The literary era since 1979
Chapter 593: Fighting with Ni Gua
The next day, at Joint Publishing Company in Hong Kong.
As soon as Fangyan got to work, he found that the bookstore was different from usual. There were many people gathered in the room, and it was not as deserted as usual. Everyone was whispering, talking and laughing, and all they were talking about was last night's "Ghost Blows Out the Light" radio drama.
At this moment, as soon as everyone saw Fangyan, they swarmed over and surrounded him in three layers.
"Mr. Fang, I listened to the first episode of Ghost Blows Out the Light yesterday. The Cantonese localization was so good!"
"Yeah, after listening to Ghost Blows Out the Light and then Wesley, it suddenly felt a bit boring."
"I really want to know what the ratings of the "Ghost Blows Out the Light" radio drama were last night."
"..."
As we were talking, Fang Yan waved his hand and said, "Don't ask Hong Kong Radio about the performance of Ghost Blows Out the Light yet. Let's broadcast a few more episodes first. The most important thing now is the distribution of the novel, which is related to the future development of our bookstore."
"Yanzi is right!"
Everyone present, including Xiao Zi, agreed with his point of view.
"Then let's proceed according to the plan we agreed on before."
Fangyan gave orders and directed Pan Yaoming to represent the Joint Publishing Company in Hong Kong to start negotiating the sales of "Ghost Blows Out the Light" with booksellers of all sizes in Hong Kong. Since Dong Xiuyu had just arrived and was unfamiliar with the business, she was temporarily assigned to be responsible for the publishing and printing of "Ghost Blows Out the Light".
As for Xiao Zi, he sits in the headquarters, managing the main store and all its branches to sell the "Ghost Blows Out the Light" novel.
"it is good!"
Pan Yaoming, Dong Xiu Yu and others all obeyed the arrangements.
"As for me, in addition to continuing to create the sequel series of Ghost Blows Out the Light, I will also focus on publicity work."
Fangyan plans to start selling the novel when the radio drama of "Ghost Blows Out the Light" is two-thirds through its broadcast. At that time, he will ask the Hong Kong Radio Station to help promote it, and will also ask the Hong Kong Wen Wei Po, Oriental Daily, TVB and other media to add fuel to the flames and hype it up.
After all, the better the novel "Ghost Blows Out the Light" sells, the more profit the Hong Kong Joint Publishing Company will make, and the more royalties Fangyan will earn!
What is a win-win situation? This is a win-win situation!
…………
On the second, third, and fourth days, "Ghost Blows Out the Light" was broadcast on the Hong Kong Radio at 6 o'clock every night.
As the story deepens, the listening rate gets higher and higher. More and more listeners continue to follow "Ghost Blows Out the Light", and some even stop watching TV during this time period and only want to listen to the radio drama of "Ghost Blows Out the Light". However, this has also caused a very serious problem.
That is, those who were recommended by others or listened to the program out of admiration for its reputation unfortunately missed the previous episodes and were therefore unable to hear the program continuously.
As a result, more and more listeners called the Hong Kong Radio Station directly to express their opinions and strongly demanded that the previous episodes of "Ghost Blows Out the Light" be rebroadcasted.
The Hong Kong Radio Station "reluctantly" agreed and broadcast it in the latest episode of "Ghost Blows Out the Light". In response to the demands of the majority of Hong Kong citizens, it decided to arrange a special rebroadcast of the "Ghost Blows Out the Light" series in the late night slot from now on, which resulted in a higher listening rate for the late night slot in Hong Kong.
Correspondingly, the listening rate of Hong Kong Commercial Radio's radio programs in the same period has dropped drastically.
Although Hong Kong Radio intentionally broadcast "Ghost Blows Out the Light" half an hour earlier than Hong Kong Commercial Radio's "Wei Sili", due to the exciting story of "Ghost Blows Out the Light", the novelty of the "tomb robbing" theme, and the involvement of Hong Kong's most superstitious Feng Shui culture, the same type of "Wei Sili" seemed a bit boring, and the listening rate unsurprisingly began to decline, and the rate of decline was getting faster and faster.
This forced Hong Kong Commercial Radio to change its strategy, but it did not choose to escape, but instead faced the challenge head-on.
Not only was Hong Kong Commercial Radio unwilling to admit defeat to Hong Kong Radio, which it had always been superior to, but it was also because it received a call from Ni Xun. As a long-established writer in Hong Kong, how could it tolerate having its masterpiece surpassed by an unknown junior? This was a huge loss of face!
Soon, the broadcast time of the "Wesley" radio drama was scheduled to the same "six o'clock" as "Ghost Blows Out the Light".
The only two radio stations in Hong Kong, as well as the open and covert competition between dialects and Ni Kuang, have officially entered the next stage.
"Zizzi."
Xu Ke was fiddling with the radio. He had been listening to Ghost Blows Out the Light almost every time these days. Shi Nansheng was holding two cups of coffee and asked as he walked, "Are you going to listen to Wesley or Ghost Blows Out the Light?"
"Asking knowingly."
Xu Ke shook his head and laughed. Originally, after listening to "Ghost Blows Out the Light", he could seamlessly go on to listen to "Wei Sili", but Hong Kong Commercial Radio insisted on competing with Hong Kong Radio. If he had to choose between the two, he would naturally choose "Ghost Blows Out the Light". After all, it was the first time he had seen such a fresh subject matter.
Although "Wesley" is wonderful, he has read novels before. Although his imagination is rich, the logic of the story is unfortunately average.
"I don't know what the Commercial Radio is thinking. Do they have to fight to the death?"
Shi Nansheng sighed.
"Even if Commercial Radio doesn't compete, Ni Gua's petty personality will definitely make him compete."
Xu Ke pulled out this morning's newspaper from the pile of newspapers. The Hong Kong Wen Wei Po, Oriental Daily News and other newspapers were all watching the fun and were not afraid of making a fuss. They published articles one after another using gimmicks such as "'Wesley' vs. 'Hu Bayi'" and "Hong Kong Feng Shui vs. Mainland Feng Shui".
There was even a media survey that compared "Wesley" and "Ghost Blows Out the Light" to see who was the winner.
"But to be honest, I personally think that Ghost Blows Out the Light is more interesting than Wesley."
Shi Nansheng said in a serious tone.
"I think so too."
Xu Ke originally considered borrowing the settings from "Wesley" to make a fantasy film, but now there is obviously a better choice. He wants to adapt "Ghost Blows Out the Light" into a movie, just like Spielberg made "Indiana Jones". He wants to be the Spielberg of China.
"Ghost Blows Out the Light is indeed like the Chinese version of Raiders of the Lost Ark."
Shi Nansheng looked embarrassed and said, "I just don't know if the author of Ghost Blows Out the Light is willing?"
Xu Ke asked her to call Zhang Minyi and ask that although the author of "Ghost Blows Out the Light" was unwilling to reveal his identity to the public, he could ask Zhang Minyi to act as a middleman to help introduce him to the author and arrange a face-to-face talk at the Hong Kong Radio Station, and by the way, ask when the novel would be published.
After all, just listening to it once or twice is not enough, so you still have to buy the novel.
"Then I'll make a call now."
Shi Nansheng nodded and walked straight to the living room.
Xu Ke listened quietly to the radio drama of "Ghost Blows Out the Light", thinking about how to discuss cooperation after meeting the author.
After a while, Shi Nansheng walked back to the study and said with a complicated look:
"She said that this matter must be approved by the author."
"It's natural."
Xu Ke took a sip of coffee.
"But she did reveal some very interesting information."
Shi Nansheng said that if you want to buy the novel "Ghost Blows Out the Light", it is best to go to the Joint Publishing Company in Hong Kong and ask.
"Hong Kong Joint Publishing Company!?"
Xu Ke suddenly shuddered, "I remember Fang Sheng was transferred to Sanlian Bookstore as the editor-in-chief not long ago, right?"
Shi Nansheng said: "It seems that you and I have the same idea. You also think that the author of "Ghost Blowing the Light" is Fang Sheng, right?"
Xu Ke smiled and said, "If it was really Fang Sheng, then it's not unfair for Ni Gua to lose to him." (End of this chapter)
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