Siheyuan: Starting as a Chef Apprentice
Chapter 633
He said to the agent next to him: "This store is pretty good. I'm very interested. Please contact the landlord as soon as possible. I want to talk to him about leasing it."
However, just as Chen Yu was eagerly waiting for news from the landlord, the agent brought him news that made him feel like he was falling into an ice cave.
The agent said with embarrassment: "Mr. Chen, I'm so sorry.
A well-known local restaurant, Yimeng Restaurant, has also taken a fancy to this store, and their offer is much higher than the market price, so the landlord will most likely rent it to them.”
Chen Yu was extremely anxious, and beads of sweat instantly appeared on his forehead.
He suppressed his anxiety and immediately called Wang Jianye: "Boss Wang, this is not good.
That excellent storefront has been spotted by Yimeng Restaurant. Their offer is so high that the landlord will most likely rent it to them.
This is how to do ah? "
On the other end of the phone, Wang Jianye was silent for a moment, then said calmly: "Xiao Chen, don't panic.
We can't give up easily.
You should go find the landlord and tell him in detail about the development potential of our hotel and the long-term plan for the store, and let him know that renting the store to us is definitely a wise choice.
At the same time, don't put all your focus on this one store, look for other alternative stores, we can't put all our hopes on this one."
Chen Yu took a deep breath and tried to calm himself down.
He found the landlord again, who was an old man with gray hair and a kind face.
Chen Yu said sincerely, "Hello, uncle.
I am Chen Yu, the person in charge of all Wang’s hotels.
Our restaurant has achieved certain results in other places and has always adhered to the concept of integrating cuisines from all over the world.
If we can rent your store, we will definitely renovate it carefully and turn it into a unique food landmark. Then, the business atmosphere of our entire neighborhood will be improved.
Sir, please think about it again. "
The old landlord listened to Chen Yu's words, narrowed his eyes slightly, and fell into deep thought.
After a long time, he raised his head, looked into Chen Yu's sincere eyes, and nodded: "Young man, since you are so sincere, I will rent the store to you.
I hope you can keep your word and run this place well.”
Chen Yu heard this, and the big stone in his heart finally fell to the ground, and a bright smile appeared on his face: "Uncle, don't worry.
We will never let you down.”
Just like that, after some twists and turns, Wang's entire line of restaurants finally gained a foothold in Linyi. Next, they will face a more severe challenge - a head-on confrontation with the local catering giant "Yimeng Food House".
……
Wholesale markets have sprung up like mushrooms in every corner of the city.
In these markets, merchants from all over the country gathered together, speaking in different accents and exchanging business tips with each other.
On Master Li's side, he led his team of chefs into the streets and alleys of Linyi.
The vegetable market is very lively in the early morning.
The vegetable vendors were shouting loudly, and their stalls were filled with a wide variety of fruits and vegetables.
Chef Li and his team walked around, carefully examining each ingredient.
"Master, how much is this mutton?" Master Li stopped in front of a meat stall and asked the stall owner.
The stall owner responded enthusiastically: "This is authentic Linyi black goat, the meat is very tender, take a look."
Master Li reached out and touched the mutton, then leaned in to smell it, his eyes lit up.
After much exploration, they decided to use black goat as the main ingredient for developing new dishes.
Back in the kitchen, the chefs gathered around the workbench and began to experiment repeatedly.
"First, cut the lamb into thin slices, making sure the thickness is even."
Master Li demonstrated and gave instructions at the same time.
After the mutton is cut, it is put into a bowl. Master Li personally prepares a unique sauce. He puts the onion, ginger, garlic, chili, spices, etc. into the stone mortar one by one and crushes them vigorously with a pestle and mortar. After a while, the aroma of the sauce spreads.
The marinated mutton is stewed with handmade noodles, and local spices and fresh vegetables are added during the stewing process.
"Turn down the heat so the soup can absorb the flavor slowly."
Master Li always keeps an eye on the situation in the pot.
After many adjustments, a fusion dish - black goat stewed noodles was finally born.
……
On Master Li's side, he led his team of chefs into the streets and alleys of Linyi.
The vegetable market is very lively in the early morning.
The vegetable vendors were shouting loudly, and their stalls were filled with a wide variety of fruits and vegetables.
Chef Li and his team walked around, carefully examining each ingredient.
"Master, how much is this mutton?" Master Li stopped in front of a meat stall and asked the stall owner.
The stall owner responded enthusiastically: "This is authentic Linyi black goat, the meat is very tender, take a look."
Master Li reached out and touched the mutton, then leaned in to smell it, his eyes lit up.
After much exploration, they decided to use black goat as the main ingredient for developing new dishes.
Back in the kitchen, the chefs gathered around the workbench and began to experiment repeatedly.
"First, cut the lamb into thin slices, making sure the thickness is even."
Master Li demonstrated and gave instructions at the same time.
After the mutton is cut, it is put into a bowl. Master Li personally prepares a unique sauce. He puts the onion, ginger, garlic, chili, spices, etc. into the stone mortar one by one and crushes them vigorously with a pestle and mortar. After a while, the aroma of the sauce spreads.
The marinated mutton is stewed with handmade noodles, and local spices and fresh vegetables are added during the stewing process.
"Turn down the heat so the soup can absorb the flavor slowly."
Master Li always keeps an eye on the situation in the pot.
After many adjustments, a fusion dish - black goat stewed noodles was finally born.
At the same time, in the quaint office of "Yimeng Restaurant", carved wooden tables are neatly arranged and several ink paintings depicting the scenery of Yimeng are hung on the wall.
The boss, Sun Dashan, sat on a large wooden chair with a frown on his face, and the wrinkles on his forehead became increasingly obvious.
When he learned that Wang's full-line restaurant had successfully rented the store, he slammed the table so hard that the teacups on the table began to shake, and the "bang" sound was particularly loud. "No, we can't let them take our business so easily!" Sun Dashan shouted with his eyes wide open.
He quickly gathered the employees, and they all walked into the office, looking a little nervous.
Sun Dashan stood up, paced back and forth in the room, and said in a loud voice: "We must act quickly and launch a series of preferential packages for local residents and merchants.
Our Yimeng Restaurant has been rooted in Linyi for so many years, relying on affordable prices and authentic Yimeng flavor. This time we must show off our long-standing brand!" The employees nodded and whispered.
"Starting tomorrow, we will offer buy one get one free breakfast packages, and family special packages for lunch and dinner. The prices are affordable and the dishes are guaranteed to be authentic Yimeng flavor."
Sun Dashan continued to make arrangements.
Not only that, Sun Dashan turned to the person in charge of the marketing department and said, "Go, contact local newspapers and radio stations and increase advertising efforts.
The slogan of the advertisement is "Yimeng Restaurant, authentic Yimeng flavor, quality guaranteed!" We want to spread this advertisement throughout the streets and alleys of Linyi, so that everyone knows our advantages. "
The head of the marketing department immediately agreed and walked out of the office quickly to implement it.
Faced with this series of attacks from "Yimeng Restaurant", Wang Jianye urgently convened team members in the hotel's conference room.
In the conference room, the lights were bright, but the atmosphere was somewhat solemn.
Chen Yu stood in front of everyone with a determined look, scanning everyone present. "We must let more people know about our characteristics. We must not fall behind in this competition."
He paused, and then said, "Let's go to wholesale markets and residential areas to hand out flyers to promote our Wang's All-inclusive Restaurant, highlighting the black goat stewed noodles, and write 'Wang's All-inclusive Restaurant, bringing a new fusion food experience.
Black goat stewed noodles, taste the flavor of Yimeng and the world in one bite! '" The employees agreed.
Afterwards, the employees split into several groups and headed to wholesale markets and residential areas.
In the wholesale market, people come and go, and it is noisy and bustling.
Holding flyers, the employees enthusiastically introduced to the merchants passing by: "Boss, take a look at our Wang's All-in-One Restaurant. We have just launched the black goat stewed noodles. The taste is unique and combines flavors from all over the world. You must try it."
In residential areas, employees knocked on doors one by one, handed flyers to residents, and said with smiles on their faces: "Auntie, this is a flyer for our restaurant. Come and try our special dishes when you have the chance."
A display area was quickly set up at the entrance of the store.
In the display area, the chefs are skillfully preparing black goat stewed noodles.
The water in the big pot was boiling, the noodles were tumbling up and down in the pot, and the mutton slices were gradually changing color in the heat.
The rich aroma wafted around, attracting many passers-by to stop and watch.
An old man passing by stopped and looked in curiously. The chef handed him a bowl of noodles fresh from the pot with a smile: "Uncle, please try it. This is our black goat noodles. It tastes delicious."
The old man took the bowl, took a bite, and nodded repeatedly: "Well, this tastes really good, the mutton is fragrant, and the noodles are chewy."
On the opening day, the entrances of all Wang's restaurants were bustling with activity.
Brightly colored flowers are placed on both sides of the store entrance, red like fire, pink like clouds, and yellow like gold, competing for beauty.
Strings of colorful balloons were flying high in the sky, with a red banner under it that read "Good luck on the opening of all Wang's restaurants."
The employees are dressed in neat uniforms, are in high spirits, and greet every customer with a smile.
"Welcome to Wang's Hotel, please come in!" they greeted warmly.
The decoration style of the store is unique.
The modern and simple chandelier emits a soft light, illuminating the neatly arranged tables and chairs.
On one side of the wall are several paintings depicting the magnificent scenery of the Yimeng Mountains, with undulating hills and shady green trees; on the other side are pictures of delicacies from all over the world, from exquisite French desserts to delicious Japanese sashimi, which are dazzling to the eyes.
As soon as customers walk into the store, they are attracted by the novel environment and the tempting aroma of food wafting from the kitchen.
A businessman from out of town, wearing a neat suit and carrying a briefcase, walked into the store.
He was seated under the guidance of the waiter, looked at the menu, was attracted by the black goat stewed noodles, and ordered one.
After a while, the steaming black goat stewed noodles were served on the table.
He couldn't wait to pick up the chopsticks, picked up a handful of noodles and mutton, and put them into his mouth.
Instantly, his eyes widened, a look of surprise appeared on his face, and he praised it endlessly: "This stewed noodles is so delicious! The mutton is tender and juicy, the noodles are chewy, and the soup is rich and mellow. It is completely different from the noodles I have eaten before, but it is very delicious."
When other customers in the store heard his praise, they also cast curious glances at him, and many of them ordered black goat stewed noodles.
At the "Yimeng Restaurant", Sun Dashan stood at the door of the restaurant, watching the pedestrians coming and going on the street. From time to time, customers walked into Wang's Full-line Restaurants, and he felt extremely anxious.
He paced back and forth in the store, and the soles of his shoes made a rustling sound as they rubbed against the ground.
"No, we have to fight back from the service side!" he said gritting his teeth.
He immediately called all the waiters in the store together, stood in the middle of the hall, and said loudly: "From now on, customers must be greeted with a smile and a warm greeting when they enter the store. The dishes must be served quickly and customers must not be kept waiting for a long time.
In addition, we offer free after-meal fruits and snacks to satisfy customers.”
The waiters nodded.
At the same time, Sun Dashan said to the staff of the finance and marketing departments: "Immediately establish a customer membership system. Members can accumulate points through consumption, and the points can be exchanged for discounts. Do everything possible to retain old customers."
The employees acted quickly to design a membership system and produce membership cards.
Faced with the counterattack of "Yimeng Restaurant", Wang Jianye gathered the waiters together.
With a gentle look and expectant eyes, he said to the waiters: "Details determine success or failure. From the moment customers enter the door, we must make them feel the warmth of home.
Any needs of customers must be met promptly and with a good attitude. "
The waiters listened carefully and took it to heart.
Chen Yu also actively launched his own membership system.
He was in the office, discussing the specific details with his team members: "Our members should not only have discounts on dishes, but also have a unique experience.
I think we can let members participate in the food preparation experience activities organized by the hotel, so that they can have a deeper understanding of our dishes. "
Team members expressed their agreement.
Chef Li led the chef team to further optimize the black goat noodle dish based on customer feedback.
In the kitchen, Chef Li said to the chefs: "Customers have reported that the mutton can be more tender and the soup can be more flavorful. Let's adjust the marinating and stewing methods."
The chefs gathered around the workbench, making further improvements to the black goat noodle stew.
At the same time, Chef Li began to research new dishes, and after many attempts, he launched Black Goat Barbecue.
This dish cuts the black goat meat into small pieces, marinates it with a special sauce, and then grills it. The skin is golden and crispy, while the inside is tender and juicy with a fragrant aroma.
In this fierce business war for territory, Wang's entire chain of restaurants and "Yimeng Restaurant" were fighting back and forth, with neither side giving in.
Wang Jianye stood at the door of the restaurant, watching the customers coming in and out with a determined look in his eyes, thinking silently in his heart: "With our unique dishes, high-quality services and innovative spirit, we will definitely be able to gain a firm foothold in Linyi!" And Sun Dashan also secretly vowed in "Yimeng Restaurant": "Yimeng Restaurant has been operating in Linyi for many years and will never give up the market easily!" (End of this chapter)
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