Reborn: Billionaire in College

Li Jian, who lives in Shenzhen, is a first-generation entrepreneur.

In his twenties, he left his hometown to work in the south. He worked as a real estate agent, medical equipment salesman, car seller, and screwdriver in a factory. Finally, he chose to settle down in the e-commerce track. He currently runs a foreign trade company with more than 80 people. He has set up stores on Amazon and sold various products on 1688 to foreign countries.

As one of the first people to try new things, Li Jian bought a house and settled down in Shenzhen.

Apart from fishing, Li Jian’s biggest hobby is his obsession with cars.

I have driven BBA over the years. I would sell a new car to a used car dealer within a year and buy a new one.

Because of this, my family members have complained a lot. No matter how expensive the car is, its value will drop by 4% once it leaves the 20S store. It is a pure waste of money.

At the end of June last year, the overwhelming video promotion of Jiuzhou S6 on the Internet made Li Jian itchy, so he rushed to Shanghai to visit the auto show. When he saw Jiuzhou S1, he was shocked by the car and felt that the Panamera, which he had just bought for half a year, was not so attractive.

Without much hesitation, Li Jian placed the order.

What follows is a long wait.

Because I like it, I follow it.

During this year, Li Jian kept searching for all the news about Jiuzhou S1 on the Internet, and even secretly ran into the BYD factory in Shenzhen to ask internal staff about the progress of Jiuzhou S1's launch.

He travels to auto shows of all sizes in China, and he must go to any auto show where the Jiuzhou S1 is exhibited. When he sees his dream car gradually transition from a concept car to a mass-produced car, he feels indescribably excited, just like being pregnant for ten months.

When Li Jian got home from work that day, he was so excited that he logged into the Jiuzhou S1 section of the Autohome forum and quickly posted a message.

"Real high-definition pictures. I saw the road test car of Jiuzhou S1 on my way home from get off work. The last suspense before the debut. It is expected to be launched at the end of the year."

As soon as the post was published, a group of lurking riders came out. Most of these people were customers who had obtained the qualification for large deposits, or potential customers who were waiting to see the car go public.

In the picture, a full-size SUV with a huge body is tightly wrapped in black and white camouflage pattern.

If it weren't for the restrictions of road traffic regulations, the windshield and headlights would probably be blocked.

Riders who are familiar with the Kyushu S1 can tell its true identity at a glance, even if it is disguised.

Road test stickers are an old tradition in the camouflage industry. They can not only protect the patented design of the appearance, but also prevent the leakage of competitive information.

Although Jiuzhou S1 has been exhibited in many auto shows, the concept version and the mass-produced version are still different.

Before any vehicle is officially put into production, the prototype will be tested over long distances in various places. Whether it is extremely cold weather of minus 30 degrees or hot environments of over 40 degrees, the mass-produced vehicles that will eventually be put on the market need to maintain excellent reliability. Through a challenging comprehensive test program, the vehicle will undergo various tests such as high temperature and humidity environments, dusty off-road tracks, polar temperatures, snow and ice conditions, and of course daily traffic roads.

"Awesome! You're so domineering even in disguise."

"Which city did the poster take the photo in? It's funny too, the wheels are disguised in zebra color."

"Combined with the road test spy photos taken in Dongjiang half a year ago, there is no doubt that this is the second round of trial production. It is really as Chen Pingjiang said before, it will be available on the market by the end of the year at the earliest. I just don't know when we, the big customers, can take delivery of the car."

"After so many auto shows, the number of orders has reached more than 80,000, which is the annual sales volume of some cars. It will definitely not be fast by then."

"What the above person said is correct. The logo has been put on the car body. Although it is covered, the shape can still be seen. Basically, after this round of completion, the car is infinitely close to mass production." "According to internal information, these trial cars will be sold internally after the new car launch conference. Although there may be some minor defects, they are very cheap and you will make a profit if you buy them. Don't ask me where the information came from, I won't tell you."

"Chen Pingjiang is from the Internet industry, and his car manufacturing process is different from that of traditional car companies. They only look for opportunities to promote their cars at auto shows after faking road tests. But he has already started the car so early, and has actually ordered so many. In my opinion, the spy photos and videos of Jiuzhou S1 are all over the Internet, and it's really unnecessary to camouflage it now."

The moderator was very considerate and pinned Li Jian’s post to the top and made it bold and red, which caused the post to attract more and more people.

Most of these people are prospective car owners who have been waiting for a long time. Seeing that Jiuzhou S1 is about to be launched on the market, they almost burst into tears. The waiting time is even longer than that of the pre-sale houses.

At this time, Li Jian's mobile phone vibrated. He picked it up and found that the riders in the group were also discussing it enthusiastically, and someone @李健.

"Which road did you see it? I'm also a cyclist in Shenzhen. I'll go out and look for it tomorrow."

Li Jian replied: "Near the Jinxiu Road roundabout."

The group leader popped in to say, "I've been waiting for this whole year, I just hope you won't let me down, I'm planning on driving my S1 back home to show off."

"Then I think you're overthinking it. The official Weibo account has already stated that the cars will be delivered in the order of orders. What's the receipt number of your order?"

The group leader didn't waste any time and directly posted a screenshot of the App, which showed 131.

This means he is the 131st person to make the decision.

As long as nothing goes wrong, you can basically get the car in the first batch.

"I owe more than 80,000 yuan for the deposit alone. I don't know when I will get it."

The relationships in the WeChat rider group are obviously closer than those in the forum, and the conversations are relaxed and pleasant.

The car owners in this group are all of high status, at least they are middle class with considerable financial strength.

What’s even more amazing is that most of the nearly 500 people in the group are loyal users of BBA, but they resolutely chose Jiuzhou S1 in this car-changing trend.

It's not that BBA is bad, but Jiuzhou S1 is too good, and many people buy it as their second car.

These bosses were the first to abandon BBA.

Before seeing the Jiuzhou S1, they thought BBA was synonymous with luxury and high-end. After seeing the Jiuzhou S1, they realized that cars can actually be built like this.

Some black fans have already interpreted Jiuzhou S1 as a refrigerator, a color TV and a large sofa, and the two sides have even had two fierce confrontations.

In response to this question, Jiuzhou Auto CEO Yin Yunxiang did not shy away from answering on Weibo, saying, "As cars transform from a 'travel tool' to a 'third space', consumers' demand for in-car entertainment and rest scenes has increased. Family users in particular value riding comfort and family travel experience, so we launched the 'mobile home' concept."

"As the three-electric technologies (battery, motor, and electronic control) converge, it is difficult for automakers to differentiate themselves through hardware performance. It is only natural that they instead build brand barriers through cockpit experience and service ecology."

"Traditional fuel vehicles focus on mechanical performance, while new energy vehicles emphasize intelligence and scenario-based experience, pushing cars to upgrade from "driving machines" to "living spaces." The public is worried that car companies are overly focused on "surface work" and ignore underlying technologies such as the safety of the three electrics, endurance authenticity, and charging efficiency. In fact, this worry is unnecessary. No one pays more attention to technology upgrades than us."

"I suggest that consumers do not need to follow the trend or completely deny it, but make rational choices based on their own needs." (End of this chapter)