It's normal to develop some black technology in the future, right?

Chapter 425: A Quiet Counterattack

Chen Yuanguang was curious about what Lin Jia said, "What is it?"

Chen Yuanguang has completely understood Lin Jia's logic.

To put it bluntly, she is showing off her high-end lifestyle to piss off those xxn who mock her.

Chen Yuanguang couldn't help but sigh in his heart that when it comes to consumption, these rich second generations are the most knowledgeable.

If it were him, he couldn't think of anything else to show off except luxury cars, famous watches and luxury goods.

“The thousand-year-old bodhi tree roots from Shangri-La are packaged naturally and made into a coffee table.

When you were staying in Mianyang before, I came to see you, and sometimes we went to western Sichuan for vacation. Western Sichuan, that is, Jiuzhaigou, has the first Ritz-Carlton, Grand Hyatt China, and I went there quite often.

These tree roots are the decoration of the hotel lobby.

Because I booked the entire place when I went there, and I deliberately showed my appreciation for this thing. Of course, I really like it and want to buy it and put it in the living room of my secret base.

What kind of person can be the lobby manager of this hotel? Plus, he knew my identity, so the senior management of Marriott wanted to give it to me, but I bought it at a relatively reasonable price.

This time, they spent half a month to guess it and they were so shocked.

Because to put it bluntly, this thing cannot be bought even if you have money, and it is almost impossible to buy it on the market.

The cultural relics I showed before have at least appeared in auction houses. The fact that they have a price means that money can work.

Then they blasted Marriott International’s official Twitter account in English, saying that Marriott Greater China’s senior executives betrayed the interests of the Marriott Group and suggested a thorough investigation.

In addition, another investor behind the entire project is Luneng. Luneng’s official Weibo was also blasted, asking them to investigate who sold this thing to me.”

When Lin Jia mentioned that he had made the fairies angry, he couldn't hide the smile on his face.

Chen Yuanguang asked: "I have a question, that is, this thing is so rare, how did they find it?"

Lin Jia's smile faded, and he said helplessly: "You should know that the number of women who hate me is not just a few hundred, but at least in the millions.

It was discovered because someone who had stayed at this hotel before found that the tables in the hotel lobby had been replaced with something else when they went back, so they posted about it on Weibo and Douban.

"Can they afford to live in the Ritz-Carlton?" Chen Yuanguang was a little surprised, because the price of the Ritz-Carlton was tens of thousands of yuan, and the first Ritz-Carlton in the country must be tens of thousands of yuan. He thought that the little fairy who was jealous of Lin Jia was at most a working class.

Lin Jia said: "Do you think that those who hate me are all ordinary workers who don't have much money? Wrong, on the contrary, the more money a family has, even tens of millions or hundreds of millions, these fairies who come from families that studied abroad and returned to China hate me the most, and they are also the most combative.

This is because they feel that they and I have similar backgrounds and conditions in all aspects. They may even feel that they look better than me, but they don’t have as good a life as I do.

They were really pissed off that time, and Douban was in a state of chaos.

Hehe, this is one of my rare ways to relieve stress. I just love seeing them anxious."

After listening to this, Chen Yuanguang couldn't help but sigh, women understand women best. If it were him, he would never have thought that there would be such a way to be silent and yet provoke black fans.

Lin Jia posted a Weibo post that day:

“The Space Car brand name may change. If it becomes a light armor car, will people’s willingness to buy it increase?
A.Yes

B. No

Lin Jia’s Weibo post was a multiple-choice question, and the deadline was the next day’s posting time, which meant that netizens were given 24 hours to vote.

Obviously, more than 95 percent of netizens voted yes.

There is no doubt that ever since Apple gave up on making cars and Sony failed to make a car, Space has been the most anticipated brand in the entire automotive industry. From consumers to self-media, everyone is waiting to take advantage of this wave of popularity.

Whether on the Chinese Internet or YouTube, countless automotive bloggers have said that even if Guangjia Aerospace does not give them advertising fees, they will definitely buy one for evaluation.

This is the appeal of the light armor system.

In addition to his Weibo post, Lin Jia also made a TikTok video to explain the incident:

“Recently, we have been considering whether to change the name, because Tesla is likely to withdraw its investment. If they withdraw their investment, Space will become a wholly-owned subsidiary of Light Armor Aerospace. It would be a bit strange for us to be called Space if we are the wholly-owned subsidiary, so we have been considering changing the brand name and logo.

We haven’t officially started production yet, so we still have a lot of time to make changes. We hope to hear the opinions of netizens.”

Whether it is Weibo or Tik Tok, a large number of netizens expressed their approval.

Lin Jia also asked the employees in Space who were responsible for market research to solicit opinions from owners of luxury car brands such as Porsche and Rolls-Royce.

The opinions of these people are more targeted than those of ordinary netizens. After all, they are really likely to buy it.

This group of people have similar opinions, that is, if it is called Space, your car has to be up to standard before we will consider buying it, but if it is called Light Armor, no matter what it is, we will place the order without thinking.

Of course, not everyone holds this view. At the internal executive meeting of Guangjia Aerospace, Li Xiande took the initiative to bring up this topic:

"Mr. Lin, there has been a lot of discussion recently about the name change of Space to Light Armor Automobile. The relevant research report and voting results were also forwarded to me in the internal OA. I have seen the market's enthusiastic expectations for Light Armor Automobile to carry the Light Armor logo and use the Light Armor name.

I also believe that this will have a very significant boosting effect on sales and will greatly increase the chances of becoming a hit.

But I don’t think this name change has only advantages and no disadvantages. This name change will have very serious hidden dangers, which I have not seen in the research report or the summary of Space’s internal executive meeting.

I hope to point out that we should be more cautious in our research and judgment on this matter.

That is, it is easy to use the brand of Light Armor, but it is difficult to build a car that meets the expectations of the outside world for the Light Armor brand. I don’t know whether Space is ready for it, both psychologically and technically.

Just like Apple’s car-making, when Apple announced it would make cars, there were at least dozens of new energy vehicle brands, big and small.

Evergrande and Hopson, which are in the real estate business, can come and build cars; Huawei and Xiaomi, which are in the consumer electronics business, can come and build cars; and Skyworth, which sells TVs, can also build cars. They have all built cars, the only difference is whether they sell well or not.

Can't Apple make it? Obviously not. It is not difficult for Apple to make a car. The difficult part is to make a car that can meet the expectations of the outside world.

Apple can't just build a car and then say we want to be the first Porsche for young people. Xiaomi can do this, but can Apple? Apple can't.

A sufficiently high-end brand needs to reflect insights into technological trends and meet consumer expectations. Guangjia is such a brand.

Now that Space has been renamed Light Armor, can the current team really do this?

In the name of Space, we look for the top suppliers in the industry, use the best components, and add some original technology. We use space materials to elevate the tone of the entire product, benchmark the price with Porsche, and go the luxury car route.

Then, it was continuously iterated in the subsequent process to maximize the product strength. As the first vehicle in the light armor series, it was blessed with asteroid ore.

There will definitely be a group of fans. It is not difficult to grab a piece of the pie from luxury brands. At least it is not difficult to form a positive cycle.

But if you use Light Armor as the brand name and use the same approach as Space, consumers will buy it the first time, but this is not in line with the overall tone of the Light Armor brand.

The potential damage will cause the light armor brand to continue to lose blood.

In fact, HBM robots were very suitable before. If it remains today, consumers will get a robot that can drive automatically when they buy a Light Mech car. But this has been used before. My opinion is that unless we have a killer product, or a product that subverts the existing definition of new energy vehicles, it is best not to use the Light Mech brand name. "

The executives present looked at each other in bewilderment.

The name change was mentioned a long time ago. When Space was first exposed in the public media, many automotive self-media said that a brand like Guangjia, which is recognizable and classy enough, should be used to take on the responsibility, rather than reshaping the minds of consumers.

Many people outside think so, and naturally some senior executives inside have also mentioned this, but they were rejected.

This time, Lin Jia took the initiative to bring it up, and everyone was very excited. Regarding the renaming of Space to Light Mech Car, the feedback from all sides was very good, the market response was enthusiastic, and all potential consumers gave almost unanimous positive feedback. However, Li Xiande put forward a completely opposite opinion at this time.

Isn't this singing a different tune?
"I understand what Mr. Li means. Using the name 'Light Armor' will naturally increase consumers' expectations for our first car and will lead to higher demands on us. When we are unable to respond to such expectations, such expectations will turn into a burden," Lin Jia concluded.

Li Xiande hesitated for a moment, thought about it and said bluntly: "That's right, Mr. Lin, you worked at Xiaomi Auto and participated in the process of building Xiaomi's first car from scratch.

It is no problem for Xiaomi to plant the seed of young people's minds that it is their first Porsche, because Xiaomi started by highly imitating the iPhone. The Xiaomi 8 imitated the iPhone of that year at the pixel level. Even many mobile phone brands are still imitating Apple today, and they are all labeling our brand as full of fruit flavor.

They can also take a similar approach when manufacturing cars, by benchmarking against high-end luxury brands. Consumers will not be disgusted, and this behavior is similar to what they have done in the past.

Can we do this?
Obviously not.

The Guangjia brand will certainly bring in endless initial traffic, and I also believe that Chinese consumers will unconditionally pay for our first product, but what comes with it is that their expectations will be infinitely high.

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

It even gets to the point where no matter what product we come up with, they will just think that’s it?
The first car was born more than a hundred years ago. There are countless classic designs and concept cars from various car brands are innumerable.

It is easy for us to fall into the trap of either designing something similar to a certain car and being criticized for copying it endlessly, or designing something that stitches together many classic elements and is criticized for being a patchwork monster.

As for the specific technical level, Tesla has already proposed the concept of a car without a steering wheel. Will major new energy brands ship solid-state battery cars this year, or release nuclear-powered cars?
I think we can only respond to this expectation if we come up with an anti-gravity car.”

Li Xiande was not optimistic. He saw the crisis at a glance from the prosperous appearance.

“I don’t agree with Mr. Li’s words. He has a point. There is indeed a risk of too high expectations, but this does not mean that we cannot change the minds of consumers through public opinion.

From a marketing perspective, we let them know that the cars we make are already great, with a lot of technological innovations. Consumers’ minds can be shaped.”

"Yes, we can reverse this subconscious, first-reaction mentality.

If we follow Mr. Li’s words, even if it is called Space, consumers will have similar expectations of us, the only difference is the size of the expectations. We can’t follow the path of Xiaomi Auto.”

Lin Jia waved his hand, "Okay, today's meeting ends here. Mr. Li, please come with me. Let's talk about this issue."

After arriving at Lin Jia's office, Li Xiande was a little nervous. "Boss Lin, I'm not trying to save your face, but I really feel that if we don't realize the risks in advance, we will definitely suffer a great loss in this matter."

Lin Jia smiled and said, “I’m not such a stingy person.

Mr. Li, you are an old employee who joined Guangjia Aerospace when there were less than 500 employees. We have witnessed its growth from less than 500 people to the giant company of 50,000 people today.

But today, with a scale of 50,000 people, we are able to have people like you who are outspoken and who can raise objections when everyone is in agreement.

This is definitely a good thing, and it shows that the entire organization is still vibrant. Instead of being angry, I feel happy. This proves that I am managing well. "

Lin Jia stood by the window and had a clear view of the entire park.

Li Xiande found it a little funny when he heard Lin Jia say that he was not a stingy person.

In Guangjia Aerospace, Chen Yuanguang was too much like a god, and he was too distant from everyone. Even in the early years, there were a few female employees who were confused and thought that they could seduce the big boss with their youth and beauty, and then kick Lin Jia away and reach the peak of their lives. Later, female employees who had such thoughts almost disappeared.

Therefore, even though Lin Jia is harsh to her employees, she is still the more approachable one in their eyes.

This also led to everyone being very aware of the difficulties Lin Jia faced in the public opinion field. Within Guangjia Aerospace, almost everyone followed Lin Jia's social media accounts and occasionally discussed them privately.

Everyone agrees that General Lin is narrow-minded and that you should never offend him. If you do, you will suffer the consequences.

Some employees even suspected that if they offended Lin Jia, he would manipulate the parameters of the background performance management and give them low scores, so that they would either not get a full year-end bonus or be unable to get promoted and be stuck at their current level for life.

Although no one has solid evidence, everyone vaguely believes in similar rumors in their hearts.

Li Xiande didn't believe the rumors, but he also thought that Lin Jia was not a generous person. He had to explain as soon as possible after he had offended the other party in public to avoid misunderstandings.

The position of senior executive of Guangjia Aerospace is a good one, and countless people are eyeing it, from senior executives of major Internet companies to elites in the financial sector to those within the system, many of whom feel they have the ability and willingness to take his place.

After all, Li Xiande is not an executive in charge of research and development. Before coming to Guangjia Aerospace, he was just an executive of JinkoSolar. There are many elites with better resumes than him.

"Of course, Mr. Lin, we all have witnessed the outstanding contributions you have made to the company. When I visited other companies to discuss your innovations in corporate governance, their executives were full of praise for it." Li Xiande agreed repeatedly.

Lin Jia turned his head and asked, “Well, Mr. Li, a senior executive mentioned earlier that we can reshape the minds of consumers.

Do you think this is effective?"

As the only executive who raised objections, Lin Jia hoped to hear more of his opinions.

It is meaningless to listen to the opinions of other executives. They will only say that it can definitely be done and there is absolutely no problem. With the voice of light armor companies in the public space, it is too easy to reshape the minds of consumers.

“I’m not optimistic.

You should have been paying attention to the fierce competition in the entire new energy vehicle public opinion field.

This competition is so cruel that Huawei's marketing and brand building capabilities are unable to influence consumers' minds.

The success they have achieved with the Wenjie is difficult to replicate with higher-end brands. Even though the Wenjie M9 has established a firm foothold at the 40 yuan price point, it will no longer be useful when it reaches the 100 million yuan price point.

Even if they wanted to use ancient Chinese philosophy to support their brand and make consumers accept their pricing, they had no way to do it.

Zunjie uses the artistic conception of "The sun and the moon seem to be coming out of it; the stars seem to be shining from it" from Cao Cao's "Viewing the Sea" to express its design concept, which is similar to the Parthenon grille and Pantheon dome of Western luxury car brands.

You talk about Western classical religious design concepts, and I talk about old Chinese oriental artistic conception.

Lexus is also talking about Japanese metaphysics.

Everyone is pretty much the same.

But it cannot meet the expectations of consumers. The expectations of consumers have been raised high enough by the past Wenjie. No matter how much its products are marketed, they cannot meet the expectations of consumers. There is no essential difference between this and the Wenjie M9. Why should I pay an extra 50 to buy the Zunjie? "

Seeing that Lin Jia had obviously listened, Li Xiande continued, "Boss Lin, I think we should first build up the Space brand, just like Huawei built up the world.

After it has two or three relatively successful models and has established a firm foothold at the price point of 50 yuan, we will launch the light armor car, which will make it more likely that consumers will pay for it.

For consumers, it is equivalent to letting them spend 50 to buy a Light Armor Aerospace logo, and they will feel that the money is worth it.

Just like if Zunjie could use Huawei's logo, there would be many more consumers willing to pay for it.

We should lower consumers’ expectations through Space before launching the Light Armor Car.”

(End of this chapter)