Siheyuan: Starting as a Chef Apprentice

He paused, and then continued, "Then there are slightly higher-end packages, targeting those middle-level managers or those who have business banquet needs.

It can be a delicate "steamed fish". This fish is made of fresh live fish. The meat is tender and delicious after steaming, which is especially suitable for business occasions;

Paired with a portion of 'Kung Pao Chicken', this dish is sweet and sour, with tender chicken and crispy peanuts, and is very popular;
There is also a seasonal vegetable salad, which uses fresh vegetables of the day, which is both healthy and classy; the staple food can be Yangzhou fried rice, with distinct grains and a fragrant aroma; for soup, there is a delicious 'corn rib soup', which is slow-cooked over low heat and has a rich flavor. "

Wang Jianye nodded as he listened, writing something down in his notebook from time to time. When marketing manager Qin Huairu finished speaking, he asked, "Well, this combination sounds reasonable. What about the price? How do you plan to set it?"

Marketing manager Qin Huairu replied, "Boss Wang, I have also considered the price. For the economical set meal, we can set a more affordable price, such as between 15 and 20 yuan, which can not only ensure that we have a certain profit margin, but also make ordinary employees feel that the money is worth it. For the higher-end set meal, the price can be set at around 30 to 40 yuan. After all, the grade of the ingredients and dishes have been improved. This price should still be very competitive in the catering market around the office building."

Wang Jianye frowned slightly, thought for a while, and said, "We still need to think about the price. After all, we have to consider the cost and customer acceptance. But the overall idea is fine. What about the food delivery service? Go on."

Marketing Manager Qin Huairu continued: "For the food delivery service, I think we need to arrange a few deliverymen and equip them with heat preservation equipment to ensure that the food is still hot when it is delivered to the customers.

We can first communicate with the property management of the surrounding office buildings to see if we can set up a few fixed food pick-up points in the office buildings. This will make it convenient for our delivery staff to deliver the food and for customers to pick up the food.

In addition, we can also make some exquisite ordering cards with our hotel's signature dishes, business package introductions and ordering phone numbers printed on them, so that people in the office can understand our services more intuitively."

After listening to this, Wang Jianye showed a satisfied smile on his face. He nodded vigorously and said, "Okay, we can try this. Then you will be responsible for negotiating cooperation matters with companies in the surrounding office buildings to see how to promote our business packages. We must fully demonstrate our advantages and characteristics and strive to get more companies to sign long-term catering contracts with us."

Marketing Manager Qin Huairu quickly responded: "Okay, Boss Wang, don't worry, I will prepare it right away and try to get it done as soon as possible."

Just as Marketing Manager Qin Huairu finished speaking and sat down, the head of the service department also spoke. He leaned forward, his eyes showing seriousness and sincerity, and said:

"Boss Wang, I have an idea too. We can launch a membership system for old customers and give members some exclusive discounts and services, such as 20% off on birthdays, priority booking of private rooms, etc. This will increase the loyalty of old customers.

Think about it, our hotel can achieve today's success, it is inseparable from the support of these old customers, if we can keep them tightly, it will be a valuable asset for us. "

Wang Jianye listened with approval in his eyes. He smiled and said, "Well, this is a good suggestion. Old customers are indeed the foundation of our hotel, and we must maintain them well. Then tell me, how exactly will this membership system be implemented? In addition to the two discounts you just mentioned, are there any other benefits?"

The head of the service department replied, "Boss Wang, it's like this. We can make a batch of membership cards, and customers can apply for them for free when they spend a certain amount of money. Membership cards can be divided into different levels, such as ordinary members, silver members, gold members, etc., and different levels enjoy different discounts and services.

In addition to a 100% discount on birthdays and priority booking of private rooms, ordinary members can enjoy 10 points for every yuan spent, which can be exchanged for dishes or small gifts;

Silver card members can enjoy a 10% discount on the basis of ordinary members, and can enjoy free special dishes, such as a free "Wang's Roast Chicken" every month;
Gold card members enjoy even better benefits, with 15% off on purchases, several free private room use opportunities each year, and exclusive gifts from our hotel on special holidays."

Wang Jianye listened and thought, and when the service manager finished speaking, he said, “Well, this membership system is designed very carefully.

However, during the implementation process, we must ensure that the quality of service does not differ due to membership levels, so that every customer can feel our dedication and sincerity. In addition, the dishes and small gifts that can be redeemed for points must also be carefully selected to make them attractive to customers. "

The head of the service department nodded quickly and said, "Boss Wang, you are right. We will definitely pay attention to these details to ensure that the membership system is implemented smoothly and that old customers can truly feel the special treatment."

Wang Jianye nodded with satisfaction and said, "Okay, then it's settled. Both strategies are very good. If they can be implemented well, they will definitely be of great help to the development of our hotel. We all need to work together to do these two tasks well."

In this way, the hotel began to implement these two new strategies in full swing.

Marketing manager Qin Huairu, carrying carefully prepared business package information and ordering cards, shuttled between surrounding office buildings, negotiating with the company's administrative staff or persons in charge one by one.

Once, marketing manager Qin Huairu came to a large advertising company. He found the company's administrative manager, Ms. Zhang, handed over his business card with a smile, and then introduced himself enthusiastically: "Ms. Zhang, hello! I am Qin Huairu, the marketing manager of Wang's All-System Hotel. I came here today to introduce you to our hotel's new business package and meal delivery service.

You see, nowadays, our office workers are very busy at work, and the time for lunch is limited. Our restaurant has specially prepared several delicious and affordable business packages for everyone, and also provides meal delivery service, which can deliver the meals directly to the company, which is very convenient. "

Ms. Zhang took the business card, looked at the meal information handed over by the marketing manager Qin Huairu, and asked curiously, "Oh? It sounds good. But can you guarantee the quality of this meal? After all, it is for our company employees to eat, and everyone is quite picky about the taste and quality of the food."

Marketing manager Qin Huairu said quickly: "Ms. Zhang, don't worry! Our Wang's full-line restaurant is well-known in this area. Our chefs are experienced and skilled professionals, and the ingredients we choose are all fresh and high-quality.

Take the "Wang's Braised Pork Rice" for example. We use the best pork belly and cook it through multiple processes. The meat is tender and the taste is mellow, which is guaranteed to satisfy your employees. And our meal delivery service is also very professional, equipped with heat preservation equipment to ensure that the food is still hot when it is delivered. "

Ms. Zhang nodded slightly and asked, "What about the price? Is your set meal expensive?"

Marketing manager Qin Huairu smiled and replied, "Ms. Zhang, we have different levels of packages for you to choose from. For example, there are economical ones, with a package price between 15 and 20 yuan, which are suitable for ordinary employees;
There are also slightly higher-end set meals, priced at around 30 to 40 yuan, which are suitable for middle-level managers or those who have business banquet needs. This price is still very competitive in the catering market of surrounding office buildings.”

Ms. Zhang thought for a while and said, "Well, it sounds good. How about this, let's order an affordable package for a week to try it out and see how the employees respond. If everyone is satisfied, we will consider long-term cooperation." Marketing Manager Qin Huairu was overjoyed when she heard this and quickly said, "Okay, Ms. Zhang, thank you so much! Don't worry, we will definitely ensure the quality of the food and the punctuality of the delivery service. I will go back and arrange it, and we can start delivering meals to your company tomorrow."

Through the continuous efforts of marketing manager Qin Huairu, one company after another began to try to order business packages from Wang's entire hotel chain.

As employees' feedback became better and better, more and more companies signed long-term catering contracts with the restaurant. Some companies even designated Wang's full-line restaurants as the designated restaurants for company activities and dinners.

At the same time, the service department is also advancing the implementation of the membership system in an orderly manner.

When customers are checking out, waiters will enthusiastically introduce the membership system to customers: "Hello, sir/madam! Our hotel has now launched a membership system. You can apply for a membership card for free if you spend a certain amount of money.

After becoming a member, you can enjoy many exclusive benefits and services, such as 20% off on your birthday, priority booking of private rooms, etc. Do you want to apply for one?"

Many old customers were very interested after hearing this and applied for membership cards.

Once, an old customer, Mr. Li, came to the restaurant for dinner. When he was paying the bill, the waitress Xiaomei smiled and said to him, "Mr. Li, you are our old customer. If you spend a certain amount today, you can apply for a membership card. After becoming a member, you can enjoy 20% off on your birthday, priority booking of private rooms, and other benefits."

When Mr. Li heard this, he smiled and said, "Oh? There is such a good thing? Then quickly get me one. I often come to your place for dinner, and it would be even more cost-effective if I could have these discounts in the future."

Xiaomei said happily, "Okay, Uncle Li, I'll do it for you right away. You will be our ordinary member from now on, and you can earn 100 points for every 10 yuan you spend. The points can be exchanged for dishes or small gifts."

As time went by, the effect of the membership system gradually became apparent. Old customers came to the restaurant more frequently because they felt they were treated specially, and they often brought new customers to experience it. With more and more repeat customers, the restaurant gradually occupied a more advantageous position in the competition.

For example, Ms. Wang, a gold card member, brought her family and friends to the hotel to celebrate her birthday. She booked a private room in advance, and when she arrived, the waiter not only gave her birthday wishes enthusiastically, but also gave her a 20% discount according to the membership system.

Ms. Wang said happily: "Oh, this place is still the best. I can feel the different treatment every time I come. It's really right for me to get the gold card membership. I will come often in the future."

Her family and friends also praised the restaurant's service and food. Several of them even applied for membership cards on the spot and said they would visit the restaurant often in the future.

……

As the hotel business prospered, more and more customers came to the hotel, the scale of the hotel gradually expanded, and the number of employees naturally increased.

This should be something to be happy about. However, as the number of employees gradually increased, some small problems that were originally hidden in daily work began to slowly emerge, including internal conflicts among employees.

On a normally busy afternoon, the kitchen was steaming hot and the flame on the stove was roaring.

The chefs are busy at their respective posts, preparing the dishes that are about to be served against the clock.

At this moment, a fierce argument suddenly broke out between the two chefs in the kitchen, Lao Zhao and Xiao Li.

Lao Zhao is cooking a dish that requires delicate cooking time. This dish was specially ordered by an old customer, and time is tight because the old customer always has high requirements for the speed of serving food every time he comes.

Old Zhao's forehead was covered with sweat. He stared at the food in the pot and shouted to Xiao Li anxiously, "Xiao Li, I need to get this dish ready. Can't you wait a while before using the stove? The heat can't be interrupted. If it is, the taste of the dish will be ruined."

Xiao Li was also very busy at this time. Among the orders he was responsible for, several dishes needed to be cooked at the same time, and one of the dishes was a newly launched specialty. He wanted to take this opportunity to show off his cooking skills and leave a deep impression on the customers.

Hearing what Lao Zhao said, he felt very aggrieved and responded unyieldingly: "Lao Zhao, I am also in a hurry to complete the order. Why should I wait for you? I can't delay these dishes. Customers are still waiting. If I am late, it will affect the customers' dining experience. Can you bear this responsibility?"

Xiao Li's face flushed, and he held the spatula in his hand, showing no intention of giving in.

The two of them argued back and forth, neither of them giving in. The noise of the argument became louder and louder, and their emotions became more and more excited. Soon, their faces turned red. When the other chefs around heard the quarrel, they stopped what they were doing and rushed over to mediate.

An older chef, Master Zhang, said hurriedly, "Hey, Lao Zhao, Xiao Li, stop arguing and calm down. It's the middle of the day and we're already busy. We can't lose our composure."

Another chef, Xiao Wang, also advised: "Yes, we are all colleagues, we should talk it out nicely, it's not a good idea to keep arguing like this."

However, Lao Zhao and Xiao Li were both very angry at the moment, and they did not listen to the persuasion and continued to quarrel. (End of this chapter)