Reborn: Billionaire in College

First of all, I would like to state that short videos were not invented by TikTok, but TikTok promoted it.

No one can determine whether "the times created the hero" or "the hero created the times", but what can be seen is that Douyin stands in this position. Then Chen Pingjiang must understand it, go deep into it, and even penetrate and integrate it.

The various knowledge points about Douyin that Chen Pingjiang has revealed to Zhang Yiming and Liang Rubo include what he learned when he was making short videos in his previous life; some he learned from reading some popular science or Zhihu; and some he realized in this life based on his own experience and vision.

It is a high-level view that goes straight to the essence.

"It's a pity that although WeChat is a huge traffic portal, it focuses too much on social networking and cannot distribute traffic. But ByteDance can take this path in the future. Five years ago, search was popular, and now Netflix has started a subscription system. I call the future way of allocating Internet traffic - distribution."

Zhang Yiming and Liang Rubo were like primary school students, listening very attentively while waiting for their meals.

This is the art of slaying dragons!
It is the magic weapon and experience that the big guys use to win.

Buffett sells a lunch for tens of millions of RMB, but Chen Pingjiang gives it away for free.

How could these two dare not listen carefully?

But the more they listened, the more shocked they became. Not only was the boss’s realm high, he also seemed like a good teacher and could explain it.

Among them, Zhang Yiming can be said to be the one who admires him the most.

When I first introduced the idea of ​​short videos to Chen Pingjiang, I saw that Mr. Chen looked confused and thought that he had not paid attention to this field. Now I think that Mr. Chen has already dabbled in it, otherwise how could he think so deeply and far?
Or are these ideas all something that Mr. Chen came up with in the past few days?
That would be too horrible.

He deserves to be the richest man.

After all, the two of them had been communicating for two or three months, and they only talked about the short video itself. How could they have thought so much?

Chen Pingjiang spoke eloquently and incessantly, wishing he could spill all his secrets over the years, but he didn't know that Zhang Liang and the other man opposite him had increasingly ugly expressions on their faces.

This is crazy...

The boss knows so much. He can explain in detail how to prepare domestically, how to enter overseas, how to get started, operate, and break through.

Just do it yourself.

Anyway, we are just looking for an agent, and we don't necessarily have to find the two of them.

What kind of favor is this!?

Zhang Yiming felt a little nervous, thinking that he must persuade Mr. Chen to return 10% of the shares no matter what, otherwise... it would be difficult to get the money.

In other words, Chen Pingjiang has money, resources, and connections, and understands products and operations. He can still work on the Douyin project on his own without Zhang Yiming and Liang Rubo.

Chen Pingjiang's voice continued to be heard: "Under the new traffic distribution method, all businesses are worth doing again. Some can be directly replicated, such as Toutiao; some need timing, such as Douyin. If we rank the user preference of known media, I think it should be: brain sensing>VR>video>sound>picture>text. After entering the mobile Internet era, pictures and texts have always been the mainstream media. WeChat public accounts, Weibo and other platforms dominated by pictures and texts have dominated the mainstream channels for netizens to obtain information. Reading news is pictures and texts, watching entertainment stars is also pictures and texts. No matter how good the content is, anyone will be annoyed by playing like this."

At this point, Chen Pingjiang leaned forward slightly and said in a firm tone: "Therefore, I conclude that the next mainstream medium must be short videos." Then, Chen Pingjiang changed the subject: "Of course, but this is not something that can be done just because users like it. The transformation requires the right time, place, and people. At least in this era, at the moment, pictures and texts are the mainstream."

Zhang Yiming's mind worked quickly, and he vaguely grasped Chen Pingjiang's meaning, and asked tentatively: "Mr. Chen, do you mean that the mobile network speed will be increased and the fee will be reduced?"

Chen Pingjiang nodded: "This is the right time. Next year, 4G will be put into commercial use, which is the time for short videos to gain momentum. However, before that, we have to solve the price issue. Now 1G of traffic costs 20-30 yuan. If we calculate that each 15-second video is 5MB, then it will be used up by watching Douyin for 25 minutes. Videos can only be watched in a Wi-Fi environment, which means that videos cannot become a mainstream communication medium that can be enjoyed anytime, anywhere."

"But don't forget, we have the King Card!"

Having said that, Chen Pingjiang smiled slightly.

Zhang Yiming and Liang Ruobo looked at each other, their hearts surging.

OMG!

The layout is so far-reaching?

"Mr. Chen, Dawang Card was a project from the year before last, right? I remember it was led by Mr. Li. Now it seems like a genius idea. In this way, wouldn't the timing problem be solved? The monthly 20G data package is economical and affordable, and you can also upgrade the package."

Chen Pingjiang nodded: "Well, the King Card is prepared for WeChat, Weibo, mobile games and Qvod videos. Of course, it can be included in Douyin in the future. It can be regarded as a perfect opportunity."

Of course Chen Pingjiang would not say directly that he was waiting for this day, as that would be too scary.

Liang Ruobo said with emotion: "Renren's resources are so powerful that they have made our business twice as effective with half the effort. I am confident that we can catch up with Kuaishou in the short term. This is a good time for the development of the Internet: video has a chance to rise."

At this point, Chen Pingjiang said: "After talking about the trend of videos, let's talk about the second trend, the change of young people's "toys". In 2005, young college students played QQ Renren; in 2010, college students were playing QQ Weibo; but in 2013, you will find that college students are still playing QQ Weibo, which is only a social software, and there is no "new community" to distinguish themselves from the "old ladies" of other generations."

"It won't be long before young people get tired of these things, so I think the time point will be 2015. We need to be prepared before then to welcome young people. In addition to the coincidence in timeline, we also coincide with another advanced dimension of Internet development: PC-mobile graphics-mobile video."

“For the Internet, whoever gets the attention of young people gets the entire Internet!”

Zhang Yiming raised his head excitedly: "Director Chen, is this the harmony among people?"

"That's right, this is harmony among people!" Chen Pingjiang laughed.

Liang Ruobo rubbed his hands excitedly: "This is really the harmony of people. Young people like new things, and the iteration must be fast. When we were in school, QQ was very popular, followed by Renren.com's intranet, and then these two were not popular, so Weibo appeared, and then WeChat. Even if we calculate it by time, it's fast."

The two brothers are very grateful to Chen Pingjiang for helping them analyze the issue in such a simple and in-depth way, and they also feel that they have benefited a lot from it. "

Finally, Zhang Yiming couldn't bear it anymore.

"Boss Chen, I discussed the last issue of shares with Lao Liang, and I still think that he took too much." (End of this chapter)