Chapter 399 The Logic of Pricing
The essence of price/performance ratio is that the true value of a product far exceeds its price.

In recent years, whether it is a smartphone or a new energy vehicle, once a press conference is held, the topic is always price-performance. Smart phones use Apple as a reference, and new energy vehicles use Tesla as a reference.

If a product can be compared with the other in some aspect, it will be enough for the host at the press conference to dance with joy and boast about how cost-effective his product is.

But after watching this kind of drama too many times, the audience has become aesthetically fatigued, and most of them believe in the real feelings after offline experience or user reviews from first-line forums.

Chinese consumers are gradually realizing that having the same parameters does not necessarily mean the experience is the same.

The concept of cost-effectiveness is being mentioned less and less. It is only mentioned once at various press conferences. No one will regard cost-effectiveness as the biggest promotional highlight anymore.

But today, when seeing a thing priced at five million, three words flashed through the minds of all the viewers in the live broadcast room: value for money.

Commercial space travel is just like smartphones, semiconductors, and new energy vehicles in the past. With the development of the industry, the public's awareness of it is becoming more and more popular. Almost everyone knows that space tourism is not something that ordinary people can afford.

But at the price of five million, it is possible for ordinary people to obtain it in their lifetime if they work hard.

Although the price is five million or fifty million, for most ordinary people it is nothing more than raising the probability from one in a hundred thousand to one in a thousand, but it does greatly magnify the probability after all.

For a moment, the barrage in the entire live broadcast room seemed to explode.

"The God of Light is awesome!"

"Fuck!"

“Is this price real?”

"It's gone in seconds. This time it's really gone in seconds."

"Please PM if you can resell it!"

The comments were all expressing their sincere admiration after seeing the pricing of this thing.

After seeing that the stock was sold out, Chen Yuanguang said: “I see that everyone has already grabbed it.

Let me continue to talk about pricing. Because the Tiangong is not entirely owned by Guangjia Aerospace, its predecessor was built by China Aerospace, and we were responsible for the subsequent transformation work.

Therefore, all profits from the commercial operation of Tiangong need to be shared with China Aerospace.

The price is five million, and there are three hundred tourists a year, which means 15 billion RMB. This price is really an epic low price.

We expect it to operate for 30 years, the same as the International Space Station, and total revenue would be around $450 billion.

Taking into account the construction costs, renovation costs and daily operating costs, and then deducting the share of money given to China Aerospace, we will suffer a loss at this price. This is a loss-making project. Not only will we suffer a loss, but China Aerospace will also suffer a loss because they are distributing dividends, not a buyout.

When our internal executives were in a meeting, the first thing everyone discussed was whether we should set the budget at 1 million or million.

Because the Tiangong space station is not only open to Chinese people but also to tourists from all over the world, so even if the price is set at 30 million yuan, it can absorb the total 1 tourists in years, let alone million yuan.

The International Space Station was priced at $8800 million, so whether our pricing is million or million, it is very cost-effective. For some potential customers who use US dollars or euros as the unit of measurement, this price is nothing.

So when I said five million, no one could believe it. Everyone said that not only they couldn’t accept this price, but even China Aerospace couldn’t accept it.

This is a rhythm where there is no profit left and there is even a loss.”

Chen Yuanguang was speaking very excitedly, and Lin Jia was already holding his forehead with his hand.

The audience in the live broadcast room were all very moved, as this was indeed a real benefit concession.

"Brothers who feel touched, please give it a try!"

"It is indeed a loss. The construction cost of Tiangong alone was $80 billion. At that time, $80 billion was more than 500 billion RMB. It has only made 450 billion RMB in years of operation. It is a real loss."

"Guang Shen really cares about his brothers. This has ignited my passion to work hard to make money."

Lin Jia took over the conversation: "The director of CNSA said on the phone that Yuan Guang was crazy because the lowest price they calculated could not be less than 50 million."

“But in the end I withstood the pressure. The reason I insisted on setting this price was not because I was so noble or because I wanted to gain benefits for the people in the live studio.

But I have been thinking about a question. If I set the price at 50 million or even higher, then even for the executives of Light Armor Aerospace, without considering their options and previous assets, their salary at Light Armor Aerospace would not be able to support them to experience the most basic space tourism project.

Not to mention the vast majority of grassroots employees. They may be working at the most cutting-edge technology companies in the world, doing work that may change the future of mankind every day, but they will never be able to participate in the company's most basic space tourism projects.

Is this really the future I want to see?

Do we really need such commercial space development?
If the price is five million, then our employees can rely on their own efforts, even grassroots employees can gradually become middle-level employees and buy a ticket to visit the Tiangong before retirement.

Of course, this is not just for the employees of Guangjia Aerospace, but also for everyone.

A tourism project that 99.99% of people have no chance to experience, this is really not what we want, at least not what I want. "

The live broadcast room was filled with comments like:

"Tears"

These words even moved the Guangjia Aerospace employees in the live broadcast hall.

"The God of Light is still too kind."

"This price is indeed within the reach of most ordinary people if they grit their teeth."

"That's very well said. If it were me, I would probably only be able to say three, two, one, link up. My dear families, we have secured an unprecedented mechanism for you."

"I guess Blue Origin, SpaceX, Boeing and other companies that are also engaged in space tourism projects are in a state of panic. How will they set their prices based on our pricing? Even if they change the unit from RMB to USD, they will not be able to make back their investment." What I just said is only part of the reason, or the reason that can be disclosed.

Chen Yuanguang has seen the future 400 years from now. In 400 years, humans have indeed achieved the colonization of Mars, but is Mars related to humans? Is it related to ordinary people?
In the future dominated by Alpha, no matter how well Mars is built, it will have nothing to do with ordinary people.

If Chen Yuanguang made the same choice as Alpha, the development of aerospace technology would be as good as non-existent to ordinary people. Then what would be the difference between him and Alpha?

Chen Yuanguang went on to say: “In addition to the point just mentioned, there is another very important reason. Recently, whether at home or abroad, people are increasingly talking about whether the future will be like Cyberpunk, an era of giant companies.

Everything is managed by the Arasaka Corporation in 2077, and human cities are like a huge and silent steel forest.

Will humanity move towards such a future? Because artificial intelligence can do more and more things, the meaning of human existence is constantly decreasing. I don’t want to see such a future.

I hope to give ordinary people some hope through such prices.

The future may not necessarily belong to giant companies, but may also be a future full of infinite possibilities for individuals, because individuals can also use artificial intelligence to do things that originally might require companies and organizations to do.

We will have a more diverse future, one that places greater emphasis on self-satisfaction and personal development.

I hope that this pricing can make a small contribution to helping human society move towards the future I want.”

Now it was the turn of the audience in the live broadcast room to shed tears.

Foreigners are very worried about whether a behemoth like Arasaka Corporation will emerge in the future and take over everything. You can often see the Alpha Threat Theory in mainstream media overseas.

But the Chinese are actually not too worried because they think this is impossible and it is impossible for such a company to appear in China.

However, Chinese people are still worried about their jobs being replaced by artificial intelligence.

"In addition, because the price is so low, for a long time, as long as the Tiangong-style tourist projects are purchased by Chinese people, we will not consider selling them to foreign countries.

That is to say, tickets for the Tiangong tourism projects for the following year will be sold in batches in the previous year. This round of concentrated sales is only for Chinese people. If there are too many, we will sell them globally next year.

But I think with China's consumption capacity, there shouldn't be a problem of not being able to sell out." Lin Jia added.

"Okay, back to today's docking. Changkong is still in flight, and it should soon enter the orbit of Guangjia. Yuanguang, I believe many viewers have little idea about the docking of spacecraft.

Therefore, we need you to explain it to us. Even for me, I only know what we should do now, but not how it was done in the past. " In this live broadcast, Lin Jia was more of a host.

Chen Yuanguang serves as an expert guest.

“Spacecraft docking requires that two spacecraft be able to remain in the same orbit for a long period of time.

This was first proposed in 1965. At that time, NASA believed that we needed to enable spacecraft to have the ability to complete docking in space, and then the Gemini project was born.

From the perspective of technology development, the Gemini project played an exploratory role in the docking of human space projects. It was the second manned space program in the United States. The most famous Apollo moon landing was still in the early planning stage.

But from the astronauts' perspective, it was a tragedy because it resulted in the deaths of three astronauts during training for the program.

In short, Gemini carried out a 14-day low-Earth orbit mission at that time, which was longer than the 8 days required for a round trip to the moon, carried out a large number of extravehicular activities, and achieved rendezvous and docking with another spacecraft. It was the foundation for the success of the Apollo moon landing. "

The audience watching the live broadcast were very moved. Just looking at the development of aerospace technology gave them a feeling of tremendous changes. America conducted a spacewalk in 1965, but China's first spacewalk had to wait until 2008 with the Shenzhou VII, a full years apart.

Now the International Space Station is facing a crisis of life and death, and a Chinese spacecraft is actually needed to rush up to rescue it.

In a trance, a sense of changing times emerged in the minds of many viewers.

"It should have been manual docking at that time, right?" Lin Jia asked.

Chen Yuanguang replied: "It is semi-manual and semi-automatic, because on one side is the Gemini aircraft, which has crew members inside, and on the other side is the aircraft named Angela, which is unmanned.

The docking of the two requires manual control by the crew, and even walking out of the cabin to complete the docking.

Interestingly, among the crew members who completed the first docking was Armstrong, who later became the first man to land on the moon. Together with David Scott, he piloted Gemini 8 to complete the second spacewalk in human history and the first spacecraft docking in human history.

The docking process was extremely thrilling because, unlike today, the communication capability was seriously insufficient. During the docking, the ground command center and Gemini 8 were disconnected for a time.

After completing the docking, the Angela spacecraft suddenly began to rotate. At first, Armstrong and his team thought that the problem was with Angela's control system, but they had no way to locate the specific problem because they were on the Gemini spacecraft.

Even with Gemini's orbital attitude control system, there was no way to stop Angela's rotation, and Gemini would rotate along with it.

Finally, they chose to separate from the Angela unmanned aircraft. After separation, Gemini was still rotating, even reaching an exaggerated speed of one week per second, causing the entire plan to be interrupted and they had to return to Earth early.

The final landing location was not the original scheduled location, but a landing point in the Atlantic Ocean. "

Lin Jia added: “So pioneers at all times need to take very big risks.”

Chen Yuanguang nodded: "That's right. That was the first time humans docked, so the R&D personnel in the background didn't realize that the aircraft had to be considered as a whole after docking. Armstrong and his team followed the training steps completely.

Mistakes on the ground resulted in only half the plan being successful.”

After listening to this, Lin Jia was sweating: "So this means that the ground training steps are wrong?"

Chen Yuanguang replied: "Yes, later the head of the command center, Kim Kranz, publicly admitted that their ground training procedures were not comprehensive."

"So if I, as an astronaut, find in space that the training in the simulated environment on the ground is wrong, should I still follow the wrong steps or follow the steps that I understand?" Lin Jia asked curiously.

"Take Armstrong's example just now. Let's assume that the correct operation steps can get 100 points. Then the wrong operation steps simulated on the ground finally got 60 points. At least he came back successfully. Then the operation steps he thought of himself may fluctuate between 0 and 100 points.

There is no standard answer to this question, because Armstrong was lucky and the wrong step in the ground simulation was 60 points."

(End of this chapter)

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