: "Director Cheng, are you out?"

Cheng Cheng nodded and said, "Well, the post-production has basically been completed. The only thing left is for the special effects team to do the special effects. You can go back to China now. There is nothing to shoot. Thank you for your hard work during this period."

Voice-over: "No, no, thank you for your hard work, Director Cheng."

Lens everything.

The scene returns to the country.

[December 2023, 12]
[Less than 10 days until the release of "Resident Evil"]
[Shinhwa Corporation]
Qin Ping brought a cameraman to the inside of the Shinhwa Company to record the promotion and publicity work before the release of "Resident Evil".

In the office, every publicity and promotion staff member was on high alert. According to the camera, some were calling the artist, asking what points should be reflected in the poster of "Resident Evil"; some were having a heated discussion on the focus of the publicity; some were connecting with short videos and contacting to publish relevant content; some were writing promotional copy; some were monitoring the public opinion on social media; and some were analyzing the enemy situation of the movies released at the same time.

The audience was amazed by every scene.

It turns out that this is how the publicity and promotion work for a movie is done before it is released.

in the country, film producers have always kept silent about things like movie promotion.

Although the public is well aware of the truth, the film producers will do their best to promote the film before it is released.

Likewise, the filmmakers are aware that the public has speculations and expectations about their promotional methods, but they rarely take the initiative to talk about it.

They obviously spent a lot of money on publicity and promotion, but created the impression that they had never done any publicity and promotion, as if they attracted audiences to the cinema only by "good wine needs no bush", "high reputation" and "tap water".

But now, the documentary has actually done a great job of promoting "Resident Evil"!

After harvesting.

Li Zhuo.

[Lee Joo Shinhwa's general manager concurrently serves as director of the agency department, Sung Seung's agent, and secretary]
This was not the first time that Li Zhuo appeared in front of the camera. She once went on stage to accept the Tianxia Literature Award on behalf of Cheng Cheng. On that occasion, she wore a haute couture dress and a pearl necklace on her neck. She was tall and beautiful, and she amazed the entire audience.

This time too, as soon as she appeared, the barrage of comments exploded.

[This long list of titles is scary! ]

【Wow, it's so beautiful! 】

[Rich lady, hug me]

[Ahhhh, I didn't expect to see Sister Zhuo in a documentary, so happy! ] [This temperament is really amazing, more beautiful than a star! ]

【Sister Zhuo!!!】

Li Zhuo: “I don’t think publicity and promotion are bad things.

The public thinks that publicity and promotion are self-aggrandizing, self-selling, and even "unscrupulous". Indeed, to some extent, publicity and promotion are a competition of who is more despicable and who can attract the audience's attention. On the surface, everything seems fine, but behind the scenes, there is open and secret fighting.

But at the same time, publicity and promotion are also an important part of getting a movie to the market and reaching the audience. Publicity and promotion are like advertisements for a movie. A good publicity and promotion method can realize the commercial value and social value of a work.

Promotion and marketing are never the ones that should be criticized, bad movies are!
It is precisely because too many poorly made and vulgar movies have done some shameless publicity to deceive the audience, so our good movies should do more publicity, do more publicity, and do more publicity! Publicity is just a tool, it depends on who controls it. In the hands of excellent filmmakers, it is a dragon-slaying weapon, and in the hands of unscrupulous filmmakers, it is a means of deception.

So, we don’t mind showing our promotional work to the public.”

【Domineering! 】

[That’s right! Instead of letting those people do the promotion, why don’t we do it ourselves? ]

[Good guys have to be worse than bad guys to defeat them. At least the quality of Frog Brother’s works is guaranteed, and marketing is marketing.]

【Take the enemy's path and leave them no way to go】

【Be honest! 】

[That’s right! Apart from anything else, before the release of “Chinese Pictures”, it was marketed as an “international blockbuster for the Chinese”.]

Voice-over:
"We all know that Resident Evil is a very risky attempt. Have you ever thought that it would fail this time? What if Resident Evil really doesn't achieve the expected box office?"

Under the camera, Li Zhuo pushed his glasses and said:
"I personally think that Resident Evil will not fail, and this judgment comes from our past experience. However, if this possibility really happens, then this failure should be a big blow. In terms of funds alone, we invested 8 million yuan in this film, plus human and material resources."

In fact, the audience found this quite interesting.

Because when the documentary was broadcast, "Resident Evil" had already been taken off the screen and achieved tremendous success, with a global box office of 81 billion RMB, ranking 30th in the history of world cinema.

For the audience, they already know the final fate of the film, which is a perspective looking back at the process from the perspective of the result.

But for Li Zhuo, Cheng Cheng, Jiang Nan and others who were being interviewed in the documentary, they were in the fog of the unknown. Every prediction about the future and every assessment of the success or failure of the film were full of uncertainty and challenges. They didn't know whether the film could stand out in the fierce market competition, let alone whether it could win the love and recognition of the global audience.

Everything is unknown.

But it is these unknowns that make the process of hard work more fascinating.

That’s what makes the success so brilliant.

[December 2023, 12]
[On the eve of the release of "Resident Evil"]
"Will you go see "The Chinese" or "Resident Evil" tomorrow?"

"I won't even look at it. I have to work overtime tomorrow."

"I support 'Chinese'. If the box office of 'Chinese' is better, it will be more beneficial to our Tianxia film market. In the future, more and more Hollywood companies will cooperate with us to film our oriental stories."

[laughing to death]

Our Eastern Story

[Does this guy’s face hurt now? Please ask]

[Hahahaha, did you cut it on purpose or by accident? ]

"Chinese Pictures, I like Blanche, I am his super fan! After all, this is Jiang Nan's first time making a movie"

"'Chinese Pictures' was produced by Dream Pictures and Universal Pictures. Even if you don't trust Lu Zhuofeng, you should trust the Hollywood company, right? Don't Hollywood companies understand Hollywood?"

[It turns out that I really don’t understand]

Only one respondent firmly supported "Resident Evil" during the interview.

He stopped his electric bike, propped himself up with his feet, and accepted the interview:
"I believe Cheng Cheng because he has never cheated me out of movie tickets. My favorite movie is his "Those Years", but unfortunately I was still with my girlfriend at the time. Now I am single."

Voiceover: "Do you think the box office of Resident Evil will exceed that of The Chinese?"

"Absolutely!" He just said this when a phone call came in. He said to the phone, "Hello, please wait a moment, I will be there soon. I will deliver your order after I deliver this one. I promise I will not be late."

After hanging up the phone, he said, "Sorry, I have to go to work first."

At this time, a traffic policeman in the distance shouted at him:
"Wait! You're going the wrong way!"

[Laughing to death, the most beautiful retrograde]

[Your delivery person is being interviewed]

[You never know what your delivery guy is doing on the way to deliver food]

At this time, a few lines of words appeared on the screen.

[Before the movie was released, not many people were optimistic about "Resident Evil"]
[A certain platform initiated a vote, 1.2 people participated in the vote, and the voting results showed that 43% of people thought that "Chinese" had a higher box office; 40% of people thought that "Resident Evil" had a higher box office]
[It turns out that more people were optimistic about "Chinese Pictures" in the public opinion field at that time]

[December 2023, 12]
[The day Resident Evil was released]
[Serbia, premiere scene]
[AMC Empire 25 Cinemas]
The screen lights up.

Judging from the environment, this should be a stage backstage.

The photographer carried a camera and walked through this noisy environment, capturing one busy figure after another under the lens.

Backstage, sound engineers were adjusting the sound equipment, and stylists were surrounding each actor, making final preparations before they went on stage.

Finally, the camera arrived at the entrance of the corridor.

The camera swept across the figures of Beret, Jiang Nan, Evelyn, Nelson and everyone else.

Each of them was visibly nervous.

Even Samuel, a Hollywood A-lister, finds it difficult to hide his inner anxiety.

As the camera swept across the front, it saw that the theater was already full. Among the dark crowd, almost all of them were foreigners. They sat in their seats with great anticipation, waiting for the premiere to begin.

In the front row of the theater are media from all over the world.

[Fuck, I'm starting to get nervous]

[My problem of being nervous for others comes back again]

【I feel like I can’t breathe! 】

Among all the people, only Cheng Cheng was the calmest. He turned around and said to everyone: "Let's go meet the audience too."

Go ahead and say it, he walked out with his long legs.

Jiang Nan quickly followed.

The photographer was behind them and recorded this memorable scene:
The corridor was dark and the stage was bright. Cheng Cheng walked forward as if walking towards glory.

[This scene is so cool! ]

(End of this chapter)