This top guy is crazy!

After Cheng Cheng finished his speech, Director Xia rushed to the podium with a triumphant look on his face and made his final summary speech:

“This time, the cooperation between Yuhang Culture and Tourism Bureau and Director Cheng Cheng is of extraordinary significance!

We have always been committed to promoting the high-quality development of Yuhang's cultural and tourism industry. This cooperation with Director Cheng Cheng is a once-in-a-lifetime opportunity. We will do our best to provide high-quality venue resources for the filming of the TV series, coordinate various types of filming permits, and ensure the smooth progress of the filming work. For the White Snake Film and Television City project, we will give full support in terms of land planning, policy support, etc.!

We hope that through the joint efforts of both parties, White Snake Film and Television City will be built into a comprehensive cultural and tourism landmark integrating film and television shooting, cultural experience, and tourism and leisure!
I believe that with our efforts, Yuhang's cultural tourism industry will be able to reach new heights and achieve a win-win situation of cultural heritage and economic development! "

The press conference ended successfully. The next day, Cheng Cheng returned to the capital with the farewell of Yuhang leaders.

This cooperation with Yuhang Culture and Tourism is a small attempt by Cheng Cheng.

In fact, you can’t really make much money from making movies or TV series.

In 2024, the total box office of all Tianxia movies in mainland China was only 512.02 billion yuan, which is less than the annual income of a medium-sized enterprise, let alone compared with those Internet leaders and energy/financial giants.

That's not even on the same level!

The ones who really make money are like Disney, who develop IP and expand offline.

Like Disney in its previous life, by creating rich IP images such as Mickey Mouse, Donald Duck, Marvel heroes, Star Wars, etc., it not only achieved great success in the film industry, but also extended these IPs to theme parks, toys, clothing, games and other fields, forming a huge industrial chain.

According to Disney's public financial report, in 2024, Disney's total revenue will be US$908.95 billion, approximately RMB 6619 billion, equivalent to 12 Tianxia movie markets!
Compared with Disney, the IP development level of "The Wandering Earth" is less than 5%.

Therefore, Cheng Cheng’s goal is to build a business empire that rivals Disney.

After all, only in this way can he be worthy of the many entertainment works he has.

In the future, he will not only film IPs such as White Snake and Journey to the West, but also Batman, Iron Man, Spiderman, Star Wars, Peppa Pig, Boonie Bears and other works, and will be more successful than Disney in his previous life.

Moreover, Cheng Cheng has another huge advantage, that is, he possesses inhuman energy and execution ability to promote these things. Shinhwa Media is also under his absolute control, so there is no need to worry about the rotation of the company's helmsman, which will cause deviations and changes in the company's development direction.

In the office, Cheng Cheng said to Li Zhuo:
"Let's release the casting news for The Legend of White Snake now."

Li Zhuo said:
"Okay, I'll find someone to edit it right away. Also, Bibi Ke wants to collaborate with our Green Snake and design a creative product. The price is very high, and they also promised to give 5% of the sales share."

Bibik & Bieber is a world-renowned pizza chain that has been established for more than 80 years.

Cheng Cheng said:
"Yes, but I have to design it myself."

Li Zhuo looked odd;
"You want to design it yourself? Okay, I'll have someone reply to Bibiker."

In fact, Li Zhuo didn't dare to think about what Cheng Cheng would do next.

She just hoped that Bibige would consider it carefully, otherwise, she would really be worried about Bibige.

At the same time, in the outside world, the press conference between Cheng Cheng and Yuhang Culture and Tourism also caused an uproar on the Internet.

For a time, not only people in the industry were looking at it with awe, but even some other local government departments and cultural and tourism bureaus could no longer sit still!
Producers, directors, and screenwriters in the film and television industry are keenly aware that Chengcheng is making another big move and is ahead of them again! This cooperation between Chengcheng and the Yuhang Cultural and Tourism Bureau may open up a new path for the integrated development of the film and television and cultural tourism industries!
After seeing the news, Lu Zhuofeng shook his head with emotion.

The ancient city he had built for filming has also become a tourist attraction, but there are very few tourists, and it can basically be said that it has no access. Now that Cheng Cheng and Yuhang Culture and Tourism have made such a big splash, to be honest, he is really envious.

Although he didn't know whether Cheng Cheng could make it, at least from now on, his hope was much greater than he had at that time.

Local government departments and cultural and tourism bureaus have also seen the great value of the cooperation between Yuhang and Chengcheng. After all, a good film and television IP can bring a steady stream of visitors. If it can be done well, this move can revitalize the entire local cultural and tourism resources.

The cultural and tourism leaders of Dijing and Fuhai sighed and said, "The one who is close to the water gets the moon first. Why didn't they think of cooperating with Chengcheng and seize the opportunity? Instead, the Yuhang Cultural and Tourism Bureau got there first!"
Whether it's a variety show or a TV series, we were the first to do it.
Stimulated by this, many local cultural and tourism bureaus held meetings overnight and organized expert teams to urgently discuss how to tap into local historical and cultural elements. They hope to follow Yuhang’s example and find film and television teams to cooperate in development, create exclusive film and television IP, and stimulate cultural and tourism consumption.

Of course, more local governments are still waiting and watching. Although the cooperation model between Chengcheng and Yuhang Culture and Tourism Bureau is novel and attractive, the uncertainty of film and television creation and the complexity of market feedback are all unknowns. Whether it will ultimately succeed will take time to verify.

If they succeed, it won't be too late for them to follow suit.

Just treat it as a test field for Cheng Cheng and Yuhang Culture and Tourism Bureau.

But it should take at least two to three years to see the effect.
On the Internet, netizens are very enthusiastic. After all, their ideas are much simpler. They just want to watch good TV series and play fun projects. They are really attracted by the pie that Cheng Cheng has painted.

"When the film and television city is completed, I will be the first to rush in to play. To be honest, I am really fed up with the cookie-cutter ancient towns in various places. They are all carved out of the same mold and have no novelty at all."

"It's too homogenous. It's the same everywhere. I really need a film and television city!!!"

"Speaking of script-killing and playing the role of a resident in a film and television city, I really fell in love with it!"

“It’s so exciting to hear that. All I can say is, build it quickly!”

"The people of Tianxia should have their own Universal Studios!"

"Really? With Cheng Cheng's current works, it's definitely enough to build a film and television city!"

"What about Xihong City? We can build one in Xihong City! The movies "The Professional", "Charlotte's Troubles" and "The Richest Man in Xihong City" were all filmed with Xihong City as the background!"

“I can’t imagine how happy it would be to go to a film and television city like this and take photos and check in. It would be great to spend the whole day there!”

"I have a suggestion. We can build a "All or Nothing" park! Immersively experience life in a fraud park and see who can escape."

“I hope there will be a special food district in the film and television city to restore all the food that has appeared in the TV series!”

“This is really possible!”

“This foodie seconded the motion!”

"It would be great if the film and television city had a service that allowed tourists to participate in the filming of movie clips, and then directly generate high-definition videos with special effects and background music."

"This is good, this is good!"

"I'm looking forward to it! Both the TV series and the film studio!"

Netizens were very enthusiastic and started discussing the topic with great interest.

Then, as the New Year's Day box office continued, the box office of "Green Snake" continued to rise.

On January 1, one week after its release, Green Snake had a single-day domestic box office of 8 million yuan and a single-day overseas box office of 5.3 million yuan, with a single-day total box office of 3.7 million yuan and a total box office of 9 billion yuan during its release.

On January 1, 9 days after its release, Green Snake had a single-day domestic box office of 8 million yuan and a single-day overseas box office of 5.1 million yuan, with a single-day total box office of 3.4 million yuan and a total box office of 8.5 billion yuan during its release.

On January 1, nine days after its release, Green Snake grossed 10 million yuan in a single day in China and 9 million yuan in overseas box office, bringing its total single-day box office to 4.5 million yuan and 2.9 billion yuan. On January 7.4, Green Snake’s global box office officially exceeded 92.9 billion yuan!
On the same day, Tianxia Movie Channel also launched a live broadcast on major platforms, and tens of millions of netizens witnessed the moment when "Green Snake" broke the 100 billion box office.

Although this is not Cheng Cheng’s first movie to break the 1 billion box office, "Resident Evil" 2/100 and "The Wandering Earth" have both broken billion, the unique significance of "Green Snake" lies in the fact that its market performance is entirely dependent on East Asia!
This marks the first time that Tianxia Films has achieved a box office breakthrough of 10 billion in a single cultural circle!!!

This is something that no Hollywood movie has ever done!

Many experts, journalists, and industry insiders have begun analyzing the reasons for the success of "Green Snake", including the director's influence, content quality, and marketing strategy.

As well as comparing the differences between "Green Snake" and Cheng Cheng's other billion-dollar box office movies, the impact and inspiration on the film and television industry, the impact on Cheng Cheng personally, and possible follow-up developments and industry prospects.

Tianxia Daily wrote in the article:

"Green Snake has surpassed 10 billion yuan, and this achievement is due to Director Cheng Cheng's unique box office appeal in the East Asian cultural circle, the market sentiment of "the rise of Chinese style", and the cultural recognition of the East Asian film market!

In Japan, "Green Snake", with its positioning as an "Eastern mythology epic", topped the box office for a week after its release, with a cumulative box office of 240 billion yen (about 12 billion yuan), setting a box office record for Tianxia Films in Japan.

The peninsula market has aroused heated discussions with the theme of "Oriental Aesthetics", and the box office has exceeded 15 billion yuan. In Southeast Asia, a "segmented distribution" strategy is adopted. This localized operation has made the cumulative box office of "Green Snake" in Southeast Asia reach 20 billion yuan.
The profound significance of the 10 billion box office in a single market brings new insights to the industry.

Traditional views hold that a movie box office revenue of over 10 billion yuan must rely on mature markets such as North America and Europe.

This may indicate that focusing on localized content in specific regional markets can also lead to huge success, rather than relying on global distribution. This may be a more worthy strategy for other film production companies and directors.

The 10 billion box office of "Green Snake" is not only a personal victory for director Cheng Cheng, but also a milestone in the industrialization and marketization process of Tianxia Film.

It proves that in an era where content is king, cultivating local culture, innovating technological expression, and building an ecological system are the keys to Chinese-language films breaking through the box office ceiling.”

When the box office of "Green Snake" exceeded 29.9 billion, Bibi Ke also released a new product on the same day, called "Twin Snake Sisters Dual Cultivation Pizza". The slogan is: Congratulations to "Green Snake" for breaking the billion box office, the twin snake sisters are coming at a shocking price of yuan, let's eat some snake-crazy food together.

Many people were shocked when they saw this new product.

No, what is this?

Tik Tok:

"No, this is too abstract?"

"Bibiker should apologize to the whole nation for destroying the fun we had making fun of Stargazers!"

"I know you're happy that Green Snake has surpassed 10 billion at the box office, but don't be happy yet. I have something to tell you."

“Too abstract!”

"Bibi Ke is so thoughtful. He knows we are so happy about Green Snake breaking 10 billion, so he came to pour cold water on us!"

"Pizza Hut's product development team really needs to hire experts. I wonder if they are used to living on Earth."

"Xiaoqing & Xiaobai: Are you polite?"

"After seeing this, Xiaoqing and Xiaobai probably don't want to flood Jinshan Temple anymore. They want to flood Bibi Ke instead."

“Bibi Ke’s plan is still some distance away from being divine, but it is certainly far from being human.”

"Let's compromise and call him a god."

“This is God’s nearness.”

"Oh my god, I didn't expect Bibi Ke's recipe developers to be so amazing."

"Note, this thing is not two 29.9, but one 29.9. If you want the effect shown in the picture, you need 60 yuan."

"No, you didn't tell me this thing cost 60 bucks?"

"Bibiker is no longer concerned with profit; we are completely immersed in our own creations."

“Aren’t these just two pizza sides?”

"Xu Xian bought a standing-room ticket and escaped overnight."

"I would like to be called a pizza side job!"

Of course, although many people are complaining, there are still many people who try the drug themselves, especially for those internet celebrities, this is material that fell from the sky, so they started to visit stores and post videos.

Many online celebrities who visited the store commented that the pizza was expensive, ugly, and unpalatable. The pictures on the Internet were abstract enough, but the real pizza was even uglier! It was so different from the promotional pictures that the waiter laughed when he brought it to me.

Moreover, many shop assistants are very humble when they go on duty. They serve drinks and ask about the customers' well-being, for fear that customers will give bad reviews and blame the chefs for their poor skills.

As a result, more people joined in the complaints!
Bibi Ke responded helplessly: Tastes vary from person to person, and this design was designed by Cheng Cheng himself. This is a clause in the contract that Cheng Cheng specifically requested.

Netizens were speechless.

No, this was designed by Cheng Cheng himself, and he specifically noted it in the contract terms?

Netizens are almost laughing like crazy:

“Hahahahahahahaha Bibige can’t take it anymore and betrays Cheng Cheng!”

"Why is it so funny or or or or or!"

“I suspect Cheng Cheng agreed to cooperate just to design the pizza!”

"Makes sense, hahaha. That's how Cheng Cheng is."

"Oh my god, it turns out I have wrongly accused the wrong person!"

"Bibi Ke super accidentally revealed that this was designed by Cheng Cheng himself, hahahaha."

“After knowing that it was Cheng Cheng himself who designed it, suddenly everything made sense.”

"Emmmm, the design is very good, but don't design it next time." (End of this chapter)