The literary era since 1979

The movie screening of "Love Letter" ended, the curtains opened, and the bright sunshine shone into the room again.

Fangyan looked around and said, "In addition to these warm-up methods, I think we can also ask the Little Bear Club to cooperate with us."

Akimoto Yasushi, Okuyama Tadashi, Kadokawa Haruki and others all focused their attention on him.

“We can arrange a special handshake event during the movie’s release.”

Fangyan gave an intriguing smile.

"Handshake meeting?"

It was the first time that everyone heard such an unfamiliar word.

Kadokawa Haruki pondered for a moment, "Fangyan-kun, is the handshake meeting you are talking about similar to an album signing event?"

"That's it."

Fangyan nodded and explained that a handshake event is an event where celebrities or famous people shake hands with their supporters.

The current idol culture in Japan has only been popular for a short time, and routines and activities such as handshake meetings that exploit fans have not yet appeared.

Until the 90s, idol groups like SMAP, which Takuya Kimura belonged to in his previous life, held handshake events.

“How should this handshake meeting be organized and operated?”

Akimoto Yasushi was interested for no reason.

Fangyan stared with a smile at the fat man who promoted the "handshake party". To participate in the handshake party, one needs a handshake ticket.

The handshake ticket is enclosed in the record released by the idol group, and one handshake ticket is enclosed in one CD. One handshake ticket can shake hands with the idol member once, and during the handshake, you can have a brief exchange with your favorite idol, which is called "God Correspondence".

After all, in an environment where idol culture is becoming increasingly perverted, idols are simply "eternal gods" to their fans.

A handshake event is like an idol who is usually high and mighty, but suddenly one day he descends to earth, giving mortals like fans the opportunity to get close to him. In addition to face-to-face handshakes, meetings, and photos, the most important thing is positive communication offline.

Some fanatical fans will spend money to buy more albums so that they can shake hands with their idols for a longer time, so that they can get more handshake tickets.

Especially AKB48, Nogizaka46 and other idol groups created by Yasushi Akimoto, who have mastered the art of manipulation to such an extreme that they are called "AKB business method" by the Japanese industry. It is so sophisticated and has raked in countless amounts of money that it is essentially a bundling model, which is exactly the same as buying a copy of Huanzhu.

Under Fangyan's gaze, Akimoto Yasushi suddenly shuddered, and his heart suddenly felt palpitations and uneasiness.

"You can think of the movie ticket for Love Letter as a ticket for a handshake."

Fang Yan said: "During the handshake event we organize, audiences can participate with their movie tickets, shake hands with their favorite members of the Little Bear Club, or even the protagonists of the movie "Love Letter", get autographs and take photos. The time and number of people can be determined by us."

Everyone looked at each other, and suddenly they heard a burst of applause.

“That’s a really good idea!”

As the pioneer of girl idol movies, Haruki Kadokawa was naturally the first to see the subtlety of the handshake event.

Immediately afterwards, Akimoto Yasushi was the second one to come to his senses. When he looked at Fangyan again, the admiration and curiosity in his eyes were even stronger than before.

I couldn't help but say, "I didn't expect idol group activities could be done this way!?"

“This really can…”

Before Okuyama Toru finished speaking, Kadokawa Haruki responded, "It can really create more box office and popularity for Love Letter."

It is hard for Yasushi Akimoto to disagree. If the movie ticket of "Love Letter" can be used as a ticket for the handshake event, and one ticket represents one handshake, then among the fans accumulated by the Little Bear Club in the past two years, there must be some people who are willing to pay more in exchange for the opportunity to shake hands with the idol they support.

For example, while shaking hands, a geek looked at his idol who looked like a girl next door and said shyly, "Hello, sister."

The idol who is like a younger sister will immediately jump up and come to you and answer, "Hello! Onii-chan/Onnie-chan!" That crisp and sweet voice is bound to stir in your chest and turn into a stream of honey flowing into your heart. Joy comes so suddenly.

Such a simple handshake and exchange will definitely make many viewers willing to pay more money and watch "Love Letter" more times.

"not only that."

Kadokawa Haruki looked at Fangyan with great admiration, "As Fangyan said just now, the handshake event is not limited to the Little Bear Club, but also includes the leading actors of Love Letter. If the movie can capture the hearts of the audience after its release, I believe they will also be willing to shake hands and communicate face to face with the characters of 'Male Fujii Itsuki' and 'Female Fujii Itsuki' who walked out of the novel. This will surely greatly increase the exposure and box office of Love Letter."

"anything else."

Fangyan smiled.

"besides?!"

Keiko Matsuzaka, Ryu Okuyama and others were very surprised.

"Let's not talk about Kudo Shizuka, even if it's Kimura Takuya, the offline handshake meeting can quickly help him gain popularity among the audience."

Fang Yan said that it would be of great benefit to both veteran first-line stars and fledgling newcomers, and it would kill two birds with one stone!
As soon as these words were spoken, they immediately won the unanimous approval of everyone, and they became more active in talking about the planning of the handshake event.

When Fangyan saw this scene, it was as if he saw some ferocious beast being released from a cage with his own hands.

After all, when it comes to taking advantage of fans, Japan is the best at it, and they have come up with all kinds of tricks.

Just talking about the handshake event, there is no such kindness as Fangyan. A movie ticket is equivalent to a handshake ticket, but it is a lottery system.

Just like unpacking boxes and drawing cards in games, the Japanese, who have been infected by the lottery craze, are keen on random lotteries.

You have to draw lots to buy things, to enter concerts, to get free gifts, and even to get tickets for some handshake events.

Only those who draw a handshake ticket can participate in the handshake event, but the probability of drawing a handshake ticket may be less than 5%.

...............

By the time I had finished dealing with the many matters related to the promotion of "Love Letter", the sky had gradually darkened.

Fangyan took Keiko Matsuzaka and Yui Hashimoto to a high-end private restaurant for dinner, and then sent Yui Hashimoto to her doorstep.

"Teacher Fang, see you tomorrow!"

"See you tomorrow."

Fangyan and Hashimoto Yui waved goodbye through the car door.

Keiko Matsuzaka sat in the driver's seat, stepped on the accelerator, and the car slowly drove out of Hashimoto Yui's sight.

"Would you like to go to SoftBank next and meet Sun-kun again?"

“How is SoftBank doing now?”

Fangyan asked curiously.

"pretty good."

Keiko Matsuzaka said: "You are right. Mr. Sun is a business genius worthy of investment."

Fangyan gradually learned that Masayoshi Son became more and more courageous in the face of Nishi Heyan, who was backed by the Mori Group, and the new company formed by the traitors who betrayed SoftBank. He even held a press conference to publicly accuse Nishi Heyan and Bill Gates of wanting to integrate Japanese software with Microsoft. Doing so would be like inviting a wolf into the house, a betrayal and a blow to the Japanese software industry. He actively played the "patriotism card" and won a narrow victory.

Hearing this, he shook his head and laughed: "Since Lao Sun has made SoftBank flourish, there is no need for me to cause trouble for him at this time." (End of this chapter)