This top guy is crazy!

Chapter 462 Cheng Cheng Comes to the Rescue

At the same time, on Zhihu, a topic quietly topped the list:

"The total pre-sale box office of the 2025 Spring Festival movies has set a record of over 5 million yuan, with Cheng Cheng's "The Wandering Earth" leading the way. Who do you think will win the box office during this year's Spring Festival?"

Many people are paying attention to this year's Spring Festival period, and many of them came to join in the fun and answer questions.

Of course, there is no shortage of professionals and various cited data.

The first answer is this:
[The movies with the most screenings at present are: The Wandering Earth, with 111477 screenings; Corfu 2, with 46619 screenings; Desert Storm, with 42050 screenings; Awakening, with 32688 screenings; and.
"The Wandering Earth" is far ahead of other movies in terms of screening and pre-sale box office.

Basically, there is no doubt that "The Wandering Earth" will win the box office championship during the Spring Festival.

The predictions of major media for "The Wandering Earth" are:
The global total box office is between 80 billion and 150 billion, and the domestic total box office is between 40 billion and 60 billion, and many predict an increase.

And some other movies:
"Corfu 2": around 25 to 35 billion.

"Desert Storm": about 10 to 20 billion.

"Awakening in the New Era": Currently it is around 10 billion.

The importance of this year's Spring Festival period to the entire film industry is self-evident. In a sense, it is also a "box office defense battle" that cannot fail.

The most direct evidence is that China Media Group, Tianying Group, and Chengcheng jointly produced "The Wandering Earth".

Over the past year, the summer, National Day, Christmas, and New Year holiday seasons all performed poorly, suffered successive defeats, or were almost cut in half.

In a sense, this year's Spring Festival period can be said to be the last "crystal" of the film industry. If this year's Spring Festival period still fails to attract audiences back to the cinema, then for the entire film industry, the last ray of hope will basically be extinguished.

Some things are hard to win back once they are lost, especially trust.

No matter how stupid the audience is, they will not become leeks that are repeatedly harvested, especially now that the quality of a large number of movies may not even be as good as short videos and short dramas. Why should they spend time and money in the cinema when they can get something on their mobile phones?

In particular, practitioners often disgust the audience. Last year, there were too many incidents of audiences collectively boycotting certain movies. I won’t name them here.

In short, if the current trend continues, there are only two possible outcomes for the film industry: either it will suffer a long-term slump or even eventually collapse, or it will break with the old and establish the new to usher in a top-down transformation.

Of course, whether it will ultimately be transformation or destruction depends on the box office performance during this year’s Spring Festival.

I hope Cheng Cheng's "The Wandering Earth" can really save the Tianxia film market. ]
“No problem. This year’s Spring Festival movie, The Wandering Earth is what I want to watch the most. I think it will be the winner for sure because it is very suitable for family entertainment and meets the current demand for movie-watching. And with Cheng Cheng’s level, there shouldn’t be any problems with the production.

Apart from that, the runner-up should be "Corfuxia 2".

The competition for the remaining few films will be extremely fierce. I think a few of them may fail, depending on whose production and story quality are the worst. I personally am not too interested in them, I will see how they perform and when the time comes. "

“I agree. This year’s Spring Festival period is basically the last chance for the entire film industry to come together and save itself.

Whether the Tianxia film industry can prosper in the future depends entirely on whether Brother Frog can support it.

If it can hold on, the Tianxia film industry still has a chance. If it can't hold on, the declining film industry will probably be eliminated from the entire mass entertainment field!

It’s a matter of life and death!
One is a desperate counterattack, the other is a last gasp.

The Tianxia film industry has come to a crossroads."

[I heard some inside information that "The Wandering Earth" is the best (for people who have watched all the Spring Festival movies), and it is expected to make 60 billion yuan, which shocked me.

I think "The Wandering Earth" will definitely be a big hit.

First of all, Cheng Cheng has unparalleled appeal. This year's Spring Festival period is simply a massacre for Brother Frog. How much box office revenue he can make and how many miracles he can create all depend on the quality of the movie. Other films will not pose any threat to him.

Secondly, thanks to the inherent conditions of "The Wandering Earth", it is a key project of radio and television, a co-production of Tianying Group, a box office of 700 million yuan, and Tianxia's first large-scale science fiction film. Every label is a killer level!

In addition, "The Wandering Earth" has been popular since the project was launched, even before it was aired. The subsequent casting, start-up, filming, completion, and post-production have been followed up by the media and netizens at every step. It can be said that by now, "The Wandering Earth" is basically known to everyone.

Finally, there is the coverage of "The Wandering Earth" itself.
It covers such a wide range, it is a science fiction film based on local culture!

If what he said is true, it is a great source of national pride!

Moreover, the viewing experience and immersion are guaranteed from a technical perspective. Therefore, when the film market is sluggish, it is right for the radio, film and television authorities to take the lead in establishing this project and put it during the Spring Festival. This is a true family fun with extremely high adaptability.

It is the largest collection that crosses over themes (positive), audiences (all ages), and viewing dimensions (Tianxia narrative, Tianxia science fiction).

It means that I occupy a piece of every track, and I feel justified in occupying it, because I am so good (of course, this is based on the premise that the quality they say is really awesome).

Are there any other movies that can beat The Wandering Earth in terms of quality, narrative, and aesthetics? No!

As for other movies scheduled for the Spring Festival, I guess they were disappointed when they heard that The Wandering Earth was scheduled for release! ]
"My only hope is to see if this film can help us prove that
Is it the film market that has cooled down, or are those people in the "film industry" that have cooled down?

It doesn’t matter if we can’t prove it, because we will have the next chance to prove it.”

“Although everyone said that the Tianxia film market was cold before, it was more of an emotional outburst. Tianxia films still have some conscientious directors.

I hope Cheng Cheng can keep his original intention and lead Tianxia Film out of the haze during this difficult time.

Let me digress a little. Tianxia Films is currently facing a battle for discourse power. This battle is not only domestic, but also international.

Let’s talk about the domestic ones first.

The domestic film industry is an industry where resources are highly concentrated at the top.

Previously, the dominant voice in the domestic discourse was held by the older generation of directors represented by Lu Zhuofeng, Gong Guangming, Tang Ping and others.

They worship foreign film festivals, try to keep the narrative logic of their films close to foreign mainstream films, and describe domestic poverty, backwardness, ignorance and tradition more often, hoping to be recognized by international awards.

New-age directors, such as Cheng Cheng, aim to promote the industrialization process of domestic films.

This is the content of the struggle for domestic discourse power.

Let’s talk about the international situation.

For a long time, Hollywood was the benchmark and mainstream of world cinema, and Hollywood's narrative logic and influence profoundly dominated the behavioral logic of the world film market.

Hollywood movies also have a huge impact on Tianxia. For many years, the top few box office spots in Tianxia have almost always been occupied by Hollywood blockbusters, and Hollywood movies are also the first choice for Tianxia audiences when they go to the cinema.

Hollywood movies are full of strong ideological propaganda, and the Tianxia people are also full of filtered fantasies about the lifestyle of Serbia.

But in recent years, the box office of excellent domestic films has repeatedly set new records.

It just so happens that Cheng Cheng's film was released both at home and abroad. It is not only a representative of the industrialization of the film industry, but also emphasizes the local culture. I hope Cheng Cheng can seize the right to speak both at home and abroad.

In China, he completely established his position and silenced other directors with his undisputed box office success!

In foreign countries, it competes head-on with Hollywood science fiction films, and with its genuine quality, it makes the first sound of Tianxia Films' march towards the global market. 】

"Okay! Well said! We must take back our right to speak!"

-

Finally, the time came to the next day, New Year's Day.

After a night, the morning air was filled with the smell of gunpowder.

Many people stepped on the red firecracker debris on the ground, wore festive clothes, and walked through the streets with smiles on their faces, visiting relatives and friends.

In the largest Vans Cinema in Teikoku, "The Wandering Earth" is currently having its premiere.

Countless media personnel arrived at the scene, and the giant screen theater that could accommodate 500 people was now packed with people.

Almost all the leading stars of Shinhwa Media came out in full force. Yan Gou'er, Wen Lian, Li Yang, Zhang Zijie, and Ni Lukezi all came to the premiere to support "The Wandering Earth". Jiang Nan also came and was being interviewed at the moment.

Leaders from the Radio, Film and Television Administration, managers from Tianying Group, and representatives from major investors were also present and expressed their importance of "The Wandering Earth".

Finally, the time is almost up.

Cheng Cheng led the main creators of "The Wandering Earth" onto the stage.

Shen Ze, who plays Liu Peiqiang, has a flushed face and is extremely excited.

Deng Zhicheng, who plays Han Ziang, was in high spirits and nodded with a smile to the reporters.

Xu Rui and Su Simin, who played Liu Qi and Han Duoduo, were a little nervous and felt the pressure coming over them.

Not to mention them, even for Cheng Cheng, and even for the entire Shinhwa Media, "The Wandering Earth" can be said to be an unprecedented large-scale project, with unprecedented scale and influence!
Of course, the destructiveness caused by its failure is also second to none.

From the Radio and Television Administration, to Tianying Group, to the major investors of "The Wandering Earth", no one dared to imagine how serious the consequences of the failure of "The Wandering Earth" would be!

It is probably another "Chinese Picture".

Not only will they lose all their money, but even those who participated in the project will suffer losses.

Finally, Cheng Cheng stood on the stage.

Reporters began asking questions.

At the same time, the premieres of "The Wandering Earth" are being held simultaneously around the world.

English.

On the stage, three or five guests from different European countries sat around.

Some of them are film critics, some are well-known directors, and some are media professionals.

At this time, they were talking about Cheng Cheng's artistic achievements, Cheng Cheng's film art, and their experiences of knowing Cheng Cheng.

They were all guests invited by Shinhwa to host the premiere of "The Wandering Earth".

Serbia.

Cheng Cheng’s past achievements were being introduced on the big screen.

"The Three-Body Problem", "Friends", "Legally Blonde".
Neon, Peninsula, Tyrande, and Eros were released simultaneously in 67 countries and regions around the world.

Each country gave no less than 20% of the screening time to "The Wandering Earth", among which England gave 22%, Serbia gave 30%, Japan gave 35%, and Peninsula gave 38%. What's even more exaggerated is the domestic situation.

Directly gave 52% of the screening time to "The Wandering Earth"!
You know, this is the Spring Festival period!
There are several blockbusters on the side! Domestic theaters have given more than half of the screenings to "The Wandering Earth". It can only be said that the theaters are too optimistic about "The Wandering Earth"! Although "The Wandering Earth" is a brand new IP, it can't resist Cheng Cheng's strong appeal!
And at this time.

Another large cinema in Teikyo.

"Desert Storm" also held its premiere.

At this time, the question-and-answer session had ended, and the director of "The Desert Storm" Yu Wenyu and the main creators sat down in the audience.

Yu Wenyu looked at the screen, feeling aggrieved.

He is a senior director who has been in the industry for decades. The movies he directed have grossed over 40 billion yuan. He is a well-known figure in the industry. Countless actors cling to him and countless screenwriters pass him scripts.

In his heyday, he was even considered the only director in Yingdao!

His aesthetic level is not inferior to anyone in the world film industry!

But this time, he was treated so coldly!
Not to mention the mob of netizens who are making a fuss about it, they are almost certain that "The Wandering Earth" will win the box office championship during this year's Spring Festival.

Even the cinema chains are so discerning in their approach!

Only 22% of the screening time was given to "The Desert Storm"!
This was something he couldn't accept!
Why?
Is it just because he is old?
Is it because he is out of date?

Just because he is a director from Yeongdo, we are all xenophobic? !

Yu Wenyu made up his mind!
Don’t look down on the poor old people!
He wanted to show everyone that the old ones are the best! He has been in the film industry for his entire life, so he can't be inferior to a junior!
He has no control over what happens in foreign countries!

In short, he has sniped the box office of "The Wandering Earth" in China!
He wants to rely on the quality of the movie "The Desert Storm" to gradually take back the screening rate from "The Wandering Earth"!

In "Corfuxia 2", director Yin Gaoyi also had the same idea:
The higher you blow, the harder you fall!
At the moment, it seems that "The Wandering Earth" has won the competition, but the movie has not been released yet and nothing is known yet.

Everyone knows how difficult it is to shoot science fiction films. Not to mention in China, even in Hollywood, there are not many truly high-quality science fiction films. What's more, "The Wandering Earth" advocates hard science fiction and big-budget science fiction films. He doesn't believe that Cheng Cheng can succeed in whatever he wants!
Yes!

Currently, the Tianxia film market has fallen into a slump, and last year’s film market was almost halved.

But it doesn't necessarily need Cheng Cheng to save her.

I can too!

Give me a box office of 2 billion for "Colfornia 50" and I can create a miracle!
(End of this chapter)