The literary era since 1979

Early morning, Jiahe.

"The ticket price for "Chinese Hero" has doubled. Did Yongsheng really do this?"

Zou Wenhuai raised his hand and motioned He Guanchang to sit down.

"It's absolutely true. Xiang Huaqiang and Xiang Huasheng said it in front of the media at yesterday's press conference."

Ho Kwun-chang said: "And he made a bold promise to refresh the Hong Kong audience's understanding and impression of Hong Kong blockbusters."

As he spoke, he held up three fingers and said, "It is said that the total investment in this comic adaptation movie of "Chinese Hero" reached 3500 million Hong Kong dollars."

"3500 million Hong Kong dollars, no wonder the ticket price has doubled."

Zou Wenhuai disagreed, "But what if it's only 5000 million yuan? The New Shushan Swordsman, which also boasted high-tech special effects, also lost money to gain publicity. If it weren't for the markets in Taiwan, Japan, and Southeast Asia, I'm afraid it wouldn't even be able to make back its investment."

"I'm afraid the same is true for Chinese Hero. If it wants to earn back its costs in the Hong Kong market alone, the box office must reach at least 5000 million!"

He Guanchang couldn't help but shake his head and laugh.

"But it's strange that a makeshift team like Yongsheng and two gangsters from Hongxing would have the guts to take such a gamble?"

Zou Wenhuai frowned.

"I asked Qingxia, Fang Sheng's shadow is behind Chinese Hero."

He Guanchang said bluntly, "To be more precise, the entire movie should be a conspiracy set up by Fang Sheng."

"That's not surprising, that's not surprising."

Zou Wenhuai suddenly understood, "Even if the gangsters from Yongsheng have the courage, they don't have the brains to come up with such an idea."

He Guanchang asked: "So this time we arranged it online in the theater, are we doing it for Mr. Fang's sake..."

"Give! And give enough!"

Zou Wenhuai plans to send a personal representative from Golden Harvest to attend the premiere of "Chinese Hero" to congratulate.

"Let me go."

Ho Kwun-chang volunteered, "I'd like to take this opportunity to find out what this so-called 3500 million Hong Kong-style blockbuster is like." His eyes sparkled, "And by the way, I can meet with Mr. Fang and talk about when Aaron's Die Hard 2 will start filming."

"That's it!"

Zou Wenhuai clapped the handle of the chair and stood up suddenly.

………………

In the entire Hong Kong cinema chain, Princess Golden is ranked among the top three behind-the-scenes financiers of Golden Harvest, Shaw Brothers and Cinema City.

As soon as Yongsheng announced that the ticket price for the movie "Chinese Hero" would double, the news quickly spread to Shaw Brothers Films.

Fang Yihua put down the phone and turned around. "I've asked around and found out everything. Xiaoxian said that it was Yanzi's idea."

"He was the one who came up with the concept of 'Hong Kong-style blockbusters', he was the one who proposed the method of raising ticket prices, and he even had a hand in 'Chinese Hero'."

"As expected, only Yanzi dares to do this and can do this."

Run Run Shaw looked as if he had expected it. "Without him, those two Teochew guys from Yongsheng would never have dared to take such a gamble!"

Fang Yihua said: "It's a pity that they are so obedient to Yanzi."

"These two Hongxing guys are not fools. If they didn't have confidence in Yanzai and the movie, they wouldn't have made such a big bet."

Run Run Shaw pondered for a moment, "But if the bet wins, I'm afraid today's Yongsheng will recreate the dark horse status of Xinyicheng back then."

"What should we do?" Although Fang Yihua had an idea in mind, she still asked for his opinion first.

"The most difficult things in life are three things: face, appearance, and affection."

Run Run Shaw said: "Since Yanzi is so confident, we must support him and support him to the end."

Fang Yihua agreed very much. In addition to asking Shaw Brothers to cooperate with Yongsheng's price increase plan, she will also arrange for TVB to vigorously promote and report on it.

"Also, in our name, we will send a flower basket to the premiere of Chinese Heroes."

Run Run Shaw even asked TVB's well-known artists to do the same, of course not because of Yongsheng, but for the sake of the dialect.

"That's fine. If the Chinese Hero approach really works, we can talk to Yanzi about cooperation then."

Fang Yihua smiled and said, "I'm sure he won't refuse."

…………

Shaw Brothers and Golden Harvest both cooperated with "Chinese Hero" in this way, and the cinemas under Golden Princess were naturally no exception.

It was announced that during the release of "Chinese Hero", the movie ticket prices of Golden Princess Cinemas will be increased, which is worthy of the level of a "Hong Kong blockbuster"!

For a moment, the port city was in a sensation.

However, Yongsheng's tricks don't stop there.
Usually before a Hong Kong movie is released, film critics, journalists and a small number of audiences are invited to a small-scale preview at midnight.

Movies that are favored by these audiences may not necessarily become popular, but movies that are rated as bad by them generally do not perform well at the box office.

Unfortunately, Yongsheng did not hold a midnight preview this time, but directly held a grand premiere ceremony, which surprised the media who had been following the matter. They thought about it for three days and three nights but still couldn't figure out how big of a "blockbuster" "Chinese Hero" had to be to make Yongsheng so confident?

The premiere ceremony was held at the flagship cinema of Golden Harvest Cinema Line. The staff began to prepare the venue two days before the event. A 1000-meter red carpet was rolled out in front of the entrance of the cinema, which can accommodate 10 spectators. Various flower baskets were neatly arranged on both sides, attracting many passers-by to stop and watch.

"Look, many of the names on the flower basket are celebrities."

"What's a star? Counting three from the front, I also see the names of Uncle Six and Miss Fang."

With such a big fanfare, "Chinese Hero" became the focus of discussion among Hong Kong citizens even before it was released.

"Isn't it just a movie release? Why is it so grand?"

"I heard that this movie cost 3500 million just to shoot and produce. It is known as Hong Kong's first 'blockbuster' and the ticket price is twice that of ordinary movies!"

"Damn you, with such expensive tickets, will anyone watch this?"

"Anyway, this movie has been hyped up a lot. If it's really as good as the hype says, I think some people will still go see it, but not too many."

"How can it not be a small amount? This is "Chinese Heroes"!"

"Yes, I have never missed a single episode of Chinese Hero since it was serialized. No matter how expensive the ticket is, I will definitely buy a movie ticket. Although I haven't seen the movie version, I believe that with Master Huang starring in it, it won't be a bad movie."

"It is absolutely perfect for our Hong Kong hero, Wong Fei-hung, to play the role of 'Chinese Hero'!"

"It is said that many Hongmen disciples have lined up to buy tickets to show their support for Master Huang."

"Your information is outdated. I heard that all the major gangs in Hongxing have issued orders. Old Four-Nine, New Four-Nine, and even Blue Lanterns are going to show their support!"

"........."

The more heated discussions there were in the streets and alleys, the more attention the Hong Kong media paid, the more they reported on it, and the more they promoted it.

The limelight has put Xiang Huaqiang, Xiang Huasheng and Yongsheng on a pedestal. Will they soar to the sky and become famous in Hong Kong, or fall to pieces and become a laughing stock? All the entertainment newspapers, film company representatives and cinema managers, big and small, in Hong Kong are waiting to see whether they can soar to the sky and become famous in Hong Kong.

Whether it's a mule or a horse, take it out for a walk! (End of this chapter)