Siheyuan: Starting as a Chef Apprentice

In the city of St. Petersburg, in order to further stand out in the fiercely competitive catering market and increase its own popularity and customer flow, Wang's Hotels Group has keenly turned its attention to the booming local tourism industry and actively planned to establish close cooperative relationships with travel agencies.

The hotel's marketing team acted quickly, knowing that the key to successful cooperation with travel agencies lies in effective communication and accurate information delivery.

They first targeted several large and influential travel agencies in St. Petersburg. These travel agencies have rich experience and extensive channels in travel route planning, tourist resource integration, and tourism service provision. Cooperation with them will undoubtedly bring huge traffic inflow potential to Wang's entire hotel chain.

The marketing staff walked into the travel agency's office, politely and confidently explained their purpose to the receptionist, and successfully made an appointment with the person in charge of the travel agency.

In the face-to-face negotiation meeting with the travel agency manager, the marketing staff always maintained a professional attitude and clear expression. They sat upright at the conference table, looked at each other attentively and sincerely, and began to introduce the hotel's special dishes in detail.

They started with the careful selection of ingredients, emphasizing that the ingredients used in each dish are strictly selected. Some are freshly caught seafood from the local area, such as tender salmon and plump Arctic scallops. These seafood are fished ashore from the cold and pure Baltic Sea by fishermen in the early morning and then transported to the hotel kitchen without stopping to ensure their extreme freshness.
Some are high-quality meats and vegetables purchased from specific regions. For example, the premium steaks imported from France have clear textures and evenly distributed fat. They are marinated and cooked using unique French techniques, allowing customers to taste the most authentic French flavor. The vegetables used in Chinese dishes are directly supplied from local organic farms, which are fresh, crisp, tender and rich in nutrients.

When introducing the unique decoration style, the marketing staff took out beautiful photos and showed every detail of the store in an orderly manner.

They pointed to the vintage Russian clocks in the photos and introduced their historical origins and exquisite craftsmanship to the travel agency manager. These clocks are not only decorations, but also symbols of Russian culture.

He then pointed to the porcelain plates in the style of Peter the Great on the wall, and described in detail the cultural implications contained in the patterns on the plates and how these small objects cleverly created a strong cultural atmosphere of St. Petersburg.

At the same time, the emphasis is placed on how the overall layout of the hall harmoniously integrates the cultural elements of China, France and Russia. From the design of the ceiling to the paving of the floor, from the styles of tables and chairs to the arrangement of lights, every link has been carefully designed to create a unique dining environment for customers, making them feel as if they are in a cultural and artistic palace that transcends national boundaries.

The marketing staff also emphasized the hotel's high-quality service. They described the waiter's warm reception process when the customer enters the door. The waiter will greet each customer with a friendly and polite smile, bow slightly and take the initiative to open the door for the customer, guide the customer to the appropriate seat, and quickly hand over the carefully prepared menu and drink list. The whole process is smooth and natural, making the customer feel meticulous care.

While customers are dining, waiters will always pay attention to their needs, add drinks and change tableware in a timely manner, and can answer customers' questions about food, culture, etc. with professional knowledge.

For example, when a customer is curious about the cooking process of a Chinese-French-Russian fusion dish, the waiter can accurately introduce to the customer the fusion points of different cultural elements in the dish and the unique cooking techniques, allowing the customer to have a deeper understanding of the wonderful fusion of the Three Kingdoms culture in catering while tasting the food.

In order to give the travel agency manager a more intuitive experience, the marketing staff showed him the hotel's promotional materials and pictures. These promotional materials were well-made, rich in content, printed on high-quality paper, and colorful and lifelike.

The cover of the brochure is a panoramic photo of the hotel's exterior, which shows the unique style of the building vividly and attracts people at first sight. The inside pages introduce various aspects of the hotel in detail, including exquisite pictures of dishes, introduction of the chef team, close-ups of the cultural decorations in the store, and positive feedback from customers.

The pictures are taken from a unique angle and the light is used cleverly, perfectly presenting the color, aroma, taste and shape of the dishes. Each dish is like a carefully crafted work of art.

In the photos of the chef team, the chefs are dressed in neat chef uniforms, with focused and confident expressions, holding cooking tools in their hands or preparing dishes, showing a professional culinary image.

After the demonstration, the marketing staff sincerely invited the travel agency staff to come for a field trip. They explained the process of the field trip to the travel agency manager in detail, including arranging special reception staff to accompany the staff throughout the process, so that the staff can go deep into the kitchen to watch the chefs' on-site cooking process and understand every aspect of the dish preparation and hygiene standards;

You can dine in dining areas of different styles and experience the unique cultural atmosphere and high-quality service; you can also communicate with the hotel's management to discuss the specific details and possibilities of cooperation.

The head of the travel agency listened carefully to the marketing staff's introduction, flipped through the promotional materials and pictures from time to time, and an expression of interest gradually appeared on his face.

Sometimes he nodded slightly to show his approval of certain content; sometimes he raised some questions, such as about the stability of food supply, price positioning and the ability to accommodate tourist groups, and the marketing staff gave detailed and professional answers one by one.

After in-depth communication and understanding, the head of the travel agency showed great interest in this catering concept that integrates Chinese, French and Russian cultures.

He realized that this unique dining experience would add an attractive element to the travel agency's travel packages, satisfy tourists' pursuit of diverse food culture, and enhance the overall quality and competitiveness of tourism products. Therefore, the two sides decided to enter the substantive cooperation negotiation stage.

In the following negotiation meetings, the two teams conducted in-depth and detailed discussions on the details of the cooperation. From the specific form of cooperation, the rights and obligations of both parties, to the distribution of benefits, publicity and promotion strategies, etc., they have repeatedly weighed and negotiated. The negotiators of both parties sat on both sides of the conference table, with serious and focused expressions, holding documents and materials in their hands, and discussing the terms of the contract word by word.

Sometimes they fell into deep thought, thinking about the possible impact of a certain clause; sometimes they argued fiercely, fighting for their own interests. But throughout the process, both sides always maintained a rational and constructive attitude, guided by the goal of achieving mutually beneficial and win-win cooperation.

Finally, after unremitting efforts and adjustments, the two parties successfully reached a cooperation agreement. According to the provisions of the cooperation agreement, the travel agency included Wang's All-in-One Hotel in its recommended list of travel packages and formulated a detailed recommendation strategy. At the travel agency's travel route planning meeting, the staff carefully studied how to organically combine the hotel's food experience with the famous attractions in St. Petersburg. They carefully analyzed the visiting time of each attraction and the itinerary of tourists, and determined that after tourists visited the iconic attractions such as the Winter Palace and the Summer Palace, Wang's All-in-One Hotel would be the recommended dining place for lunch or dinner.

When introducing St. Petersburg tourist routes to tourists, tour guides will, at the right time, professionally and enthusiastically recommend tourists to go to restaurants to taste delicious food, and vividly describe how dining in restaurants can allow them to experience the wonderful collision of Chinese, French and Russian cultures on the tip of the tongue.

They will introduce the hotel's signature dishes in detail, such as "Baltic Seafood Stewed with Chinese-French Pasta", and tell tourists how this dish perfectly combines local fresh seafood with French pasta and Chinese seasonings, so that tourists can appreciate the unique charm of the Three Kingdoms culture in one dish while tasting the food;

There is also a "Chinese, French and Russian Dessert Platter" that introduces the characteristics of various desserts and the unique taste of mixed jams to stimulate the interest and curiosity of tourists.

The travel agency also made full use of its publicity resources to customize special posters and leaflets for the hotel. The design style of these promotional materials is consistent with the cultural positioning of the hotel, with harmonious color matching and exquisite layout.

The promotional posters are designed in large format and posted in conspicuous locations of the travel agency's various business outlets, such as the exterior walls of the travel agency stores, the walls of the reception hall, etc.

The poster prominently displays the restaurant's signature dishes. In the photo of "Baltic Seafood Stew with Chinese-French Pasta", the fresh seafood and chewy pasta are intertwined with each other, with tempting colors that make people salivate; the picture of "Chinese-French-Russian Dessert Platter" shows the exquisite shapes and rich colors of various desserts, paired with a small dish of specially made mixed jam next to it, as if emitting sweet temptation to passers-by.

The exquisite decoration of the store is also reflected in the poster. Elements such as retro Russian clocks, porcelain plates in the style of Peter the Great period, and oil paintings depicting the cityscape of St. Petersburg complement each other and create a strong cultural atmosphere.

The joyful scene of tourists dining in the store is also cleverly incorporated into the photo. The customers in the photo are smiling, enjoying the food and happily communicating with each other, allowing people who see the poster to intuitively feel the unique charm of the hotel and the pleasant dining environment, thus attracting the attention of many tourists.

The leaflets detail the hotel's address, contact number, business hours, special dishes, decoration style, service concept, etc. These leaflets are placed at the front desk, rest area, etc. of each business outlet of the travel agency for tourists to read.

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

At the same time, travel agencies will also distribute leaflets on tourist buses. When tourists are on the bus to various attractions, the tour guide will distribute the leaflets to tourists and give a brief introduction.

When tourists take the leaflets, some will read them carefully and show great interest in the hotel's food and cultural characteristics; others will collect the leaflets as a travel souvenir or for later reference.

As the cooperation deepens, more and more tourists come to the hotel through the recommendation of travel agencies. These tourists come from different countries and regions, and they come to the hotel with their yearning for the beautiful scenery of St. Petersburg and their expectations for delicious food.

At the entrance of the hotel, tourists will be greeted by enthusiastic waiters, who will politely guide tourists into the store with a smile on their faces. When tourists enter the store, they will first be attracted by the unique decoration style. Their eyes will wander around the store, carefully observing every detail and exclaiming from time to time.

Guided by the waiter, the tourists slowly walked to the table, gently pulled out the chairs and sat down. The waiter quickly handed over the menu and drink list, and politely said in fluent English or other languages ​​familiar to tourists: "Welcome to Wang's All-Season Hotel, this is our menu, please take your time to choose."

When tourists opened the menu and saw the novel and unique names of the dishes, such as "Baltic Seafood Stew with Chinese-French Pasta" and "Chinese-French-Russian Dessert Platter", they showed curiosity and anticipation on their faces.

Some tourists will point to the dishes on the menu and ask the waiter about the specific content and characteristics of the dishes. The waiter will patiently answer and introduce in detail the ingredients, production process and taste characteristics of each dish.

While customers were ordering, the chefs in the kitchen were busy in an intense and orderly manner. The chef in charge of the "Baltic Seafood Stewed Chinese-French Pasta" focused on the ingredients in the pot, skillfully stir-fried them, controlled the heat and seasoning, and ensured that each portion of pasta had the best texture and taste.

The chef who made the "Chinese, French and Russian Dessert Platter" carefully arranged the various desserts and used delicate piping bags to squeeze out exquisite patterns on the desserts, adding an artistic beauty to the platter.

Soon, the waiters began to serve the dishes. They held the plates steadily with both hands, walked lightly and steadily, and carefully placed the dishes on the customer's table, while clearly introducing: "This is the Baltic Seafood Stewed Chinese-French Pasta you ordered. It is made with freshly caught local seafood and French pasta, with Chinese seasonings added, and tastes delicious; this is the Chinese-French-Russian dessert platter, which combines the special desserts and special jams of the three countries. I hope you like it."

The tourists looked at the exquisite dishes in front of them, picked up their cutlery and began to taste them.

When tasting the "Baltic Seafood Stewed Chinese-French Pasta", a tourist from France picked up a shrimp and put it in his mouth, chewing it gently. He nodded slightly with a satisfied look on his face and said, "The shrimp is very fresh and tastes very good. The pasta is also very chewy. This fusion of flavors is very unique and makes me feel the fusion of different cultures in food."

My Chinese companion also agreed, saying, "Yes, the addition of Chinese seasonings gives this dish a unique flavor. It is a great experience to be able to eat such a fusion of Three Kingdoms cuisine abroad." (End of this chapter)