Abandoned the Immortal Cultivator, returned to his hometown to farm and sing

Chapter 1143 1134. Offense and Defense
The main battlefield is abroad.

Dubai and the Middle East to be exact.

The main person in charge was still Jacques, and the methods he used were extremely "cruel".

The first step is to cooperate with the top KOLs in the field of beauty and perfume to launch a large-scale online publicity campaign.

To accompany the offensive, a series of perfumes designed for young people and ordinary tourists were launched.

The packaging is youthful, the smell is fresh, and the price is relatively low.

It's lower, not cheap.

The cheapest one is over a hundred dollars, and sets can be discounted.

The target is the disadvantage that Zuike only has high-end luxury goods and its product line is not rich enough.

Young people don’t have enough money to afford it; ordinary tourists spend $8,000 to buy souvenirs for relatives and friends.

The second step is to strongly emphasize a bunch of concepts, such as EU organic certification, USDA certification, and International Good Manufacturing Practice for Cosmetics, and have these standard certifications endorse them.

This is also something that the drunkards didn’t do, or they are still waiting in line.

These certifications cannot be obtained in a day or two, and may take several years, which is not necessary.

We only obtained necessary certificates such as production license and safety inspection.

The heritage of established companies is a good way to suppress new brands.

The fourth step is to invite the president of the French Perfumers Association to serve as a brand consultant and launch the "Masters Dialogue" column on YouTube to promote and disseminate the brand. This is head endorsement.

It is impossible for a drunkard to invite these people, even if he spends a lot of money.

The fifth step is to launch fragrance experiences in the first-class cabins and VIP lounges of many Middle Eastern airlines, give away fragrance samples in each hotel suite, etc. In short, reach out and take the initiative.

It only took a short time to recover the falling sales.

The “King of the Middle East” is worthy of the title of King of the Middle East and he is indeed capable.

However, many people did not notice that what Jacques did was to avoid the competitive advantage of drunkards and adopt a "market avoidance strategy."

Even if someone noticed it, it wouldn't matter. They would think that this was Jacques' original intention, to compete with differentiation in the market segment.

As long as they can make money, others will naturally fill in the gaps.

However, this series of measures still poses a considerable threat to drunkards.

Ke Shaotong left all domestic affairs to Zhang Xiaoru and flew to Dubai to take charge.

He fought back and forth with Jacques on the main gate battlefield.

I gave up all the previous ones, including the young people's market and the low-price market, and I had no intention of entering them.

But the fifth article will not give up an inch.

Jacques was offering fragrance experience in first-class cabins and VIP cabins on flights, and also for drunk guests. Ke Shaotong stepped in and snatched the business from Emirates and Etihad, leaving Jacques with only Qatar Airways.

Jacques didn't waste any time and immediately negotiated with Lufthansa, Swiss Airlines and United Airlines.

However, since Ke Shaotong had taken over Delta Air Lines, he naturally did not let go of the international routes of Air China and China Eastern Airlines.

Jacques launched a sneak attack and took away Cathay.

The aviation sector is in fierce competition.

The same is true for hotels. Jacques offers gift sets for hotels; and Ke Shaotong creates scented rooms for intoxicated guests.

As soon as Jacques took over the Atlantis Hotel, Ke Shaotong immediately reached an agreement with Caesars Palace Hotel.

Then the tentacles continued to extend. You took over a golf course, I took over a high-end beauty salon, you reached a gift purchase agreement with a shopping mall, and I got the list of high-end customers of the spa...

The fight was fierce, with tit for tat.

The daily battle reports made people from both companies excited, including LVMH Group's nominal No. 2, brand strategy executive Bianchi.

Bianchi wasn't cheering for Jacques.

He felt that his chance had come, and under the cover of direct competition, he could use some "conspiracy" tactics.

However, this time he did not act on his own, but issued orders to Jacques after obtaining Bernard Arnault's approval.

He was ordered to bribe Dubai customs officials to delay the clearance of the drunkard's goods.

This move is like cutting off the source of the fire. No matter how strong your product is, no matter how aggressive your promotion is, no matter how popular it is, if you have no goods to sell, everything is in vain.

When Bianchi gave the order, he deliberately did not mention that Arnault had already agreed and just followed the normal procedure.

After all, in terms of hierarchy, Bianchi is indeed qualified to give orders to Jacques.

At this time, you are still thinking about fighting for power and profit.

What he never expected was that after receiving the order, Jacques did not hesitate at all, did not refuse at all, did not even question it, and did not even say a word.

The job was done on the same day, and it was done beautifully.

He bribed a senior official of Dubai Customs and had the drunk customer's goods detained at customs on the pretext that documents were lost, refusing to release them. He also directly filled in three months as the time for the temporary detention of the documents.

It fully demonstrates Jacques' ability and efficiency.

On the day of the seizure, Zuike's best-selling perfume, Danyue Shuxing, was out of stock. Three days later, the entire line was out of stock, and Zuike was forced to close its business.

It is said that there are only a bunch of sample fragrances left in the warehouse, which are prepared for hotels and high-end venues.

After getting the news, it is said that Bianchi danced a waltz with his secretary in the office, and left the office feeling very proud and arrogant.

Bernard Arnault, who is well aware of the "balance", has been paying attention to this matter and knows all the little moves. He is very pleased with Jacques. Jacques is really a good employee who puts the interests of the company above everything else. He is a good person.

But, only one day passed.

On the fourth day, Zuike reopened with its shelves filled with goods and ample supply.

When the news was sent back to LVMH headquarters, Bianchi's face fell, and he kept asking Jacques how he had done it? Did the customs let it pass? Did you fail to deal with the person?

He is very good at passing the buck.

After some investigation, Jacques sent back a message saying that 29 cargo ships entered the port yesterday and the goods from Super Oriental Commodity City had arrived.

The drunkard took away two batches of goods. One batch was from the original channel and was held in customs for at least three months.

The other batch, which is the one being sold now, came with the goods from the Super Commodity City. It was cleared separately and went through a special channel, so no one can control it.

By the way, Ke Shaotong also opened 15 fried food shops, 15 ice cream shops and a light food restaurant in the past few days.

The Qiao Xiaomao Group officially entered the Middle East.

By the way, the light food restaurant is now located in the Burj Al Arab, becoming the tenth restaurant of the Burj Al Arab…

Bianchi almost vomited blood after hearing the news.

His ultimate weapon was easily cracked by the opponent.

It also made the LVMH Group's long offensive and defensive battle a joke.

Bernard Arnault acted decisively and announced the end of the first phase of the trial and the executives reconvened.

It is said that the many senior executives of the LVMH Group have never held such intensive meetings, let alone held intensive meetings because of a certain competitor.

In fact, this competitor only has one store and its sales volume is less than one thousandth of that of the LVMH Group.

The drunkard was a historical first...

(End of this chapter)