King of Capital

There was another typhoon in July, but this time there was no wind or rain.

Zhuhai's 30-degree high temperature lasted for a whole week until the military exercise ended and the Americans fled. The heat was still lingering the day after the arbitration case came to an abrupt end.

The sun was shining directly on the airport runway, and the landing planes stirred up the air flow, causing the hot air to sway as if it were real.

"Compared with Zhuhai, Beijing is a summer resort."

Liang Jun walked out of the airport and felt the heat wave hitting his face. He quickly got into the car and greeted, "Mr. Liu, we didn't expect to see each other again so soon after we last met in Beijing."

"It's fate that we meet again, Mr. Xie. Anyway, I can only obey your command." Liu Jiangfeng raised his arm and shook his finger towards the roof of the carport.

Liang Jun smiled knowingly: "Why, Mr. Liu doesn't want to see me?"

"It seems that I have to go to the Beijing airport to pick you up and bring you to Zhuhai next time to express my sincerity!"

Liu Jiangfeng has a hearty laugh and looks like a fat middle-aged uncle. He has such a gentle temperament because of the experience and upbringing he has gone through.

He was originally a veteran of Huawei and was in charge of overseas sales. He was later transferred internally to serve as CEO of the Honor brand and crossed over to the mobile phone industry. Under his leadership, Honor achieved 2000 million units shipped and US$30 billion in sales, becoming a direct rival to Xiaomi and Meizu.

Last year, he had a conflict with his top boss Yu Chengdong, and left home to start his own business, diving into the field of fresh food e-commerce that was popularized by Huang Zheng's Pinhaohuo. Facts have proved that the potential energy of a commercial hotspot is indeed very important.

But the value of the platform is equally difficult to estimate.

Liu Jiangfeng successfully built the Honor brand in two years at Huawei. During this period, the mobile smartphone industry was the largest business trend in China, without a doubt.

When he started his own business, he even had to go to the property management to negotiate the price for a parking space under an office building. Fengkou was just a joke.

After struggling for more than half a year, he finally realized the reality and had to find a class to attend. At the end of last year, he was appreciated by Jia Yueting and thought he could easily return to the original track and took up the position of CEO of Coolpad Mobile, which was acquired and controlled by LeTV.

As a result, things did not go as planned. Coach Xie drastically separated LeTV's listed system from LeTV's non-listed systems such as LeTV mobile phones, and sold Coolpad's shares to Qihoo's Zhou Hongyi at a discount to pay off debts.

Boss Jia changed his name to Jia and went to the United States. Liu Jiangfeng was stunned to see the building rising and falling. He waited at home for two months and had no choice but to find Liang Jun, whom he had met once, for help. After all, he had closed his startup company and was always ready to work hard for LeTV.

If this person fails to deliver the plan, it will damage the reputation of Marshal Xie!
Liang Jun didn't believe that he had the nerve to go out and talk nonsense, saying that he had started a business to change the world, but he was not favored when he returned. He just made a perfunctory attempt to call a VP of the hard technology investment team of Grapefruit Capital, and then there was no follow-up.

After the Chinese New Year, this VP found Liu Jiangfeng's contact information from the spam messages and sent an email saying that Meizu was short of a person in charge of offline dealer operations. He would hold the position of vice president of the company and actually serve as general manager of the second marketing and sales department, reporting to president Bai Yongxiang.

A phoenix is ​​no better than a chicken. When he was sweeping the market with Huawei Honor, Bai was trying to force Huang Zhang to come out of retirement to save Meizu from the dire straits. How could such a useless person become his direct supervisor?
Times make heroes and make boys famous. Now that things have come to this, there is nothing more to say.

Liu Jiangfeng repeated "current situation" three times in his mind, and called the VP of Grapefruit Capital that night. He was always ready to work for Meizu!
He was harassed by Bai Yongxiang and Huang Zhang in three consecutive interviews. After going through a lot of hardships, he finally got the chance to return to their company. All these experiences have shaped his current gentle mentality and keen self-awareness.

Three months after taking office, he initially gained control of his department, and then quietly bypassed President Bai and reported to the CEO who had been absent from the company for a long time. Sure enough, he received an email approval...

The reason why Bai and Huang blocked his interview was not out of personal grudge. Since he joined the company through the introduction of Grapefruit Capital, he was naturally labeled as a member of the Xie faction. It was just a factional competition for management rights.

So as Young Master Xie has completely taken control of Meizu and decided to enhance the strategic position of the offline dealer system, is the day when Bai will be eliminated far away?

Huang Zhang introduced Yang Tuo, his former Huawei colleague, through Alibaba's HRBP, and used him to squeeze and suppress Bai Yongxiang for more than half a year. Now he is out first, while Yang Tuo has retained his original position.

It is highly likely that Young Marshal Xie is seeking stability for the time being as the company's situation is complicated and it is not advisable to make any drastic changes. However, what he will think in the future is another matter.

Liu Jiangfeng's thoughts were tortuous. Regardless of the personnel purge, he still insisted that Bai Yongxiang was a useless person who was not up to the task. If he had the ability, he would not have led Meizu to a situation where it was a matter of life and death, and forced the retired founder to take the blame.

"Mr. Liang, I have admired you for a long time. You are amazing for helping LeEco out of its predicament!"

"Mr. Bai, you are too kind. To be honest, we have all faced this kind of dilemma and we can only face it and solve it."

"Thank you for your advice, Mr. Liang. This way please, we will go in first, Mr. Xie will be here soon."

Returning to Meizu headquarters from the airport, Liang Jun and Bai Yongxiang met for the first time and interacted warmly. The latter quietly led the group into the conference room.

Liu Jiangfeng couldn't get close, so he stood by and watched, and couldn't help but sneer inwardly.

After the incident happened last month, President Xie rushed back to the company overnight and first met Bai Yongxiang. Although it is unknown what the two talked about, during the subsequent process of Xiyou repurchasing shares and Huang Zhang being eliminated, this guy always led his trusted executives to sway back and forth.

As the person in charge of crisis public relations, Li Nan said frankly that he would cooperate with Xindae's public relations team without reservation.

Most of the middle-level managers were similarly questioned and interviewed during the SASAC's routine investment due diligence. Chen Xinhong, manager of the supply chain operations department, was the most blunt, saying only one sentence: "The lights in the general manager's office on the second floor of the company have been on since the night of the typhoon and rainstorm and have never been turned off."

Yu Xingyao, Tianyin Holdings and other individual and institutional small shareholders have urged to hold a shareholders' meeting as soon as possible to initiate a resolution to remove Huang Zhang from the position of chairman. Even Yang Yan has returned to the company to work honestly, but Bai Yongxiang is indecisive and unable to see the current situation.

So it's too late to think of a low profile now. Liang Jun doesn't want to care at all. If you don't die, who will die?
"Wow."

Liu Jiangfeng was just thinking about the conference room door opening from the outside. He responded without thinking, completely ignoring the strange looks from all around.

Chen Xinhong was sitting next to him. Seeing this, he stood up silently with his eyelids clicking, and then led everyone present to stand up one after another.

"Everyone sit down."

Xie Jingxing walked briskly to the first seat at the long table and waved his hand to signal. When everyone was seated again, he raised his wrist to check the time: "I have an appointment this afternoon. I will try to finish this meeting within two hours."

"Please give us a brief summary of the meeting, Mr. Bai." He called out the names promptly and clearly.

"Okay, I think everyone has seen that LeTV's president Liang Jun is here today. Welcome everyone."

Bai Yongxiang glimpsed Xie Jingxing drinking water from the corner of his eye, and immediately swallowed back the polite words he had prepared in advance, and introduced simply and clearly: "There are four things in total. First, Grapefruit Capital is about to acquire Mr. Huang's personal 50% stake in the company." "In other words, in the future, Grapefruit Capital will control Meizu, and the company plans to start the C round of financing in the second half of the year. All departments should make corresponding preparations, and everyone should be aware of the public opinion outside."

He paused for a moment and continued, "Secondly, we will re-advance the release schedule for the MX6 model. We will hold a press conference at the end of this month and officially launch the product in early next month."

"Third, the company plans to start an internal business and establish a new energy vehicle subsidiary by the end of the year. If there are employees in each department who are willing to transfer internally, and if there are auto parts manufacturers that the supply chain operation department can connect with, etc., these matters will be put into action immediately from today, and a special preparatory committee for the new energy vehicle business will be established."

Bai Yongxiang spoke proudly for a moment, then looked at Liang Jun again: "Finally, the company reorganized its offline sales channels and cooperated with the Lezhi+ brand to build a direct-operated store system."

The outcome of the fight was announced at the end of June, and Huang Zhang immediately announced his departure to everyone in a very personal way.

Like all netizens, Xie Jingxing only realized that he had made the decision after thinking it over for half a month after seeing the short reply to the hot comment on Weibo.

Director Wang from the State-owned Assets Supervision and Administration Commission then acted as a go-between to negotiate the acquisition details. Later, as the international situation became extremely heated, the phrase "China cannot be left behind at all" saved Meizu.

The military exercise started on the 5th of this month and lasted for a week. It just ended the day before yesterday and now it is almost the middle of the month. Calculating the time, half a month has passed.

The share acquisition plan is progressing smoothly without any hindrance. The process of the bet on new energy vehicles will come after this, and the bet plan still needs to be discussed in detail with the ZH city. It can be considered highly efficient to set up the business before the end of the year.

Meizu's brand image crisis was declared over and new product launches were put on the agenda. Involving product sales business, Xie Jingxing thought of LeTV's offline sales channel problems, and the two gradually merged in his mind.

Liang Jun wanted to open offline direct-operated stores, but the key difficulty was that he had few products. It was difficult to cover the costs by simply selling computers and set-top boxes at the same price across the entire network.

In the past, Meizu only had online sales channels. Last year, it introduced strategic investment from Tianyin Holdings. This listed leading company in the mobile phone dealer industry has barely provided some offline sales outlets in third- and fourth-tier cities.

Similarly, without a sufficiently rich product line support, direct offline stores cannot be opened.

Then why can't we put Meizu and LeTV together, and even all the hardware products invested by Xiyou Taihe, such as electric balance scooters, sports cameras and the like, there will be more than 30 companies if not 50.

——'Meizu Lezhi+' offline direct sales terminal solution came into being.

During the meeting, the work content that needed to be conveyed was fully conveyed. Liang Jun sat quietly on the small bench next to Xie Jingxing, not telling anyone what he was thinking.

But it is almost obvious that no matter how reluctant he and the Meizu executive team are to prioritize, this strategy must be implemented. At least the initial contact for cooperation must be friendly and there must be no compromise.

The company founder was forced out, 140 billion cash acquisition, 7 billion revenue in 1500 years, mobile phones + new energy vehicles...

With so many factors weighing on their heads, everyone understands that their young marshal has reached the true pinnacle of business. Before he steps down from the altar, his personal will and authority are not allowed to be shaken.

Even if Meizu's new model fails miserably upon release next month, causing the entire company to collapse, it will still be the most powerful leader this month.

"While operating offline stores, the online self-operated brand mall should also be promoted simultaneously."

After the meeting, Xie Jingxing led the executives involved in the specific business execution back to the office, personally distributed the preliminary plan to everyone, and said: "Meizu's online mall is doing well. Li Nan has been in charge of this business. You can talk about it first."

"In fact, I think the official website mall was strongly tied to our brand building strategy in the past, and it was equivalent to a companion product."

Li Nan was ready to take over the conversation and said, "Like old-for-new exchange, discounted refurbished machines for students, and some repair and return services based on the concept of environmental protection."

"We have always believed that domestic mobile phone manufacturers do not have the concept of 'brand', and the series of things we do are to inject environmental protection and human care values ​​into the Meizu brand."

He looked around first, then turned his gaze to Xie Jingxing: "You may not feel much about this, but I studied abroad in Neon. They experienced the prosperity of the late 1980s. When the economy declined and society ran out of money and the desire to consume faded, people suddenly found that many things could not be used up."

"One of my university professors is in his sixties, and his home uses furniture from the 1990s. The air conditioner and washing machine are very outdated, but the most essential functions of the tools are intact, and they can still be used for cooling and washing clothes by replacing parts."

Li Nan returned to the main topic and concluded: "If you have seen these things with your own eyes, you will feel that environmental protection and humanity are not illusory. There is real social demand and real value, and it can be done."

"That's what I told Mr. Xie two years ago. Then we did this through our official website and opened our first flagship experience store in Shenzhen. If we cooperate with LeTV in the future, the positioning of the official website and stores will definitely be more focused on sales, but I think the brand value concept cannot be abandoned."

Mr. Xie wisely recognized the importance of Meizu's brand value, so future cooperation in building the so-called "Meizu Lezhi+" store system must still follow this set of concepts to shape the brand.

So the question is, LeTV also has its own brand positioning, which one should the two parties focus on?
Liang Jun remained calm and listened with a smile, while Xie Jingxing sat back at his desk and watched with interest, allowing them to compete with each other.

Li Nan's sharp opinions, which had been brewing for many days, hit a wall. Feeling a little embarrassed for a moment, he raised his hand to adjust the legs of his glasses, thinking about what else to say.

“Can our online mall be turned into an ecological platform?”

Liu Jiangfeng attended the executive meeting for the first time. He took the initiative to help prevent the leader's speech from falling to the ground. Bai Yongxiang turned his neck and looked at him.

Liang Jun nodded slightly and said, "How do you say it specifically?"

"Lezhi+ is positioned as a professional entertainment smart home device, while Meizu tends to be a wearable smart device."

Liu Jiangfeng gave Bai Yongxiang a modest smile and said to himself, "I just joined the company not long ago. I heard that our company's smart bracelets for heart rate monitoring and Bluetooth headsets are all the ideas of Mr. Xie."

"Therefore, I think Mr. Xie should have considered the integration of smart devices, such as a user controlling LeTV TV and audio products at home through our mobile phone."

He was obviously as eager to do his homework as Li Nan, and he boldly imagined: "To expand further, we can find manufacturers such as Midea and Gree to connect their smart locks, air conditioners, and smart lighting products to our smart home control platform."

"On the surface, 'Meizu Lezhi+' appears to be a sales channel, but in fact it has the potential to build a complete smart hardware terminal ecosystem matrix with the mobile phone as the core of the smart terminal."

Liu Jiangfeng was well aware that he had few opportunities to speak in such meetings, so he tried to make the key points clear in just a few words.

Xie Jingxing raised his eyebrows: "What do you think of Lao Liu's idea?" (End of this chapter)