Siheyuan: Starting as a Chef Apprentice

You want people to want to try it as soon as they see the ad.

We must showcase all the advantages of our hotel to attract customers’ attention.”

At this moment, the door of the conference room was gently pushed open, and a young waiter walked in with tea.

Hearing their discussion, I couldn't help but interrupt: "I think when promoting, we can also talk about the customized services we provide to customers. The customers were very satisfied with the last business banquet and the little girl's birthday party."

Chen Yu smiled and nodded, "This is a good suggestion, and it also reflects the attentiveness of our service."

Chen Yu added: “Yes, we also need to highlight our new brand logo to deepen everyone’s impression.

Walking down the street, people will know it’s our Wang’s All-inclusive Hotel as soon as they see the sign. ”

Manager Zhang quickly wrote it down in his notebook, "Okay, these points are all good, we will fully reflect them in the advertisement."

Soon, a large advertisement for Wang's All-in-One Restaurant appeared in local newspapers. Next to the exquisite dishes in the picture was the novel brand logo, and next to it was written "Wang's All-in-One Restaurant, combining Weifang flavor with world cuisine, giving you a unique taste experience.

Customized services to meet your diverse needs."

During the TV station’s advertising time, the restaurant’s promotional video is also played, showing the chefs carefully preparing the dishes and the satisfied smiles of the customers.

In the ad, a customer gave a thumbs up and said: "The food in this restaurant is so delicious and the service is very thoughtful. My friend and I are very satisfied and will definitely come here often in the future."

On online platforms, internet celebrities have also checked in at all Wang's restaurants to share their dining experiences.

A well-known food blogger filmed a video of dining at a restaurant. In the video, he excitedly said to the camera: "Family, today I came to check in at Wang's All-inclusive Restaurant. The peach braised pork is absolutely amazing. The sweetness of the peach and the mellowness of the braised pork are perfectly combined. The silver melon seafood salad is refreshing and delicious.

Their service is great and the environment is unique, everyone should come and try it!" Below the video, netizens left comments and liked it, asking for the address of the restaurant.

……

In Weifang, the two branches of Wang's full-line restaurants are doing increasingly prosperous business and are firmly rooted in the local catering market.

Wang Jianye knows very well that the hotel’s current success is inseparable from the support of the people of Weifang.

On this day, the sun shone brightly in the hotel's conference room, and Wang Jianye called a meeting of all employees.

He stood in front of the conference room, looking serious, his eyes swept over every employee, and he slowly said: "Our hotel can be what it is today in Weifang, it is inseparable from your support, and more importantly, it is inseparable from the people of Weifang.

So, we have to make some contribution to the local area.

I plan to donate supplies to poor schools. What do you think? "

The employees looked at each other and nodded in agreement.

Xiao Li, who was sitting in the front row, stood up immediately and said, "Boss Wang, this is a good idea. Children's education is very important.

We can donate some school supplies, such as school bags and stationery, so that they can study better. "

Xiao Zhang next to him also agreed: "Yes, donate some more sports equipment so that the children can exercise and do some sports in their spare time."

Other employees also started discussing and put forward various donation suggestions.

Wang Jianye listened to everyone's speeches, a pleased smile appeared on his face, and he nodded and said, "Okay, let's do it.

Chen Yu, you are responsible for contacting the school and purchasing materials. You must ensure the quality and get things done properly. "

Chen Yu pushed his glasses and responded seriously: "Boss Wang, don't worry, I will definitely get it done."

In the next few days, Chen Yu was extremely busy.

He first contacted the principal of a poor school through various channels and learned in detail about the number and needs of students in the school.

After that, I plunged into purchasing work.

He ran around all the major stationery stores and sporting goods stores in Weifang, carefully selecting school bags, stationery, basketballs, footballs and other supplies.

In a stationery store, Chen Yu picked up a schoolbag, checked the quality over and over again, and said to the boss: "Boss, the quality of this schoolbag must be up to standard. We are donating it to children in poor schools."

The boss quickly assured: "Don't worry, my goods are all of good quality, there is absolutely no problem."

Not long after, a truck loaded with school supplies and sports equipment slowly drove towards the poor school.

Wang Jianye and some employees also went there.

At the school gate, the children had already stood in two neat rows, their eyes full of curiosity and anticipation.

They were dressed simply, but their faces were filled with innocent smiles.

The school principal was waiting at the gate early. When he saw Wang Jianye and his group's car, he hurried over to greet them.

The principal excitedly shook Wang Jianye's hand and said with a trembling voice: "Thank you so much, these supplies are so important to the children.

The school’s teaching resources are limited, and the children have been lacking these things.”

Wang Jianye smiled and said, “Principal, this is what we should do.

I hope the children can study well and grow up healthily.

If you need anything in the future, just let us know."

The employees began to unload supplies from the truck, and the children came over to help.

A little boy picked up a basketball with great effort, but with a bright smile on his face, he said to his friend next to him: "Look, we can play basketball well in the future!" A little girl carefully picked up a brand new schoolbag, stroked it gently, her eyes full of joy.

The scene was filled with a warm atmosphere, with employees and children talking and laughing while moving supplies.

All Wang's hotels are also actively involved in supporting community culture construction.

When Wang Jianye learned that the community was going to hold a cultural festival, he took the initiative to find Director Zhang, the head of the community.

In the community office, Wang Jianye said sincerely: "Director Zhang, I heard that you are going to hold a cultural festival, and our hotel would like to contribute.

Our hotel has been able to develop so well in Weifang, thanks to the support of the community residents, and we also want to join in the fun of this cultural festival."

When Director Zhang heard this, he immediately showed a happy look on his face and said quickly: "Boss Wang, that's great.

Your restaurant is so famous in Weifang. With your support, the cultural festival will definitely be more lively.

This cultural festival can make the residents more cohesive, and your help is crucial."

After discussing, the two decided to set up a food display area at the cultural festival, with all Wang's restaurants providing special food for residents to taste. Wang Jianye said: "We will display all the special dishes of the restaurant so that everyone can taste our cooking skills."

Director Zhang nodded and praised: "Great, everyone has heard that your restaurant's peach braised pork, silver melon seafood salad and other dishes are delicious. This time we have a chance to try them."

On the day of the cultural festival, the community square was bustling with activity.

Colorful balloons fluttered in the wind, wonderful performances were performed on the stage, and the audience below applauded continuously.

The food display area of ​​all Wang’s restaurants was crowded with people.

The waiters, dressed in neat work clothes, enthusiastically introduced the dishes to the residents.

A young waiter smiled and said to an old lady, "Auntie, this is our braised pork with peaches. It's delicious. Please try it.

This is made with Anqiu peaches from Weifang and selected pork belly, and it tastes especially good.”

The aunt took the small dish and took a bite. Her eyes lit up and she praised it highly: "This meat is fragrant and sweet, really good.

Your restaurant is becoming more and more considerate. Not only do you cook good food, you also come to participate in the cultural festival so that everyone can taste it. "

At this time, an old man came over and asked, "Miss, what else is delicious here?" The waiter quickly introduced, "Uncle, here we have our silver melon seafood salad, which is refreshing and delicious. The silver melon in it is from Qingzhou, which is very sweet, and the seafood is also fresh."

The old man tasted it and gave a thumbs up: "Well, it tastes really good, your restaurant is really good!"

Next to the food display area, several children looked at it eagerly, drooling with greed.

When the waiter saw this, he smiled and handed each of them a small dessert, saying, "Children, try this, it's so sweet!" The children took the dessert and ate it happily, saying, "Thank you, sister, it's delicious!"

After the cultural festival, community residents’ favorable impression of all Wang’s restaurants has greatly increased.

Everyone praised the restaurant in the community chat group. One resident said: "Wang's All-Series Restaurant not only has delicious food, but is also so enthusiastic about charity. I will choose them for meals in the future."

Another said: "This cultural festival has become more interesting because of their participation. I hope there will be more such activities in the future."

……

As the influence of Wang's entire chain of restaurants in Weifang continues to snowball, Wang Jianye's desk is piled with invitations to various catering industry exchange activities.

On this day, the sunlight shone through the window onto the ground, forming patches of light and shadows.

Wang Jianye got up early, selected a neat dark suit from the closet, tied his tie carefully, and combed his hair neatly.

He picked up his briefcase, straightened his clothes in front of the mirror, his eyes showing confidence and expectation, and then went out to attend an important catering industry seminar.

The meeting was held in a modern conference center with an imposing appearance.

When Wang Jianye arrived at the venue, he saw that the hall was crowded with people. Catering practitioners from all over the country were dressed in formal attire, holding documents and communicating with each other.

As soon as Wang Jianye stepped into the lobby, several colleagues he knew greeted him enthusiastically: "Mr. Wang, long time no see. I heard that your hotel is doing very well in Weifang!" Wang Jianye smiled and replied: "Thanks to everyone, I am still working hard."

At the beginning of the meeting, Wang Jianye was invited to the stage to share his experience.

He walked steadily up to the podium, and the audience suddenly became quiet, with everyone's eyes focused on him.

Wang Jianye cleared his throat and said, "We at Wang's All-inclusive Restaurant have been able to achieve today's success in Weifang by continuously innovating dishes and integrating local specialty ingredients with delicacies from all over the country.

Take Anqiu peaches and Qingzhou melons from Weifang for example. We have cleverly applied them to our dishes and launched special dishes such as peach braised pork and melon seafood salad, which are very popular with customers. "

He paused slightly, glanced at the audience, and continued, "At the same time, we focus on service quality. From the moment a customer enters the door, every step must be taken seriously to ensure that the customer has a good dining experience.

This is the business philosophy we always adhere to.”

The audience nodded and listened attentively, and many of them took notes quickly in their notebooks with pens.

During the break of the meeting, several restaurant owners immediately gathered around.

One of the bosses, who was wearing a casual suit, asked eagerly, "Mr. Wang, your hotel's brand promotion is really good. Do you have any secret? We have been worried about this."

Wang Jianye smiled and waved his hand, saying: "There is no secret, just find your own characteristics and then promote them through various channels.

For example, we combined Weifang kites and food as our brand logo, highlighting the regional characteristics and catering attributes, and the effect is very good.

In terms of advertising, we combined local media and online platforms to fully cover customer groups of different ages.”

At this time, a boss who was wearing glasses and looked very gentle asked again: "How do you do the innovation of dishes? I feel that our dish innovation has reached a bottleneck."

Wang Jianye answered without hesitation: "Our chef team often goes to the surrounding villages to look for special ingredients and explore those ingredients that are not well-known but have a unique taste.

At the same time, we continuously optimize our dishes based on customer feedback.

For example, our signature dish, radish and seafood noodles, has a good reputation today because we repeatedly adjusted the cooking process and ingredient combinations based on questions raised by customers about the taste of radish and the freshness of seafood. "

A female boss nearby couldn't help but interject: "Boss Wang, your team has a really strong execution capability. We also know that we need to innovate, but it's just so difficult to implement."

Wang Jianye smiled and said, "The key is to let the team have the awareness and motivation to innovate. If everyone works together, there will be no difficulties that cannot be overcome."

On the other side, Chef Li led his team of chefs to participate in a cooking exchange competition.

The competition venue is located in a spacious and bright cooking hall, with dozens of chef teams each occupying a stove area.

Master Li and his team members stood in front of the stove, with fresh radishes, lively seafood and various seasonings placed in front of them.

Master Li looked calm and said to the team members: "Don't be nervous, just follow the usual training.

The improved version of radish and seafood noodles we prepared has a unique taste. As long as we perform at our normal level, there will be no problem. "

The team members nodded one after another, confidence in their eyes.

I saw them skillfully picking up the knives and starting to cut radishes. Their movements were precise and quick, and the radish shreds were cut into even thickness.

When handling seafood, they are very skilled, peeling and cleaning it quickly with smooth movements.

Next to them, other chefs were also concentrating on making their own dishes, some were carefully arranging the dishes, and some were adjusting the heat.

A chef from another place passed by Master Li's kitchen and couldn't help but praise him: "Your team works so well together. You can tell at a glance that you have been working together for a long time."

Chef Li smiled and responded: "We have worked together for a long time and put a lot of effort into making better dishes." (End of this chapter)