Reborn: Billionaire in College
Chapter 582: Cultural War
Zhai Fei appeared in Building A of the Twin Towers early in the morning.
Secretary Luo Wentao arrived at the company on time in the morning and was surprised: "Boss Zhai, why are you here so early?"
Zhai Fei smiled and said, "Boss Chen called me last night and asked me to meet him this morning. You know how congested Dongjiang is during the morning rush hour, so I left early for fear of being delayed."
Luo Wentao nodded: "That's right, but I may have to trouble you, Mr. Zhai, to wait for a while. Mr. Chen will not come until at least ten o'clock."
"It's okay. I'm just sitting here and checking my phone."
Luo Wentao was also perceptive and quickly made a cup of tea for Zhai Fei: "Your Mailang Media has been very popular recently. I have heard Director Chen praise you privately more than once."
Zhai Fei became interested and looked happy: "Really? It's what we should do."
"It's true that we should do it, but it's still very meaningful to be able to produce results. Besides, Mr. Chen rarely praises people. Even if your company is not the only one, it is rare." Luo Wentao smiled and said, "Please sit down first. I'll go clean up."
Zhai Fei was stunned. "Does Mr. Chen need your secretary Luo to clean his office? Isn't there a cleaning lady? Even if there is no cleaning lady, there are so many secretaries in the office."
Luo Wen waved his hand: "It's different. Although Mr. Chen didn't make any request personally, it's best for the cleaning lady and other secretaries not to enter Mr. Chen's office. On the 28th floor, Mr. Chen's office has the highest level of confidentiality."
Zhai Fei nodded and agreed.
There are mountains of documents in that office, and any one of them that is taken out and left outside may be a business secret, so we should be very careful.
"Then I'll come with you? At least I can help mop the floor."
"That won't work. Mr. Zhai, please sit down and take a rest. Mr. Chen will be here soon."
No matter how bold Luo Wentao was, he didn't dare to agree to Zhai Fei's request. Mr. Zhai was now a favorite of the big boss.
In fact, Zhai Fei is quite satisfied with his efforts in the past six months, which can be described as fruitful.
I was so nervous when I first received the task, but now I am confident about it.
We have come to where we are today through little by little exploration and cooperation with the team.
Don't mention the support from the parent group. You have to seize the resources given by others, right? If the video quality is not good, it will be useless.
No matter what others think, at least that’s what Mr. Zhai thinks.
Time slowly came to 10 o'clock in the morning.
Zhai Feiren was still in the lounge when he heard voices of "Good morning, Mr. Chen" and "Hello, Mr. Chen" coming from outside.
After shuddering, Zhai Fei quickly stood up and rushed out of the lounge.
When I walked out of the lounge, I saw the boss walking towards his own office.
"Mr. Chen!"
"Oh, Zhai Fei is here. You've come so early. Have you had breakfast?" Chen Pingjiang nodded with a smile.
"I've eaten. I left home early to avoid traffic jams, and I only got here just now."
Luo Wentao, who was not far away, almost laughed out loud after hearing this.
Mr. Zhai is also a smart guy!
Yes, if I didn’t have any brains, how could I be let out by the boss to be in charge of a project?
He had clearly arrived early, but he insisted on saying that he had just arrived, just to avoid deliberately creating pressure on his leader. Although this pressure was mostly created by Zhai Fei himself.
When the two arrived at the office, the tea had been brewed and the temperature was just right. Chen Pingjiang took a sip of tea from the cup before turning his gaze to Zhai Fei.
"I haven't been in touch for more than half a year, and I don't know how your Mailang is doing. I saw the new video yesterday, and today I just want to talk to you about your past work achievements and subsequent work plans."
To put it simply, it is a performance review.
It’s just that Zhai Fei had just become the person in charge and had no concept of job reporting before, so he had to invite Chen Pingjiang over.
Zhai Fei looked like a kid who had gotten full marks on the test. He immediately relaxed and said with a smile, "Under the instructions of Director Chen, and with the resources from our sister company..."
"Stop, stop, stop! Where did you learn such smooth talk? Just talk about yourself, Mailang." Chen Pingjiang found Zhai Fei's witty remarks funny and helpless. What a mess.
"Hehe!" Zhai Fei laughed awkwardly twice before sitting up straight. "In the past six months, Mailang has grown smoothly from its inception to its thriving development. The focus of the early work was on the establishment of the company structure and signing artists, and on the management of works, striving to present better works to the audience."
"Li Ziqi has achieved good results, but we think it has not reached its ceiling yet. In addition to operating on multiple domestic platforms, we have also opened accounts on YouTube and Tiktok. Where have those foreigners ever tasted fine bran or seen such exotic customs? Moreover, our videos are of high quality, and they carry the cultural treasures of China's 370 years. The videos were well received as soon as they were uploaded. The number of fans has now exceeded million, and the highest number of views for a single episode has exceeded million."
Compared with the achievements made in China, Zhai Fei cares more about those made overseas.
This is the result of their team's hard work.
There are no resources available there, so we can only rely on the excellent video quality to move forward.
Fortunately, they did it.
"Last month, Vietnamese and Thai Li Ziqi also emerged, which also indirectly proves the quality and popularity of our videos."
Zhai Fei paused and said: "After Li Ziqi's team got on the right track, I focused my work on discovering and training artists. On the one hand, I searched for bloggers who were interested in intangible cultural heritage, and on the other hand, I opened a training camp."
"We have discovered Ling Yun, who is also from Sichuan and Chongqing, and uses martial arts to spread traditional culture. By showing a variety of martial arts performances, combined with calligraphy, Chinese painting, intangible cultural heritage crafts and other content, we can take the audience to appreciate the charming Emei martial arts. After all, since Bruce Lee, Chinese martial arts has been a business card for our country's foreign cultural communication."
"In addition, we have also trained three travel bloggers. We are currently providing them with preliminary training. After the training, their task is to take the viewers in front of their mobile phones to visit the beautiful mountains and rivers of our motherland and present the most beautiful scenery and culture along the way to everyone. Among these three people, some use the normal way and some use self-driving."
Chen Pingjiang nodded.
Obviously, Zhai Fei has found the right way in the past six months and will not deviate from the purpose of establishing Mailang Culture. In this regard, Chen Pingjiang is relieved.
"Not bad. How much money have you lost in the past six months? Do you have any ideas on disguise?"
Zhai Fei's heart skipped a beat, thinking that this was probably the focus of the assessment in this meeting.
Everyone can spend money, but making money is much harder.
If Zhai Fei only spends money to build the prototype of a team without doing anything in disguise, he would be far from qualified.
Because if Chen Pingjiang and other investors were gone, Mailang Culture would soon run out of money and would not be able to continue operating.
For an excellent CEO, managing and operating a company is their duty, while finding money and building the business are the real skills.
"Uh……"
Zhai Fei's mind was racing, but he couldn't speak. It was mainly because he had been busy spending money for the past six months and hadn't thought about making money.
Chen Pingjiang poured some tea and said with a smile, "If there is anything you can't say, just say it boldly. I won't blame you."
"We only have income from video playback. Considering the audience's viewing experience, we have not accepted any advertising endorsements, and we have just started in this business area."
Chen Pingjiang did not blame Zhai Fei.
For him, he has someone behind him, a strong supporter, and money in his hands, so he really won't pursue making money very much.
In fact, Chen Pingjiang didn’t expect Mailang to make much money for him. After all, this was not the purpose of establishing Mailang.
The reason for bringing this up is to strike against Zhai Fei.
This guy is a bit cocky. If he isn't knocked down, he'll become arrogant.
Even He Zhiyu, who was thought to be mature and steady, became so arrogant, let alone the young Zhai Fei.
Chen Pingjiang is an experienced person and knows human nature too well.
Otherwise, why did all those internet celebrities in later generations fall from grace one after another?
Because they were arrogant and thought they were awesome, they lost their fear of others and did not abide by their duties as human beings. Eventually, they fell one by one.
“Although Mailang has no profit requirements, it’s better to be able to support itself. Does the majority of your video revenue come from YouTube now?”
"That's right, Mr. Chen."
“Mailang’s videos are indeed not suitable for advertising placement, but we can build up the brand IP and make some peripheral products. Of course, this is just my personal opinion, and you need to explore more on your own.”
At least, the seeds have been planted and we just have to wait for them to take root, sprout, bloom and bear fruit.
As the Internet becomes more and more developed, China's magnificent culture will surely shine.
After criticizing Zhai Fei for a while, Chen Pingjiang skipped the topic and started chatting with Zhai Fei.
"I didn't think so before, but after we actually started our own overseas media, I realized how annoying the Koreans are. I didn't believe some of the rumors online before, saying that Confucius was theirs and the Dragon Boat Festival was theirs. I thought that even if they had never studied history, they wouldn't be so arrogant. But... I found that this is a common phenomenon."
Zhai Fei cursed and got angry when he mentioned this: "There are often Koreans under Li Ziqi's videos. The Chinese characters are theirs, Changbai Mountain is theirs, the brushes, ink, paper and inkstone are theirs, anyway, everything is theirs. I can't use my big account to scold them, so I can only use a small account to curse. For example, this video about Hanfu caused a lot of uproar, and the topic on Twitter has hundreds of thousands of discussions. What's more interesting is that netizens from both countries have joined in."
Chen Pingjiang smiled and nodded, not surprised at all.
In fact, it's not just the Koreans, the monkeys in the south are also like this, except that the Koreans are a little more excessive.
The reasons behind this are multi-layered, not only because of the other party’s history textbooks, but also because of the nature of the entire nation.
Before Chen Pingjiang could say anything, Zhai Fei continued, "It's just that only a few people in our country go online. Most of them are organized by overseas students. People from top to bottom, from the government to the people, are fanning the flames. Mr. Chen, how do we deal with this matter?"
If it were in his previous life, Chen Pingjiang had also imagined this and that, but now he just treats it as a joke.
In addition to Hanfu, there is also the Spring Festival. Won’t we have to argue about it every year in the future, and it will eventually become the norm.
The less you have, the more you want to publicize what you have.
In a Korean variety show, a famous fashion designer was attacked and scolded by Korean netizens and forced to apologize just because he spoke a few truths.
But on the other hand, Chinese food has largely stolen the spotlight in the other party’s cooking variety shows.
On the one hand, they look down on others, and on the other hand, they scramble for it. China is even the first choice for Koreans to immigrate to, not to mention the tourism boom in Shanghai in a few years.
It's such a contradiction.
"No need to make any arrangements. The national strength is rising and falling. Time is on my side. Your mission is to promote Chinese culture to the world. When the world knows that these are ours, no one else can take them away."
At this point, Chen Pingjiang changed the subject: "And this is not surprising. When we are not around, the other side can openly call themselves the heirs of civilization, but as long as we are here, they dare not say so. This is a complex mentality, deeply rooted. Small countries around a big country need to be recognized, but they are afraid of its existence, because even if it sneezes, it is like a storm."
"When they can't wait to integrate themselves, they will be assimilated to the point of forgetting who they are, and eventually they will become us."
After coming out of Chen Pingjiang's office, Zhai Fei was still carefully pondering the meaning of the boss's last words.
It seems like I understood it, but also like I didn't. It's very mysterious.
"Maybe this is the meaning of my current job." Zhai Fei thought.
In the past, he only regarded this job as a test for him and simply treated it as a job to make a living.
Now the Hanfu incident has made Zhai Fei truly understand the significance of his work and the importance of exporting culture abroad.
This is first and foremost a source of national self-confidence, but also a re-examination and recognition of history and oneself.
Just imagine, if there were no such people in the country who were working tirelessly to promote intangible cultural heritage and Chinese culture, what would happen if the Koreans on the other side were promoting it everywhere.
After a few years, even we ourselves will forget our own cultural treasures, and other people in the world will only think that these brilliant civilizations belong to the Koreans, not ours.
High, really high.
Zhai Fei just figured out the meaning now.
It seems that the boss has a purpose for making such a move.
After seeing Zhai Fei off, Chen Pingjiang practiced his newly learned tea ceremony skills in the office.
Soon, the aroma of tea filled the spacious office.
These operations, which seemed amazing to Zhai Fei, were actually just some obsessions of Chen Pingjiang in his previous life, and some injustices he saw that he wanted to make up for in this life.
There are many obsessions. Chen Pingjiang has accomplished a lot in his life. What remains are nothing more than the feelings for family and country.
It cannot be said that Chen Pingjiang is so noble in his heart. It is just that after entering a new stage in his life, success is within his reach and money is just a string of numbers to him.
Therefore, he could only find some motivation and goals in life.
At least it's not in vain to go through this world again. (End of this chapter)
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