King of Capital
Chapter 425: Spending 3 million in a single week
"Injustice, where does the injustice come from?"
Xie Jingxing climbed out of the swimming pool while listening to the phone call, walked towards the therapy room and opened the door. Yu Tong was lying inside with a facial mask on her face.
He gestured to indicate that he didn't want the massage anymore. Seeing this, the masseur picked up the towel and spread it out to help wipe the water off. He changed his clothes, put on his watch and saw that it was just past 8:30 in the morning.
I returned to the study on the first floor and turned on the computer. At this moment, Didi's headquarters office building far away in Beijing was surrounded by hundreds of taxi drivers who were crying out for justice. The news was listed on the local hot search list on Weibo and its popularity was gradually rising.
"That's it for now." Xie Jingxing hung up the phone without commenting.
If Cheng Wei needs to wake up from his dream in the middle of the night, and Liu Qing needs help when he encounters a disaster, and he rushes back to China overnight to personally take charge, then where is Didi's growth in the past two years reflected?
If the problem really cannot be solved, there will be an explanation. Before that, it is not appropriate to take the initiative to ask about it. Confidence and patience are given to each other.
"Going on a business trip again?" Yu Tong appeared at the door of the study.
The massage was interrupted halfway and she didn't have time to choose clothes. She simply wore a suspender skirt with a cashmere cardigan on top. She had no makeup on and sounded a little helpless.
Xie Jing Xing frowned and sighed, complaining: "It seems like the earth will stop spinning if you leave me."
"Where are you going? I'll pack your bags for you."
Yu Tong asked in a rage. Xie Jingxing remained silent. She nodded and said to herself, "We don't need to bring luggage when we go to Beijing, right?"
"You don't want me to go on a business trip?"
“That’s your job.”
"You are my wife."
Xie Jingxing quickly turned off the computer, walked to the door of the study, took Yu Tong into his arms, and kissed her hard: "I'm not going anywhere today, I'm just staying with my wife."
"..."
Yu Tong tilted her face up and blinked her bright eyes without any fluctuations. She stretched out two slender fingers, placed them on her husband's waist, and then gently pinched and turned it in a half circle.
“It hurts, it hurts, ouch!”
Xie Jing Xing immediately grinned and howled. It was a common experience that a wife who was too smart would affect the love between husband and wife.
If it were Concubine Pei and Song Anli, even if they guessed that he was talking nonsense, they would still happily cooperate and show their gratitude. Who would dare to pinch him with their fingernails? Really!
“So Didi has been secretly changing its platform system for some time?”
The couple flirted enough and went to have breakfast. Their daughter lay in the stroller beside them and called for her mother in her cute little baby voice. Yu Tong responded and asked.
Xie Jingxing ate a mutton-stuffed steamed bun dipped in vinegar and replied vaguely: "Since November, Didi and Uber have slowed down the pace of subsidies for drivers, and the express business has begun to allocate resources to support private cars."
"Then organized and premeditated riots by taxi drivers should be severely punished."
Yu Tong blew on the hot porridge and made a casual comment, and Xie Jingxing couldn't help but be slightly stunned.
She raised her eyebrows and explained, "They didn't put up banners, and they didn't use a motorcade to block the road and affect the morning rush hour traffic. It's obvious that they knew what they were doing and consciously restrained the situation."
"Some individuals may be rational, but hundreds of ordinary people without professional training are bound to be an irrational mob."
Yu Tong's thinking was clear and to the point: "It should be that Uber or other peers have taken targeted actions. Didi cannot choose the appeasement option."
"I'm checking the details." Xie Jingxing did not comment.
The fact that taxi drivers can endure for two months shows that the decision to support private cars is feasible, and whether to crack down severely or to appease is not up for discussion.
First of all, Didi’s subsidies are very strong. The driver’s income is divided into three parts: 23% of the orders after deducting the platform’s commission, a reward of 22 yuan for completing 200 orders a day, a 2x premium reward throughout the day, and a 3x premium reward during the evening peak period.
It is quite hard for drivers in first-tier cities to earn more than 30,000 yuan a month, and even more difficult to earn less than 20,000 yuan. An income of 20,000 yuan is also common for drivers in second- and third-tier cities.
Sooner or later, users will be spoiled and will have to pay their bills. It is too much to think that drivers are making trouble before they are even put on the list. Hundreds of taxi drivers are not qualified to represent all their colleagues in Beijing, let alone the millions of full-time drivers across the country.
Secondly, the "Xiaoju Car Service" business unit established by Xie Jingxing and Liu Qing to compete in the car manufacturing business can cover financial services.
Today, an average of more than 4000 Camel Xiangzis sign a three-year lease-to-buy or loan-purchase contract with Didi every month. This is Didi's own fleet, which in some ways has more control over taxi drivers than taxi companies.
After all, the worst that can happen to a taxi driver is that he will leave with nothing. If he is not wanted here, he will find another place to stay. He can't make a living by selling his skills anywhere.
Didi loan has been taking advantage of you for three years without any negotiation, you can leave but you cannot leave the debt.
If taxi drivers go on strike, at most the subsidy will be increased to alleviate the short-term platform capacity shortage, but it will not have a fundamental impact and thus change the trend of supporting private cars.
It would be more practical to sell the taxi and drive a private car instead. In a nutshell, if you don't want to do it, there are plenty of Xiangzi who are willing to do it.
"I remember you said that Didi's advantage over Uber is that it has seized the taxi market. Why do you tend to support private cars now?" Yu Tong asked again after breakfast.
"The starting fare for a taxi is 8 to 1.2 yuan more expensive than that of a private online taxi. This difference is the cost of the taxi company's franchise license."
Xie Jingxing smiled helplessly and said jokingly: "Back to the initial macro level, Didi and even the entire online car-hailing industry were allowed to develop to today's scale because it forced the taxi industry to move forward."
"Franchising and marketization go hand in hand, and the natural contradiction is irreconcilable. Looking at Didi from above is just a practical direction."
A unicorn giant worth $20 billion and a trillion-dollar market, an experiment with an overly grand narrative.
Yu Tong didn't like this extreme perspective. He pouted in resistance and deliberately raised his voice to act coquettishly: "Chairman Xie Jingxing, your rationality and objectivity are enough for your career. Your wife and daughter need love."
"You've been calling for mommy all morning, come and let daddy hold you, Xiaoman, call daddy."
Xie Jing Xing stopped and went to hug his darling daughter in a sullen manner. Perhaps it was because he spent too little time with his child, the nine-month-old baby could call her "mom" smoothly, but not "dad".
She has big watery eyes, fair and delicate skin, and is getting more and more beautiful as she grows older. The milky scent all over her body can even cure rhinitis, and I can never get enough of it.
The day the child was born was the Grain Rain solar term, and the day after the full moon was the Grain Man solar term. Yu Tong's grandmother said that Grain Man is better than anything else, so little Xie Yun got her nickname.
Xie Jingxing used his forehead to touch his daughter's belly to make her laugh: "Xiao Man, call daddy, daddy is here."
"Is it time for Concubine Pei to get married?" Yu Tong suddenly asked casually.
Xie Jing Xing also said casually: "She gave birth the night before yesterday, it's a boy."
Concubine Pei went to Los Angeles to give birth to her child despite her big belly. She said that she cared about American citizenship, but the real reason was because her old mother Guan Ning wanted to take her grandson to New Zealand.
It's a boy. In fact, Yu Tong wanted to take him home and raise him herself, but the memory of being taught the rules by her mother-in-law before marriage was too deep.
Thinking of this unruly woman who was only in her early fifties and full of energy, riding horses, hunting, climbing mountains and swimming in rivers all day, she felt a headache and asked, "Have you named the child yet?"
"Xie Zhexuan, our mother gave us this name, can you give us a nickname?" Xie Jingxing teased half-jokingly.
Yu Tong expressed his feelings frankly: "Let's call her "Shan Shan" and let's go in together."
"..." Xie Jingxing's mouth twitched for a long time and he didn't know what to say. Yu Tong took his daughter from his arms: "Pei Fei, come back to the country and have a meal at home. I will talk to her. A mother should act like a mother."
"Contact her directly."
Xie Jingxing was extremely happy. His old mother took great pains to help him establish order, and Zhou Fenglan followed it tacitly. As an outsider, it would be best for him not to interfere unless necessary.
Yu Tong got a satisfactory answer, and just said "hmm" lightly, then turned around and went upstairs with his daughter in his arms.
Now that Concubine Pei has given birth to a son, Song Anli, of a special nature, and Yuan Jin is Zhou Fenglan's thing and does not count, Xie Jingxing is much more stable than expected.
The only thing is that I often go out and wander around aimlessly. For example, yesterday I was busy with work and didn't come home all night, but I was short of liquid.
After all, Yu Tong has been in the laboratory for many years and is sensitive to this aspect.
It doesn't matter if Xie Jingxing is kept hidden outside, but if she resists being disciplined because she finds it troublesome and eats anything just to satisfy her momentary pleasure, then there is something wrong with her.
Zhou Fenglan brought Yuan Jin, Song Anli rented a yard, and Concubine Pei supported the girl. It was not because they were cheap or utilitarian. People always instinctively reject the uncertainty of things that are beyond their control...
As a result, Yu Tong fell into some self-doubt about how to balance discipline and indulgence.
…………
At noon, Xie Jingxing had just finished practicing walking with his daughter and happily ended the parent-child activity when Chen Xi sent the latest news.
At a time when Didi's bullying of drivers topped the trending searches on Weibo, Uber Global announced important operating data - the total transaction volume in the global market exceeded 2015 billion in 10.
"No appeasement, severe crackdown."
Yu Tong chased after him into the study room with a smug smile on his face and a tablet in his hand.
[The protest by taxi drivers is true. The main reason is that a small number of express drivers in Beijing have been punished for false orders or for other reasons, which have led to misunderstandings and dissatisfaction with the platform, and thus resorted to some irrational means.
They also use WeChat groups, text messages and other means to force or even threaten other drivers who are operating normally to participate in the actions they organize. They express their dissatisfaction by placing orders as passengers and maliciously canceling one-star complaints.
At present, Didi is actively communicating with drivers with legitimate demands, and is also conducting real-time scanning and monitoring of the platform 24 hours a day through big data analysis and other means. For car owners affected by malicious order fraud, the platform will handle it in a timely manner and ensure that they are not affected. 】
In the video playing on the screen, at the simply decorated press conference scene, good brother Yan Wenhua and several colleagues sat upright with serious faces.
Yu Tong laughed uncontrollably and said, "Why is he going on stage? He looks like he has suffered a great loss."
"Is it a live broadcast? Give him a call." Xie Jingxing couldn't help laughing and acted like a sly villain.
Yu Tong rolled his eyes at him and said, "Be a kind person."
【Fake orders are a very bad phenomenon for the entire online car-hailing industry. Some online car-hailing drivers think that fake orders to "earn" money from the platform are just violations, and the worst that can happen is that their accounts will be blocked, and they do not realize that they have committed a crime.
At present, Didi has banned 5372 accounts. The printed evidence weighs dozens of kilograms, and the losses caused are estimated to be no less than 700 million yuan.
The platform reserves the right to sue for losses, but drivers should also be reminded that this is a battle against illegal industries! Didi platform will never compromise! 】
Yu Tong had just finished praising, and it was Yan Wenhua's turn to speak in the video. Compared with the genuine PR spokesperson who was flawless, his handwriting was particularly vigorous and wild, but his righteous words were more powerful.
They have blurred the point directly, and linked the platform's covert system changes to fake orders. Now who can distinguish between justice and evil?
"This guy has grown up." Xie Jingxing took out his phone and sent a thumbs-up WeChat emoticon to Yan Wenhua.
Yu Tong turned off the video and sat in his arms: "I was right. The taxi driver was instigated and planned it."
“My wife is the smartest.”
Xie Jingxing was flattered. She had deprived him of the right to hold his daughter in the morning, but now she was smiling and throwing herself into his arms, praising him in a cheesy way according to her nature.
"Didi has the confidence to confront head-on without compromise. What will it do next?"
Yu Tong speculated thoughtfully: "If the subsidies are increased, the drivers will get benefits and the public relations pressure will naturally be relieved. At the same time, no matter which competitor does it, they should keep up with the spending first."
"Uber already does this, rewarding drivers with $7000 a week."
Xie Jingxing raised his chin to indicate the computer, and a data modeling chart was displayed on the screen. According to the upward trend, it was estimated that Uber's subsidy burn this week would exceed 5000 million US dollars.
Yu Tong opened his eyes wide in disbelief: "They really burned 300 million in one week. Are the subsidy data released by Didi and Uber true or false?!"
"It wasn't always this exaggerated. It maintained this intensity from March to May this year, with intermittent attacks. Otherwise, Didi's total financing of US$3 billion this year would not be enough." Xie Jingxing gritted his teeth and took a breath.
Yu Tong shook his head repeatedly: "No wonder Yan Wenhua has such a tough attitude. I'm afraid the loss from fake orders is definitely more than a few million. It's a very strong reason."
【Show time, please watch. 】
As the couple was talking, Yan Wenhua replied to the WeChat message, and Xie Jingxing shrugged: "Didi has already prepared, don't worry."
"Did I disturb you while you were working?" Yu Tong's expression changed nervously faster than turning pages of a book.
"This is the progress of the acquisition of Luzhou Changxin's storage business, the first investment target of Xinhai Fund; this is the C round financing plan of Yinshanbudu milk tea brand."
Xie Jingxing held her shoulders and faced the desk: "This is the board resolution of Panda TV to split its product "Study Power Nation"; in addition, the B round of financing for the e-commerce platform Pinduoduo, the site selection plan for the second batch of industrial parks of Yunhe Logistics, and the external financing plan for the launch of the fresh food business..."
"I won't bother you anymore." Yu Tong stood up from his arms.
Xie Jing Xing was indifferent: "Let's go shopping for New Year's goods tomorrow."
"it is good."
Yu Tong left without looking back, and Xie Jingxing was not affected at all and devoted himself to work.
Faced with a competitor that burned through $5000 million in a single week with unclear intentions, Yan Wenhua said please watch the show.
But if facing a business empire that burns hundreds of millions of dollars a week on average, the so-called calm attitude can only be given to the enemy, and Xie Jingxing is unable to give a little to his wife and daughter...
[Didi released its annual report, completing 2015 billion transactions in 14.1 and having 2 million registered users! ]
In the evening, a major news alert popped up in the lower left corner of the computer screen. Xie Jingxing already knew the data itself, and the time of the news release clearly pointed directly to Uber.
10 billion orders versus 14 billion, just looking at these two sets of data, Didi wins.
But Uber is a global market. Users in Europe and the United States are more valuable than those in China, and their revenue-generating capabilities are superior, which needs to be reflected in the capital market.
[Not enough, keep fighting. ]
Xie Jingxing replied to Yan Wenhua on WeChat. (End of this chapter)
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