Reborn: Billionaire in College

Chapter 204 The longest road is the routine of Renren.com
At the same time, at the briefing of Renren Group Buying.

Luo Guangjun, the newly appointed promotion team leader and one of the first batch of Renren Iron Army, stood on the stage holding the microphone with a loud voice and saliva flying.

"The first thing I want to do at today's briefing is to congratulate everyone."

"Congratulations on getting the first ticket to the Internet ship. From now on, you will get more customers than your competitors and will always leave them behind. After being empowered by our Renren Group Buying, you will be able to attack and ruthlessly slaughter your competitors! I suggest that everyone applaud yourselves!"

Those serious bosses were still a little confused by what he said, when they saw a group of people in the conference hall start to applaud very vigorously, with excited expressions.

Everyone else was applauding, and the serious bosses would seem a bit odd if they didn't applaud, so they followed suit and applauded.

Needless to say, these were the atmosphere groups arranged in advance by Gao Songbin, commonly known as "shills".

Lead the applause at any time and when the speaker reaches the climax, shout "Awesome!". In short, do everything you can to liven up the atmosphere and make sure it doesn't become a dull moment.

Luo Guangjun looked at the enthusiastic crowd in the audience with great satisfaction. When the applause had almost died down, he reached out and pressed the button.

"I know many of you will not believe me and will ask what you are bragging about. I know the Internet, but it is only used for chatting and playing games. What does it have to do with my business?"

"Before today, your thoughts were correct, but if you still hold on to these thoughts after today, you will die miserably! If you don't believe me, you can record what I said today and read it three or five years later. If I was wrong, you can scold me however you want, I will accept it!"

Luo Guangjun has an expression of immense confidence, which is the result of his passion for group buying and his identification with the entire Internet trend.

In the Renren Iron Army training camp, almost half a month is spent training new employees on the company's corporate culture, values, and sense of identity.

Only when internal employees themselves have great confidence in the company's products can they convince and infect others!
And here, Luo Guangjun also used a common rhetoric in later generations to sell anxiety.

Selling anxiety sounds like a derogatory term and a bad behavior, but it is actually a very clever marketing method.

People's emotions are easily influenced, which manifests itself in the offline industry as a herd mentality. If everyone goes to this restaurant to eat, then we must go to this restaurant and try it. If no one is at this restaurant, then we won't go either, because the food must not be good.

Online, negative emotions such as anxiety and fear can easily affect people's thinking and behavior, making them more susceptible to external stimuli. Many commercial institutions and organizations take advantage of this and achieve their own goals by creating and amplifying people's anxiety and fear.

Anxiety and fear often cause emotional resonance in people and are easily spread through channels such as social media. In a specific environment such as a briefing, the effect can be doubled.

The merchants below the stage were a little skeptical at first, but after hearing Luo Guangjun's solemn promise, they couldn't help but become more serious and listened carefully.

Luo Guangjun used the remote control to turn the page of the PPT on the big screen.

“What are the advantages of physical merchants starting local lifestyle group buying?”

"In traditional business operations, what are the ways to acquire customers? Who knows? Tell me, big brother."

"Yes, it's nothing more than putting up a nicer sign. But our company has done statistics and found that only people within three kilometers are more likely to see your sign. People living outside this area will not know about your store at all. If you still want to attract customers at this time, you can only do so by doing it for a long time, constantly accumulating word of mouth, or by advertising in newspapers. Am I right?"

When he said this, Luo Guangjun paused.

Someone from the atmosphere group immediately shouted, "That's right."

What Luo Guangjun said made sense in itself, and after others’ guidance, the serious merchants also agreed with it more and more.

"But Internet group buying is different. You are putting your brand online, and customers can see it directly online. It's the same as Taobao. As long as your products are good, your services are good, and your prices are affordable, you can stand out. Not only can users within three kilometers of your store see it, but users outside three kilometers can also see it. Doesn't this bring customers who didn't originally belong to you?"

"The second advantage is that since users have already placed orders online before picking up the goods at offline stores, during this transaction process, users have already completed the transaction online. Compared with users shopping in stores, this shortens the shopping process and can increase the order volume for stores through online platforms."

"Third: repeat purchases. Whether we open a restaurant, a bathhouse or any other store, old customers are the most important. Right now everyone is doing a membership card system, but as long as you join our Renren Group Buying, you can set up your own membership system and have an exclusive customer group. In the future, you can directly organize regular activities in the group. We call this model private domain."

Luo Guangjun spoke very hard, constantly gesticulating and waving his hands, occasionally raising his arms and shouting, with a moving expression, which easily resonated with people and made them identify with him.

These are the knowledge taught in the training camp and are the signature skills of Renren Iron Army.

"Well, if I just keep saying it, everyone might not believe it and think you are talking nonsense. How can we trust you?" Luo Guangjun suddenly slowed down his tone and laughed softly: "In fact, one of our company's projects, the takeaway project, has already been operating in Dongjiang University City. It is essentially the same as group buying. After a year of operation, the number of registered users has exceeded 50, and there are only 70 college students in Dongjiang. It is these 50 people who brought in 80 million orders last year, and each student ordered takeaways per year on average."

"The purpose of our Renren Group Buying is to 'help Dongjiang's small and medium-sized enterprises develop rapidly and make it easier to do business in the world.'"

"Now, please invite Mr. Li from Xiaoli Shengjianbao, our merchant representative, to share with you."

The briefing now officially enters the stage of personal experience sharing, with the aim of increasing persuasiveness. This routine is the most widely used by many informal channels.

Mr. Li of Xiaoli Shengjianbao is in his early thirties, well-dressed, and a little nervous as he took the microphone on stage. He took a deep breath and said, "Hello everyone, I'm here to share my story with you today."

"My wife and I used to run a small shop near the entrance of the University of Finance and Economics. As it was far from the school gate, business was not good. We worked so hard every day and only earned enough money. We didn't want to do it anymore. It was not until I joined Renren Waimai that my career started to rise. I still remember that it was very cold in the winter two years ago. One day, Mr. Gao from Renren Waimai came to my shop to eat breakfast. He praised my cooking skills and asked me, 'Why do I think your business is not doing well when you have such delicious pan-fried buns?'"

"So I started chatting with him. Later, Mr. Gao recommended me to join Renren Waimai's merchant side. In fact, it is similar to group buying. Both are online stores. The difference is that one has people delivering and the other has no one delivering. What I didn't expect was that after joining Renren Waimai, I saw that the business was getting better and better. Soon I couldn't handle it alone, so I had to take in two apprentices. Later, Xiao Li Shengjianbao was fortunate to win the monthly sales championship, and I also went from one store to two stores, and now to five stores."

"I did all this within a year. If you don't believe me, you can go back and take a look at my store."

After seeing Mr. Li off, Luo Guangjun took back the microphone and said with some emotion: "Mr. Li is just a very ordinary merchant representative of our company, and we have hundreds of such merchants. 'Let's make business easy' is really not just talk, we have been taking action, hoping to make more treasure stores like Xiaoli Shengjianbao get more traffic."

"You will no longer have no business because of a bad market. As long as you join Renren Group Buying, we can send customers to you even if your store is located in an office building. Now, you can rent a very good office building in Dongjiang for only a few thousand yuan a month, while how much does a storefront of the same size cost in a downtown area? You can figure it out by yourself. With this money saved, you only need to sell half of your original sales volume each month to make a profit. What's more, you can even lower the price of your products to attract more customers."

When he said this, Luo Guangjun changed the subject.

"Of course, I won't hide it from you. Even in your store, group buying projects require competition, which is even more fierce than offline stores. Customers can see your store online, and they can also see other stores. If you want to stand out from the competition, you must not only have good products and good services, but more importantly, the promotion of our company."

"Now, take the first step and firmly occupy the advantageous position, which will be of great benefit to your future competition. Our company will also provide certain traffic support for high-quality merchants. But we have given traffic, and you must also strive to do your best. You can't be a helpless person. In today's briefing, I will be bold and prepare ten internal support names..." Before Luo Guangjun finished speaking, a girl with a ponytail suddenly rushed to the stage and shouted anxiously: "Old Luo, there are not ten places, the company only has five places, don't you know how much this place is worth?"

The bosses in the audience were confused by this sudden scene, wondering why their own people were fighting with each other.

But after listening carefully, I immediately became very concerned about the so-called quota.

If this quota is so awesome, if I get it, will I be able to take off right away?
Luo Guangjun pretended to be displeased: "Xiao Liu, what are you doing? We are in a meeting. I said the ten places, and I will take responsibility for anything that happens. At worst, I will go to President Gao after work to apologize."

The girl with ponytails who was called Xiao Liu stamped her feet helplessly: "There's really nothing I can do about you. Just wait for your salary to be deducted."

After sending Xiao Liu away, Luo Guangjun turned around and smiled at the audience, saying nonchalantly: "Sorry, I made a fool of myself. But don't worry, I, Luo Guangjun, will definitely do what I said. If I said ten, it means ten, even if I have my salary deducted for it."

The business owners were actually moved by the whole tug of war.

What a nice person!
Everyone was so excited that they shouted to the salesmen around them, wanting to learn more.

Gao Songbin, who was sitting in the first row, waved his hand, and instantly dozens of salesmen in black suits ran over to give explanations to the merchants in the venue.

There is only one core content to explain!
The places are very precious and very limited.

If you want to get a place, you must show enough sincerity!
money?
No, our company doesn’t want money!
You just need to convince me that if I give you the best spot, how can you sell it?

Otherwise, I would reserve the same quota for better quality stores, which would bring in more transactions.

For your own good, so that you can attract more customers, we recommend that you give us a very low discount.

Losing money?

It doesn’t matter if you lose money, as long as you can bring in customers, you will always make money in the future.

I'm sorry that you're reluctant to give me a discount, but we at Renren.com feel that your sincerity is not sufficient.

Just as the venue was filled with enthusiastic presentations, the on-site loudspeakers began to sound at intervals.

"There are currently eight spots left!"

"There are currently six spots left!"

Seeing that the number of places was getting smaller and smaller, those merchants who were originally hesitant could not help it and quickly applied to sign the contract.

If I don’t sign the contract, it will be gone. I can not make money, but I can’t have nothing!

What if my competitor gets the spot and I don’t?

…………

We were busy until almost five in the afternoon, when the briefing ended.

Looking at the empty conference hall, Gao Songbin, Luo Guangjun and others felt tired but also excited.

Fifty merchants came, and eventually forty signed discount contracts.

Discount contracts are also divided into three levels: A, B, and C.

The C grade has a uniform discount of 30% and receives category promotion.

The B-level discount is 50% and is promoted by Renrenyouxuan.

The A level is only 70% off and will be promoted on the homepage of Renren Group Buying!

"The process of negotiating a deal at a conference that Mr. Chen passed on is really easy to use. It is almost all standardized, but the effect is very good."

The others nodded in agreement.

To be honest, how could it not be useful?
In his previous life, Chen Pingjiang had been engaged in conference negotiations for a long time. The process was too clear, and it was combined with various live broadcast routines of later generations. It would be strange if it was not easy to use.

The venue itself is a closed space, which is very easy to exaggerate emotions and cause the crowd to follow the crowd. After selling anxiety, the theme is pointed out, and then real cases are presented. Then, the common internal fighting routine in live broadcasts is used to let everyone know that the quota is scarce, and finally a one-on-one explanation is given, and then continuous broadcasting is used to create tension.

After this whole series of tricks, the business owners who had not seen many tricks before were ruthlessly hit by dimensionality reduction.

Of course!
Internal support is not an exaggeration, but a real promotion, and the merchants themselves do not suffer any losses.

If the promotion is not effective and there are no sales, then there is naturally no point in talking about losses.

If the promotion is effective and brings in more customers, merchants will regard it as advertising.

Moreover, in the early days of Renren Group Buying, the commission rate was very small.

No matter how you look at it, it's a business that can only make money and never lose money.

(End of this chapter)