Abandoned the Immortal Cultivator, returned to his hometown to farm and sing

Chapter 895 889. I can’t see the villain anymore
After the family dinner.

Seeing that Luo Yihang and the others wanted to talk about serious matters.

The grandparents arranged to go for a walk around the village and go to the big mushroom pavilion to bask in the sun, play cards and chat.

Luo's father and Luo Xiang carried the tea tray to the porch, where they basked in the sun, brewed a pot of tea, and chatted with each other.

Anyway, just give up the house.

Luo Yihang first called Chu Jie to talk to Secretary Wang about his ideas...

A completely new ingredient.

Promotion is crucial.

After all, no one has ever seen it.

Consumers need to at least know that this thing exists, what benefits it has, and how to eat it.

And how to achieve these goals?
It was Chu Jiechu’s idea to create a variety show similar to the Master Chef Competition.

If you’re going to do it, do it big.

Invite top chefs from across the country to compete over delicious Chinese mushrooms.

It introduces reality show content, which is divided into multiple segments, showing the process of chefs researching new dishes.

Combine the "food +" model, such as "food + travel", to increase the cultural connotation and social value of the program.

Incorporate storytelling and cultural elements.

Etc., etc.

The name has been decided, it’s called “New Taste”.

He tasted the sweetness of success with "Searching for Taste" he created last year.

And this kind of program must be supported by the city.

For example, where the venue is, promotional linkage, broadcasting platform, and offline cooperation.

When Secretary Wang heard the word "food+", his eyes immediately lit up.

He took Chu Jie aside to discuss specific matters.

And the other side.

Luo Yihang arranged things for Chu Jie, and then opened a new stall with Ma Zhi and two professors.

Let’s talk about some key issues.

Distribution of seed rights.

Chinese delicious mushrooms are natural crops and do not involve seed rights.

However, artificial breeding technology is different. You can also apply for seed rights and be protected by law.

This artificial cultivation was not done by Qingyin Agriculture itself. The Edible Mushroom Research Institute of the Shanghai Academy of Agricultural Sciences where Professor Mao worked solved the key problem.

So seed rights need to be shared.

Although the Hubei Academy of Agricultural Sciences and Huazhong Agricultural University, where Professor Wang works, are the discoverers of the varieties, they did not participate in artificial breeding research and theoretically cannot share the seed rights.

However, artificial cultivation has only been preliminarily completed now, and there is still a lot of improvement work to be done in the future, which requires the efforts of Hubei Academy of Agricultural Sciences and Huazhong Agricultural University.

Moreover, it is not appropriate to completely discard what others have worked hard to discover.

This is also a common practice in the industry.

There is nothing much to discuss about how to distribute it. It's probably about the seed rights themselves. The Shanghai Academy of Agricultural Sciences holds 50%, Qingyin Agriculture holds 30%, and the Hubei Academy of Agricultural Sciences and Huazhong Agricultural University each hold 10%.

Then all three parties have the right to delegate authority.

The economic benefits generated by authorization or production will be taken by the licensor as the biggest share. Whoever puts in the most effort will benefit the most.

Even if you produce your own products, you need authorization.

Anyway, these are roughly the conditions, and they are also industry practices, so just follow them.

There are hundreds of new varieties every year, and there are so many cases of such cooperation that the path has long been explored.

On the contrary, the additional conditions require more time for discussion.

For example, Luo Yihang asked Professor Mao to cooperate with the follow-up research and Huazhong Agricultural University to cooperate with the agricultural machinery design, Huazhong Agricultural University is good at this. Professor Mao and his team asked to share research resources and set their sights on Luo Yihang's equipment.

Professor Wang asked the other two parties to cooperate with them in another artificial cultivation research, and the topic they proposed was actually the Aquilegia vulgaris.

It's the one where you see little people after eating it.

In the cultivation of non-toxic, artificially cultivated varieties and technologies.

Once you succeed, you won't see the villain even if you don't know him well...
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I quickly reached an agreement with the two professors and settled on a rough framework.

They have to take the specific terms back and report them before someone will come to discuss them.

Luo Yihang had already finished the discussion, but Chu Jie was still chatting.

It has been mentioned that we should learn from the lessons of previous cooking competition shows and invite sufficiently professional judges to avoid unwarranted arrogance, ignorant comments and rude criticism that would make people laugh.

We must not make such low-level mistakes as insufficient understanding of ingredients and dishes...

This is too detailed, and the plan cannot be finalized in one day.

Luo Yihang was about to join in and control the pace.

Luo Qi rushed over first and said, "Brother Hang, can I take Big Mushroom Brother to the Nature Lecturer class?"

"What are natural little zombies?" Luo Yihang stretched out his arms and jumped twice.

"Yes, I am a lecturer. Of course I am a lecturer. I want to teach the students!" Little Luo Qi angrily pulled Luo Yihang's clothes and shook him.

Lin Jia came over and took the child away, patting Luo Yihang, "You are teasing your sister again. This is a small classroom at Qiqi's school. Each student will give a lesson about a plant, a small animal, or something. It will be Qiqi's turn next Tuesday."

"I was planning to come here today to pick some flowers and pull some weeds, but Qiqi fell in love with your big mushroom. Can I talk about this?"

Lin Jia was still a little worried about whether to keep it a secret.

It doesn’t matter. It has been discovered for several years and is a public variety.

And it’s going on sale soon.

Mushrooms take a short time to grow, so the first batch cannot be wasted. I plan to sell them at Piaoliang BBQ first.

It can also be considered as researching the market in advance.

Luo Yihang smiled and said to Lin Jia: "It's okay."

Then he squatted down and asked little Luo Qi: "It's time to give a lecture. That's great. Do you want to know where the big mushrooms come from, how they were discovered, and what characteristics they have, so that you can tell the kids about it?"

Luo Qi nodded and pointed out the mistake seriously, "They are classmates, not children."

"Okay, classmates. I'll find you someone who knows the most, and ask Uncle Ma to pick the biggest mushroom for you. Then ask Grandpa Wang to teach you how to make a big mushroom. Let's Qiqi be the most amazing little lecturer."

Children need to build up confidence from an early age, and should be supported when they do things that stand out in public.

It's not like there are no conditions.

Afterwards, Luo Yihang took Luo Qi and walked to Professor Wang...
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Regarding China's delicious mushrooms, a series of other things are still in preparation.

Instead, Luo Qi started first.

The so-called "Little Nature Lecturer" is a pilot project of quality-oriented education in Luoqi Primary School, allowing primary school students to give a lesson themselves.

There is a class every Tuesday and Thursday afternoon, and every child has a turn in one semester.

The nature class is interesting. Even first graders can talk about something. They talk about the fruits bought at the market, the vegetables grown at home, the flowers they raise, and the hamsters they raise. Most of them are common things.

Most of the primary school students also knew each other, and the discussion was very lively and the effect was very good.

This Tuesday, Luo Qi, as a young lecturer, brought a very large box to school. She couldn't carry it by herself, so her mother sent it to school.

I also went out of my way to say hello to our homeroom teacher, Mr. Lu.

Luo Qi was so nervous about becoming a lecturer that she didn't pay attention to the lectures all day. She even ignored her friends who wanted to play with her during lunch break.

Holding the notebook, he memorized the script.

I finally waited until the third class in the afternoon.

Luo Qi walked up to the podium under the gaze of the children.

I'm not nervous anymore...

(End of this chapter)