Abandoned the Immortal Cultivator, returned to his hometown to farm and sing

Chapter 1140 1131. Blame it on others
at the same time.

The blood-replenishing group is holding a meeting in Europe.

The meeting will take place at the LVMH Group’s headquarters in Paris.

The attendees were very high-end.

The twelve members of the executive committee include Bernard Arnault, the former richest man and chairman and CEO of LVMH Group, who owns more than 50 luxury brands including LV, Dior, Givenchy and is known for understanding women’s hearts best.

Chairman and CEO of the Fragrances & Cosmetics Division at the Business Level.

Antoine Arnault, head of global image and communications strategy for the LVMH Group and one of Arnault's heirs.

As well as the presidents of Asia Pacific, Americas, Europe, Middle East and North Africa, and other regions, and the local governors of the LVMH Group.

And today’s protagonist, Jacques Martin, Vice President of the Middle East and North Africa Region of LVMH Group and Regional President of the Dior Brand.

Jacques has a very long title.

The Middle East and North Africa region was only established last year and was originally included in the other regions.

However, due to Jacques' outstanding achievements in the Middle East over the past decade, the LVMH Group deliberately split the Middle East and North Africa into a new region last year.

Jacques was originally going to be appointed as regional president, but after a series of struggles, he was only appointed vice president, and the position of president remained vacant.

The former position of regional president of the Dior brand will be retained.

However, a brand CEO was appointed, who will be Arnault's eldest daughter, Delphine Arnault.

But Jacques is Delphine's subordinate.

Luo Yihang actually didn't know about this relationship, so when he gave him the sweet treat, he said he was pushing him to the top.

Originally this didn't work.

But Delphine happens to be at odds with Bianchi, the brand strategy executive who is also a member of the committee, and she also wants to squeeze him out.

It's rounded again.

It's very complicated anyway.

But none of this matters.

The topic of this meeting was accountability, questioning the performance decline and competitive disadvantage of the Middle East and North Africa region led by Jacques, which dragged down the entire group.

LVMH Group’s financial report has been released, and it is not a quarterly report, but a semi-annual report.

Revenue in the first half of the year was 422.4 billion euros, a year-on-year increase of 5%.

Good thing.

However, the Middle East region saw a sharp decline, and even negative growth in the second quarter, with the beauty and perfume retail business losing 22% and the perfume business losing 49%.

All the high-end businesses with the highest profits were ruined.

Affected by this, LVMH Group's stock price plummeted 3.73% at the opening of the day and eventually fell 5.4%.

The next day it continued to fall.

After spending a lot of money to support the market, the decline was stabilized at 5%.

Poor former richest man Arnault, dragged down by this, dropped from third to fifth on the world's rich list.

He couldn't keep his second place a few days ago.

5%!
Everyone present here holds shares. Because Jacques is messing around in the Middle East and causing everyone's assets to shrink, who else should we target if not him!

So from the beginning of the meeting, all the open and covert attacks were directed at Jacques.

But Jacques was not badly hurt.

He did not commit seppuku to apologize, but instead acted quite reasonable and tried to pass the buck.

"Zui Ke! Zui Ke! The president has personally seen that Chinese brand. It will pose a great threat to our group."

"Last year, we discussed buying him out, crushing him, and cutting off the tentacles that stretched out to the east!"

"How did the Group's Strategic Investment Department execute it? Who was taking credit for it a few months ago?"

"What did we say at that time? Block them back! Block them back to where? Block them to the Middle East!!!"

Jacques’ nickname “King of the Middle East” is indeed correct.

Although he was as timid as a chicken in front of Luo Yihang.

But outside, even in an occasion like today, when he gets angry, he is as angry as a lion. He bangs on the table, glares at everyone, and spits out words.

Those whose eyes passed by him either looked away or pretended to look through some documents. No one met his gaze.

Because Jacques is right to shift the blame.

As an old luxury goods company, LVMH Group is sensitive to the market.

When Zuike first participated in the exhibition, Arnault discovered the threat. He even went to Milan to observe it in person. What's more, this is a brand from the East. Traditional European industries have been beaten to pieces by the East. Now a luxury brand has emerged. It's scary, isn't it?

So a strike strategy was formulated at that time.

However, problems arose at the execution level. Some people were still arrogant and thought they could easily control the situation. They bid too little at the beginning and were easily deceived later.

He is so stupid and still trying to take credit for it. As soon as he did so, he entered the Middle East.

Shame on you.

So, who are those certain people?
Everyone's eyes, intentionally or unintentionally, were directed towards Bianchi, the brand strategy executive who was responsible for formulating the overall strategic direction of the group, supervising all business segments, and managing the group's major decisions and capital operations.

Bianchi was furious that a small regional vice president dared to put the blame on the second-in-command of his group.

But he couldn't get rid of the blame because he was directly in charge of the strategic investment department.

What should I do?
Throw it back.

Bianchi spoke up himself, staring at Jacques with a piercing gaze, "Mr. Jacques, none of us want to see Drunkard opening a business in Dubai, but since he has done so, how will you respond? Are you going to let yourself be humiliated?"

Specifically poke people's waists.

What's the matter with all those people? They are forming cliques and pulling everyone else to the opposite side of Jacques.

Hearing this, Jacques put away his anger and smiled coldly, "Humiliation? I don't think so. Have you forgotten what I exchanged for throwing shit?"

As soon as the shit was thrown, everyone present had a change of expression.

Even Arnault, who had always had a blank expression on his face, twitched the corner of his mouth.

That move is so disgusting, it is not an idea that could be thought of by a human being at all.

Just fight a business war properly, but you use this kind of tactics... it's too scary.

It's aimed at destroying people's brands and poking at people's lungs.

"The group spent 2 billion euros to renovate its stores. The problem has been solved. What are you going to do next?" Bianchi continued to be stubborn.

Delphine finally backed up her men and sneered, “Two billion.”

We are not fools. Would it cost 2 billion to renovate a store, install surveillance and rolling doors?

Who would believe that there is no trick?

Faced with the eldest lady's ridicule, Bianchi's face turned red and white, and he was about to refute.

Arno reached out and knocked on the table twice, meaning that the matter was over.

The old man understands that if the water is too clear, there will be no fish. It is good enough if the crisis can be resolved. If someone is greedy and makes a little profit in the middle...so be it.

Delphine immediately shut up.

But Jacques did not let it go and dropped another bomb.

"The current response can only control the homeless, eh? What about the internet celebrities who are trying to attract attention? They broadcast live and throw filth at stores. There is no way to deal with it."

Arno was startled by these words and asked, "Any news?"

Jacques nodded. "The other party knew about our reform measures and leaked the news privately. They are contacting some people and offering each person between 100,000 and 500,000 euros."

Then a list of names was reported.

They are all internet celebrities from various countries who will do anything to gain attention.

At this moment, the faces of several other regional presidents changed, as these internet celebrities were also in their regions.

Arnault knocked on the table silently. He was fed up with these new media. These people were not like green organizations or environmental protection organizations. Those things could be solved by spending money and they had a tacit understanding with each other.

Internet celebrities, these people have no brains, and can’t tell the difference between the important and the unimportant. They are willing to do anything for traffic.

Bianchi was also scared at this time. If he failed to stop it, he would definitely be held accountable for embezzling 2 billion.

Worry leads to confusion, but a quick solution comes to mind. "Block them, ban them, ban them all!"

Jacques snapped his fingers at him and said, "I don't know who would do this. I don't know if it's just these people. We can't ban them before they do it."

The subtext is that there is no way until you do it, and it is too late once you do it.

He even added, “None of these platforms are in Europe…”

Old Europe is helpless, having been left far behind by the Internet age.

No matter whether it is from the East or the West, new media platforms will not ban their own anchors "unreasonably" just for a European company like you.

Even if he is a weird anchor who is trying to stand out.

What's wrong with being weird? Weird traffic is still traffic.

So here it is again...

(End of this chapter)