Abandoned the Immortal Cultivator, returned to his hometown to farm and sing

Chapter 859 853. Treating guests and beheading them as dogs
The awards ceremony of the ScentXplore International Niche Fragrance Conference was held on the last day of the exhibition.

Like other award ceremonies in Europe, the entire process is elitist.

A panel of seven "highly respected" elite judges will determine all awards behind closed doors.

Directly announced at the closing dinner.

The drunkard was lucky and won three prizes.

They are the Best New Perfume Award for outstanding innovation and fragrance combination.

Awarded to the best perfume creation to a perfumer or team that has demonstrated outstanding talent in perfume creation.

and the Best Sustainable Fragrance Award for the best fragrance that pays attention to environmental protection and sustainability during the production process.

The sustainability award is an environmental gimmick; the creation award is given behind the scenes; the one that really matters is the Best New Perfume award.

Unfortunately, it did not win the most prestigious Perfume of the Year Award.

This award is amazing, in addition to quality and fragrance, it also requires market performance, that is, sales volume.

And sales account for a large proportion.

Several products of Zuike scored high in terms of quality, fragrance, etc., but as for sales, they haven’t even been launched on the market yet, so how can there be any sales? The score is directly 0, and they are not even qualified for the finalist.

This is actually a little trick that prevents new brands from emerging when the rules are formulated.

You are a new brand with no accumulation. How can you generate sales and compete with the niche sub-brands of large luxury companies?

If you sell your product very cheaply and have high sales in a certain area, they will say that your product does not match the style and does not belong to the niche market, and they will not allow you to participate in the selection at all.

After the awards were given.

European fashion media reported extensively on it.

The main publicity is focused on the highly personal perfume brand "La Fleur de Nuit", which means "Flower of the Night", created by the former Dior perfumer after he left the company.

In fact, the controlling shareholder of this Night Flower is still Dior. It just changed its skin and became a niche brand.

The second is the work of a British designer who won the Best Packaging Design Award.

She made a retro, antique clock bottle that looked like a large English grandfather clock. The shape was extremely complicated, and a lot of gold and gems were used. It was really beautiful, but also really expensive. You could tell it was expensive at first glance.

It is not suitable for making into commodities, but it is particularly suitable for releasing photos to make ordinary people envious.

As for other awards, including those for the drunkard, they were only mentioned casually or not at all.

The difference in treatment is very obvious.

But it doesn't matter. Anyway, I have already won several awards and am very popular at perfume conferences, so I have a certain foundation.

Now we can prepare to open the store.

Ke Shaotong did not stop and immediately contacted St. Andrew Street Management Company after the exhibition and proposed the idea of ​​renting a store to open a store.

The European economy is in recession, and the other party was very welcoming when we first met. They only said that we needed to provide some information. The implicit meaning of their words was that as long as it complied with the local climate, renting a store would not be a problem.

But after sending the information, the feedback we received was that there were no vacant stores.

Ke Shaotong didn't take it to heart. With the working attitude of Europeans, it was normal for the receptionists and managers to be unaware of each other.

It's not possible here, but there are plenty of other places.

It was then connected to Via Montenapoleone, Via della Spiaggia, and Via Venezia. These three shopping streets together with Via Sant'Andrea in front are collectively known as the Golden Quadrilateral, which is the most important luxury street in Milan, Italy.

As a result, there are no stores at all.

Even though Ke Shaotong took Zhang Xiaoru to an on-site inspection and there were clearly several vacant properties, the other party said that they had already been booked.

Even if we had to settle for the second best and contact the lower-class Fidenza Village shopping village, there were still no stores there.

If Milan doesn't work, then Rome.

As a result, the management company of Rome's luxury street Via Condotti went on vacation and contacted them again in four months regarding any matters.

Who has a four-month vacation?

Ke Shaotong had sensed something was wrong, so he simply abandoned Italy and went to France.

The Champs-Elysées, Le Bon Marché, La Samaritaine, Place Vendôme…

I didn't even bother pretending. When I heard he was a drunk, I all replied that I couldn't cooperate.

Ke Shaotong has not given up at this time. Italy and France are gathering places for luxury brands, and these two countries are also their traditional territories.

Okay, then you can just go outside.

Ke Shaotong also contacted Harrods Department Store, Bond Street and other departments in London.

Then Hamburg, Germany, Brussels, Belgium, Vienna, Austria, Zurich, Geneva, Switzerland, and Monaco.

Even New York, Los Angeles, and Las Vegas.

Anyway, as long as it is a commercial place where luxury goods are gathered, there will be no results, no results, and no results.

Even if I pay more money, it won't work. I can't rent it for various reasons.

Ke Shaotong had been busy for a week and was very angry.

Instead, it was the broker she hired, who was said to be very powerful, who brought over an order.

OEM orders.

The ordering parties include luxury brands such as Dior, Chanel, Lancome, Bulgari, Givenchy, LV, etc.

Ask drunkards to produce perfume for them and use their brand.

The conditions were extremely harsh, including but not limited to, that Zuike was not allowed to use its own brand, that Zuike's production had to be supervised by people they sent, and that at least three new formulas had to be produced every year, and that the formulas had to be reviewed by them.

In other words, drunkards will become their OEM factories.

Don’t be fooled by so many conditions, the OEM fee is just that.

Just a few hundred to a thousand euros per gallon.

Note that the unit is gallons. Perfume is sold by ounces. A standard bottle is 2.5 ounces, and one gallon is 160 ounces.

The Drunkard's perfume is planned to be sold at 4999 Euros per bottle, and more than Euros per gallon.

One thousand euros a gallon? Who are you kidding?
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When Ke Shaotong saw this order, he laughed out of anger.

This broker I found is really powerful. He takes his own salary and acts as a middleman for others.

Ke Shaotong was furious but didn't show it on the surface.

Just say it needs consideration and send the broker away.

then.

He didn't care about the time difference and quickly called Zhang Xiaoru, and called Luo Yihang and Liu Piaoliang to attend the meeting.

After the three-party remote conference begins.

Ke Shaotong didn't bother to be polite and went straight to telling him everything that had happened during that period, from the exhibition to the award to the fruitless attempts to contact all the luxury goods commercial venues, to the order he had just received.

Zhang Xiaoru told the people around her about the various kinds of love and affection she had experienced with sisters.

Wait until they finish speaking.

Liu Piaoliang laughed out loud, "Ha, treat him to a meal, behead him, and keep him as a dog, it's still the same old routine."

Zhang Xiaoru didn't understand and asked hurriedly, "What do you mean?"

Liu Piaoliang explained: "By treating you, those socialites are trying to make friends with you, build a good relationship with you, leave a good impression on you, and also pave the way for creating conflicts."

"Beheading is for Shaotong. Failure to rent a store is probably just the first step. There will be all kinds of troubles later. The license cannot be obtained, the export is not approved, the goods are delayed in customs clearance, and all kinds of messes will occur."

"It's easy to just take them in as dogs. Give them a contemporary factory and earn some hard-earned money."

(End of this chapter)