This top guy is crazy!

February 1st, Myth Company.

Top floor, General Manager's office.

Li Zhuo just finished an overseas video conference. The topic of the conference was that Tyrande TV wanted to import the mythological drama series.

In fact, Southeast Asia has always been a hub for Chinese entertainment. Chinese dramas, especially period dramas, are very popular in Southeast Asia, comparable to the Korean wave that swept mainland China back then.

However, Shinhwa's dramas have always relied on streaming platforms like Lemon Video to gain traction. Now that traditional television station TBN has taken the initiative to extend an olive branch, this is good news, as it means that Shinhwa's dramas will have a wider reach.

The problem is that Southeast Asians always want to take advantage of others and always want to obtain the greatest benefits with the least cost.

This time, TBN TV station in Tyrande is no exception.

Their offer at the meeting was far below Li Zhuo's expectations and the fair market value; it was as if they were selling off the legendary S+ level project like it was dirt cheap.

They even wanted to bundle some unreasonable terms, such as requiring Mythology to bear part of the extra costs of localization dubbing or subtitling, and requiring the actors to hold meet-and-greets in Tyrande.

It's far less stressful than negotiating with those wealthy buyers from Europe and America.

However, Li Zhuo was not without countermeasures.

TBN's pricing and terms are just a joke.

There are more than one TV station in Southeast Asia that wants to cooperate with Shinhwa TV, especially since Shinhwa has the epic fantasy drama "The Legend of the White Snake" coming up. They could easily reach cooperation agreements with TV stations in other Southeast Asian countries first.

As for Tyrande, let them wait.

They will eventually reach a point where they can't hold on any longer.

Li Zhuo picked up the internal phone and said:

"Director Wang, please come to my office."

Less than two minutes later, Wang Ming, the director of the copyright department, pushed open the door and walked in, his face still bearing the lingering frustration from the video conference:
"Mr. Li, TBN's situation is simply..."

Li Zhuo reached out to interrupt him, saying:
"Don't rush to reply to TBN. Follow the standard procedure, but clearly inform them that the quote is far below our expectations and the additional terms are unacceptable. Do not offer any modified proposals or initiate a new round of negotiations. Let them wait."

Then she added:

"Our focus immediately shifted to other markets in Southeast Asia."

VTV in Annam, RCTI in Bhutan, ABS-CBN in Luzon... all these news outlets have indicated that Myth is actively seeking to establish partnerships with mainstream television stations in Southeast Asia, with a focus on promoting the broadcasting rights for "The Legend of the White Snake".

Emphasizing the production scale and anticipated popularity of "The Legend of the White Snake," the production team released some exquisite trailers and concept art to generate buzz in the market.

At this point, Li Zhuo gave a cold laugh:
"As for Tyrande TBN? Let them sit there. Once the cooperation for 'The Legend of the White Snake' is finalized in other countries, do you think TBN will be anxious? They'll get restless on their own and naturally come knocking on our door with new proposals."

After hearing this, Wang Ming's frustration vanished, and he said admiringly:

"Understood, Mr. Li! I'll get on it right away!"

"Okay." Li Zhuo waved his hand. "Go. Remember, be steady and confident. 'The Legend of the White Snake' is our key project. They're the ones scrambling to get it, not the other way around."

After Wang Ming left, his steps were brisk, and the office fell silent again. Then, Li Zhuo began quickly reviewing the email summaries and schedules compiled by his assistant.

Lantern Festival Decision-Making:
A suspense film proposal from an up-and-coming director has a promising script concept, but the production budget is substantial, the director's resume is relatively new with no prior achievements, and the director specifically requests Yan Gou'er to play the female lead, which seems a bit wishful thinking.

Yan Gou'er is the leading lady of Myth, with limited availability and high commercial value. Her next project must be carefully selected, either a top-tier commercial film that can solidify her position or an art film that can compete for awards or go international.

It would never be used to "push up" a new director with no box office guarantee.

Li Zhuo dialed the production director's internal line: "President Zhang, at 1 pm, bring Director Fan Ming. I want to hear him explain the project in person. Also, Yan Gou'er can't possibly act in his movie. Tell him to give up on that idea."

Cooperation intention with emerging traditional Chinese style tea brand "Ye Li Guang Yin":
"Yeli Guangyin" is looking for collaborations in celebrity endorsements and product placement in TV dramas. Coincidentally, with the premiere of "The Legend of the White Snake" just around the corner, they are still missing a mid-roll advertising sponsor.

The so-called mid-roll commercial refers to a short advertising scenario that takes 10-45 seconds and is performed by characters in the show outside of the main program.

This refers to the "ads that even VIP members can't skip," which countless netizens hate to the core.

However, it depends on whether "Yeli Guangyin" can afford the price.

Without hesitation, Li Zhuo wrote down a number next to the "Cooperation Intent" section of the email summary: 2200 million.

Immediately, Li Zhuo sent the message to his assistant and the head of the business department through the internal system.

Li Zhuo wasn't worried about whether "Yeli Guangyin" would accept the figure. From a business perspective, top-tier resources from a mythical company should be matched with top-tier prices. If "Yeli Guangyin" couldn't afford the price, there were plenty of other brands queuing up behind them.

Meeting:

There is one meeting in the morning and one in the afternoon.

The morning meeting was a short one about the Q1 earnings report communication strategy. It was in the next room and lasted for an hour.

The afternoon event was the promotional event for Resident Evil 3.

Resident Evil 3 is scheduled for release during the 2026 Chinese New Year period, with a simultaneous global release.

Resident Evil 3 is Myth Studios' most important project to date, far more important than The Legend of the White Snake.

Therefore, the meeting was of a high standard, with attendees including the company's core executives, producers, directors, visual effects supervisors, global distribution managers, marketing (Chinese/international), public relations, legal, and finance managers, among others.

Li Zhuo was not only a listener of reports, but also the commander-in-chief who set the tone, made decisions, integrated resources, and exerted pressure. She quickly set the tone and implemented different publicity and promotion focuses for different markets around the world, which enabled everyone to take action quickly.

Soon, the time came to night.

Li Zhuo had a simple meal, changed into an expensive haute couture dress, and went to attend an industry awards ceremony.

If it were a regular awards ceremony, Li Zhuo wouldn't need to attend at all, but today's awards ceremony featured one of her own artists who won an award, so she had to go and support them.

At the awards ceremony, Li Zhuo chatted with various celebrities, directors, platform executives, and investors. He also "bumped into" a theater manager to discuss the expected market for the Spring Festival season, raised a glass with the head of a streaming platform to explore the possibility of future cooperation, and reassured important partners to strengthen their relationships.

At 11 p.m., Li Zhuo finally returned home after finishing a day's work. Seeing that his son was already asleep, Li Zhuo quickly took a shower, put on his pajamas, and went to bed.

It would be a lie to say she wasn't tired, but she felt a great sense of accomplishment. Besides, Cheng Cheng was in the country, and she had to support him. (End of Chapter)