The betrothal gift is 100,000 yuan, what does it mean to give 200,000

Chapter 368: The Lover Preparing to Escape (V)

Jiang Ruxue was driving on the road, heading towards the bank. Her thoughts were extremely confused at the moment.

In fact, she is not a successful entrepreneur at all. First, she does not have the real talent of a high education, second, she does not have clear business logic and business acumen, and third, she does not have the background resources that can infinitely lift her up.

If you want to become a qualified helmsman in the ups and downs of the business world, control the ship to avoid wind and waves, keep up with the tide, and sail to a safe harbor, you must have at least two of the above three things.

Why has the Mei Ruxue company been able to operate for so long without collapsing?

Many years ago, the beauty industry was in complete chaos. Most people at that time had no knowledge of brands, and online shopping was not as developed as it is today. The best sales method was to have some relationships with the persons in charge of major shopping malls so that one's own products could fill the shelves of cosmetics counters. Consumers were also attracted by the mall's credibility and had no brand awareness at all.

Just by spending a little money on packaging and marketing, a brand can become popular quickly.

What's more, a large part of the reason why women buy these skin care and makeup products is not because of how good they are, but because people around them are using them. Even if the effect is minimal, as long as it can give people a kind of psychological comfort, that's enough.

Mei Ruxue initially made skin care and moisturizing products by cooperating with third parties, and her products were ordinary goods that were flawless. However, Jiang Ruxue made her first pot of gold by relying on the social resources of the Liu family.

After that, having tasted the sweetness, she couldn't stop. During the two sisters' childhood, she spent most of her time maintaining interpersonal relationships and company marketing.

During that period, the business was indeed booming.

The company launched new BB creams, lotions, setting powders, its own air cushions and skin care essences, and quickly became a second-tier brand from a small company.

The current company building was purchased at that time.

However, the good times did not last long. With the rapid development of the economy and the general improvement in the quality of life of the people, everyone clearly realized that there was a clear difference between good and bad cosmetics. The various cosmetics produced by Meiruxue Company were not sophisticated in their positioning and could easily cause allergies. More than one batch of goods was recalled by market supervision.

It was at this time that Jiang Ruxue actually shifted her focus to the experimentation and research of cosmetics.

It sounds ridiculous that a brand that many people use on their faces actually outsources its production formula and experiments.

Just when Jiang Ruxue thought this was just a minor setback, online shopping started to become popular. The rise of large e-commerce companies one after another caused a considerable impact on physical stores, and goods gradually became unsalable.

Even in a small county town in the 18th tier, people can buy big brands online. Those first-tier women's brands have unrivaled competitiveness. It is too late for her to get on board now.

Not to mention that when the business was booming in the past few years, she opened physical branches in countless small counties with a stroke of her pen.

This investment almost wiped out all the previous profits.

The social resources she had before were no longer useful. Fortunately, with the guidance of others, Jiang Ruxue began to close branches in large numbers and reduce her scale to cope with the impact of the times.

Most of the new products launched were discontinued directly, and the company began to focus on skin care.

It has to be said that this move saved the company's life.

However, Jiang Ruxue didn't understand at the time. She thought that since the money had been spent, wouldn't the investment funds for those products be wasted? Just like the closed branches, the company couldn't afford so much loss.

One of the partners at the time, a top student aunt whom the two sisters hadn't seen for many years, overcame all objections at the meeting and made the resolution go smoothly. Later, it turned out to be the case. However, the aunt realized that the company would fail sooner or later, so she withdrew her shares and left early.

If it weren't for her, the company would probably go bankrupt much faster.

After catching the last train of the e-commerce era, Meiruxue Company stabilized and has not suffered any devastating shocks in recent years. However, Jiang Ruxue still made many stupid moves.

She obviously doesn't understand business, but she insists on telling professional employees what to do. She is also very confident, not realizing that she got to this position purely because of resources rather than brains. She is good at intrigue, but she is really not good at doing business.

Over the years, Mei Ruxue's cosmetics have caused disfigurement, some branches that have not been closed have used illegal products privately, and forged business plans to defraud investment. Jiang Ruxue has spent money to settle the matter again and again, but she doesn't know that this impact can't be covered up for a while.

Over time, the brand image has been ruined.

In recent years, the overall environment has been bad, and everyone has been fighting fiercely. I don’t know how many large companies have gone bankrupt. Most of the tracks that can be thought of have a winner-takes-all phenomenon. Small companies simply cannot survive. Good brands are becoming more and more popular, resulting in consumers not having to pick and choose, and they can simply recognize that big brands have quality and after-sales service.

In other words, it is impossible for a company like Mei Ruxue to continue to operate. How can a short-sighted boss lead his people to a better future? How can a company with scandals everywhere make consumers tolerate it infinitely?

Jiang Ruxue had never thought about this. She had been looking for the next hot spot for years, thinking that it was just bad luck and there was no problem with the strategy. The projects she invested in the past few years had been losing money, but she was obsessed with it and even used her own savings to make up for it and made false accounts to deceive other investors.

In the end, she had used up all her savings, and even the inheritance left to her two sisters by her deceased ex-husband.

In fact, this money should have been transferred to the names of the two sisters as early as when they came of age in accordance with legal requirements.

The two sisters have always felt that their mother was selfish, as she even took away the inheritance left to them by her deceased husband. They didn't know that even if Jiang Ruxue wanted to give it to them, she couldn't, because a considerable portion of it was used to fill the company's losses.

Although Jiang Ruxue had countless shortcomings, she never lacked money for her daughters. She gave them living expenses every month, one portion for each of the older and younger sisters.

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Her contradictions manifest themselves in all aspects.

When the two sisters' father got into an accident before, it was not Jiang Ruxue's deliberate poisoning, although she indirectly caused the accident - she had an argument with her husband and told him to go and live with his mistress, and the accident happened on the way.

In fact, if you think about it, Jiang Ruxue would never frame her husband even for her own benefit, because she can only run the company well with her husband's resources.

However, nothing affected the two sisters' grandparents from suspecting her, as they were already dissatisfied with Jiang Ruxue.

She was not as selfish and indifferent as Jiang Ning and Jiang Yao thought. Maybe she was like that to outsiders, but she did love her family, it was just a bit abnormal.

Perhaps it was the car accident that destroyed the family, causing her, who had rarely begun to show the image of a loving mother, to become cold and hard again. Perhaps she simply did not know how to educate children. She was only 19 years old when she gave birth to the two sisters, and they only obtained their marriage certificate after they got married.

……

The moment before entering the bank.

At the revolving door, Jiang Ruxue raised her sunglasses and resumed her shrewd and indifferent expression. However, she knew deep down that the inheritance she had accumulated over the years had been squandered time and again and was almost gone.

The only way to save her is to either marry off the two sisters, the same way she had obtained resources before, or for the project to be successful and the funds to start coming in.

The former method was completely impossible. She herself knew that as a mother, she had lost her authority, let alone arranging the lives of Jiang Ning and Jiang Yao as she did when they were children.

Then we can only hope for the second one.

“This is the last diversion of savings.”

Jiang Ruxue comforted herself silently and walked into the bank manager's office.

(End of this chapter)