This top guy is crazy!

Cheng Cheng:

“I’m actually not very satisfied with your performance.”

rapper：

"what?"

Cheng Cheng: "But compared to other contestants, it's still okay."

rapper：

"Oh."

Cheng Cheng: "But this doesn't mean I will definitely give you the chain."

rapper：

"what?"

Cheng Cheng: "It doesn't mean I won't give you the chain."

rapper：

"Oh."

Cheng Cheng: "Do you have freestyle?"

rapper：

"what?"

Cheng Cheng: "Do a freestyle, if you pass I can give you the chain."

rapper：

"Oh."

Cheng Cheng: "Do you want it?"

Rapper: “Yes.”

Cheng Cheng: "What do you want?"

Rapper: "I want to pass the promotion."

Cheng Cheng: "Want to see it?"

Rapper: “I want to see it.”

Cheng Cheng: "What do you want to see?"

Rapper: "I want to see me beat every rapper."

Cheng Cheng: “Want to do it?”

Rapper: “I want to do it.”

Cheng Cheng: "What do you want to do?"

Rapper: "I want to be the champion of China's new rap."

Cheng Cheng: "Tell me where you are the hardest!"

Rapper: "My attitude is the toughest!"

Cheng Cheng: "Where is the biggest?"

Rapper: "The most ambitious!"

Next, Cheng Cheng’s interaction with the contestants stunned the audience, and they almost fainted with laughter!!!

Hahahaha, what is this? Is this the military training of the Kakao circle? What have they done to the contestants?

Too abstract

【unbelievable】

【Harren】

【Let Cheng Cheng play Shuanglili】

【Awesome】

[It’s just Cheng Cheng’s mission]

[A good niche program]

Soon, the first episode of "The Rap of Summer" was finished, but two episodes were broadcast consecutively on the first day. The two episodes together were exactly the first stage of the screening. At the end of the first episode, Li Xiang announced the competition system for the next episode:

"Congratulations to everyone for passing the first round of screening. In the next round, we will start a 1v1 showdown."

"Who will battle whom will be chosen by themselves, and the chosen one has no right to refuse!"

As soon as the competition rules were announced, the rappers at the scene cheered, sensing the tension brought by the competition system.

Barrage:

[The program crew is so good at playing]

[The chosen ones can’t refuse, this is fun]

[It's time to check your strength]

"The 78 of you will form 39 teams and fight one by one."

After harvesting.

Voice-over:
"What do you think of this competition system? Will strong people deliberately choose weak people in order to advance?"

Flame Tongue:

"It's good to have such brutal competition. Strong rappers should crush weaker rappers. After all, you have come to participate in this program, so you should be mentally prepared."

[The strong must ruthlessly crush the weak! ! ! ]

【Rap should be like this】

AKA Gunner:

"I look forward to a more capable opponent."

Jianan:

"I don't want to take the initiative to select people, it's a bit too bullying. I give them a chance to select me and let them challenge me."

[King, keep a low profile]

[Too confident]

【All are the strongest kings】

So far, the first two episodes of "The Rap of China" have ended here. Generally speaking, the audiences were very excited to watch it. First of all, this was the first time they had seen the musical form of rap, and they all thought that this program was very new and that rap was very fun. Secondly, "The Rap of China" had a strong lineup of mentors, including Cheng Cheng, Shi Jing, Jiang Nan, Kaka and Xie Duo. Each mentor had a different style, which made the audience very happy to watch. Finally, some rappers sang very well.

“This show is so good!”

“I feel like they can totally replicate the success of The King of Masked Singer!”

"I really want to watch the next one-on-one showdown. This is the first time I've watched such an interesting variety show."

"I like Emily!!! She's beautiful and powerful!" "I like Flametongue, he's definitely the strongest!"

"I'm optimistic about Li Haoyu!"

"Didn't you mention Zhao Qing? I think she's pretty amazing too!"

"I have become a fan of the Gunners. I don't hide my ambition at all. It's so pure!!!"

“I feel like rap is going to really take off once this show comes out!”

"Yes, it's fire-wrapped!"

After the show was over, Weibo, Douyin, and Bilibili were all filled with discussions about "The Rap of China."

Everyone was having an enthusiastic discussion.

Discuss the four mentors Cheng Cheng, Shi Jing, Jiang Nan, Kaka and Xie Duo, discuss the interesting plots in the show, discuss the talented contestants, discuss the stage, style, tonality of the show, and discuss the songs that have appeared.

"This show is amazing, my god, I never listened to rap before, but through this show, I really felt the charm of rap!!!"

"No matter what, no matter whether the result is good or bad, the show "The Rap of China" has completely disrupted the ecology of Chinese rap.

If Chinese rap is a tree, then "The Rap of China" is the person who pulls up the tree, pulling up the underground part of the tree! Cheng Cheng really deserves credit for his contribution to Chinese rap! He gave me hope that Chinese rap can break out of the circle!"

"As an outsider, I'm going to say this. I watched this show because of Cheng Cheng, to see if Cheng Cheng is handsome in it. Anyway, I had no interest in hip-hop before. I believe many people are the same. Without Cheng Cheng, who would watch rap?
I was not disappointed, Cheng Cheng is really handsome. But what attracted me more was this show! I don't understand hip-hop, but I watched this show twice. And now I am listening to hip-hop music.

I don’t know if it was because I was new to hip-hop for only three days or what, but this show gave me a basic understanding of hip-hop.

I saw some people online who considered themselves veterans in the hip-hop circle criticizing the production team and Kris Wu. They said they didn't understand and that the judges should be so-and-so. Except for Shi Jing, Cheng Cheng and Jiang Nan were not qualified.

Let me tell you, if it really comes down to who you say, how could this show have any audience?
No matter how big a person is in the hip-hop circle, in the eyes of most audiences, he is nothing.

To be honest, Cheng Cheng and Jiang Nan definitely don't lack this traffic. They are really using their traffic to pave the way for this circle and all rappers. If some viewers watch it for Cheng Cheng, but end up falling in love with hip-hop, isn't this a good ending?

Besides, Ren Chengcheng’s selection of people is not wrong. Although he has been making trouble all the time, I think the people he gave necklaces to are all worthy of the title.”

“Exceeded expectations!
First, this is the first time that underground artists have received attention, and the response is good. Second, some people have worked hard for many years but still cannot get the same results as participating in a show, which shows that this show has really high exposure! As far as I know, some rappers have gained 100,000 fans since the show started. "

“I really want to go there and experience it.”

"This show is really exciting. I feel like Cheng Cheng is going to take the rap world by storm!"

"This show is funnier than any other comedy show, especially when Sung Cheng appears! Sung Cheng and the rappers become comedians in an instant!"

"If nothing else, the fact that music talent shows can be narrowed down to a certain genre is itself worthy of encouragement."

"Wow, five stars for sure! I've never seen so many pretentious people pretentious in one show. It's a spectacular spectacle!"

"To be honest, it's really good to watch. It doesn't deliberately avoid those awkward and pretentious things, and keeps it real. In addition, it's OK for children or young people to watch this, because you will find how important language is if you want to stand out from the crowd!"

"The only one that doesn't play with pity, this is a very cool and awesome talent show."

"Chick out chick out, after watching the first two episodes, I can't stop wanting to battle, looking for rhymes in my sleep, speaking like rap when I wake up, I can't do it, I can't do it, it's like I've been poisoned by hip-hop, come on, next episode soon."

"If you put aside your prejudices and watch it, I really think it's pretty good. First, it's fresh. After all, there has never been such a hip-hop music competition in China. Second, the contestants are very strong, which brings surprises to the audience and allows most people who don't understand hip-hop to understand hip-hop. Third, the mentor lineup is very strong. Except for Cheng Cheng who does a lot of tricks, the other three are still serious and responsible. Fourth, the post-production of the program is also good."

Soon, the time came to the next day,
After fermenting overnight, "The Rap of China" became like a fierce intruder, completely "exploding" on major social media platforms!

Discussions about "Tianxia New Rap" spread like a virus at an alarming speed.

Topics such as "Supreme Demon Dragon Emperor", "Cheng Cheng's military training in the HA circle", "Rappers tortured by Cheng Cheng", "Rappers are also afraid of cold violence", "Shi Jing is a bit strict", "Jiang Nan's HA circle goddess", and "Small details of Cheng Cheng and Jiang Nan's interaction" quickly spread on the Internet.

Moreover, major popular platforms such as Bilibili, Kuaishou, Douyin, Zhihu, etc. have also been completely "conquered" by the craze of "The Rap of China".

No one is spared!

For a while, it seemed as if the entire Chinese Internet was immersed in the trend of "The Rap of China".

However, this is just the tip of the iceberg of the popularity of "Summer Rap of China".

Popular contestants such as Emily, Li Haoyu, Huoshe, Xu Tiantian and others became popular overnight. For example, Emily and Xu Tiantian, who had the most screen time, gained more than 50 fans overnight.

You have to know that before this, they only had 30,000 to 40,000 fans.

This is what they have accumulated after being in the rap circle for a long time.

But after so many years in the rap circle, they can't even compare to the performance of one night after the show was broadcast.

Emily and Xu Tiantian also personally responded to the jokes about Cheng Cheng, and saw another wave of fan growth.

In just one day, their topic plaza was successfully built, with topic hosts, fan leaders, cheering groups, and everything else available.

This makes all the rappers who did not participate in "Summer Has Hip-Hop" very envious!
-

Xiangjiang Television.

In the quiet office, a voice slowly sounded, full of amazement and disbelief:
"How did he do it?!"

At this time, everyone was analyzing the show "The Rap of China".

As a new variety show, "The Rap of Summer" is undoubtedly a new trend in the current slightly homogenized variety show market. It has great reference significance and fills the gap in the market for this type of variety show.

But they never expected that the program would become so popular as soon as it was launched!

"As soon as this program was launched, the number of views skyrocketed." A staff member wearing black-framed glasses swiped his fingers quickly on a tablet computer, showing a series of amazing data, and his tone was full of shock. "In just one hour, the number of views exceeded 10 million, and the growth trend shows no signs of slowing down! Now the number of views has exceeded 100 million!!!"

"And did you notice that the audience this time is extremely broad?" Another woman in a business suit took over the conversation. She clicked the mouse and switched to a detailed audience analysis report. "Not only are there niche circles that already love hip-hop culture, but also a large number of ordinary audiences who didn't know much about hip-hop before, and even some middle-aged people and housewives."

Someone frowned slightly, his face full of disbelief:

"No, why is it so popular?"

"I think it's the innovation of the competition system." A young man stood up and said, "It abandoned the outdated model of traditional talent shows and adopted a very novel competition system. For example, in the first round of screening, the mentors and contestants selected each other face to face. Although it was a bit awkward, it also aroused the audience's expectations to the greatest extent. Just like opening a blind box, you never know how the contestant in front of you will perform. It adds some unexpectedness, and this unexpectedness happens to be very charming."

"That's right." A senior director agreed with his point of view and added, "In the final analysis, this program still depends on the level of the contestants. They constitute the core attraction of the program. If the contestants perform well, the program will be interesting."

"The publicity and promotion was also done very well," said the staff in charge of marketing. "Their early marketing successfully attracted the attention of netizens. During the broadcast of the program, they also caught the hot spots and created topics in time, so that the program always remained at the forefront of public opinion."

"Also," another person said, "We may have underestimated the form of rap. Rap ​​has been developing for so many years, and this show has easily taken advantage of it! Didn't you notice? The contestants are singing original music."

"Yes." A director nodded and sighed, "Cheng Cheng and Fu Hai TV are so smart."

However, after discussing it for a long time, they still felt that these factors were not enough to fully explain why the show was so popular.

At this moment, a voice suddenly sounded:
“Could it be that this show is so popular because of Cheng Cheng?”

The office fell silent again.

That’s right, they discussed it over and over again, some said it was because of the innovative competition system, some said it was because of the level of the contestants, some said it was because of publicity and promotion, and some said it was because of the rap format, but the most fundamental reason, isn’t it because this is Cheng Cheng’s show?
Isn’t it because Cheng Cheng is the mentor of this show? !
Any other reasons seem so insignificant in front of the two words "Cheng Cheng"!

They pushed and shoved one by one:

They can learn from the format of this show, or they can take advantage of the popularity to create a rap variety show.

But where can they find another Cheng Cheng?

-

On the other side, at Fu Hai TV Station, the program crew was holding a celebration banquet.

Of course, Cheng Cheng did not attend, and Jiang Nan was not there either. It was mainly people from the TV station.

Assistant Director Zhang Yibai raised his glass and said loudly:
"Come on, everyone, raise your glasses! The remarkable success of "The Rap of China" is due to the hard work of everyone here! I toast to every one of our partners who fought side by side with me, and to our invincible team! I hope that under the leadership of Director Cheng, we can create more hit shows in the future! Director Cheng is awesome!"

"Director Cheng is awesome!" (End of this chapter)