Siheyuan: Starting as a Chef Apprentice

Chen Yu was overjoyed and prepared to negotiate the lease with the landlord.

However, when he contacted the landlord, he learned that a well-established local restaurant, Luxiang Pavilion, was also interested in the store and offered a rent much higher than the market price.

Chen Yu was extremely anxious and immediately reported to Wang Jianye: "Boss Wang, that excellent storefront has been targeted by Lu Xiang Ge. Their offer is too high, so the landlord is likely to rent it to them."

Wang Jianye frowned, thought for a moment and said, "Xiao Chen, don't panic.

We can't give up easily. You should communicate with the landlord again and emphasize the development potential of our hotel and the long-term plan for the store.

At the same time, we will also look for other alternative stores. We can't put all our hopes on this one place."

Chen Yu found the landlord again and introduced in detail the brand concept of Wang's entire hotel series and its successful experience in other regions. He promised to carefully renovate the store and enhance the business atmosphere of the entire commercial street.

After some effort, the landlord was moved by Chen Yu's sincerity and finally decided to rent the store to Wang's Full-Series Restaurant.

On Chef Li's side, he led his team of chefs to go deep into Zibo's vegetable markets and villages to look for local specialty ingredients.

They found that the black pork in Zibo was tender and had a mellow taste, so they decided to use it as the main ingredient to develop new dishes.

After repeated trials, they came up with a fusion dish - black pork barbecue burrito.

This dish marinates Zibo black pork with a unique sauce and then grills it. The skin is golden and crispy, while the inside is tender and juicy.

Paired with fresh vegetables and special sauces, and rolled up in pancakes, it has the flavor of Zibo barbecue and an innovative way of eating.

Finally, the opening day arrived.

That morning, the sun shone on the streets and alleys of Zibo, and the entrance of Wang's Hotel was already bustling with activity.

Brightly colored flowers are placed on both sides of the store entrance, red like fire, pink like clouds, and yellow like gold, competing with each other in beauty and emitting bursts of fragrance.

Huge colorful balloons swayed in the air, and strings of balloons were tied with red banners that read "Grand Opening of Wang's All Hotels", gently fluttering in the breeze.

The employees are dressed in neat uniforms and have bright smiles on their faces, warmly greeting every customer.

They stood at the door of the store, handing out carefully crafted flyers to passers-by, and said in a loud and enthusiastic voice: "Welcome to Wang's All-Season Restaurant and taste our special fusion cuisine!"

The decoration style of the store is unique, perfectly integrating modern elements with traditional cultural elements of Zibo.

On the ceiling, the uniquely shaped chandelier emits a soft light, illuminating the entire restaurant.

On the walls, there are exquisite paintings of Zibo landscapes, showing the beautiful mountains and rivers and cultural landscapes of Zibo, making people feel as if they are in the beautiful scenery of Zibo.

At the same time, there are pictures of food from all over the world, from exquisite desserts from France to delicious sashimi from Japan, from rich pizza from Italy to spicy curry from India. These pictures not only add to the exotic flavor of the restaurant, but also hint at the diverse characteristics of the fusion cuisine in the store.

The floor is covered with smooth tiles, reflecting the light and making the entire space appear spacious and bright.

Customers walked into the store with curiosity and anticipation, and were instantly attracted by the novel environment and the tempting aroma of food wafting from the kitchen.

Inside the restaurant, the tables and chairs were neatly arranged, the tabletops were spotlessly clean, and exquisite tableware was placed on them.

At this time, the black pork barbecue burrito immediately became the focus as soon as it was launched.

In the kitchen, the chefs skillfully placed the marinated black pork on the grill. The flames licked the meat, making a sizzling sound, and the fat dripped, igniting bursts of aroma.

The roasted black pork is cut into thin slices, paired with green lettuce, bright red tomatoes, golden onions, and then drizzled with a special sauce. It is then rolled in a tortilla and a delicious black pork barbecue burrito is presented to the customer.

A burly factory worker walked into the store and was seated by the waiter.

He looked at the black pork barbecue burrito on the menu with curiosity in his eyes and ordered one.

After a while, the steaming black pork barbecue burritos were served on the table.

He couldn't wait to pick up the burrito, took a big bite, and an expression of surprise immediately appeared on his face.

While chewing, he praised: "This barbecue burrito is so delicious! The black pork is roasted to perfection, the skin is crispy, and the inside is tender and juicy.

This sauce has a unique taste. It has the rich aroma of Zibo barbecue, but also has a slightly different flavor. It is different from the Zibo barbecue I have eaten before, but it is particularly delicious.

I never thought I could eat something so novel and delicious here!" His voice attracted the attention of the surrounding customers, and many of them placed orders to try.

When Liu Dashan, the owner of "Luxiang Pavilion", learned that all Wang's restaurants were so popular, he felt mixed emotions.

In the simple-decorated office of "Luxiang Pavilion", Liu Dashan sat on a carved wooden chair with a furrowed brow and a gloomy face.

He looked at the report on the opening of all Wang's restaurants in his hand, feeling unwilling.

After pondering for a long time, he decided to fight back from the service side.

He quickly called together the store's management staff and issued instructions in the conference room: "The opening of Wang's full-line restaurant is so exciting, we can't just sit there and wait for death.

Starting tomorrow, we will increase the number of service staff in the store so that every customer can receive timely service.

Also, improve service efficiency and ensure that food is served in the shortest possible time after customers place their order.

In addition, we offer free fruits and snacks after meals to let customers feel our sincerity.”

The managers nodded and said they would execute it immediately.

At the same time, Liu Dashan also decided to establish a customer membership system.

He assigned the marketing manager to develop a detailed membership plan to provide members with points and discounts.

Members can accumulate points through consumption, and the points can be exchanged for dishes, gifts or discount coupons for next consumption.

After the plan was formulated, "Luxiangge" posted a large poster at the entrance of the store to promote the membership system.

The poster reads: "Join 'Luxiangge' membership to enjoy super value discounts and points and gifts are waiting for you!"

Facing the counterattack of "Luxiang Pavilion", Wang Jianye immediately summoned Chen Yu and Master Li to discuss countermeasures.

In the office of Wang's All-inclusive Hotel, Wang Jianye said seriously: "Luxiang Pavilion has started to fight back, we can't take it lightly.

Service is an important link that we cannot ignore, and we must pay more attention to details.

From the moment customers walk in, we want them to feel warm and cared for. " Chen Yu nodded in agreement: "Mr. Wang is right, we want customers to feel at home in our store.

I immediately arranged for retraining of the waiters to strengthen the service details.”

Chef Li also said: “In terms of dishes, we cannot stand still.

I will lead the chef team to continue to develop new dishes, further optimize the black pork barbecue burritos based on customer feedback, and strive to make its taste even better.

At the same time, we will speed up the research and development of new dishes and launch more fusion dishes that suit the tastes of Zibo people as soon as possible.”

Chen Yu quickly launched his own membership system.

Members can not only enjoy discounts on dishes, but also participate in food-making experience activities organized by the hotel.

Every month, all Wang's restaurants invite members to the kitchen to prepare a fusion dish under the guidance of the chef.

This move has attracted many customers to sign up for membership, and they are very interested in this unique experience.

A young member said excitedly: "It feels great to be able to personally participate in the preparation of delicious food! Not only can I learn cooking skills, but I can also have a deeper understanding of the restaurant's dishes. I will come here often in the future."

Chef Li leads the chef team to work day and night.

Based on customer feedback, they adjusted the sauce recipe for the black pork barbecue burritos and added some local spices from Zibo to make the taste richer and mellower.

At the same time, after repeated trials, they launched a new dish - black pork ribs pot.

This dish uses the ribs of Zibo black pigs, paired with local specialty bean products and vegetables, and slow-cooked in a special casserole.

The ribs are stewed until they are soft and tasty, and the soup is rich and fragrant. Once it was launched, it was loved by customers.

After tasting it, a housewife said: "This black pork ribs pot is so delicious. The ribs are very fragrant, and the side dishes also absorb the fragrance of the ribs. The whole family is very satisfied with the meal."

In this fierce business war for territory, all Wang's hotels and "Luxiang Pavilion" were fighting back and forth, and neither side gave in.

Every day, there are people coming and going in front of the two restaurants, and customers are choosing between the two.

But Wang Jianye and his team always believed that with their unique fusion dishes, high-quality services and spirit of continuous innovation, they would be able to occupy a place in the Zibo market and write a new glorious chapter for the entire Wang's hotel chain.

Liu Dashan of "Luxiangge" is also constantly adjusting his strategy, trying to defend his position in the Zibo catering market for many years.

……

In Zibo, a land with a strong industrial atmosphere but also full of the flavor of daily life, Wang's full-line restaurants have gradually got their business on track after a period of hard work. The store is crowded with customers every day and is bustling with activity.

However, Wang Jianye, the helmsman with a long-term vision and great business insight, has not been complacent with his current achievements.

He knows very well that the business world is like a battlefield, changing rapidly, and market competition is like rowing against the current. Any slackness will lead to ruthless elimination.

On this day, the sunlight shone through the bright windows of the office, shining onto the ground, forming warm spots of light.

Wang Jianye sat at his desk, tapping his fingers lightly on the table, his eyes fixed on the detailed map of Zibo on the wall, on which the locations of various commercial areas, factory locations and residential areas were marked with pens of different colors.

After a long while, he raised his head and said to Chen Yu and Master Li standing beside him: "Although we have opened up the situation in Zibo, our opponents will never let us go easily.

The fierce market competition is like a protracted war without gunpowder. Only by continuous innovation and continuous progress can we gain a firm foothold and stay ahead in this wave. "

There was determination and courage in Wang Jianye's eyes, as if he was declaring war on unknown challenges.

Chen Yu pushed up his glasses on his nose, his eyes behind the lenses flashing with wisdom. After a moment of thought, he responded, "Boss Wang, in my opinion, our current customer base is mainly concentrated in factory workers and office workers.

But you see, there are still many residential communities in Zibo City, where there is huge market potential that has not yet been fully tapped.

I suggest that we could try to establish cooperative relationships with the neighborhood committees in various communities and hold a series of food sharing activities.

Through these activities, we can demonstrate our special dishes on site and let residents taste them, and at the same time take the opportunity to promote knowledge about healthy eating.

This will not only enrich the daily lives of residents, but also allow more people to know the unique charm of our Wang's full range of hotels."

As Chen Yu spoke, he circled the locations of those large residential areas on the map one by one with his finger, as if he had already seen the booming business opportunities brought about by the event.

Chef Li nodded slightly and took over the conversation, his voice full of enthusiasm and persistence for food: "In terms of dish development, I also have new ideas.

Recently I heard that there is a kind of wild herb in the mountainous area of ​​Zibo, which is said to have a very unique fragrance.

I plan to explore further and try to cleverly incorporate this herb into dishes to create more regional and unique fusion dishes.

Imagine combining this unique herbal aroma with our existing gourmet flavors to bring a whole new taste experience to customers.”

As Chef Li described, he sketched out the appearance of new dishes in his mind, his face filled with anticipation for innovation.

After hearing this, Wang Jianye's eyes flashed with approval, and he nodded repeatedly: "Okay! I'll do as you said.

Chen Yu, the connection work with the neighborhood committees of various communities is now entirely up to you. Please make sure to arrange the food sharing activities as soon as possible. Chef Li, the responsibility of developing new dishes falls on your shoulders. I look forward to you bringing us new flavors that will brighten our eyes and spark our taste buds.”

As he spoke, Wang Jianye stood up, walked to the two of them, patted them on the shoulders, and gave them full trust and encouragement.

After receiving the task, Chen Yu immediately took action with great vigor and determination.

He carefully selected several team members with strong communication skills and affinity to form a market development team.

Afterwards, they began their journey of visiting the neighborhood committees of each large residential community in Zibo one by one.

In the office of the director of a neighborhood committee, Chen Yu knocked on the door politely, and after being answered, he walked in with a smile.

He was wearing a neat suit and holding a carefully prepared document in his hand, which detailed the development history of all Wang's restaurants, their special dishes, and the detailed planning plan for this food sharing event.

Chen Yu walked to the director's desk, bent down slightly, handed over the information, and then said politely: "Hello, Director! I am Chen Yu, the marketing manager of Wang's full-line hotel.

Our hotel has always adhered to the concept of deeply integrating food from all over the world with the local characteristics of Zibo, and is committed to creating a unique delicious experience for customers.

This time, with great sincerity, we hope to hold a food sharing event in your community. (End of this chapter)